PA Integrated Learning Conference Presentation on Social Media
40
Connecting Students to Nontraditional Role Models with Nontraditional Technologies Presented by Michele Martin
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23-Sep-2014 -
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Using social media to bring employers into the classroom.
Transcript of PA Integrated Learning Conference Presentation on Social Media
Connecting Students to
Nontraditional Role Models with
Nontraditional TechnologiesPresented by Michele Martin
@michelemmartin
I’m Michele
Our Agenda for TodayOur Agenda for Today Overview of the technology landscape and
why you should be using social media in the classroom
Discuss free web-based social media tools you can use to bring nontraditional employer role models into the classroom.
Explore some creative examples.
Michelemmartin.wikispaces.com
The Technolog
y Landscap
e
Also . . . Also . . . Employers have less time for “nice to do”
More workplaces are using many of these tools to facilitate work across many time zones and locations
Students need to learn how to “brand” themselves online and to interact professionally through social media.
Tools in Action
Social Media Tools. . . Social Media Tools. . . Provide “virtual” opportunities to connect and
communicate in “real-time” or when it’s convenient
Allow for 2-way “conversations”
Facilitate sharing of text and multimedia information
Encourage user-generated content and sharing of that content
Are accessible through mobile tools such as smart phones and tablet computers (iPads)
What Are We Talking What Are We Talking About?About?
G+ Hangouts and Hangouts on Air
Social networks—LinkedIn, Facebook
Multimedia Sharing—YouTube, Slideshare, Pinterest, Instagram
Blogs
Wikis
Social Media for WBL Social Media for WBL ActivitiesActivities
Career Awareness Informational Interviews Classroom Speakers Workplace Tours
Career Exploration Career Mentoring Job shadowing
G+ Hangouts and G+ Hangouts and Hangouts on AirHangouts on Air
Free video-conferencing with up to 10 people
Hangouts can be private or public.
Hangouts on Air are public, broadcast through YouTube channel, G+ Profile. Automatically recorded for later viewing, embedding
Share screens, documents, presentations
Can be used on mobile devices (iPads, smart phones)
Can also participate via phone line and submit questions through chat feature.
Using HangoutsUsing Hangouts Career Panel discussions
Informational interviews
Workplace tours and field work via iPad or smart phone
Workplace demos
Mentoring
LinkedInLinkedIn Professional social network (the “work”
version of Facebook)
93% of employers use it to recruit
Users create profiles, make connections
Can join and create LinkedIn Groups Have “threaded”/forum discussions Share links/resources
Using LinkedInUsing LinkedIn Create profiles
Search for and join existing groups
Create own group and use to “host” Q&A sessions with employers.
Share links/resources through group
WikisWikis Easy-to-edit collaborative online workspace
Can write text, embed links and multimedia, upload and share documents.
Can control who is able to view and edit
Maintains history so can return to previous versions
www.wikispaces.com is free and used by many educators.
Using WikisUsing Wikis Create an ongoing archive of career-related
materials Embed recorded Hangouts and other video Embed audio recordings Upload images and other materials Share links
Invite students to create their own pages highlighting a particular occupation or person.
BlogsBlogs Easy-to-use publishing platform
Posts and Comments
Can embed multimedia, links and files
Can have multiple authors
www.blogger.com and www.wordpress.com are two free options
How to UseHow to Use Find/read blogs of non-traditional role models,
e.g.: The Urban Scientist
(http://blogs.scientificamerican.com/urban-scientist/) Science Geek Girl (http://blog.sciencegeekgirl.com/)
Informational Interviews—through posts and commenting feature
Day in the Life (with pictures, video)
Have students create their own blog posts--journaling
Archive career materials for later viewing
TwitterTwitter 140 character messages (“tweets”)
People you follow (“following”) and people who follow you (“followers”)
#hashtags for organizing tweets/conversations
Easy to share links to articles, photos, videos, etc.
How to UseHow to Use Set up a profile to use for following.
Find non-traditional role models to follow on Twitter (often will be through associations on Twitter)
Find lists to follow
Search for #chats in specific industries/occupations
Run your own #chat
Facebook Fan PagesFacebook Fan Pages Organizational presence on Facebook
Info/posts are public
Can share photos, links, videos.
Can connect to other social media (like YouTube)
Can ask questions, run polls
Selecting Tools
Tool Selection IssuesTool Selection Issues “Low risk” vs. “Higher Risk”
Your Purpose/Their Features
Ease of Use
Low Risk Vs. Higher Low Risk Vs. Higher RiskRisk
“Low Risk”
Restricted access
Comment moderation
Clear delineation between personal/professional
Good or minimal press
Examples—Wikis, blogs, Google Hangouts
“Higher Risk”
Bad press
Connected to accounts used for more personal reasons
Fewer tools to control access and commenting
Examples—Facebook, YouTube
Your Purpose/Their Your Purpose/Their FeaturesFeatures
Synchronous vs. asynchronous communication
What kind of content/information do you want to share?
Presentation vs. conversation
Do you want information to be available later?
How will students be using it for learning?
Ease of UseEase of Use Is a download of some kind required?
Will the employer have access? What tools does the employer already use?
Can someone learn to use it relatively quickly?
Does it play nicely with your Internet connection, browser and equipment?
Some TipsSome Tips Don’t reinvent the wheel
Collaborate
Experiment and have fun!
Find ways to break it up—avoid “talking head” syndrome!
Invite students to help/participate
Check the tech
Practice ahead of time
