P 1 . C N

C O N N E C T I N G T H E E X C E P T I O N A L

P1.CN in brief

• An exclusive, invitation-only social network

• Targeting the urban lifestyle consumer in China

• 2 million members and counting

• Rapid growth in major Chinese cities

• P1.CNs vision is to become the primary social and lifestyle platform connecting the exceptional

What We DoP1.CN is the only social network connecting China’s exceptional people, brands, and lifestyle experiences.

P1.CN Magazine

International Brands

Live Events

SNSPlatform

Conne

ct with

frien

ds Share lifestyle content

Conne

ct with

Bra

ndsExperience Lifestyles

P1.CN Members

P1.CN‘s members are China’s young urban lifestyle consumers • They are individuals with taste and an ambition to celebrate their

individuality

• They aspire to achieve success in their lives

• The are internationally minded

• They are part of China’s top 5% of consumer spending

P1.CN Member Consumption

P1.CN Members enjoy fashion, gadgets, cars, and beauty products

• Almost 100% of P1.CN VIP members’ families own a car, with 38% of those members owning 2 to 3 vehicles

• 83% of P1.CN members are smartphone users

• 10% of female members spend over 5,000 RMB monthly on beauty

P1.CN Member Demographics

<20 4%

20-25 29%

26-30 42%

31-35 16%

>35 8%

40%

Male

Zhejiang: 2,1%

Hong Kong: 2.1%

Shandong: 1,9%

Liaoning: 0,9%

Other: 12,4%

Beijing: 39.8%

Shanghai: 19.8%

Guangdong: 15.6%

Sichuan: 2,7%

Chongqing: 2.6%

Member Locations

60%

Female

Sex

Age

Key services to members

• Network of friends they care about

• Connect to people through circles of friends

• Sharing life with trust and privacy control

• Interaction with brands and social enterprises

• Lifestyle content from like minded people

Updated Website preview

• iPhone and Android on the way

• Share thoughts, comments and pictures

• Chat with your friends

New Mobile app preview

• Targeted advertising

• Brand page to interact directly with members

• Online campaigns

• Offline events and lead generation

• Market research and member surveys

• Upcoming

• Virtual catalogues, tagging of brands, e-commerce link

• Mobile connection

Key services to clients

Login Page case study

Brand page and EDM case study

Brand Mini Site case study

Samsung 3DTV Launch - P1.CN Exclusive

P1.CN Supercar Racing

Offline event case studies

Clients and partners

Expansion to 12 new cities through photography in lifestyle venues

New cities through photography

P 1 . C N

1008, North Tower B, SOHO Shangdu,

ChaoYang District, Beijing, 100020 China

Tel: +86 10 5820 1000

info@p1.cn