PA, Clarion, Econo Lodge OM · 150 Total Keys. 105 In-Service Rooms. 45 Rooms Closed. 2 Stories....

410.489.5900 .MBAHOTELS.

Washington DC • New York • Boston Memphis • Birmingham • Cedar Rapids • MBA Capital Funding

ECONO LODGE CLARION, PA

Contact Listing Broker: Suresh Patel 901-674-6105 or 410-489-5900 x12 [email protected]

Offered by MBA Hotel Brokers, Inc., in cooperation with MBA Hotel Brokers Iowa, Inc.

Conversion Opportunity to Motel 6 ! * Or Another Brand

Confidential Investment Offering MBA Hotel Brokers Inc.

Information is believed accurate but is not guaranteed by MBA Hotel Brokers

. .

Table of Contents

Opportunity

Property Description

Property Photographs

Location

Financial Analysis

Competitive Set

Demand Generators

Area Information

Attachments



. .

Converted from Quality Inn to Econo Lodge, February 1, 2016

Conversion Opportunity to Motel 6, *Projections based on Market Report from G6

Projected 70% Occupancy and $56 ADR as Motel 6, as stabilized

Projected $1,445,000 Room Revenue and $765,000 NOI, as stabilized

Wyndham may be interested as Days Inn Conversion

Upside Potential for Owner Operator to Improve Revenue with Sales and Internet Marketing. Currently Absentee Managed with no Sales or Marketing Efforts.

150 Total Keys. 105 In-Service Rooms. 45 Rooms Closed. 2 Stories. Interior Corridors. Built in 1976. All Concrete Block Construction

TTM March 2016 Room Revenue is 890,884. Total Revenue $967,084

Successful Mexican Restaurant On-Site. Provides Additional $40,800 Net Lease Income Annually. 10 Year Lease Started 2015.

Offered at 2.8 X TTM Room Revenue and 2.6 X TTM Total Revenue

There is Market Demand for Extended Stay from Clarion University and Construction Business in town.

INVESTMENT HIGHLIGHTS

Opportunity Reduced Price: $2,500,000



. .

Opportunity Conversion to Motel 6

* Performance Projections are based on market report from G6. Broker has verbal negotiations with G6 Hospitality for Motel 6 terms. PIP to Fully Convert to Phoenix Design is Estimated to be Under $400,000 Cash on Cash Return May be Close to 70% Comparable Motel 6 in Pennsylvania Achieves 71.9% Occupancy and $52.78 ADR. Closest Motel 6 is 33 Miles West on I-80. 100 Miles to any Motel 6 East of Clarion. After Conversion of 101 Rooms to Motel 6, Additional 49 Rooms Can Be Converted to Studio 6. There is demand for extended stay in Clarion from the University and the Construction Industry.

Projections* Year 1 Year 2 Year 3 Year 4 Year 5 Year 6—

Stabilized

Rooms 100 101 101 101 101 101

ADR $51 $52 $53 $54 $55 $56

Occupancy 55% 60% 65% 67% 70% 70%

RevPAR $28.05 $31.20 $34.45 $35.51 $38.50 $39.20

Rm. Revenue $1,023,825 $1,150,188 $1,269,999 $1,337,430 $1,419,303 $1,445,108

NOI Before Restaurant $461,745 $518,735 $572,770 $596,494 $633,009 $723,999

Net Restaurant Lease $40,800 $40,800 $40,800 $40,800 $40,800 $40,800

NOI % 49.1% 54.7% 59.9% 62.2% 65.8% 74.7%

NOI Hotel & Restaurant $502,545 $559,535 $613,570 $637,294 $673,809 $764,999

Annual Debt Service $243,526 $243,526 $243,526 $243,526 $243,526 $243,526

Capital Im-provements $20,000 $20,000 $20,000 $20,000 $20,000 $20,000

Cash Flow $239,019 $296,009 $350,043 $373,768 $410,283 $501,2738



. .

Opportunity—Motel 6 Proforma

Motel 6 Year 1 Proforma*

Number of Opera ng Rooms 100

List Price 2,500,000

Room Revenue 1,023,825

Restaurant Rent 40,800

Total Revenue 1,064,625

Net Opera ng Income 502,545

USES OF FUNDS

List price 2,500,000

Franchise Fees, PIP Assistance Fees 30,000

Es mated PIP 400,000

Se lement costs (est) 70,000

Total Project Cost 3,000,000

SOURCES OF FUNDS

Down payment 15.00% 450,000

Bank Loan 2,550,000

MORTGAGE PAYMENTS

Bank Loan 2,550,000

Rate to be determined 5.75%

Term to be determined 25

Monthly payment 16,042

Annual Payment 192,507

CASH FLOW


Annual mortgage payment (192,507)

NET CASH FLOW 310,038

Debt coverage ra o 2.6 (NOI / Annual payment)

Loan to value 85.0% (Loan amount / total project cost)

Capitaliza on rate 20.1% (NOI / purchase price)

Cash on cash return 68.9% (Buyer cash flow / down pmt)

Room rev mul plier 2.44 (Price / room revenue)

Gross rev mul plier 2.35 (Price / total revenue)

Price per room 25,000 (Price / total no. rooms)

Revenue per room 10,238 (Revenue / total no. rooms) NOTE: All financing and closing costs estimates are subject to change and are not guaranteed by MBA Hotel Brokers Inc. These are an estimate of current market conditions only and will vary.

* Proforma based on market report from G6



. .

Location 24 United Drive Clarion, PA 16214 PROPERTY DESCRIPTION

150 Total Keys: 105 In-Service, 45 Closed

2 Story, Interior Corridor

Built in 1976, +-9 Acres

All Concrete Block Construction, Including Interior Walls. Stucco Exterior

3 Bedroom Manager’s Apartment

6 ft. Wide Corridors

Large Parking Lot Provides Ample Parking

Lobby and Breakfast Area Renovated April 2014 GUEST AMENITIES

Hotel Services and Amenities:

Free High Speed Wireless Internet

Outdoor Pool

Fitness Room

Computer, Copier and Fax Machine

Guest Laundry Services On Site

Valet Dry Cleaning Services Available

Meeting Room

Free Hot Breakfast

Free RV/Bus/Truck Parking

On-Site Leased Restaurant and Bar

Picnic Area Services/Amenities in Operating Rooms:

Mini-fridge and Microwave in Some Rooms

Some Rooms Have Jacuzzi and/or Sleeper Sofa

37” Flat Screen TV with Expanded Cable

Free Local Calls and Weekday Newspaper

Personal A/C Unit

Coffeemaker and Hairdryer

Iron and Ironing Board

Desk and Alarm Clock Radio

Granite Vanity

Property Description



. .

Property Layout



. .

Property Photographs



. .

Clarion is Located 77 Miles Northeast of Pittsburgh. It is in the Allegheny Region of Western Pennsylvania and is the county seat of Clarion County.

Hotel Has Easy On/Off Access from Interstate 80 at Exit 62. Average Annual Traffic Count at this Exit is 25,000.

Clarion hosts the Annual Autumn Leaf Festival, Drawing Over 500,000 People in a Nine-Day Period.

Clarion University of Pennsylvania, with 6,500 Students is just two miles from the hotel. University Bus Stop is within Walking Distance

One Mile to Clarion Hospital

Within Walking Distance to Super Walmart

Next to Applebee’s Restaurant, BP Gas, Arby’s and Quick Fill Gas

Clarion Oak Golf Club is Adjacent to the Hotel

Close to Cook Forest State Park and Allegheny National Forest

Location

CLARION



. .

Financial Analysis

Econo Lodge, Clarion, PA Investor Analysis Proforma Based on TTM March 2016

Number of Opera ng Rooms 105

Total Number of Rooms 150

List Price 2,500,000

Room Revenue 890,884

Restaurant Rent 76,200

Total Revenue 967,084


USES OF FUNDS

List price 2,500,000

Se lement costs (est) 2.00% 50,000

Total Project Cost 2,550,000

SOURCES OF FUNDS

Down payment 20.00% 510,000

Bank Loan 2,040,000

MORTGAGE PAYMENTS

Bank Loan 2,040,000

Rate to be determined 5.50%

Term to be determined 25

Monthly payment 12,527

Annual Payment 150,329

CASH FLOW


Annual mortgage payment (150,329)

NET CASH FLOW 177,015

Debt coverage ra o 2.2 (NOI / Annual payment)

Loan to value 80.0% (Loan amount / total project cost)

Capitaliza on rate 13.1% (NOI / purchase price)

Cash on cash return 34.7% (Buyer cash flow / down pmt)

Room rev mul plier 2.81 (Price / room revenue)

Gross rev mul plier 2.59 (Price / total revenue)

Price per room 23,810 (Price / total no. rooms)

Revenue per room 5,939 (Revenue / total no. rooms)

Revenue per opera ng room 8,485 (Revenue / opera ng no. rooms) NOTE: All financing and closing costs estimates are subject to change and are not guaranteed by MBA Hotel Brokers Inc. These are an estimate of current market conditions only and will vary.



. .

Quality Inn, Clarion, Pennsylvania

Income and Expenses Apr. 2015 ‐ Mar. 2016

Income TTM March 2016 Room Sales 890,884 92.12%

Restaurant Rent + U li es 76,200 7.88%

Total Income 967,084 100.00%

Expenses:

Accountant 2,400 0.25%

Adver sing 800 0.08%

Bank Service Charges 23 0.00%

Breakfast Supplies 31,756 3.28%

Cable 11,590 1.20%

Charge Back 272 0.03%

Computer 1,021 0.11%

Computer and Internet Expenses 2,041 0.21%

Corp Lodging TA Comm. 1,106 0.11%

Credit Card Fee 17,900 1.85%

Dona on 551 0.06%

Equipment* 20,740 2.14%

Franchisee Fee/ TECH/ Rewards 96,568 9.99%

Garbage 1,908 0.20%

Guest Newspaper 865 0.09%

Hotel Supplies 2,389 0.25%

Income Tax 183 0.02%

Insurance Aflac 875 0.09%

Insurance Expense 32,450 3.36%

License and Permits 1,049 0.11%

Linens and Lodging Supplies* 15,235 1.58%

Maintenance 120 0.01%

Maintenance & Repair 4,875 0.50%

Maintenance Supply 6,220 0.64%

Marke ng 22,066 2.28%

Mortgage* 189,082 19.55%

Office Supplies 2,787 0.29%

Payroll Expenses* 215,056 22.24%

Pest Control 2,141 0.22%

PLI Office Supplies 485 0.05%

Postage 12 0.00%

Property Tax 53,916 5.58%

Refund 135 0.01%

Repairs and Maintenance 2,222 0.23%

Snow Plow 450 0.05%

Telephone Expense 8,913 0.92%

Travel Agent Comm. 12,886 1.33%

U li es ‐ Electric 56,233 5.81%

U li es ‐ Gas 11,454 1.18%

U li es ‐ Water 45,789 4.73%

Total Expense 876,562 90.64%

Net Income 90,522 9.36%

Add Backs*

Equipment* 20,740 2.14%

Owner Comp (Payroll Exp*) 27,000 2.79%

Mortgage* 189,082 19.55%

Total Add Backs 236,822 24.49%

Total Net Income $327,344 33.85%

Financial Analysis



. .

Financial Analysis

Quality Inn, Clarion, Pennsylvania

Income and Expenses Jan ‐ Dec 2015

Income 2015

Room Sales 938,081 92.21%

Restaurant U li es Reimbursement 38,400 3.77%

Restaurant Rent 40,800 4.01%

Total Income 1,017,281 100.00%

Expenses: Accountant 2,400 0.24%

Adver sing 1,000 0.10%

Bank Service Charges 25 0.00%

Breakfast Supplies 33,865 3.33%

Cable 11,503 1.13%

Charge Back 272 0.03%

Computer 1,021 0.10%

Computer and Internet Expenses 2,041 0.20%

Corp Lodging TA Comm. 1,315 0.13%

Credit Card Fee 18,694 1.84%

Dona on 551 0.05%

Equipment* 20,740 2.04%

Franchisee Fee/ TECH/ Rewards 101,084 9.94%

Garbage 1,908 0.19%

Guest Newspaper 900 0.09%

Hotel Supplies 2,540 0.25%

Income Tax 183 0.02%

Insurance Aflac 1,075 0.11%

Insurance Expense 46,852 4.61%

License and Permits 1,049 0.10%


Maintenance 120 0.01%

Maintenance & Repair 4,875 0.48%

Maintenance Supply 6,220 0.61%

Marke ng 22,066 2.17%

Mortgage* 189,082 18.59%

Office Supplies 2,787 0.27%

Payroll Expenses 221,033 21.73%

Pest Control 2,314 0.23%

PLI Office Supplies and Postage 497 0.05%

Property Tax 53,916 5.30%

Refund 135 0.01%

Repairs and Maintenance 2,222 0.22%

Snow Plow 610 0.06%

Telephone Expense 8,713 0.86%

Travel Agent Comm. 13,976 1.37%

U li es ‐ Electric 58,212 5.72%

U li es ‐ Gas 13,454 1.32%

U li es ‐ Water 49,746 4.89%

Total Expense 917,242 90.17%

Net Income 100,039 9.83%

Add Backs* Equipment* 20,740 2.04%


Mortgage* 189,082 18.59%

Total Add Backs 255,070 25.07%

Total Net Income $355,109 34.91%

Owner Compensa on (Payroll*) 27,000 2.65%



. .

Financial Analysis

Notes: 1) Above P&Ls DO NOT reflect additional rental income from leasing of restaurant, approximately $36,000 annually. 2) Addbacks for all P&Ls shown within this document are expense reduction estimates provided by the current owner that

may or may not be realized by a NEW owner. Neither MBA Hotel Brokers or the current owner, warrant, guarantee or represent that a new owner/operator may attain the same operating expense reductions as outlined above.

(See Notes Below.)



. .

Hotel Name: Park Inn by Radisson

Address: 45 Holiday Rd., Clarion PA 16214

Rooms and Floors: 121, 2-Story, Interior Corridor

Built in: June 1973

Meeting Space: Meeting rooms plus convention center

Amenities:

On-site Restaurant and Bar, Meeting Room, Fitness Room, Swimming Pool, Business Center, High-Speed Internet

Distance from property: 5 miles

Competitive Set

Hotel Name: Mayfield Inn

Address: 135 Hotel Drive, Clarion PA

Rooms and Floors: 99, 1 Story, Exterior Corridor

Built in: June 1977

Meeting Space: no

Amenities: Free breakfast, Wi-Fi, Truck Parking, Outdoor Pool

Distance from property: 1/10 miles

Hotel Name: Comfort Inn Clarion

Address: 129 Dolby St., Clarion PA 16214

Rooms and Floors: 76, 1 Story, Interior Corridor

Built in: Oct. 1995 Meeting Space: One Meeting Room

Amenities: Free Breakfast, Indoor Pool and Whirlpool, Fitness Center, Business Center, High-Speed Internet, Truck




. .

Competitive Set

Hotel Name: Quality Inn Brookeville

Address: 235 Allegheny Blvd., Brookeville PA 15825

Rooms: 68, 2 Story, Interior Corridor

Built in: June 1968

Meeting Space: Meeting Room

Amenities: Free Breakfast, Fitness Center, High-Speed Inter-net, Truck Parking,

Distance from property: 19 miles

Hotel Name Monroe Heights Hotel Clarion

Address 151 Hotel Dr., Clarion, PA 16214

Rooms and Floors: 78, 3 Story, Interior Corridor

Built in: Sept. 2000

Meeting Space: no

Amenities: Free Breakfast, High-Speed Internet




. .

ALLEGHENY NATIONAL FOREST is Pennsylvania’s only National Forest. The forest is approximately 517,000 acres and includes land in five counties in the northwestern corner of the state. About 463,000 acres are forested; 42,000 acres are non-forest; and 11,000 acres are covered by water (primarily the

Allegheny Reservoir). The Allegheny has a rich variety of outdoor activities such as biking, fishing, camping, horse riding, hunting, nature viewing, boating, scuba diving, swimming, tubing and much more. There are over 600 campsites, 6 boat launches, 6 canoe access sites, 2 nationally designated wilderness areas and many miles of hiking, snowmobiling, ATV and OHV trails, plus numerous special events.

INTERSTATE 80 (I-80) is designated across northern Penn-sylvania as the Keystone Shortway, officially the Z.H. Confair Memorial Highway. This route was built as a shortcut to the tolled Pennsylvania Turnpike and New York State Thruway. It serves mainly as a cross-state route on the Ohio-New York City corridor. The Econo Lodge Clarion is right off of Exit 62. The Annual Average Daily Traffic Count is 25,000 vehicles, at this exit.

CLARION UNIVERSITY OF PENNSYLVANIA is a public university located two miles from the Econo Lodge Clarion. It is one of four teen universities who are par t of the Pennsylvania State System of Higher Education. The school was founded in 1867 and offers associate, bachelor's, and master's de-grees and post master's certificates. Clarion University prepares its 6,500 students in business, education, health, science and the arts with a small student-to-faculty ratio and nationally and inter-

nationally accredited programs. There also are internship and study abroad programs. The university holds many events year-round, including the popular Clarion Uni-versity Spring Fling. Clarion University provides a total annual economic impact of nearly $300 million. It is the top employer of Clarion County.

Demand Generators



. .

Demand Generators

THE AUTUMN LEAF FESTIVAL is a 9-day internationally award-winning festival which attracts over 500,000 people to the Clarion area. It is held in late September into early October. Events and entertainment include carnival rides and amusements, “Autorama Cruise-In”, “Tournament of Leaves Parade”, “Antique Tractor Show”, and “Cultural Nights.” There are also food vendors, a farmers show, parade, motorcycle show, souvenirs and more.

COOK FOREST STATE PARK is about thirteen miles from the Econo Lodge Clarion. The 8,500-acre area is famous for having some of America's finest virgin white pine and hemlock timber stands. Cook Forest’s “Forest Cathedral” of towering

white pines and hemlocks is a National Natural Landmark. Cook Forest was rated one of America's top 50 state parks by National Geographic Traveler magazine. It was chosen by the Pennsylvania Department of Conservation and Natural Resources and its Bureau of Parks as one of "25 Must-See Pennsylvania State Parks". Cook Forest State Park offers many outdoor recreational activities found plus many special events. Verna Leath Theater and Sawmill Center for the Arts are located in Cook Forest.

THE CLARION MALL has shopping, entertainment, and dining. The mall is close to Route 68 and Interstate 80. Clarion Mall is surrounded by restaurants, housing, and the Destinta Theater. For many who live in Clarion the mall and the surrounding area is

considered the place to be. Every year there are promotions and events held at the mall. Clarion Mall has over fifty different stores for visitors to shop at. This mall is just 6/10 of a mile from the Econo Lodge Clarion.

May 13 6th Annual Clarion Wine Walk

June 4—5 Herb & Fiber Festival

June 5 Wings of Hope, Live Butterfly Release

June 15—18 Photography Show

June 17—26 Theatre: Into The Woods

July 3 Independence Day Celebration

July 16—17 Woodcarving Show & Competition

Upcoming Events In and Around Clarion



. .

Clarion is a borough in and the county seat of Clarion County, Pennsylvania. It is located 77 miles north-northeast of Pittsburgh and is part of the Pittsburgh DMA. Clarion was settled in 1839 and incorporated in 1841. In the past, the surrounding area produced natural gas, oil, lumber and coal. The population was 5,243 in 2014. The median household income is $19,902. Clarion’s 2013 crime rate was 74.6, 53% lower than the national average. Clarion’s unemployment rate is 5.50%, .8% below the national average. Clarion covers 1.62 square miles. This borough has been recognized as the Pennsylvania Chamber of Business and Industry Community of the Year. The Clarion River (which runs through Cook Forest State Park) and Allegheny River provide many scenic areas and recreational activities such as boating, camping, fishing, hunting, hiking, mountain biking, and swimming. Clarion borders on the Piney Dam Reservoir which is suitable for everything from fishing to water skiing. CLARION HOSPITAL is a 77-bed general medical and surgical community hospital. Its services

include an emergency transport helipad adjacent to the emergency room, an inpatient rehabilitation center ranked in the nation’s top 10%, a birthing center, the latest diagnostic tools and a cancer center offering chemotherapy and radiation therapy. Survey data for the latest year available shows that 18,354 patients visited the hospital's emergency room. The hospital had a total of 2,413 admissions. Its physicians performed 859 inpatient and 1,363 outpatient

surgeries. Clarion Hospital is the second largest employer in Clarion County. The hospital is about four miles from the Econo Lodge Clarion. THE CLARION AREA CHAMBER OF BUSINESS AND INDUSTRY generates continuous effor t into advancing the area’s economy, ensuring company growth, encouraging new business development and creating new jobs. Four non-profit, industrial, and economic development agencies work to help businesses, large and small, in Clarion County. Construction of a microbrewery restaurant to open in downtown Clarion is in its final stages. A group of six entrepreneurs formed the Clarion River Brewing Company to launch the new business. The Microbrewery will also include a small stage for entertainment. A brew house consisting of a 7-barrel system with fermenters including a 15 barrel is being built. The restaurant is hoping to be open by Christmas 2015.

Area Information



. .

DISCLAIMER The confidential information, analyses, and projections contained herein are provided solely for the information of prospective purchasers and no warranty or representation as to accuracy or completeness is made by the Seller or MBA Hotel Brokers, their subsidiaries or affiliates, and no legal liability is assumed or implied with respect thereto. The property is being sold “as is” without any warranties whatsoever, expressed or implied. Prospective purchasers must, therefore, rely exclusively on their own investiga-tions, interpretations and analyses in connection with this offering and not on any information provided by Seller or MBA Hotel Brokers. This sale offering is made subject to errors, omissions, prior sale, change of price or terms, or withdrawal from the market without notice. Information is for guidance only and does not constitute all or any part of a contract. The materials contained herein are confidential, furnished solely for the purpose of considering the purchase of the property described herein and is not to be used for any other purpose or made available to any other person without the prior written consent of the owner. This confidential memorandum is the property of MBA Hotel Brokers, and is intended to be used only by such parties to whom Broker has delivered the memorandum or to whom Broker has approved such delivery. If you do not wish to pursue negotiations leading to this acquisition, or if in the future you discontinue such negotiations, you agree to return this confidential memorandum to MBA Hotel Brokers. The firm MBA Hotel Brokers is marketing the property. All Purchasers recognize that the Broker represents the Seller in this transaction. The fact that the Broker provides guidance to the Buyer / prospective purchaser and /or makes recommendations regarding financing does not create an agency relationship between Purchaser and Broker. The Seller is responsible for paying all brokerage fees associated with the sale of the aforementioned property. The Seller and Broker specifically make no representation whatsoever about any environmental conditions on the property, including but not limited to issues such as asbestos, hazardous waste, petroleum leaks or spills. Without limiting the generality of the foregoing, any environmental reports, any structural reports, or any other type or kind or report prepared by a third party, if any, included in the confidential memorandum have not been prepared by Seller and neither Seller nor MBA Hotel Brokers makes any representations as to the truth, accuracy, or completeness of same and neither prospec-tive purchaser, nor its representatives nor any other person shall be entitled to rely on such reports or any information contained therein. Without limiting the foregoing, information contained in this confidential memorandum may vary from the date of publishing. In some instances, more complete or up to date information may have become available following the creation of this memorandum.

SUCCESS IS ALL ABOUT THE NUMBERS

www.g6hospitality.com | [email protected] | 888-842-2942

LOW OPERATING COSTS

BECOME AN AMERICAN ICONAt Motel 6, our commitment to guests is the same as the day we opened: no frills, just a clean comfortable room at the lowest price of any national chain. Your Motel 6property will enjoy immediate recognition with a name famous for creating the concept of economy lodging more than 50 years ago. Of course, we have changed with the times. Our contemporary prototype design includes wireless internet access, and unique modern decor– an all new look, but the same low price. And, we’re with you all the way.

MOTEL 6: THE BOTTOM LINE

AVER AGE PROPERT Y S IZE: 60 ROOMS AVER AGE PROPERT Y S IZE: 115 ROOMS

AVERAGE OCCUPANCY AVERAGE OCCUPANCY

72.99%* 64.22%*

AVERAGE DAILY RATE AVERAGE DAILY RATE

$58.23* $47.93*

FOR 29 PROPERTIES FOR 500 PROPERTIES

DID YOU KNOW?

• Motel 6 is a division of G6 Hospitality, the largest U.S. hotel owner/operator.• Motel 6 is the fastest growing brand in the economy segment.• Motel 6 has lower operating costs than other economy brands due to minimal room

amenities, no loyalty program and no breakfast offerings. • Motel 6 boasts one of the most recognized advertising campaigns in America,

“We’ll Leave the Light on for you,®” featuring Tom Bodett. Our annual marketing support includes national television, network radio, outdoor billboards, digital advertising program, search engine, and public relations activities.

• We have a dedicated business-to-business sales force that is centrally managed and nationally deployed. Our field sales agents are tasked with expanding our penetration in the business to business and group business segments.

• Motel 6 is a founding member of the Asian American Hotel Owners Association.

HIGHEST SEGMENT OCCUPANCY**

“Motel 6 is my only choice in economy lodging. I currently have several Motel 6 locations and two new constructions in the pipeline. I typically gain 12% to 18% in RevPAR growth after converting; Motel 6 performs better than all other economy brands.”

“My family owned property converted to a Motel 6 in December 2013 and we are glad we did. In the first year, both our occupancy and RevPAR increased over 100%, and our P&L improved dramatically by reducing the amenity creep we experienced with another brand.”

“I have converted four properties to Motel 6 and experienced a big difference in revenue. Value-oriented guests prefer Motel 6. I prefer Motel 6 as they are a cooperative franchisor with a popular economy brand that is inexpensive to operate.”

The opinions expressed may or may not be representative of the Motel 6 corporate owned or leased properties. Variables may include market, location, property condition and economic condition.

*Reflects the results of 29 motels owned or leased by Motel 6 Operating LP and G6 Hospitality Property LLC and open throughout the entire period January 1, 2013 – December 31, 2013 with an average property size of 60 rooms per property. Reflects the results of 500 motels owned or leased by Motel 6 Operating LP and G6 Hospitality Property LLC and open throughout the entire period January 1, 2013 – December 31, 2013 with an average property size of 115 rooms per property. Source: 2014 Motel 6 FDD. See Item 19 of the current Motel 6 FDD for further information, variables and definitions.

**Based on 10-K annual report for Wyndham and Choice in 2013 only.

© 2015 All rights reserved. G6 Hospitality Franchising LLC. 4001 International Parkway, Carrollton, Texas 75007. This advertisement is not an offering. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law.

-Bipin Patel Multi-Unit Owner (3 locations)

-Toral BalakrishnanAustin, TX #4905

-Sam PatelAtlanta, GA #4318

FRANCHISE WITH US:www.g6hospitality.comfranchisesales@g6hospitality.com888-842-2942

WE’RE NOT SAYING WE’RE THE BESTECONOMY BRAND.

OUR FR ANCHISEES SAY IT FOR US.

United Kingdom United States

Blue Fin Building 735 East Main Street

110 Southwark Street Hendersonville

London SE1 0TA TN 37075

Phone: +44 (0)20 7922 1930 Phone: +1 (615) 824 8664

Fax: +44 (0)20 7922 1931 Fax: +1 (615) 824 3848

www.strglobal.com www.str.com

Quality Inn & Suites Clarion Monthly STAR Report

STR #: 6040 Date Created: January 15, 2016

TabTable of Contents 1

Monthly Performance at a Glance 2

STAR Summary 3

Competitive Set Report 4

Response Report 5

Day of Week & Weekday/Weekend 6

Daily Data for the Month 7

Help 8

For the Month of: December 2015

Tab 2 - Monthly Performance at a Glance - My Property vs. Competitive Set

My Prop Comp Set Index (MPI) My Prop Comp Set Index (ARI) My Prop Comp Set Index (RGI)

Current Month 21.4 34.7 61.7 59.12 67.35 87.8 12.67 23.40 54.2

Year To Date 40.6 47.2 86.0 59.40 72.82 81.6 24.10 34.36 70.1

Running 3 Month 36.6 48.3 75.8 59.87 72.36 82.7 21.92 34.94 62.7

Running 12 Month 40.6 47.2 86.0 59.40 72.82 81.6 24.10 34.36 70.1

My Prop Comp Set Index (MPI) My Prop Comp Set Index (ARI) My Prop Comp Set Index (RGI)

Current Month -21.9 11.3 -29.8 0.3 -8.1 9.1 -21.6 2.3 -23.4

Year To Date -5.3 5.0 -9.8 -3.0 -3.7 0.7 -8.2 1.1 -9.2

Running 3 Month -8.2 7.3 -14.4 -0.4 -2.9 2.5 -8.5 4.3 -12.3

Running 12 Month -5.3 5.0 -9.8 -3.0 -3.7 0.7 -8.2 1.1 -9.2

STR, Inc.

ADR RevPAROccupancy

December 2015

December 2015 vs. 2014 Percent Change (%)

Occupancy (%) ADR RevPAR

Quality Inn & Suites Clarion 24 United Dr Clarion, PA 16214-4060 Phone: (814) 226-8682

STR # 6040 ChainID: PA385 MgtCo: None Owner: None

For the Month of: December 2015 Date Created: January 15, 2016 Monthly Competitive Set Data Excludes Subject Property

Tab 3 - STAR Summary - My Property vs. Comp Set and Industry Segments

21.4 -21.9 40.6 -5.3 36.6 -8.2 40.6 -5.3 5.2 1.3 3.9 1.3

36.7 -4.9 54.3 -1.3 48.3 -3.8 54.3 -1.3 0.6 0.8 0.1 0.8

30.7 -6.2 48.4 -0.2 41.8 -3.7 48.4 -0.2 1.9 1.7 0.5 1.7

35.9 -6.5 53.6 -2.8 48.4 -5.5 53.6 -2.8 0.6 0.9 0.2 0.9

39.5 -5.2 56.6 -4.4 51.7 -4.6 56.6 -4.4 -1.7 1.9 -0.1 1.9

34.7 11.3 47.2 5.0 48.3 7.3 47.2 5.0 0.0 0.0 0.0 0.0

59.12 0.3 59.40 -3.0 59.87 -0.4 59.40 -3.0 -17.8 -4.1 -4.6 -4.1

86.20 -1.3 96.78 1.1 96.54 0.5 96.78 1.1 -4.3 -0.6 -3.6 -0.6

73.96 1.8 83.16 -0.6 83.23 0.6 83.16 -0.6 -4.5 1.5 -3.2 1.5

85.44 -2.6 97.04 -0.1 98.64 0.0 97.04 -0.1 -5.9 -1.9 -5.3 -1.9

88.95 -2.9 99.98 -1.1 99.44 -1.4 99.98 -1.1 -6.8 -2.5 -4.7 -2.5

67.35 -8.1 72.82 -3.7 72.36 -2.9 72.82 -3.7 11.3 5.0 7.3 5.0

12.67 -21.6 24.10 -8.2 21.92 -8.5 24.10 -8.2 -17.6 -7.0 -5.0 -7.0

31.63 -6.1 52.54 -0.3 46.63 -3.3 52.54 -0.3 -5.5 0.5 -3.2 0.5

22.70 -4.5 40.26 -0.8 34.79 -3.1 40.26 -0.8 -2.7 0.9 -2.6 0.9

30.69 -8.9 52.01 -2.8 47.71 -5.5 52.01 -2.8 -8.3 -1.9 -5.3 -1.9

35.11 -7.9 56.56 -5.4 51.42 -5.9 56.56 -5.4 -9.5 -3.6 -6.0 -3.6

23.40 2.3 34.36 1.1 34.94 4.3 34.36 1.1 2.3 1.1 4.3 1.1

Rooms Rooms

23579 18713 Properties

4364 3692 15

13465 10878

7157 6974

442 265

STR, Inc.

% ChgRunning 12

Month

RevPAR

Current

Month% Chg Year to Date % Chg

Running 3

Month

209

80.8

79.4

Running 3

Month% Chg

Running 12

Month% Chg

Census/Sample - Properties & Rooms

% Chg

Census

Quality Inn & Suites Clarion

Occupancy (%)


Year to Date % Chg

% Chg Year to Date

See Help page for pipeline definitions.

Under ConstructionProperties

3

78

Planning

84.6

Rooms

120

38

60.0

97.4

Sample %

5

323

189

81

Properties

Sample

50

Current

Month

% ChgCurrent

Month% Chg

% Chg

Average Daily Rate

Running 3

Month% Chg

Running 12

Month

Supply

Demand

Month %

Chg

Month %

ChgYTD % Chg

Run 3 Mon %

Chg

Run 12 Mon

% Chg

Market: Pennsylvania Area

Revenue

Pipeline

Month %

ChgYTD % Chg

Run 3 Mon %

Chg

Run 12 Mon

% Chg

1497181410

Rooms Properties Rooms

Competitive Set: Competitors

Tract Scale: Midscale Chains

Tract: Pennsylvania Central Area

Market Class: Midscale Class





















YTD % ChgRun 12 Mon

% Chg

Run 3 Mon %

Chg

Tab 4 - Competitive Set Report

Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2013 2014 2015 2013 2014 2015 2013 2014 2015

My Property 62.5 58.3 54.4 53.1 39.0 27.4 20.5 20.5 24.1 34.6 40.8 55.4 67.4 61.8 51.1 54.1 34.6 21.4 46.5 42.8 40.6 38.8 39.9 36.6 46.5 42.8 40.6

Competitive Set 68.1 62.7 57.8 62.3 41.3 31.2 26.9 26.5 26.8 33.5 43.2 52.9 69.2 70.8 70.2 59.2 51.0 34.7 50.9 44.9 47.2 43.7 45.0 48.3 50.9 44.9 47.2

Index (MPI) 91.7 92.9 94.1 85.3 94.4 87.9 76.2 77.5 89.9 103.3 94.5 104.8 97.4 87.3 72.7 91.4 67.8 61.7 91.5 95.3 86.0 88.8 88.6 75.8 91.5 95.3 86.0

Rank 3 of 5 4 of 5 3 of 5 4 of 5 4 of 5 4 of 5 4 of 5 4 of 5 4 of 5 3 of 5 3 of 5 3 of 5 3 of 4 3 of 4 4 of 4 3 of 4 3 of 4 3 of 4 4 of 5 4 of 5 4 of 4 3 of 5 4 of 5 3 of 4 4 of 5 4 of 5 4 of 4

% Chg

My Property -10.3 -17.2 -19.0 9.1 9.5 -13.9 -9.3 -17.3 6.1 -10.5 -10.2 -12.8 7.9 6.0 -6.1 1.9 -11.3 -21.9 0.3 -8.0 -5.3 -2.8 2.8 -8.2 0.3 -8.0 -5.3

Competitive Set 1.6 -8.3 -16.1 10.5 -6.2 2.0 15.9 -4.4 -10.0 -2.1 -3.9 -3.1 1.6 12.8 21.5 -5.0 23.4 11.3 11.1 -11.7 5.0 1.0 3.0 7.3 11.1 -11.7 5.0

Index (MPI) -11.7 -9.7 -3.4 -1.3 16.8 -15.6 -21.8 -13.6 17.8 -8.6 -6.6 -10.0 6.2 -6.1 -22.7 7.2 -28.1 -29.8 -9.7 4.2 -9.8 -3.7 -0.2 -14.4 -9.7 4.2 -9.8



My Property 62.16 63.19 69.00 61.54 58.94 58.93 60.07 59.29 58.93 58.23 56.39 57.13 62.58 60.82 57.92 61.47 57.79 59.12 60.63 61.26 59.40 59.67 60.11 59.87 60.63 61.26 59.40

Competitive Set 75.92 78.11 78.06 73.86 76.45 73.24 72.88 70.97 70.91 71.55 70.37 71.74 74.57 76.63 72.41 76.19 71.29 67.35 76.64 75.60 72.82 74.76 74.49 72.36 76.64 75.60 72.82

Index (ARI) 81.9 80.9 88.4 83.3 77.1 80.5 82.4 83.5 83.1 81.4 80.1 79.6 83.9 79.4 80.0 80.7 81.1 87.8 79.1 81.0 81.6 79.8 80.7 82.7 79.1 81.0 81.6


% Chg

My Property 0.7 1.9 6.6 3.7 -1.3 -2.0 4.8 2.7 3.4 1.6 -5.4 -7.8 0.7 -3.8 -16.1 -0.1 -2.0 0.3 1.4 1.0 -3.0 -5.1 0.7 -0.4 1.4 1.0 -3.0

Competitive Set -2.3 -2.7 -2.8 -5.4 7.8 -1.0 0.0 -4.8 0.3 -3.9 -7.2 -7.2 -1.8 -1.9 -7.2 3.2 -6.7 -8.1 6.2 -1.4 -3.7 3.9 -0.4 -2.9 6.2 -1.4 -3.7

Index (ARI) 3.1 4.7 9.7 9.6 -8.4 -1.0 4.9 7.9 3.1 5.7 2.0 -0.6 2.5 -1.9 -9.5 -3.2 5.1 9.1 -4.6 2.4 0.7 -8.6 1.1 2.5 -4.6 2.4 0.7



My Property 38.84 36.83 37.54 32.71 22.98 16.17 12.30 12.15 14.17 20.15 23.01 31.65 42.20 37.56 29.58 33.29 19.98 12.67 28.22 26.24 24.10 23.14 23.96 21.92 28.22 26.24 24.10

Competitive Set 51.74 48.98 45.14 46.04 31.58 22.86 19.58 18.77 18.98 23.96 30.40 37.94 51.63 54.22 50.86 45.13 36.35 23.40 38.99 33.97 34.36 32.66 33.51 34.94 38.99 33.97 34.36

Index (RGI) 75.1 75.2 83.2 71.0 72.8 70.7 62.8 64.7 74.7 84.1 75.7 83.4 81.7 69.3 58.2 73.8 55.0 54.2 72.4 77.3 70.1 70.8 71.5 62.7 72.4 77.3 70.1


% Chg

My Property -9.7 -15.6 -13.6 13.1 8.2 -15.7 -4.9 -15.1 9.7 -9.1 -15.0 -19.6 8.6 2.0 -21.2 1.8 -13.1 -21.6 1.6 -7.0 -8.2 -7.7 3.6 -8.5 1.6 -7.0 -8.2

Competitive Set -0.7 -10.8 -18.4 4.6 1.0 1.0 15.9 -9.0 -9.7 -5.9 -10.8 -10.1 -0.2 10.7 12.7 -2.0 15.1 2.3 18.0 -12.9 1.1 4.9 2.6 4.3 18.0 -12.9 1.1

Index (RGI) -9.0 -5.4 5.9 8.1 7.1 -16.5 -18.0 -6.8 21.5 -3.4 -4.7 -10.6 8.9 -7.9 -30.1 3.8 -24.5 -23.4 -13.9 6.7 -9.2 -12.0 0.9 -12.3 -13.9 6.7 -9.2


Exchange Rate STR, Inc.

2014

2014

2015

2015

2015 Running 12 Month

Running 12 Month

RevPAR

Running 3 Month

Running 3 Month

Year To DateADR

Year To Date




Occupancy (%)Running 3 MonthYear To Date Running 12 Month2014

Monthly Indexes

49

59

69

79

89

99

109

Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

RevPAR Percent Change

-14

-9

-4

1

6

Year to Date Running 3 Month Running 12 Month

My Property Competitive Set

Tab 5 - Response Report

This Year

Dec 7th - First Day of Hanukkah

Dec 24th - Christmas Eve

Dec 25th - Christmas

Dec 26th - First Day of Kwanzaa

Dec 31st - New Year's Eve

Last Year

Dec 17th - First Day of Hanukkah

Dec 24th - Christmas Eve

Dec 25th - Christmas

Dec 26th - First Day of Kwanzaa

Dec 31st - New Year's Eve

STR# Name City, State Zip Phone Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

6040 Quality Inn & Suites Clarion Clarion, PA 16214-4060 (814) 226-8682 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

3040 Park Inn Clarion Clarion, PA 16214-4033 (814) 226-8850 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

4513 Quality Inn Brookville Brookville, PA 15825-2321 (814) 849-8381 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

10170 Clarion Inn Clarion, PA 16214-4029 (814) 226-4550 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

22924 Closed - Independent Brookville Inn Brookville, PA 15825-2320

31597 Comfort Inn Clarion Clarion, PA 16214 (814) 226-5230 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

38539 Monroe Heights Hotel Clarion, PA 16214-4029 (814) 227-2700

Data received:

○ = Monthly Only

● = Monthly & Daily

STR, Inc.

2014 2015

For the Month of: December 2015 Date Created: January 15, 2016



121

196806

17

21

29

142 197206

Rooms

68

197306

26

19

24

17

28

3029 31

25

December 2015 (This Year)

54321

SatMon

6

23

161513 14 18

27

Sun ThuWedTue

2

9 10 11 912

20

87

21 22

31

2724

14

8

20

28

7 10 11 12 13

18

Fri

1

December 2014 (Last Year)Sun Mon Tue Wed Thu Fri Sat

15 16

30

22 23

3 4 5 6

199510

78 200009

0 197206

76

Open Date

19

25 26

99 197706

584

Tab 6 - Day of Week and Weekday/Weekend ReportQuality Inn & Suites Clarion 24 United Dr Clarion, PA 16214-4060 Phone: (814) 226-8682



Day of Week Time Period % Chg % Chg % Chg % Chg % Chg % Chg % Chg % Chg % Chg

Sunday Current Month 17.7 -19.7 25.6 16.0 69.4 -30.8 57.78 1.7 64.65 -12.6 89.4 16.4 10.25 -18.3 16.53 1.4 62.0 -19.4

Year To Date 30.4 -8.8 33.2 4.0 91.7 -12.4 57.76 -0.6 69.85 -4.6 82.7 4.1 17.57 -9.4 23.17 -0.7 75.8 -8.8

Running 3 Month 28.2 -14.3 35.6 3.1 79.4 -16.8 56.34 -3.2 68.62 -5.3 82.1 2.2 15.91 -17.0 24.40 -2.3 65.2 -15.0

Running 12 Month 30.4 -8.8 33.2 4.0 91.7 -12.4 57.76 -0.6 69.85 -4.6 82.7 4.1 17.57 -9.4 23.17 -0.7 75.8 -8.8

Monday Current Month 24.7 -18.1 37.3 11.8 66.2 -26.7 56.52 -4.9 65.74 -10.7 86.0 6.5 13.93 -22.1 24.50 -0.2 56.9 -21.9

Year To Date 39.4 1.9 45.2 13.1 87.1 -9.9 57.38 -1.1 71.56 -4.4 80.2 3.5 22.62 0.8 32.37 8.1 69.9 -6.7

Running 3 Month 39.2 3.8 48.2 21.5 81.3 -14.6 55.83 -5.8 68.21 -7.8 81.9 2.1 21.86 -2.2 32.85 12.1 66.5 -12.7

Running 12 Month 39.4 1.9 45.2 13.1 87.1 -9.9 57.38 -1.1 71.56 -4.4 80.2 3.5 22.62 0.8 32.37 8.1 69.9 -6.7

Tuesday Current Month 23.8 -19.7 40.4 28.7 59.1 -37.7 59.44 0.1 67.34 -9.5 88.3 10.6 14.17 -19.7 27.19 16.5 52.1 -31.1

Year To Date 37.9 -9.0 49.2 9.0 77.1 -16.5 57.18 -1.6 70.76 -5.9 80.8 4.5 21.69 -10.5 34.82 2.6 62.3 -12.7

Running 3 Month 36.1 -7.0 48.6 7.2 74.3 -13.3 56.77 -4.2 68.10 -10.1 83.4 6.6 20.50 -10.9 33.11 -3.6 61.9 -7.6

Running 12 Month 37.9 -9.0 49.2 9.0 77.1 -16.5 57.18 -1.6 70.76 -5.9 80.8 4.5 21.69 -10.5 34.82 2.6 62.3 -12.7

Wednesday Current Month 23.7 5.0 35.8 9.8 66.1 -4.4 58.45 3.2 66.79 -10.0 87.5 14.7 13.83 8.4 23.89 -1.2 57.9 9.7

Year To Date 41.0 -4.8 48.4 5.3 84.6 -9.5 56.54 -1.5 71.85 -4.9 78.7 3.5 23.15 -6.2 34.78 0.2 66.6 -6.4

Running 3 Month 36.5 -2.2 45.4 -3.1 80.5 0.9 54.03 -8.0 70.45 -5.4 76.7 -2.8 19.74 -10.0 31.98 -8.3 61.7 -1.9

Running 12 Month 41.0 -4.8 48.4 5.3 84.6 -9.5 56.54 -1.5 71.85 -4.9 78.7 3.5 23.15 -6.2 34.78 0.2 66.6 -6.4

Thursday Current Month 15.5 -42.9 33.1 23.7 46.9 -53.8 58.25 -1.2 70.12 -3.2 83.1 2.0 9.04 -43.6 23.23 19.8 38.9 -52.9

Year To Date 42.0 -4.1 48.3 6.2 87.0 -9.7 59.31 -4.8 71.45 -4.6 83.0 -0.2 24.91 -8.7 34.50 1.4 72.2 -9.9

Running 3 Month 33.0 -16.6 47.3 8.7 69.7 -23.3 58.47 -3.6 71.84 -1.3 81.4 -2.4 19.27 -19.6 33.97 7.3 56.7 -25.1

Running 12 Month 42.0 -4.1 48.3 6.2 87.0 -9.7 59.31 -4.8 71.45 -4.6 83.0 -0.2 24.91 -8.7 34.50 1.4 72.2 -9.9

Friday Current Month 23.5 -15.1 34.9 -3.4 67.3 -12.1 61.01 0.6 68.13 -4.5 89.5 5.4 14.34 -14.6 23.78 -7.7 60.3 -7.4

Year To Date 46.1 -0.7 52.3 0.9 88.2 -1.6 62.80 -5.0 76.12 -1.5 82.5 -3.6 28.97 -5.7 39.84 -0.6 72.7 -5.1

Running 3 Month 42.2 7.6 56.1 12.9 75.1 -4.7 68.51 11.3 79.64 6.4 86.0 4.6 28.90 19.8 44.71 20.1 64.7 -0.3

Running 12 Month 46.1 -0.7 52.3 0.9 88.2 -1.6 62.80 -5.0 76.12 -1.5 82.5 -3.6 28.97 -5.7 39.84 -0.6 72.7 -5.1

Saturday Current Month 21.4 -34.6 34.9 -1.3 61.4 -33.8 62.39 4.3 67.68 -6.6 92.2 11.7 13.37 -31.8 23.62 -7.8 56.6 -26.0

Year To Date 47.2 -10.8 53.6 -1.0 88.1 -9.9 63.21 -4.5 76.52 -0.6 82.6 -3.9 29.86 -14.8 41.05 -1.6 72.7 -13.4

Running 3 Month 41.4 -22.9 57.0 3.1 72.7 -25.2 66.37 6.9 76.65 0.6 86.6 6.3 27.46 -17.6 43.65 3.7 62.9 -20.5

Running 12 Month 47.2 -10.8 53.6 -1.0 88.1 -9.9 63.21 -4.5 76.52 -0.6 82.6 -3.9 29.86 -14.8 41.05 -1.6 72.7 -13.4

Weekday Current Month 21.1 -20.4 34.7 17.0 60.8 -32.0 58.17 -0.4 67.15 -9.0 86.6 9.4 12.26 -20.7 23.29 6.5 52.6 -25.5

(Sun-Thu) Year To Date 38.2 -4.9 44.9 7.6 85.0 -11.6 57.65 -2.0 71.17 -4.9 81.0 3.0 22.00 -6.8 31.94 2.3 68.9 -8.9

Running 3 Month 34.6 -7.2 45.0 7.1 76.8 -13.4 56.26 -5.0 69.50 -6.0 80.9 1.1 19.45 -11.9 31.30 0.7 62.1 -12.5

Running 12 Month 38.2 -4.9 44.9 7.6 85.0 -11.6 57.65 -2.0 71.17 -4.9 81.0 3.0 22.00 -6.8 31.94 2.3 68.9 -8.9

Weekend Current Month 22.5 -25.7 34.9 -2.3 64.4 -23.9 61.67 2.4 67.91 -5.6 90.8 8.5 13.85 -23.8 23.70 -7.8 58.4 -17.4

(Fri-Sat) Year To Date 46.7 -6.1 53.0 -0.1 88.1 -6.0 63.01 -4.8 76.33 -1.0 82.6 -3.8 29.42 -10.6 40.45 -1.1 72.7 -9.6

Running 3 Month 41.8 -10.1 56.5 7.7 73.9 -16.5 67.45 9.1 78.13 3.4 86.3 5.4 28.18 -1.9 44.18 11.4 63.8 -11.9

Running 12 Month 46.7 -6.1 53.0 -0.1 88.1 -6.0 63.01 -4.8 76.33 -1.0 82.6 -3.8 29.42 -10.6 40.45 -1.1 72.7 -9.6

Total Current Month 21.4 -21.9 34.7 11.3 61.7 -29.8 59.12 0.3 67.35 -8.1 87.8 9.1 12.67 -21.6 23.40 2.3 54.2 -23.4

Year To Date 40.6 -5.3 47.2 5.0 86.0 -9.8 59.40 -3.0 72.82 -3.7 81.6 0.7 24.10 -8.2 34.36 1.1 70.1 -9.2

Running 3 Month 36.6 -8.2 48.3 7.3 75.8 -14.4 59.87 -0.4 72.36 -2.9 82.7 2.5 21.92 -8.5 34.94 4.3 62.7 -12.3

Running 12 Month 40.6 -5.3 47.2 5.0 86.0 -9.8 59.40 -3.0 72.82 -3.7 81.6 0.7 24.10 -8.2 34.36 1.1 70.1 -9.2

STR, Inc.

Weekday/Weekend

My Property Competitive Set

Occupancy (%) Average Daily Rate RevPAR

My Property Competitive Set Index (MPI) My Property Index (RGI)Competitive Set Index (ARI)

Current Month Occupancy

11

21

31

41

Sunday Monday Tuesday Wednesday Thursday Friday Saturday Weekday Weekend

My Property

Competitive Set

Current Month ADR

52

57

62

67

72

Sunday Monday Tuesday Wednesday Thursday Friday Saturday Weekday Weekend

Tab 7 - Daily Data for the Month

Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Su Mo Tu We Th

December

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

My Property 12.1 17.8 20.6 25.2 20.6 11.2 22.4 23.4 25.2 21.5 33.0 22.9 17.4 23.9 22.9 24.8 12.8 21.1 20.2 14.7 22.0 33.9 31.2 8.3 14.7 22.0 27.5 30.3 26.6 19.3 14.7

Competitive Set 42.6 38.9 34.0 29.1 36.6 22.3 34.7 34.7 32.8 28.7 47.2 27.5 19.2 33.2 43.0 40.4 36.6 37.0 30.6 23.0 36.6 42.6 34.7 20.0 26.4 44.9 37.7 44.5 38.9 32.1 46.4

Index (MPI) 28.5 45.7 60.5 86.8 56.2 50.4 64.6 67.3 76.9 75.0 70.0 83.3 90.6 71.8 53.3 61.3 35.1 57.1 66.0 63.8 60.2 79.6 89.8 41.3 55.6 49.0 72.9 68.0 68.5 60.1 31.6

% Chg

My Property -70.9 -20.5 -29.4 8.3 -21.6 -62.7 -20.3 -19.8 -10.4 -3.7 47.9 -18.5 19.7 -15.3 -1.6 -12.0 -71.2 -34.1 -37.0 -44.0 -16.0 16.5 114.2 -34.6 -55.5 -50.7 57.5 41.7 5.4 -0.8 -44.0

Competitive Set 31.5 0.3 5.7 -3.8 3.3 9.5 27.6 19.2 -2.0 -6.8 9.4 -14.3 18.7 25.9 5.8 48.5 31.9 6.8 -4.1 -11.8 19.0 35.0 174.7 21.3 -27.7 6.8 47.7 27.6 68.4 -36.9 128.3

Index (MPI) -77.9 -20.7 -33.2 12.6 -24.1 -66.0 -37.6 -32.7 -8.5 3.3 35.2 -4.9 0.8 -32.7 -7.0 -40.7 -78.2 -38.4 -34.3 -36.5 -29.4 -13.7 -22.0 -46.1 -38.5 -53.9 6.6 11.1 -37.4 57.2 -75.5

December

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

My Property 61.34 59.14 59.28 61.51 61.43 55.71 56.72 58.27 54.39 54.88 59.15 61.96 59.12 54.00 59.04 55.72 56.04 63.32 62.15 57.76 58.22 60.64 60.45 62.27 61.01 63.93 57.77 57.11 58.43 63.29 61.36

Competitive Set 65.91 65.63 70.09 66.90 69.01 64.02 67.67 66.20 65.66 65.81 70.18 64.83 59.72 65.48 70.05 64.85 65.83 67.17 66.73 64.27 67.64 67.45 71.48 63.63 67.19 68.98 67.76 62.87 66.82 66.70 78.97

Index (ARI) 93.1 90.1 84.6 91.9 89.0 87.0 83.8 88.0 82.8 83.4 84.3 95.6 99.0 82.5 84.3 85.9 85.1 94.3 93.1 89.9 86.1 89.9 84.6 97.9 90.8 92.7 85.2 90.8 87.4 94.9 77.7

% Chg

My Property 6.5 10.9 3.7 2.8 4.2 1.1 1.1 2.8 -3.3 -5.5 -4.0 -0.1 19.2 -6.2 -5.6 4.8 -5.3 3.3 4.7 -3.6 -2.8 -4.0 -1.0 -2.6 1.7 8.0 -5.3 -7.3 0.4 1.2 -1.9

Competitive Set -13.1 -13.5 1.8 -0.1 2.8 -8.7 0.0 -10.2 -9.2 -9.2 4.7 -8.7 -18.2 -20.9 -8.1 -13.1 -13.3 -17.1 -16.6 -18.5 -12.3 -9.3 1.8 -13.7 -5.9 -5.0 -7.1 -10.0 -5.6 -11.4 1.5

Index (ARI) 22.5 28.2 1.9 2.9 1.3 10.7 1.1 14.4 6.4 4.1 -8.3 9.4 45.7 18.5 2.7 20.7 9.3 24.6 25.6 18.4 10.9 5.8 -2.8 12.8 8.1 13.6 2.0 3.0 6.4 14.2 -3.3

December

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

My Property 7.45 10.50 12.19 15.52 12.63 6.25 12.72 13.61 13.72 11.80 19.54 14.21 10.31 12.88 13.54 13.80 7.20 13.36 12.54 8.48 12.82 20.58 18.86 5.14 8.96 14.08 15.90 17.29 15.54 12.19 9.01

Competitive Set 28.11 25.51 23.80 19.44 25.26 14.25 23.49 22.98 21.56 18.88 33.10 17.86 11.49 21.75 30.13 26.19 24.10 24.84 20.40 14.79 24.76 28.76 24.82 12.73 17.75 30.97 25.57 27.99 25.97 21.39 36.66

Index (RGI) 26.5 41.2 51.2 79.8 50.0 43.8 54.2 59.2 63.7 62.5 59.0 79.6 89.7 59.2 44.9 52.7 29.9 53.8 61.5 57.3 51.8 71.6 76.0 40.4 50.5 45.4 62.2 61.8 59.9 57.0 24.6

% Chg

My Property -69.0 -11.8 -26.8 11.3 -18.3 -62.3 -19.5 -17.6 -13.4 -9.1 42.0 -18.6 42.7 -20.6 -7.1 -7.8 -72.8 -32.0 -34.0 -46.0 -18.3 11.9 112.0 -36.3 -54.8 -46.8 49.1 31.4 5.8 0.4 -45.0

Competitive Set 14.3 -13.2 7.6 -3.9 6.2 0.0 27.7 7.1 -11.0 -15.4 14.6 -21.8 -2.8 -0.4 -2.7 28.9 14.3 -11.4 -20.0 -28.1 4.3 22.5 179.7 4.7 -31.9 1.5 37.2 14.9 59.0 -44.1 131.8

Index (RGI) -72.9 1.6 -32.0 15.8 -23.1 -62.3 -36.9 -23.0 -2.6 7.5 24.0 4.0 46.9 -20.2 -4.5 -28.5 -76.2 -23.2 -17.5 -24.9 -21.7 -8.6 -24.2 -39.2 -33.5 -47.6 8.7 14.4 -33.4 79.5 -76.3

STR, Inc.

ADR


RevPAR

For the Month of: December 2015 Date Created: January 15, 2016 Daily Competitive Set Data Excludes Subject Property


Occupancy (%)

Daily Indexes for the Month of December

20

30

40

50

60

70

80

90

100

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

Tab 8 - Help

Definitions

ADR (Average Daily Rate) - Room revenue divided by rooms sold, displayed as the average rental rate for a single room.

Competitive (Comp) Set - A peer group of competitive hotels selected by hotel management to benchmark the subject property’s performance.

Contract - Rooms sold/revenue from bookings sold at rates stipulated by contracts including airline crews and permanent guests.

Exchange Rate - The factor used to convert revenue from US Dollars to the local currency. Reports display the monthly exchange rates (the rate on the last day of the month) and the daily exchange rates on the Daily by Month pages.

STR obtains exchange rate data from Oanda.com. Any aggregated number in the report (YTD, Running 3 month, Running 12 month) uses the exchange rate of each relative month when calculating the data.

Fiscal Year To Date (YTD) - Custom fiscal year as specified by individual hotel or hotel group, if a non-calendar Fiscal Year to Date calculation is more applicable (e.g. July – June) to coincide with hotel/hotel groups operations and financial reporting.

Food & Beverage Revenue (F&B) - Revenue derived from food and beverage sales.

Group - Rooms sold/revenue from bookings sold simultaneously in blocks of ten (10) or more.

Index (Occupancy, ADR, RevPar) - Property performance divided by competitive set performance multiplied by 100. Internationally, indexes are also referred to as MPI – Market Penetration Index (Occupancy Index),

ARI – Average Rate Index (ADR Index), and RGI – Revenue/RevPAR Generation Index (RevPAR Index).

Market Class - Class is an industry categorization which includes chain-affiliated and independent hotels. The class for a chain-affiliated hotel is the same as its chain scale. An independent hotel is assigned a class based on its ADR,

relative to that of the chain hotels in their geographic proximity. There are six (6) class groups: Luxury, Upper Upscale, Upscale, Upper Midscale, Midscale and Economy.

Market Class Combined (or Collapsed) – If a single class segment is insufficient for reporting, classes are combined. There are three combined class segments: Luxury and Upper Upscale, Upscale and Upper Midscale,

and Midscale and Economy.

Market Scale - Hotels located in the subject property’s market and classified in the subject property’s STR chain scale segment. There are seven (7) scale groups; Luxury, Upper Upscale, Upscale, Upper Midscale, Midscale, Economy and Independent.

Market Scale (Collapsed) – Hotels located in the subject property’s market and classified in the subject property’s STR chain scale segment. There are two (2) market scale (collapsed) groups; Upscale (includes Luxury, Upper Upscale, Upscale, Independent) and

Midscale/Economy (includes Upper Midscale, Midscale and Economy).

MTD (Month to Date) - If a month ends during the current week, the MTD number would represent the month that ended.

Occupancy - Rooms sold divided by rooms available multiplied by 100. Occupancy is always displayed as a percentage of rooms occupied.

Other Revenue - All hotel revenue other than room and food and beverage revenue.

Percent Change (% Chg) - Amount of growth – up, down or flat – this period versus same period last year (day, week, running 28 days, running month-to-date). Calculated as ((TY-LY)/LY)*100.

Percent Change Rank (Occupancy, ADR, RevPar) - The percent change for the property is compared to the percent change of each hotel in the comp set.

Rank (Occupancy, ADR, RevPar) - Property performance ranked versus hotels in the competitive set (e.g. a “3 of 6” ADR ranking means the subject hotel’s absolute ADR is third highest of the six competitors).

RevPAR (Revenue per Available Room) - Room revenue divided by rooms available

Room Revenue - Revenue derived from guestroom rental.

Segmented Data - Rooms sold and revenue data broken down by Transient, Group, and Contract.

Tract Scale – Hotels located in the subject property’s tract and classified in the subject property’s STR chain scale segment. There are four (4) tract scale groups; Upscale (includes Luxury, Upper Upscale, Upscale), Midscale (includes Upper Midscale and

Midscale), Economy and Independent.

Transient - Rooms sold/revenue from guests with reservations at Rack, Corporate, Corporate Negotiated, Package, Government or foreign traveler rates.

Planning - The project will go out for bids, construction will start within 4 months, or an architect/engineer has been selected for the project and plans are underway.

Under Construction - Ground has been broken or the owner is finalizing bids on the prime (general) contract.

FAQ

How is my hotel performing versus competition?

The monthly STAR report provides timely occupancy, average room rate, revenue per available room benchmarking of your hotel’s performance versus your own selected competitors and an STR defined industry segment.

Is my hotel’s data included in the competitive numbers?

It depends on your preference. Check the summary page to see if your hotel’s data is included or excluded in the competitive set numbers.

How does STR determine currency and exchange rates?

Currency is user-defined and is displayed at the top of the report. STR obtains exchange rate data from Oanda.com.

How are percentage changes computed?

Hotel and competitive performance changes are measured against same period prior year.

Why do my percentage change numbers have such a large range?

The data for this year vs. the same period last year may vary greatly. Consider if you sold 2294 rooms this year vs. 743 last year, the percent change would be 208.7% ((2294-743)/743)*100.

What is an index?

An index is an easy way to compare your hotel’s performance versus competition. An index of 100 or higher means your hotel’s absolute performance is the same or better than competition.

What does the “Rank” information mean?

Your hotel’s performance is ranked against the other properties in your competitive set. If your hotel’s RevPAR rank is “2 of 6”, that means your hotel’s RevPAR was second highest of the six hotels in your competitive set.

What does “running 28 days” mean?

The most recent 28 days historical performance. The running 28 day numbers are based on the most current 28-day period, ending with the last day included in the weekly report.

What does “run MTD” mean?

Running month-to-date. The MTD numbers are based on a calendar month and include all days of the same month, through the most recent calendar day included in the report. If the most recent week’s reporting includes data in

two calendar months, the MTD numbers only include data from the recently ended month.

What if there are blanks in my competitive set numbers?

Your competitive set did not include sufficient data for reporting. A minimum of three (3) hotels excluding the subject property must report data in order for STR to provide competitive set performance.

What if there are blanks in my competitive set percentage change?

Your competitive set did not include sufficient data for reporting prior year data.

What is "Pipeline" on the Summary Tab?

Pipeline data is generated based on the STR/McGraw-Hill Construction Dodge Supply Pipeline database and details hotels that are being planned but not yet open. Every month STR receives data feeds from its hotel clients and Dodge Construction to create

the definitive database for hotels in planning, pre-planning or under construction. The data is widely used by investment banks, development groups and hotel owners to estimate future nationwide supply growth and track supply changes in the market.

Who can I contact if I have more questions?

Check out the glossary and FAQ at www.str.com or e-mail [email protected]

If I'm an all-inclusive hotel, how can I benchmark my package rate?

In order to benchmark your package rate, you'll need to participate in the Segmentation program which will break out your revenues by Rooms, F&B, & Other.

This will provide you with a TrevPAR which is the total revenue per available room and is the same as an all-inclusive package rate. STR, Inc.

PA, Clarion, Econo Lodge OM · 150 Total Keys. 105 In-Service Rooms. 45 Rooms Closed. 2 Stories....

Documents

Transcript of PA, Clarion, Econo Lodge OM · 150 Total Keys. 105 In-Service Rooms. 45 Rooms Closed. 2 Stories....