Packaging with the end in mind - Aventri · Packaging with the end in mind Hans van Bochove, VP EU...
Transcript of Packaging with the end in mind - Aventri · Packaging with the end in mind Hans van Bochove, VP EU...
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Packaging with the end in mindHans van Bochove,
VP EU Public Affairs - Coca-Cola European Partners
ICIS PET Value Chain : Transitioning from Linear to Circular : R-PET ForumMarch 14, 2018, Amsterdam
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NATIONAL PACKAGING ASSOCIATIONS
EUROPEN MEMBERS
RAW MATERIAL
SUPPLIERS
PACKAGING USERS /
BRAND OWNERS
PACKAGING DESIGNERS
MANUFACTURERS
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All packaging materialsequally important
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1916
FUNCTIONALITYDISTINCTION
ATTRACTIVENESS
2018
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CONNECTION
&
FUN
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PACKAGING, THE FIRST THINGCONSUMERS SEE
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PACKAGING, THE LAST THINGCONSUMERS SEE
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Source: The Coca-Cola Company Consumer Research, 2016, 13k respondents across 6 Western European countries
CONSUMERS CAREABOUT RECYCLING
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STAKEHOLDERS / MEDIA CARE ABOUT LITTER and
RECYCLING
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MEDIA CARE ABOUT LITTER and
RECYCLING
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POLICY MAKERSCARE ABOUT
LITTER and RECYCLING
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Higher Recycling Targets
(Plastics)
Reuse
Internal Market
legal base
Extended
Producer
Responsibility
Environment
legal base
Waste FrameworkDirective
Packaging & Packaging Waste
Directive
€
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● Phase out Single-Use Plastics
(plastic bags bis)
● Boost use of recycled content
o Pledging
o Assessment regulatory / economic incentives
● Legislative proposal on SUP (Q2, 2018)
Deposits on beverage packaging ?
● Eco-design
redefining Essential Requirements from the
PPWD (2018 onwards)
● Guidance on modulation of EPR fees (2019)
● Guidance on separate collection and sorting
of plastic waste (2019)
● EU Plastics Tax?
Concretely:
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W-EUROPE GLOBAL
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C 2HALF OF OUR
CARBON FOOTPRINTCOMES FROM PACKAGING
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100% by 2025100% by 2025
50% by 2025a/o renewable material
leverage our brand power
RECYCLABILITYCOLLECTION USE OF rPETINNOVATIONINSPIRE CONSUMERS
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Making of Coca-Cola 'Love Story'
https://www.youtube.com/watch?v=tT81G9px3w8
Coca-Cola Infomercial 'Love Story'
https://www.youtube.com/watch?v=e8tF9XevVlo
INSPIRING CONSUMERSLEVERAGING
BRAND POWER
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INSPIRING CONSUMERS LEVERAGING BRAND POWER
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: