Pack-its case analysis
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Transcript of Pack-its case analysis
PACK-Its case analysis
Tarun BhattPgdm2-1544
Awareness of children's healthy eating choices
Not sensitive in price
Hot lunch programs suppliers
High population
High competitors
SYNOPSIs
• Business was started by six students of Fresh Nutrition food for children named Pack-iTS
• They targeted working families who finds difficulties in managing house work and office work.
• Partner consider different methods of promotion
• Provide flexibility in selecting food for both parents and children's.
• The partner are considering for fund raising program as they have competitors in this market
ANALYSIS
14
S
OT
W
• Nutritious food•Variety of options • Time
restraint• Budget
Restraint• Fund
Raising policies
• High competition
• No cafeteria in schools
• Health conscious
society
RE
C
O
M
M
EN
Spend more time on business
Take the fund from government
or any other angel investor.
As income level are high can charge more
Should appoint some
administrators as they are doing full
time course
Maintain the quality of food for fund raising as per
TVDSB policy