BA (Hons.) GRAPHIC DESIGN LEVEL 06 Module Code OUGD303 Outcomes

Module Title FMP Doc. Code

BRIEF TITLE ---- Fleurons The Brief Background We want you to consider plants in the broadest possible ways – their form, colour, size, texture, smell, taste, feel, associations, personalities, uses reputations, botanical names – and develop an eye-catching and informative outcome that interprets and celebrates plants and the concept of the garden and its role in our lives. Concept/Proposition Bach flower remedies- Stress relief for exam period.

The Bach Original Flower Remedies were developed by Dr Edward Bach a well known Physician, Bacteriologist, Homeopath and Researcher. He believed that attitude of mind plays a vital role in maintaining health and recovering from illness. He identified 38 basic negative states of mind and created a plant or flower based remedy for each one.

Considerations Mandatory Requirements Use print, screen, combined media – the choice is yours – as long as it has a solid idea, informs and shows illustrative skill

All images should be supported by a broad range of visual investigation in the form of design sheets and notebooks.

Target Audience Deliverables Young females (students)

Packaging design for an all nighter remedy. Applied across a range of packaging.

Tone of Voice Studio Deadline Bright, bold, eye catching.

3rd june 2011

This brief should be read in conjunction with the module brief. Please refer to module information at E_STUDIO for module brief, submission deadline, graded outcomes and further reading.