PAC Webinar - Digital disruption in the IT industry: with or without you?!

Click here to load reader

  • date post

    17-Oct-2014
  • Category

    Business

  • view

    226
  • download

    1

Embed Size (px)

description

 

Transcript of PAC Webinar - Digital disruption in the IT industry: with or without you?!

140325_Webinar_Digital.pptx

PAC

Digital Disruption in the IT Industry With or without you? Nicole Dufft, SVP PAC

2014

PAC 2014 2 PAC Webinar - Digital Disruption in the IT Industry

Digital transformation

is bringing IT to the center of business strategy

PAC 2014 3 PAC Webinar - Digital Disruption in the IT Industry

Customer centricity

Agility & innovativeness

Data-driven decision making

New business imperatives in the digital world

PAC PAC Webinar - Digital Disruption in the IT Industry 2014 4

New market segments and growth areas

New players and changing ecosystems

IT spending is shifting from legacy to growth IT

New IT consumption patterns and decision making

Disruption in the IT industry

PAC 2014 PAC Webinar - Digital Disruption in the IT Industry 5

PAC webinar on digital disruption in the IT industry

Your questions are welcome!!

Dr. Andreas Stiehler Principal Analyst Digital Enterprise

Nicole Dufft Senior Vice President Digital Enterprise

PAC 2014 6 PAC Webinar - Digital Disruption in the IT Industry

New business imperatives in the digital world

PAC

Digitization creates empowered customers

2014 7

Buys everywhere

Has all information at her fingertips

Expects best user

experience possible

Lives online Tells the whole world what she thinks instantly

Leaves data everywhere

PAC Webinar - Digital Disruption in the IT Industry

PAC

Customer centricity is a key business imperative Businesses in every industry have to fundamentally reshape their strategies towards the empowered customer

2014 8

New forms of customer

interaction

New digital products &

services

New digital sales

channels

New digital marketing formats

PAC Webinar - Digital Disruption in the IT Industry

PAC

Digital transformation The need to redefine value proposition, technology strategy and operational model

9

Technology strategy Reliability & security Governance & organization Innovation & agility

Business strategy Digital business models Business culture: innovation & collaboration Organizational transformation

Narrow view: Focus on the

customer

Customer experience

Digital products &

services Digital sales Digital marketing Digital customer

interaction

Enabling technologies

Cloud Big data/analytics Mobility Social media Ubiquitous

Internet

Operational Processes

Social

collaboration Information mgmt. HR/change mgmt. Supply chain &

procurement

Broad view: Touches the

whole organization

PAC Webinar - Digital Disruption in the IT Industry 2014

PAC

Intelligent machines can do a lot but they cannot innovate. Innovation requires innovative people!

Innovativeness requires new working environments and a new working culture: From hierarchical organization to self-organized

teams From structured processes to creative chaos Work is not a place you go to, its a thing you do

A combination of culture and technology can create the environment for innovative people.

2014 10 PAC Webinar - Digital Disruption in the IT Industry

PAC

Agility & Innovativeness Workplace environments today are not well suited for this!

2014 11

Agile? Innovative?

60% of German businesses have standardized workplace environments for all employees regardless of role or use case.

PAC Webinar - Digital Disruption in the IT Industry

PAC

Value is created not in a product or service itself but in the connections it fosters.

Erich Joachimsthaler, CEO Vivaldi Partners

PAC Webinar - Digital Disruption in the IT Industry 12

Data-driven decision making The connected world

PAC 2014

PAC

Data-driven decision making Machine-generated data will dwarf human-generated data

2014 13

Sensors are everywhere and collect massive amounts of data. This opens up entirely new ways of doing business!

PAC Webinar - Digital Disruption in the IT Industry

PAC 2014 14 PAC Webinar - Digital Disruption in the IT Industry

IT moves from being a support function to the center of business

strategy

PAC PAC Webinar - Digital Disruption in the IT Industry 2014 15

Disruption in the IT industry

PAC

We expect significant shifts in IT spending: From legacy to growth IT

2014 16

18%

8%

7% 1% 1% 65%

BaaS, SaaS, PaaS, IaaS; 30%

Cloud-related PS & AM; 22% UCC; 7%

Mobility; 3%

Big Data; 4%

Rest of Market; 34%

Worldwide

2013

2017

15%

6%

6% 1% 1%

71%

BaaS, SaaS, PaaS, IaaS; 27%

Cloud-related PS & AM; 19%

UCC; 7% Mobility; 3%

Big Data; 4%

Rest of Market; 40%

EMEA

2013

2017

23%

11%

6% 2%

2%

56%

BaaS, SaaS, PaaS, IaaS; 36%

Cloud-related PS & AM; 26%

UCC; 7%

Mobility; 4%

Big Data; 4%

Rest of Market; 23%

Americas

2013

2017

12%

6%

7% 1% 1%

73%

BaaS, SaaS, PaaS, IaaS; 22%

Cloud-related PS & AM; 18%

UCC; 7% Mobility; 3% Big Data; 3%

Rest of Market; 47%

Asia-Pacific

2013

2017

Key challenge: How can you stabilize your legacy business (ERP, hosting, mature markets etc.) and maintain (or increase!) its profitability to be able to invest in new growth areas?

Shares of trend topics in IT services markets

PAC Webinar - Digital Disruption in the IT Industry

PAC

New consumption patterns & target groups

2014 17

Complex legacy IT Agile cloud-based services

IT decision makers Business decision makers

Large IT implementation & integration projects Small speed boat projects

Integrated corporate IT Enterprise app stores

IT services Business services (BPO/BPS)

IT supports business processes

IT drives business process innovation

PAC Webinar - Digital Disruption in the IT Industry

PAC

New consumption patterns & target groups IT & business have different trusted advisors

2014 18

IT service providers

CIO

Digital agencies

CMO

PAC Webinar - Digital Disruption in the IT Industry

PAC

Traditional IT companies have to be prepared for new players

2014 19 IT Services

Sof

twar

e

Digital agencies

SapientNitro WPP Digital Publicis (Digitas LBi) Omnicom Interpublic Group

PAC Webinar - Digital Disruption in the IT Industry

Innovative niche

players

PAC

Our traditional target is the marketing function or the CMO now its moving more toward the CIO and the information and

technology function.

Sir Martin Sorrell, CEO WPP!

20 2014 PAC Webinar - Digital Disruption in the IT Industry

PAC

Digital transformation market segments (narrow view)

Digital customer

experience & service

Digital content &

applications Digital sales & commerce

Digital marketing

21 PAC Webinar - Digital Disruption in the IT Industry

Digital integration platforms

Software

Services

Digital operations and management

Digital consulting

Digital technology

implementation

Digital technology integration

2014

PAC

Digital transformation market (narrow view)

22bn in 2013 = 9.5% of overall SITS market Growth is not skyrocketing, but the strategic relevance of the topic is tremendous!

2014 22

0

5.000

10.000

15.000

20.000

25.000

30.000

35.000

2013 2014 2015 2016 2017

Digital transformation market volumes 2013-2017 Western Europe (in million euros)

Digital Transformation Software Products Digital Transformation Services PAC 2013

PAC Webinar - Digital Disruption in the IT Industry

CAGR: 11.2%

PAC

Growth areas in digital transformation Software & IT services by topic

Digital customer experience &

service

Omni-channel solutions that allow for superior customer experience across all interaction channels.

Comprehensive analytics integration across all channels and solutions.

Software as a service / cloud-based solutions

Integration platforms

Digital content & applications

Digital sales & commerce

Digital marketing

23 PAC Webinar - Digital Disruption in the IT Industry 2014

Digital integration platforms

PAC

Growth areas in digital transformation IT services by type

Digital consulting

24 PAC Webinar - Digital Disruption in the IT Industry 2014

Combined business and technology consulting

Digital technology

implementation

Comprehensive consulting on variou