P o-mkt, sony aibo, case study, presentation
4
PERSONAL FACTORS
-
Upload
syed-arif-ali-shah -
Category
Documents
-
view
1.562 -
download
6
description
Transcript of P o-mkt, sony aibo, case study, presentation
![Page 1: P o-mkt, sony aibo, case study, presentation](https://reader034.fdocuments.net/reader034/viewer/2022042423/54bd14fe4a795932448b4596/html5/thumbnails/1.jpg)
PERSONAL FACTORS
![Page 2: P o-mkt, sony aibo, case study, presentation](https://reader034.fdocuments.net/reader034/viewer/2022042423/54bd14fe4a795932448b4596/html5/thumbnails/2.jpg)
CULTURE & SOCIAL-CLASS
![Page 3: P o-mkt, sony aibo, case study, presentation](https://reader034.fdocuments.net/reader034/viewer/2022042423/54bd14fe4a795932448b4596/html5/thumbnails/3.jpg)
REFERENCE GROUP
![Page 4: P o-mkt, sony aibo, case study, presentation](https://reader034.fdocuments.net/reader034/viewer/2022042423/54bd14fe4a795932448b4596/html5/thumbnails/4.jpg)
NEEDS & MOTVES
BIOLOGICAL/PHYSIOLOGICAL
SOCIAL/PSYCHOLOGICAL