Packaging norm Manual

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CorporateIdentity and PackagingManualV 1.1 Jan 2011

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1- Logo1.1-Logo Measurements

1.2- Logo reductions

1.3- Logo lettering

1.4- Logo rules andrestrictions

2-Typography2.1- Typeface schemes

3- Packaging symbols

4- Packaging Box4.1- Diagonal logic

4.2- Colour codes

4.3- Box Types:4.3.1- Box window type4.3.2- Classic box tyoe4.3.3- Box sticker type

5- Examples5.1- Decorative5.2- Specific use5.3- Technical (thin box)

6-Hang Tag

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1.1- LogoMeasurementsThe Lumit logo should always be used with the tagline on a white back-ground

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1.2- LogoReductionsThe lumit logo should always be used with the tagline except in sizes bellow 15mm heigh

15 mm

15 mm

Minimum 15 mm heigh with tagline

Minimum15 mm lenght without tagline

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1.3- LogoLetteringVersionIn some cases such as colored backgrounds or as an alternative to avoid repetitive use of the tradicional logo, this ver-sion of simple lettering should be used.

Exclusively for use in box lateral packaging.

10 mm

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1.4- LogoRules &Restrictions

Use of lettering version logo in colored backgrounds

Use of logo (black version) andin colored backgrounds (white only)

Do not use color in lettering version logo

Do not use other colors for logo or mix it with colored backgrounds

Do not distort, rotate or add stroke or others effects to the logo.

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ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890




2- Typography

Myriad Pro Bold Condensed(titles and product reference names)

Myriad Pro Condensed(tagline and product symbols only)

Myriad Pro Regulartechnical data (Portuguese)

Myriad Pro Boldtechnical data (English) only

Myriad Pro Light(technical data Spanish) only

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2.1-TypefaceSchemesThe proportions of the lumit logo in the box are defined by 1/7 of its box measurements.

Once defined the lumit logo size, please guide from one of the 3 follow-ing size schemes.

All new references should obey to the following type scales and proportions.

The old references should apply as examples showed in this manual.

Respect the minimum measurements.

Myriad Pro Condensed Bold 65 Pt. Should para-graph break if bigger thantechnical data paragraph

Myriad Pro Condensed Bold 35 Pt

Myriad Pro Bold 22 Pt

Myriad Pro Regular 22pt

Myriad Pro Light 22 pt

Size 01

Serie Name��0�0Technical data EnglishDescrição técnica PortuguêsDescrición tecnica Español

7Y

y

7Y

7Y

y

y

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Warning: If the product hasn’t got any Serie Name the reference number should be put on its place (see examples for further details)

Myriad Pro Condensed Bold 48 Pt. Should paragraph break if big-ger than technical data paragraph


Myriad Pro Bold 16 PtMyriad Pro Regular 16ptMyriad Pro Light 16pt

Respect the minimum measurements (size 3).

Myriad Pro Condensed Bold 32 Pt. Should paragraph break if bigger thantechnical data paragraph


Myriad Pro Bold 8 PtMyriad Pro Regular 8 ptMyriad Pro Light 8 pt

Size 02


Size 03 (MINIMUM)


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3- ProductSymbolsEach product should have in box its products symbols. Please respect minimum measurements and do NOT distort artwork

The maximum size should be proporcional with the lumit logo mea-surement rule (1/7)

For further details con-sider following examples and product technical data.

G9 SYMBOLWhenever the bulb G9 halogen energy saver is used and included.

OPTIMIZED CLASS SYMBOLWhenever a betterenergy class of bulb is used.

BULB INCLUED SYMBOLWhenever a bulb is in-cluded (except GU10,MR16 and Bi-Pin).

ENERGY SAVER BULB SYMBOLWhenever a energy saver lamp is used

This symbol should ALWAYS align to bottom right to the box front and right to the other symbols (please check following examples for further detais)

E14 & E27 SYMBOLSFor use in E14 and E27 sockets. Please consider always bulbs quantity in your model lamp

GU10 SYMBOLWhenever a bulb GU10 230v is used and included

MR16 SYMBOLWhenever a bulb MR16 is used and included

BI-PIN SYMBOLWhenever a bulb Bi-Pin is used and included

min= 35 mm

min= 35 mm

min= 38 mm

min= 21 mm

min= 18 mm min= 10 mm

min= 19 mm

min= 19 mm

min= 42 mm

min= 40 mm

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7Y

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7Y

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7Y

4.1 PackagingDiagonalALL the Lumit packag-ing is compound by a diagonal.

The angle should be de-fined by the proportions of each face box.

Some exceptions could apply. See study cases examples (4.4) for further details

Main box face. Start diagonal from here. The coloured part should ALWAYS be oriented from left to right

The Lumit Logo should ALWAYS be aligned to the left of the main box face

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ReferenceNameProduct descriptiontechnical data

SerieName112325020

Techinal dataEnglish

Refe

renc

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4.1 PackagingDiagonalSTANDARD BOX EXAMPLE (3.2)

All the packaging is compose by a diagonal defined by the propor-tions of each face box.Some exceptions could apply. Please see study cases examples for fur-ther details.

Rotate 90 º reference name and technical data on the top

The Lumit Logo should ALWAYS be aligned to the left of the main box face

Insert Packaging Symbols here(White 50% transpar-ency)

LUMIT Lettering logo version should figure ALWAYS and ONLY in the top and back face of the box

Standard product sym-bols. Obligatory in every product boxes.

Place linedraw above

10 mm

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4.2- PackagingColour CodesThe Lumit products are divided in 4 main sec-tions, distingued by the following colours

TECHNICAL:Led, focus, downlights, etc

DECORATIVE:Appliable to all the modern collection. From acrylic to glassmodels.

GARDEN:Outdoor lamp products

SPECIFIC:Specific use (Kitchen and Office) models

C-55/M-0/Y-55/K-0

SEA BREEZE

C-60M-25/Y-100/K-0

OLIVE

DEEP RED

Feel free to contact our technical services if further information is required

C-0/M-100/Y-100/K-10

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4.3 BOX TYPES

4.3.1 Window box typeThis should be the Lumit main product box.

The construction of the window shoud always respect the diagonal of the box.

The window shoud be placed in the front, in order to present the most relevant part of the product.

In the back part of the box, please apply the same rules of the stan-dard box (4.3.2)

The window can assume different sizes and posi-tions.. In the front part of the box, but ALWAYS respecting the diagonal and choosing the best location in order to gain product visibilty

Do not use upper white area ou other formats that don’t respect diago-nal box. Feel free to con-tact our technical services if further information is required

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4.3 BOX TYPES

4.3.2 Classic box typeIn situations where the window box is not ap-pliable the classic box should be used.

Please respect all the diagonals and elements position as described in point 3.1


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4.3 BOX TYPES

4.3.3 Sticker box typeIn the situations that win-dow and classic box are not appliable, the sticker box should be used.

The sticker should fill the front and back maximum front back area (A and B)

The sticker alignment should ALWAYS on the bottom right of the box (D,E,F)

With big dimensions (F), our brand stickers (A) could be used

The white base box should ALWAYS be built from white glossy paper

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Sky is the Lumit.

�0��230 V ~50HZ1xE27 Max- 3U15W

BRANCO

CINZAPRETO

VERMELHO

LARANJA

AMARELO

VERDE

AZUL

LILÁSIdeal para lâmpadas economizadoras

Ideal para bombillas economizadoras

Não usar comlâmpadasIncandescentes

Utilizar apenas emlâmpadas de Baixoconsumo (Incluída)

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5- PACKAGING EXAMPLES

5.1 Decorative


Place barcode in this area

50% White transparency

Insert linedraw here

Align energy saver sym-bol always bottom right

On the back product reference name align bot-tom left

LUMIT Lettering logo version should figure ALWAYS and ONLY in the top and back face of the box

Centered packshotphoto in the diagonal

Sky is the Lumit.

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HD�0��230 v ~ 50 H

zE14 M

ax 40 wN

ot IncluedN

ão incluídaN

o Incluida

HD�0��

HD�0��230 v - 50 H

zE14 M

ax 40 wN

ot IncluedN

ão incluídaN

o Incluida

HD�0��230 v ~ 50 HzE14 Max 40 wNot IncluedNão incluídaNo Incluida

Ideal for energy saver bulbsId

eal para lâm

pad

as econ

om

izado

rasIdeal para bom

billas economizadoras

White/ Branco/ Blanco

Black/ Preto/ Nero

Zinc/ Zinco/ Zinco

Orange/ Laranja/ N

aranja

Blue/ Azul/ N

aranja


5.2Specific Use

On the back product reference name align bottom left

3 language typography scheme


Insert linedraw here


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5.3 Technical

EXCEPTION: When the box is too thin as example, the diago-nal applys only to 3 of the 6 sides of the box as showed in B


ReferenceNameProduct descriptiontechnical data

A- NORMALSTANDARD

B- EXCEPTION TO EXTRA THIN BOX

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Insert line draw here

Product tech symbols here

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Serie Almeria 00��00�230V ~ 50 Hz Max 40 W

Colour: Dark BrownCor: CastanhoColor: Marron

Bulb not includedLâmpada não incluída

Bombilla no inlcluida


5.4 StickerDecorative BoxLumit Sticker


Proportional to 1/7 logo Vs box rule

White 50% transparency

3 Language scheme, size 8pt

Bottom right alligned

3 Language scheme, size 10pt

Serie Almeria

00��00�

230V ~ 50 HZ

Max 40 W

Colour: Dark Brown

Cor: Castanho

Color: Marron

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6- Hang TagEach Lumit box must have its own hang tag.

Should be printed in CLA paper 200 gr

3 mm hole

Reference and Bar code sticker here (centered)

PANTONE 5497 C

PANTONE Orange 021 C

35

55

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