1. Corbus Packaging Design Services

2. Efficiency and productivity are increasingly important to our CPG and Food & Beverage customers Productivity Key concepts: Simplification Standardization Scalability Speed-to-market Specialization/focused project management Equally important is the ability for suppliers like Corbus to deliver innovation to their customers Real and measured business value/results Industry Analysis/Trends 2 3. Corbus Packaging Design Services - Purpose Purpose Corbus Packaging Design Service helps companies improve productivity and quality in packaging design while significantly reducing costs. This presentation is intended to provide an overview of the service, discuss Corbus implementation model, and communicate the benefits that are realized from working with Corbus in this area. 3 4. What is Corbus Packaging Design Services Corbus has developed a specialized project management service that helps to streamline, standardize and reduce the time to market and costs of packaging design. Corbus Packaging Design Services (PDS) is designed to manage complex multi-functional activities throughout the packaging design lifecycle PDS focuses on managing the execution activities of design and uses proven project management practices and tools to deliver executional excellence and build scalable solutions PDS provides optimized design management practices delivered through highly specialized Design Production Coordinators and Managers who manage the end-to-end process. Design Brief Concepts Copy in Context Final Initiate Plan Execute Monitor & Control Close Design/Marketing Packaging Design Services 4 5. Why do Companies Need Packaging Design Services? Industry Issues with Packaging Design Processes Inconsistent standards and processes exist throughout the packaging design lifecycle. More than half of a Design Teams capacity may be consumed by project management work. The Design Team is typically not trained in project management practices Often roles and responsibilities are unclear leading to inconsistency and delays. The Marketing Department is often used as a design resource to counter shortages in Design Team capacity. Much of the work on design projects involves project management and budget tracking which is best managed by PM professionals. 5 6. Corbus Helps Clients Manage All Packaging Projects PDS is Applied to All Packaging Design Projects High-level Projects: major packaging changes that generally affect all products for an entire brand or sub-brand Corbus PDS ensures: Collaboration with higher level management Support for design managers to increase capacity and allow more focus on core functions Scheduling, budgeting, and the reviewing of estimates are completed, monitored and controlled All information is documented, maintained and used in decision making Design vendors are trained, monitored and held accountable for deliverables Medium and Low Level Projects: minor packaging changes that generally affect a few products or are retailer specific Corbus PDS ensures: Adherence to specific policies and procedures Designs are delivered on time and budget Vendors deliver the highest value by tracking against assigned schedules, measures and scorecards 6 7. How Can Packaging Design Services Help You? Marketing Department Packaging Design Services frees the Marketing Team from detailed project management tasks Leverage project management practices to speed up launches Coordinate Packaging Design vendors Execute Schedule and Budget Tracking Design Team Packaging Design Services will allow more time for the Design Team to focus on the creative PDS provides single point of contact for design execution Reduces re-work and increases productivity Improves schedule and budget creation and management Provides executional support for Design Agencies Artwork Packaging Design Services optimizes artwork delivery and streamlines processes Provides a single point of contact for design execution and artwork needs Drives clear and informed decision making during design execution Manages design planning and artwork meetings and processes Executes Schedule and Budget Tracking 7 8. PDS - Key Roles Project Management Focuses on managing the client relationship and delivery of the overall packaging design process and program Project Coordination Focuses on technical production elements of the packaging design process and program Financial Management Focuses on managing spending and financial reporting of packaging design programs Print Quality Management Focuses on managing the client relationship and delivery of the overall print execution Print Capability Management Focuses on managing expectations and ensuring capabilities meet success criteria. 8 9. PDS - Developing Our Staff Staff Background PMs with Creative Agency Experience Packaging/Printing Technical Resources Budget Analysts Coordinators from Publishing and Media, Print, Advertising and Marketing and other communication industries Professional Development Project Management Formal Training PMP Certification Training Brand Equity Training and Brand Building Framework Munsell Color Training Fundamentals of Color and Appearance Epadex Training Soft Skills Training Office Tools Training 9 10. Improving Packaging Design What are the Key Concepts? Standardization Disciplined processes that drive consistent and measureable results by utilizing technical mastery and best practices Simplification Creating optimized processes that requires less touches Color Simplification: Results in faster, cheaper and more consistent printed materials Digitization: Includes digital proofing and virtual prototyping. Results in lower costs and increased consistency Specialization Assigning design activities to the role/vendor equipped for delivering the best value Production Designs: Concepts and Designs are delivered by the Design Agency, production artwork is delivered by production artwork vendors Vendor Number Reduction Reducing the number of vendors drives consistency, lower costs, and higher quality Waste Reduction Reducing the size and improving the sustainability of packaging Budget Management Lowers costs while maintaining high quality and driving process efficiency through establishing improved budget tracking processes Project Management Understanding and optimizing the full project lifecycle which increases speed, quality and cost savings Leveraging RACI (roles and responsibilities matrix) effectively reducing rework and improving speed to market 10 11. How Does Corbus Implement Packaging Design Services? Corbus engagement model for implementing Packaging Design Services follows a traditional approach to business process improvement 1. Landscape Assessment is used to understand the current design process and identify areas for improvement 2. Transition Plan is developed to plan for the new process and to ensure organizational acceptance 3. Action Plans are developed for specific brands, categories, or areas 4. Measurements and Scorecards are used for monitoring compliance and improvement 5. Closure involves transitioning to a steady state model, documenting results, and establishing an ongoing governance model Initiate Plan Execute Monitor & Control Close Landscape Assessment Value Plan Action Plans Measurement & Scorecards Deliver Monitor and Control Plan 11 12. What are the Measurable Benefits? Time Improved speed to market by minimizing design rework through optimized work processes Quality More consistent quality and design intent delivered to the shelf Productivity Design and Marketing Teams focused on their core capabilities Costs Maximized design budgets driving priority projects Reduced production costs by leveraging cost savings processes Risks Reduced risks in failing to deliver on time, budget, and quality Quantifiable Benefits Client Example: Reduced Artwork Budgets by 20% Design Managers time freed up 60% Marketing Team time freed up 15% Improved speed-to-market by 20% Cost savings of 30% on production budgets 12 13. Corbus is partnered with a Fortune 50 CPG Client to deliver packaging design management services Solution includes standard practices, implementing technology, and trained and experienced PMs, PCs and Quality SMEs Staff of 44 employees supporting 7 different categories Operations are located in Cincinnati, Boston, Panama, Geneva, Singapore, and China Fortune 50 CPG Client Design and Delivery Success Story 13 14. Fortune 50 CPG Client Web Center for the Design function Pantone Live: continuing to support the implementation process Additional insights and feedback on Esko products used within the Fortune 50 CPG client organization Introduction/support of other Esko products Esko and Corbus Areas to Work Together 14 15. Esko and Corbus Areas to Work Together Other CPG Opportunities Esko: Streamlining your packaging design & management process from concept to store Web Center and Dynamic Content Engine could be a technical enabler for our DDS offering Studio and StudioStore Visualizer PantoneLIVE PM support Esko: Project Management - Achieve your projects on time, within budget and at the expected quality Provide a flexible source of PM Services PM Training (Intro and Certification) Esko: Cape Palletization Corbus provides supply chain and procurement services Esko: Software Development Corbus offers onshore and offshore cost-effective solutions 15 16. Corporate Overview Founded in 1994 Certified Minority Business Enterprise (MBE) Company Headquarters in Dayton, OH Specializing in Sourcing and Procurement, Business Process Management and Information Technology services Multi-shore Delivery Model Providing Services Globally Advancing Solutions. Transforming Businesses. About Us 16 17. Our Services Order to Cash Packaging Design Management Marketing Campaign Management Digital Marketing IT Project Management Strategic Sourcing Procurement Source to Pay Procure to Pay Spend Management Content Management/Social Media Management Solutions Web and Application Development Application Maintenance and Operations Data Analytics Business Process Management Services Sourcing & Procurement Services IT Services 17 18. Our Global Presence 18 19. Industry Focused Services Packaging Design Digital Marketing Ecommerce Campaign Mgmt. Partnership for Business Transformation and Innovation Increase Process Efficiency and Cost Savings Technology Enablement and Modernization Process Outsourcing & Expertise Technology & Process Expertise CPG & Retail Telecom & Mobility Pharmacy Healthcare Media & Publishing Manufacturing Aviation Oil & Gas Advisory Consulting Independent Verification Service Program/ Project Management Strategic Sourcing Process Improvements and Tools Ecommerce Web Enablement Cloud Enablement Digital Marketing Business Analytics Mobility Solutions 19 20. Contact Information Phone: 1-888-608-9975 Email: CorbusConnects@corbus.com http://www.corbus.com http://www.order-to-cash.net 21. 21