PRODUCT DESIGN

SELLOFFVACATIONS.COM Prepared byInna SarkisovaSachin Pandey

Prathmesh GhagAlisa Orlova

TOUR 9620Group # 1

LEVEL OF PRODUCT

Core ProductsTours

Travel Guide

Packages

Facilitating ProductsTransportation

Hotels + Flights

Cruises

Supporting ProductsAirport Parking

Electronic Tickets

Car Rentals

Travel Insurance

Augmented ProductsBrand and Image

Visitors participation

Accessibility

Experience during the tour

NEW PRODUCTS….

Ski-Vacations (In Winters)

Over the last two years, 6.9% (1,715,769) of adult Canadians went cross-country skiing or snowshoeing while on an out-of town, overnight trip of one or more nights.

Of those who went cross-country skiing or snowshoeing, 35.3% (605,715) reported that this activity was the main reason for taking at least one trip in the past two years

Source :- http://en-corporate.canada.travel

NEW PRODUCTS…

Agri-tourism Packages ( In Summers)

Local Food Tours Wine and Spirits Tours Farm Experience Tours Local Festivals & Fairs Tours

The product Cruise Tour will be removed by Run Out method due to ship pollution and thus leading number of other pollutions such as Grey water, Toxic waste, Etc. Source - Contamination By Cruise Ship.

MICRO-ENVIRONMENTSUPPLIERS - VINERIES

Canada – out of seven countries produce far less wine than consumes

(Wine Institute, 2009)

“Canada is very excited to be part of this historic agreement on  sustainability principles and the positive efforts that the wine sector is taking to provide global leadership on wine sustainability.”Source-  Paul Bosc, Chairman of the Canadian Vintners Association & Sustainability panelist representing Canada’s wine industry

MICRO-ENVIRONMENTSUPPLIERS - VINERIES

Bad practices-- Use of synthetic chemicals

- Sterilizers in order to prevent the grapes

- From truest expression

- Pesticides

- Herbicides

MICROENVIRONMENT-SUSTAINABLE WINERIES

Southbrook vineyards

2 awards for outstanding organic and biodynamic wines

promotes positive environmental action by: using organic, recycled glass water and waste reuse new product – Bioflavia – powerful antioxidant-

MACRO ENVIRONMENT – NATURAL AND ECONOMIC ASPECTS

Deforestation in Canada – What are the facts?, Natural Resources Canada, 2008

19% of trees cut in one year - for recreation purposes (ski hills and golf courses)

Del Matto T., Conceptualizing a Sustainable Ski Resort, 2007

Ski resorts damage the environment and local economy: Deforestation and slope grading – erosion and wildlife extinction Road construction – damage to wildlife habitat Snowmaking – high energy and water usage Ski areas often rely on cheaper labor, thus contributing less to the

welfare of local economy

PROVIDING TOURISTS WITH BROCHURE BEFORE THEY LEAVE FOR SKIING TOURSAMELIA EVANS, HANNAH SLOCUM, SUSTAINABILITY ON THE SLOPES, 2012

RESOURCES

Trialto , Sustainable initiative , Southbrook Vineyards Honoured for its Commitment to the Environment, July 5, 2012 http://trialto.com/en-ca/pages/about/sustainability

Canada Newswire,Canada’s Wine Consumption is Growing, February 17, 2011 http://www.newswire.ca/en/story/749099/canada-s-wine-consumption-is-growing  

The Vsncouver Sun, The Case for Canada’s Sustainable Wine Industry, November 23, 2011 http://blogs.vancouversun.com/2011/11/23/the-case-for-canadas-sustainable-wine-industry/ 

Wine Country Ontario , Sustainable Winegrowing http://winecountryontario.ca/sustainable-winegrowing 

Southbrook Vineyards http://www.southbrook.com/home

RESOURCES Stoddart Marc C. J., Making Meaning Out of Mountains - The

Political Ecology of Skiing, 2012 http://www.ubcpress.ca/books/pdf/chapters/2012/MakingMeaningO

utOfMountains.pdf

Del Matto T., Conceptualizing a Sustainable Ski Resort: a case study of blue mountain resort in Ontario, 2007

http://uwspace.uwaterloo.ca/bitstream/10012/3111/1/TDelMatto-sustainableskithesis-final-June21-2007.pdf

Additions and deletions of forest area, Natural Resources Canada, 2012

http://cfs.nrcan.gc.ca/pages/272 The Ontario Snow Resorts Association Pollution Prevention Task

Force, 2004 http://www.mysustainablecanada.org/attachments/127_Introductor

ytexttoskitemplates.pdf

RESOURCES

Del Matto T., Scott D., Sustainable Ski Resort Principles, Sustainable Tourism Features, 2009

http://www.mysustainablecanada.org/publications/research-papers/113-sustainable-ski-resort-principles.html

TAMS 2006—Canadian activity profile: cross-country skiing and snowshoeing while on trips http://en-corporate.canada.travel/sites/default /files/pdf/Research/Product-knowledge/TAMS/ Canadian%20Travellers%20Outdoor%20Activity/CDN_X-Country_Skiing_Snowshoeing_en.pdf

Source - Contamination By Cruise Ship.(http://oceana.org/sites/default/files/o/fileadmin/oceana/uploads/europe/reports/cruise_ships_eng.pdf)

Thank you!!!

Questions ?