Pacific Northwest Golf Association Digital Advertising Opportunities

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    03-Feb-2022
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Transcript of Pacific Northwest Golf Association Digital Advertising Opportunities

Along with advertising opportunities in Pacific Northwest Golfer magazine, the Pacific Northwest Golf Association (PNGA) also provides digital opportunities through its PNGA Digital Marketing Alliance, which enables clients to crossmarket their message to a more targeted audience.
The PNGA Digital Marketing Alliance offers unique digital advertising opportunities to a targeted market of your choice. Whether it’s through the PNGA’s digital marketing tools to reach golfers throughout the Northwest or access to a more targeted group through the Oregon Golf Association (OGA) or Washington State Golf Association’s (WSGA) same digital marketing tools, these digital advertising opportunities offer a convenient, accessible, and trackable venue for all advertisers interested in reaching the core golfer in the Northwest.
The Best in Digital Advertising in the Northwest
“The opportunity to reach avid golfers throughout the Northwest with the addition to target market through state golf associations in the Northwest provides a menu of endless possibility and has changed the way we market ourselves.”
Charles Kingsbaker, Director of Sales and Marketing, Black Butte Ranch
They Agree... “Their promotional and communication tools, specifically their electronic resources such as their eNewsletters, eRevisions, and web sites, have been a key marketing component for us. It’s been a very beneficial partnership for us and what we’re trying to accomplish.”
Matt Allen, General Manager, Chambers Bay
Digital Advertising
WSGA eRevision Rates Ad sizes Reach Cost & Duration Open-rate
160x160 px 35,000 views/month $350 per eRevision 75% 300x250 px 35,000 views/month $420 per eRevision 75% 728x90 px 35,000 views/month $525 per eRevision 75%
See your account representative for mult-insertion rates
eRevisions are targeted to the avid golfers in Washington. Readers are likely to be among their community’s business and civic leaders. They are very active travelers and willing to spend more to make their golf trips more meaningful. They enjoy luxury automobiles, fine wine and dining, jewelry and topquality accommodations when traveling.
The WSGA sends out an eRevisions every two weeks to more than 30,000 members who have registered their email address. These eRevisions feature updated USGA handicap index information and score history information along with news, updates, membership offers, and much more.
Ad sizes Reach Cost Duration 160x160 px 65,000 views/month $390 30 days/65,000 views 300x250 px 65,000 views/month $455 30 days/65,000 views 728x90 px 65,000 views/month $585 30 days/65,000 views
*For only 35% more, be added to the PNGA web site (30,000 more views) *See your account representative for mult-insertion rates
WSGA Website Rates www.thewsga.org
WSGA Dedicated eBlasts Ad sizes Reach Cost Open-rate 700x1000 px 35,000 $2,275 per eBlast 35%
* Must be a specific offer to WSGA Members *The WSGA can segment addresses by Zip code. Prices vary depending on how many emails are sent. Cost is $65 per thousand with a minimum of $600 per eBlast.
Washington State Golf Association Digital Advertising
Opportunities
Ad sizes Reach Cost & Duration Open-rate 160x160 px 65,000 views/month $650 per eNewsletter 35% 300x250 px 65,000 views/month $780 per eNewsletter 35% 120x400 px 65,000 views/month $975 per eNewsletter 35%
See your account representative for mult-insertion rates
The PNGA eNewsletter is targeted to avid golfers throughout the Northwest that are members of the PNGA. Readers are likely to be among their communities business and civic leaders. They are very active travelers and willing to spend more to make their golf trips more meaningful. They enjoy luxury automobiles, fine wine and dining, jewelry and topquality accommodations when traveling.
The PNGA emails the eNewsletter to more than 65,000 members who have registered their email addresses. This monthly eNewsletter features news, updates, membership offers, and much more happening around the Northwest. The PNGA eNewsletter is sent out the second Thursday of each month.
PNGA eNewsletter Rates
PNGA Website Rates www.thepnga.org
Ad sizes Reach Cost Open-rate 700x1000 px 65,000 $4,225 per eBlast 35%
PNGA Dedicated eBlasts
* Must be a specific offer to PNGA Members *The PNGA can segment addresses by region. Prices vary depending on how many emails are sent. Cost is $65 per thousand
Pacific Northwest Golf Association Digital Advertising
Opportunities
• Ad Size OGA and WSGA ad sizes apply (See OGA and WSGA ad sizes)
• Reach – 30,000 views/month • Cost – With the purchase of an ad on either the OGA or WSGA web site, your ad can be placed on the PNGA web site for only 35% more (see OGA and WSGA website rates)
• Free – If you purchase an ad on both the OGA and WSGA web sites, you will automatically be added to the PNGA website for the same duration and at no cost.
OGA eRevision Rates Ad sizes Reach Cost & Duration Open-rate
160x160 px 30,000 views/month $300 per eRevision 75% 300x250 px 30,000 views/month $360 per eRevision 75% 728x90 px 30,000 views/month $450 per eRevision 75%
See your account representative for mult-insertion rates
eRevisions are targeted to the avid golfers in Oregon. Readers are likely to be among their communities business and civic leaders. They are very active travelers and willing to spend more to make their golf trips more meaningful. They enjoy luxury automobiles, fine wine and dining, jewelry and topquality accommodations when traveling.
The OGA sends out an eRevision every two weeks to more than 30,000 members who have registered their email addresses. These eRevisions feature updated USGA handicap index information and score history information along with news, updates, membership offers, and much more.
Ad sizes Reach Cost Duration 160x160 px 65,000 views/month $390 30 days/65,000 views 300x250 px 65,000 views/month $455 30 days/65,000 views 728x90 px 65,000 views/month $585 30 days/65,000 views
*For only 35% more, be added to the PNGA web site (30,000 more views) *See your account representative for mult-insertion rates
OGA Website Rates www.oga.org
OGA Dedicated eBlasts Ad sizes Reach Cost Open-rate 700x1000 px 35,000 $2,275 per eBlast 35%
* Must be a specific offer to OGA Members *The OGA can segment addresses by Zip code. Prices vary depending on how many emails are sent. Cost is $65 per thousand with a minimum of $600 per eBlast.
Oregon Golf Association Digital Advertising
Opportunities
Demographics General Demographics 89% of our members are between the ages of 35 70 83% of our members are male
Household Income 76% Have over $100,000 household income 84% Have over $75,000 household income
Home Ownership 97% Own their primary residence 39% Own a second/vacation residence 27% Plan to purchase second/vacation residence
Occupation 43% Business Owner / Top Management 18% Management / Industry Specialist 39% Retired / Other Lifestyle 99% Travel for vacation 71% Have taken at least three airline trips in past year 31% Travel for business 41% Own a boat or an RV
Golf 59% Played more than 100 rounds last year 91% Played more than 50 rounds last year 82% Have a handicap of 20 or less
Purchasing Power 59% Use a professional financial advisor 89% Invest in stocks or mutual funds 98% Dine out at least twice a month 59% Spent at least $500 on golf equipment last year 58% Spent more than $3,000 on last vacation 83% Rent a car while traveling 41% Belong to a private, semiprivate or resort club 79% Consume wine, beer, or spirits 97% Own a home computer 92% Use the Internet 19% Plan to purchase a new car in the coming year
Advertising Specs • Ads must be in jpg, gif or animated gif file format • All URL links should be provided with digital ad material • Creative is due four days before run date • Email ads to: heather.reitmeier@thepnga.org
Graphic Design Services • The PNGA offers design services for all digital advertising material listed in this digital advertising marketing kit. • Rate is $50 per hour (onehour minimum)
Pacific Northwest Golf Association Digital Advertising
Opportunities