Packaging new
Transcript of Packaging new
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PACKAGING
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MEANING OF PACKAGING “The act of designing and producing the container or wrapper of a product” is called “packaging”.
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LEVELS OF PACKAGING PRIMARY
PACKAGE
SECONDARY
PACKAGINGTRANSPORTA
TION PACKAGING
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PRIMARY PACKAGE“It refers to the product’s immediate container”
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SECONDARY PACKAGINGIt refer to additional layer of protection that are kept till the product is ready for use.
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TRANSPORTATION PACKAGING It refers to further packaging components necessary for storage identification or transportation.
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IMPORTANCE OF PACKAGING Rising standards of health and sanitation
Self service outletsInnovational opportunityProduct differentiation
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FUNCTIONS OF PACKAGINGproduct identificationproduct protectionfacilitating use of the product product promotion
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REVIEW QUESTIONSA. What do you mean by packaging?
B. What are the function of packaging?
C. How can packaging be made them in an attractive manner?
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FOLLOW UP ACTIVITYWrite an assignment work on packaging of a product