P2P Wellness Uprising Presentation

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  • & WENDY LIEBMANN // WSL

    JUDY SANSONE // CVS/HEALTH

    PATH TO PURCHASE SUMMIT | March 17, 2015

    How Shopper Insights are Transforming U.S.

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    Understanding and their shopping life is the path to successfully your future retail.

    WSL mission

    SM

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    1 Health & Wellbeing: Big Opportunity (for All) 2 Why CVS Saw the Opportunity

    3 How CVS Executed Against It

    4 31/2 Things to Consider for the

    Future

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    For everyone. well, almost everyone

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    HEALTH CARE ISSUES CONTINUE TO SKYROCKET

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    AFFORDABLE CARE ACT KICKS IN

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    SHOPPERS ADOPT HEALTHIER HABITS

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    NEW TECHNOLOGY MAKES HEALTHY LIVING ACCESSIBLE

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    COMPANIES EXPAND THEIR WELLNESS PORTFOLIOS

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    RETAILERS INNOVATE THEIR STORE EXPERIENCES

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    RETAILERS EXPAND CLINICS

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    HOTELS TO HOSPITALS, ALL INDUSTRIES PARTICIPATE

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    FROM FASHION TO BEAUTY, ALL CATEGORIES JUMP IN

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    HAS ALREADY

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    WHAT ARE THE IMPLICATIONS? New

    Choices

    New Treatments

    New Threats

    New Opportunities

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    HOLISTIC VIEW BODY, MIND & SPIRIT

    Laughing and emotional

    well-being. Age 49

    Balancing physical and

    mental health.

    Age 34

    Overall maintenance of mental and

    physical incorporating

    exercise, healthy eating and living.

    Age 51

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    MENTAL HEALTH

    Feeling mentally balanced

    76%

    Feeling energized 74% Feeling positive 71%

    % Healthy means mentally balanced

    +16 ppts. from 2011

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    THE BASICS

    Able to move easily

    71%

    Being rested (enough sleep)

    70%

    Being at the right weight

    68%

    THE LOOK OF HEALTH Having glowing/soft skin 37% Looking good in clothes 34%

    Having shiny hair 32%

    Having white teeth 31%

    Having bright eyes 31%

    Having strong nails 27%

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    % Too much stress

    #1 OBSTACLE TO GOOD HEALTH?

    Smokers #1 Obstacle

    is Smoking

    58%

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    OTHER OBSTACLES

    37% Lack of sleep

    36% Being

    overweight

    32% Too much

    sugar, salts, fats

    32% Too many processed

    foods

    25% Not having

    time to exercise

    23% Cant afford

    healthier choices

    19% Health

    conditions/illness

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    % Are confident they know how to live a healthy life

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    HEALTHY HAS A WIDE REACH

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    MAJORITY TRUST A LONG LIST OF ADVISORS Top 10 Trusted Advisors For Health Information

    (Base: Users/Familiar with Service)

    75% 73% 69% 69% 62% 62% 61% 60% 57% 53%

    Physician

    (General)

    Physician (Specialist

    )

    Pharmacist

    Nurse Parents/ Grandparen

    ts

    Nutritionist Physical Therapist

    Health Websites

    My Children

    Friends

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    45% 43% 41% 39% 38% 37% 37% 35% 35% 30%

    3/10 - 4/10 SHOPPERS TRUST MEDIA (NEW AND OLD)

    Trusted Sources For Health Information (Base: Users/Familiar with Service)

    Govt Websites

    Fitness Apps

    Online Reviews/Ratings

    Newspaper/

    Magazine Articles

    Ideas/ Recipes on Pinterest

    Brand Websites

    Health Forums/

    Chat Rooms

    Blogs Retailer Websites

    Posts on Social Networks

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    APPS PLAY A ROLE TOO

    23% 22% 17% 17% 11% 11% 8%

    Use of Health Related Apps (Base: Users/Familiar with Service)

    Fitness Performan

    ce Tracking

    Apps

    Health Informatio

    n/ Advice Apps

    Fitness Informatio

    n Apps

    Dieting & Nutrition

    Apps

    Retailer Apps

    Brand Apps

    Sleep Monitoring

    Apps

    31%

    27%

    26%

    26%

    17%

    15%

    14%

    Millennials

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    RETAILERS! Earn my trust. Retailers Shoppers Trust for Healthy Choices

    (Base: Channel/Store Shoppers)

    Specialty Vitamins/Supplements Stores

    75%

    Specialty Food 74%

    Independent Drug Stores 73%

    Warehouse Clubs 71%

    Chain Drug Stores 64 - 69%

    Specialty Beauty 60%

    Amazon 59%

    Mass Merchandisers

    49 - 56%

    Dollar Stores 45%

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    % Increase healthy choices

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    % Identify healthy choices

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    34% Flag healthier

    choices

    31% Create a

    loyalty program to encourage

    healthy choices 26% Showcase the

    source for fresh foods

    25% Provide

    information to about healthy

    choices

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    48% 36%

    50%

    RETAILERS! Earn my trust. I Read Labels to Make Healthier Choices

    (Base: Total Respondents)

    %

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    AT RETAIL

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    SHOP RITE Focus On Healthier Choices

    FRESH JUICE & SMOOTHIES WELLNESS CENTER DIETICIAN SELECTIONS @ THE PHARMACY

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    RALPHS & ST. JOSEPH HOAG HEALTH Shop with your Doc

    ST. JOSEPH HOAG HEALTH & RALPHS PARTNERSHIP

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    STANLEYS PHARMACY Old and New World Under One Roof

    TEA BAR FOR HANGOVER CURES, DETOXING PHARMACY, AND A MIX OF NATIONAL, NICHE, AND NATURAL BRANDS

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    SELFRIDGES THE BEAUTY PROJECT Wellness Reaches Whole Store

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    CAPITAL BLUE Encourages Prevention

  • JUDY SANSONE