PacificSD Media Kit 2014
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Transcript of PacificSD Media Kit 2014
M A G A Z I N E
San Diego
2 0 1 4 m e d i a k i t
san diego’s
wherewhen&wow!
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why we do what we do…Pacific believes San Diego is the coolest city in the country. Pacific exists to connect San Diegans with the best our city has to offer.
what we do…Pacific makes our advertising partners successful by exposing them to a vast audience of active, upscale, 25-44 year-old San Diego consumers.
how we do it…Pacific empowers our advertising partners to reach this coveted demographic of San Diego consumers via:
Print*internetSocial Mediae-Mail Street teaMguerrilla MarketingeventS
*Pacific print campaigns are bolstered by high-visibility Internet and Social Media exposure at no additional charge: magazine ads are published with hyperlinks on pacificsandiego.com and promoted via Facebook and email blasts.
m i s s i o n
facebook.com/pacificsd • twitter @pacificsd • 619.296.6300 • PacificSandiego.coM
150,000magazine readers
19,000facebook fans
10,000twitter followers
14,500e-mail subscribers
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NATALIE PACKMISS CALIFORNIA USA
ARCHITECT
GRAHAM DOWNES CHANGES HISTORY
THE PRINCIPALS OF HOME LIFE—INSIDE & OUT
LATINO FILM FESTIVAL
PADRES PREVIEW
SDSU HOOPS VIDEO GOES VIRAL
HOMETOWN HOMEBREWERS CHEER, I-P-YAY!
CHAINSAW’S SWEET 16
(OF NOTORIOUSLUNATICS)
S A N D I E G O ’ S W H E R E , W H E N A N D W O W
Pacific reaches San Diego’s 25-44 year-old active consumers to accomplish the company’s primary business objective: making our advertising partners successful.
d e m o g r a P h i c s
facebook.com/pacificsd • twitter @pacificsd • 619.296.6300 • PacificSandiego.coM
magazine readers
TOTAL AUDIENCE (AS OF 11/25/13) 19,003facebook fans
18-24 25-34 35-44 45-54 55-64 65+
feMale 55.3%
Male 43.1%
7.4% 28.1% 11.8% 4.8% 2.1% 1.1%
4.4% 18.9% 12.3% 4.5% 1.7% 1.3%
Under 21 21-34 35-44 21-44 45+
1% 64% 22% 86% 13%
Female Male
56% 44%
gender
age
Under $50,000 $50,000-$74,999 $75,000-$99,999 $100,000+
23% 27% 16% 34%
incoMe
Independent, third-party audience research
conducted by
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residential mail: 14,000 copiesEvery month, 14,000 copies of Pacific are mailed to residences in upscale San Diego neighborhoods from Downtown to Carlsbad. Pacific campaigns are more effective and cost 90 percent less than traditional direct-mail campaigns.
waiting rooms: 1,000 copiesEvery month, Pacific is mailed to high-traffic waiting rooms: doctors’ and dentists’ offices, beauty salons, spas, etc. Imagine how many readers are exposed to the magazine at just one hair salon, and then multiply that number by 1,000.
retail Hotspots: 17,500 copiesEvery month, Pacific readers pick up their hometown magazine from 475 retail outlets across the county, including many of the city’s top restaurants, hotels, bars, boutiques, salons, spas, coffee shops, gyms and other high-visibility locations.
grocery/drUg stores: 3,500 copiesEvery month, Pacific has high-visibility distribution racks at Ralph’s grocery stores and CVS drug stores, enabling our advertising partners to reach San Diego consumers while they’re shopping for food, beverages, sun block, makeup, etc.
Pacific’s strategic distribution methodology gives our advertising partners exclusive access to 25-44 year-old San Diego consumers everywhere they live, work, play, eat, shop and exercise.
d i s t r i b u t i o n
facebook.com/pacificsd • twitter @pacificsd • 619.296.6300 • PacificSandiego.coM
15,000coPies mailed
21,000coPies Picked uP
36,000total coPies Per month
475high-traffic distributionhotsPots
475high-traffic distributionhotsPots
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Want 30 geniuses at your next event? Call Mensa. But if you’re looking for up to 40 intelligent, marketing-minded San Diego go-getters (for an hour, a day or a month), call Pacific. Our illustrious Street Team will learn about your company, become your guerrilla marketing force and make you look and feel great. We’ll even throw in a couple geniuses for good measure.
facebook.com/pacificsd • twitter @pacificsd • 619.296.6300 • PacificSandiego.coM
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facebook.com/pacificsd • twitter @pacificsd • 619.296.6300 • PacificSandiego.coM
Pacific serves as the county’s hip, cultural barometer, highlighting the Where, When and WOW! of America’s Finest City. Leading the conversation on the region’s dining, style, art, culture and entertainment for more than 150,000 progressive, fashion-forward and upwardly mobile consumers, the magazine delivers locally relevant editorial content created by the region’s top writers and photographers.
January PHOTOGRAPHY Behold, Bewilder, Point + ShootFebruary LOVE Kiss, Tell, RepeatMarch HOMEFRONT Dwell, Design, DecorateApril ART Paint, Sculpt, WatchMay INTERNATIONAL Meet, Experience, TravelJune WATER Surf, Soak, Splash (+ Summer Dining Preview)July ADVENTURE Explore, Dare, DiscoverAugust MUSIC Listen, Groove, Jam September AUTOMOTION Vroom!, Strut, Motorvate (+ Fall Fashion Preview)October TECH Innovate, Fabricate, LaunchNovember DINING Taste, Sizzle, SavorDecember HOLIDAY 3…2…1…
2 0 1 4 e d i t o r i a l c a l e n d a r
san diego’s
wherewhen&wow!
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MAGAZINE ADVERTISING RATES* (monthly rates shown)
F E B R UA R Y 2 0 1 3
PACIFICSANDIEGO.COM
PLAYMATE RAQUELPOMPLUN
Getting Naked in the Year of the SnakeHot Prospects in Cool Golden HillSteamy Blind Date Produces Love Potion CW6 Reporter Ruben Galvan Like You’ve Never Seen Him
Pacific provides hyper-effective, ultra-efficient ways to reach 25-44 year-old San Diego consumers.
a d v e r t i s i n g
facebook.com/pacificsd • twitter @pacificsd • 619.296.6300 • pAcIfIcSANDIEGo.coM
Ad Size 1x 3x 6x 12xFull-Page $3,200 $2,900 $2,600 $2,300
2/3-Page
1/2-Page
1/3-Page
1/4-Page
1/8-Page $800 $700 $600 $500
Premium Positions 1x 3x 6x 12xTwo-Page Cover
Back Cover
Inside Front Cover
Two-Page Spread
Inside Back Cover
*Pacific print campaigns are bolstered by high-visibility Internet and Social Media exposure at no additional charge: magazine ads are published with hyperlinks on pacificsandiego.com and promoted via Facebook and email blasts.
DIGITAl ADVERTISING RATES E-mail Campaigns 1x 3x 6x 12xDedicated E-mail
Newsletter Skin
Top Banner
Newsletter Banner
Website (monthly) 1x 3x 6x 12xHomepage Header
Homepage Rotator
Click-Thru Page
Web Post/Story
Columnar Ad
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s P e c i f i c a t i o n s
facebook.com/pacificsd • twitter @pacificsd • 619.296.6300 • PacificSandiego.coM
MagaZine ad SPecS
TWO-PAGE SPREAD (18.25”w x 11.125”h) FULL PAGE (9.25”w x 11.125”h)
2/3 PAGE 1/2 PAGE 1/2 PAGE (HORIZ.)
1/3 PAGE (SQUARE) 1/3 PAGE (VERT.) 1/4 PAGE 1/8 PAGE
5”w x 9.875”h 3.875”wx
9.875”h
8”wx
4.75”h
3.875”w x
4.75”h
2.5”w x 9.875”h
5”w x
4.75”h3.875”w
x 2.25”h
two-Page SPreadTRIM: 18”w x 10.875”hBLEED: 18.25”w X 11.125”h
full PageTRIM: 9”w x 10.875”hBLEED: 9.25”w X 11.125”h
2/3 pageVERTICAL: 5”w x 9.875”h
1/2 pageVERTICAL: 3.875”w x 9.875”hHORIZONTAL: 8”w x 4.75”h
1/4 page3.875”w x 4.75”h
1/3 pageVERTICAL: 2.5”w x 9.875”hSQUARE: 5”w x 4.75”h
1/8 pageVERTICAL: 3.875”w x 2.25”h
gatefold covertwo-Page SPreadTRIM: 17.125”w x 10.875”hBLEED: 17.375”w x 11.125”h
full PageTRIM: 8.3125”w x 10.875”hBLEED: 8.4375”w x 11.125”h
triM9”w x 10.875”h
live area 8”w x 9.875”h
keep all live matter (including text) .5 inches from trim on all sides.
bleed9.25”w x 11.125”h
accePted fileS: Illustrator, InDesign, Photoshop EPS, PDF, TIFF or JPG. CMYK files at 300 dpi resolution. Rich Black: C: 40%, M: 25%, Y: 25%, K: 100%include fonts and support files with indesign and illustrator files.
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M A G A Z I N E
San Diego
san diego’s
wherewhen&wow!
facebook.com/pacificsd • twitter @pacificsd • 619.296.6300 • PacificSandiego.coM
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