Pacific Northern Marketing Book 2015
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Transcript of Pacific Northern Marketing Book 2015
Pacific Northern, Inc. provides comprehensive visual merchandising and manufacturing services to develop POP and fixture programs for retail and luxury brand environments. Our end goal is for our programs to fully express our client’s brand identity to help increase sales. From
conception to final delivery, we’re equipped to handle the majority of the design and manufacturing process in-house. We have
a proven record of customer service and product quality, which has allowed us to build
strong relationships with the world’s leading brands.
This architecturally inspired TOC display creates a clean, contemporary presentation for eyewear.
White acrylic
Gloss-coated wood trim
Metallic 3D logo
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By using a small footprint and being accessible from all angles, this multi-functional fixture design offers the flexibility to show a variety of merchandise. Front seating allows a hands-on consumer experience.
High-polished stainless steel
High-gloss paint
White leatherette
Matching hardware
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LED-lit glass shelving
Mirrored edges
Brass accents
Drawers and cabinets
Fire and safety-compliant materials
The clean, modern lines and lit shelving on this fixture help the merchandise stand out in a busy environment.
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3D lettering
High-gloss paint in custom colors
Linen fabric
Silk-screened pattern border
Vibrant colors and materials create a fun, welcoming look that’s both classic and contemporary.
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The clean lines and vibrant colors of this tower contribute to a striking optical presentation. Intended for use on the matching tower, the eyewear display platforms can also function as a TOC presentation.
Platform:
Iridescent purple paper
Paper with brushed aluminum texture
Tape with chrome appearance
Tower:
Painted MDF
Stainless steel
Frosted acrylic
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“We’ve built our company on expertise and customer service. Our team members are unparalleled in the industry, and we’re committed to quality in everything we do, from our customer service to our manufacturing methods to our final delivery.”
- Mike Wharton, EVP & Chief Operating Officer
The expertise of our Account Executives comes from years
of experience working for prominent retail and luxury brands.
They have a first-hand understanding of our clients’ needs as well as
a wealth of experience in project management. Combined with
our in-house management of manufacturing processes
and our skilled team behind the scenes, we’re
positioned to meet the demands of any
project and are always hoping
that our next project will
be more challenging
than the last.
Our Team12
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This unique table case presents luxury watch collections with sophistication.
LED lighting
Backlit logos
Drawers with hidden hardware
Brushed stainless steel legs
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Apparel can be folded as well as hung with this contemporary combination garment rack. The center shelving unit is equipped with LED lighting to highlight the merchandise and the back wall of the center unit can hold a graphic.
High-polished stainless steel
Clear & frosted acrylic
High gloss paint
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Inspired by and modeled after a bar of solid gold, this luxury packaging conveys the elegance and value of the timepiece it was designed to hold.
Gold leaf finish
Suede lining
Hot stamp logos
Silk-screened logos
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Hundreds of individually customized store fixtures were manufactured efficiently with an emphasis on quality and cost-control.
Solid brass
Greek marble
Starfire glass
MDF
Molded PVC
Custom fabric
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This sleek and modern version of a museum box offers a minimalist solution for a contemporary luxury store environment.
LED lighting
High-polished stainless steel
High gloss Paint
Matching hardware
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Creative DesignWe start the creative design process by
identifying the aesthetic and functional needs for the
project. Then, our designers create a visual outline from which to
draw inspiration for their design concepts. Even the tiniest detail
is designed to express an aspect of the brand’s DNA. In
the end, everything in the visual merchandising
program works together to tell the lifestyle
story behind the brand.
“Ultimately, the creative
design process is about storytelling. Our goal for
every visual merchandising program is to tell our client’s
unique brand story to their customers.”
- Johnathan Sanders VP, Creative Design & Business
Development
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Natural materials fused with Bauhaus-inspired design create a calm, relaxing retail environment.
Clean lines
Natural wood
Distressed metal
Polished concrete
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Clean lines create a chic and refined aesthetic.
Ivory suede fabric
Black powder-coated metal
Brass hardware
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“The engineering process extends beyond prepping approved concepts for production. Our mechanical design experts constantly interact with sales and management to ensure that the final product fulfills all needs.”
- John Meadows, VP, Design, Engineering & Purchasing
Central to the design and manufacturing process is the
concept of value engineering. We work with our customers to seek
out the most efficient way to build an item, from the functionality
inherent in the design to the materials and substrates used
to bring it to life. At its core, mechanical design and
manufacturing are about creative problem
solving, and we’re always up for
the challenge of a new and
different project.
Mechanical Design
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The city skyline inspired this contemporary watch display.
Interchangeable graphic light boxes
LED lighting
Frosted acrylic plinths
Wood veneer and Starfire glass
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Easily changeable pedestal and backdrop graphics allow this display to be modified for new products and promotions.
Dye sublimation printing on leatherette
Interchangeable graphics and sleeves
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Luminous fabric and angular design complement a special collection of diamond jewelry and loose stones.
3D transcript logo
Magnetic elements for product stability
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Manufacturing & Project Management
Effective overseas manufacturing requires a careful, experienced hand. Our
vertically integrated business model allows us to control key parts of the
process and enables us to be fully involved at all stages.
Over 25 years in the industry has proven that communication is the key. Our
team includes bilingual project managers on both sides of the ocean,
and we’ve developed strong communication standards to
identify and resolve potential challenges quickly.
Our high level of attention to detail and
ability to adapt quickly to changes
are vital for custom projects.
“One of our
greatest strengths is that we own and manage our
own factory. We have complete control over verifying the quality of
materials, ensuring the most cost-effective manufacturing processes, and shifting
production to accommodate tight deadlines.”
- Brian Hahn, Director, Project Management & Product
Development
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WORLDWIDE SOURCINGOur sourcing and purchasing departments, located on three continents, have access to global trends, materials, and manufacturing techniques.
Real leather hides from Italy and Vietnam
Suede from the United States, Japan, and China
Faux leathers from the United States, China, Japan, and Switzerland
Veneers from the United States, China, and India
Laminates from the United States and China
Hardware from the United States, China, Germany, and Japan
Lighting from the United States, China, and Germany
Papers from the United States, Switzerland, and China
Paints from the United States, China, and Italy
Marble from Greece, Italy, and China
Solar-powered LED lighting and rotation present diamonds in motion.
Battery or solar-powered
Matte black paint
Apricot suede fabric
Magnetic, acrylic sign
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Custom fabrics and materials in this accessory display were chosen to be cohesive with a full boutique program.
Beveled glass
Vacuum-plated bass
Linen fabric with silver accent
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The tower and a variety of TOC elements allow the program to suit each store’s individual needs.
Black lacquer-painted MDF
Hand-painted acrylic
Stainless steel offsets
Literature holder on tower
Mirror on TOC
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The fluorescent pink and bright white of this optical TOC display complement the bold eyewear it was designed to showcase.
Lacquer-painted MDF
Clear acrylic shelves
Metallic painted feet
Silk-screened logo
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Soft, feminine elements convey a sense of romance.
Metallic accent fabric with a linear pattern
Polished chrome accents
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“Our team members and core
competencies are unparalleled in this industry.”
- Mike Wharton, EVP & Chief Operating Officer
Eddie LeePresident & CEO
Johnathan SandersVP, Creative Design & Business Development
Carolyn BachmannAccount Executive
John MeadowsVP, Design, Engineering & Purchasing
Beth PetersonAccount Executive
Brian HahnDirector, Project Management & Product Development
Shawn CarrAccount Executive
Debbie MyresAccount Executive
Shamous EllinwoodAccount Executive
Andy SmithAccount Executive
Karen HerlemanAccount Executive
Kelly Jandrucko Account Executive
Cindy CliffordAccount Executive
Greg Brevik Account Executive
Amanda HammondAccount Manager
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Providing Solutionsto the World’s Leading Brands
PN EuropeVillantipolis Villa 5RDC 473 Route des Dolines
06560 Sophia Antipolis, France
Tel. + [email protected]
PN USA3116 Belmeade Dr
Carrollton, TX 75006
Toll Free 888.888.5868 [email protected]
PN DallasPrivately Owned Corporate Headquarters & Distribution Center
PN Northern EuropeSales & Marketing Office
PN ChinaPrivately Owned Manufacturing Campuses
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