PAF Responsible Gaming Summit 20150929

Prevention and responsible gaming - what can we learn from each other?

Monica Medvall, Director International relations/Strategy CSR, Svenska Spel

Platform Responsible Gaming - Keep track on your gaming2.

Facts Svenska Spel and the Swedish gaming market1.

Content

employees including casino operations1700

owned by the Swedish State100%

market share, earnings of SEK 4,8 billion, operating margin 22%.43%

customers, 2.5 million Spelkortet customer cards5 million

retailers and business partners7500

sales channels6

casinos4

Svenska Spel continues to lose market share

20,5 bn

2012

48%

18%

18%

16%

2011

49%

19%

19%

13%

2010

51%

20%

17%

12%

2009

53%

20%

16%

11%

2008

54%

20%

15%

12%

2007

55%

20%

15%

10%

2006

52%

20%

16%

12%

2005

53%

21%

16%

10%

2004

54%

20%

19%

6%

2003

15,4 bn

56%

21%

20%3%

+3%

Shares of the Swedish gaming market (net)

Svenska Spel

ATG

Offshore

Other

Source: Lotteriinspektionen, Internetspelsmätning 2014 (ca 2 600 respondent) and Unibets q-reports.

2013

47%

17%

19%

17%

20,8 bn 20,6 bn

2014

-1%

43%

18%

19%

20%

Escalating war in the media

Svenska Spel

ATG

Offshore

Other

Gross media investments for the Swedish gaming market (MSEK)

Källa: SIFO :s ”RM-data” 2000-2014 (Bruttoinvesteringar, exklusive ADR men inklusive internet).

Series1

37% 47% 34% 24% 32% 26% 23% 25% 23% 23% 19% 17%8% 7%

5%16% 16%7%

53%58%

72%1,8 bn

800 m

+11%2,1 bn

+69%

2012201120102009200820072006200520042003 2013 2014

3,6 bn

Responsible Gaming Platform

My gaming habits

You seem to have a good check on your gamingPlaying at Svenska Spel shows no signs of risk. If your risk level is ever increasing, you will receive a warning. Remember to occasionally test your gaming habits.

Low risk High risk

Gaming history

Take a break

Image RG

Leader when it comes to RG in Sweden

Q4/13 Q1/14 Q2/14 Q3/14 Q4/14 Q1/150%

10%

20%

30%

40%

50%

60%

51%53%

55% 55% 55%

51%

3%

25%

14%

3%

Don’t know

None

Trend jfr Q4 2014

Nearest operators

Källa: Imagetrackingen Q1 2015 (alla svenskar 18-75 år)

Svenska Spel considered dominant in RG

Thanks! Questions?monica.medvall@svenskaspel.se