P2P Wellness Uprising Presentation

& WENDY LIEBMANN // WSL

JUDY SANSONE // CVS/HEALTH

PATH TO PURCHASE SUMMIT | March 17, 2015

How Shopper Insights are Transforming U.S.

2 © ALL RIGHTS RESERVED 2015 @ WSLStrategic

Understanding and their “shopping life ” is the path to successfully your future retail.

“ – WSL mission

SM


1 Health & Wellbeing: Big Opportunity (for All)

2 Why CVS Saw the Opportunity

3 How CVS Executed Against It

4 31/2 Things to Consider for the Future

4 © ALL RIGHTS RESERVED 2015 @ WSLStrategic © ALL RIGHTS RESERVED 2015

For everyone…. well, almost everyone


HEALTH CARE ISSUES CONTINUE TO SKYROCKET


AFFORDABLE CARE ACT KICKS IN


SHOPPERS ADOPT HEALTHIER HABITS


NEW TECHNOLOGY MAKES HEALTHY LIVING ACCESSIBLE


COMPANIES EXPAND THEIR WELLNESS PORTFOLIOS


RETAILERS INNOVATE THEIR STORE EXPERIENCES


RETAILERS EXPAND CLINICS


HOTELS TO HOSPITALS, ALL INDUSTRIES PARTICIPATE


…FROM FASHION TO BEAUTY, ALL CATEGORIES JUMP IN


HAS ALREADY


WHAT ARE THE IMPLICATIONS? New

Choices

New Treatments

New Threats

New Opportunities


HOLISTIC VIEW BODY, MIND & SPIRIT

“Laughing and emotional

well-being.” – Age 49

“Balancing physical and

mental health.”

– Age 34

“Overall maintenance of mental and

physical – incorporating

exercise, healthy eating and living.”

– Age 51


MENTAL HEALTH

Feeling mentally balanced

76%

Feeling energized 74% Feeling positive 71%

% Healthy means mentally balanced

+16 ppts. from 2011


THE BASICS

Able to move easily

71%

Being rested (enough sleep)

70%

Being at the right weight

68%

THE LOOK OF HEALTH Having glowing/soft skin 37% Looking good in clothes 34%

Having shiny hair 32%

Having white teeth 31%

Having bright eyes 31%

Having strong nails 27%


% Too much stress

#1 OBSTACLE TO GOOD HEALTH?

Smokers #1 Obstacle

is Smoking

58%


OTHER OBSTACLES

37% Lack of sleep

36% Being

overweight

32% Too much

sugar, salts, fats

32% Too many processed

foods

25% Not having

time to exercise

23% Can’t afford

healthier choices

19% Health

conditions/illness


% Are confident they know how to live a healthy life


HEALTHY HAS A WIDE REACH


MAJORITY TRUST A LONG LIST OF ADVISORS Top 10 Trusted Advisors For Health Information

(Base: Users/Familiar with Service)

75% 73% 69% 69% 62% 62% 61% 60% 57% 53%

Physician

(General)

Physician (Specialist

)

Pharmacist

Nurse Parents/ Grandparen

ts

Nutritionist Physical Therapist

Health Websites

My Children

Friends


45% 43% 41% 39% 38% 37% 37% 35% 35% 30%

3/10 - 4/10 SHOPPERS TRUST MEDIA (NEW AND OLD)

Trusted Sources For Health Information (Base: Users/Familiar with Service)

Gov’t Websites

Fitness Apps

Online Reviews/Ratings

Newspaper/

Magazine Articles

Ideas/ Recipes on Pinterest

Brand Websites

Health Forums/

Chat Rooms

Blogs Retailer Websites

Posts on Social Networks


APPS PLAY A ROLE TOO

23% 22% 17% 17% 11% 11% 8%

Use of Health Related Apps (Base: Users/Familiar with Service)

Fitness Performan

ce Tracking

Apps

Health Informatio

n/ Advice Apps

Fitness Informatio

n Apps

Dieting & Nutrition

Apps

Retailer Apps

Brand Apps

Sleep Monitoring

Apps

31%

27%

26%

26%

17%

15%

14%

Millennials


RETAILERS! Earn my trust. Retailers Shoppers Trust for Healthy Choices

(Base: Channel/Store Shoppers)

Specialty Vitamins/Supplements Stores

75%

Specialty Food 74%

Independent Drug Stores 73%

Warehouse Clubs 71%

Chain Drug Stores 64 - 69%

Specialty Beauty 60%

Amazon 59%

Mass Merchandisers

49 - 56%

Dollar Stores 45%


% Increase healthy choices


% Identify healthy choices


34% Flag healthier

choices

31% Create a

loyalty program to encourage

healthy choices 26% Showcase the

source for fresh foods

25% Provide

information to about healthy

choices


48%

36%

50%

RETAILERS! Earn my trust. I Read Labels to Make Healthier Choices

(Base: Total Respondents)

%


AT RETAIL


SHOP RITE Focus On Healthier Choices

FRESH JUICE & SMOOTHIES WELLNESS CENTER DIETICIAN SELECTIONS @ THE PHARMACY


RALPH’S & ST. JOSEPH HOAG HEALTH Shop with your Doc

ST. JOSEPH HOAG HEALTH & RALPH’S PARTNERSHIP


STANLEY’S PHARMACY Old and New World – Under One Roof

TEA BAR FOR HANGOVER CURES, DETOXING PHARMACY, AND A MIX OF NATIONAL, NICHE, AND NATURAL BRANDS


SELFRIDGE’S THE BEAUTY PROJECT Wellness Reaches Whole Store


CAPITAL BLUE Encourages Prevention

JUDY SANSONE

P2P Wellness Uprising Presentation

Data & Analytics

Transcript of P2P Wellness Uprising Presentation