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Visitors staying at Friends & Relatives VFR Visitor Arrivals 376,856 Avg length of stay 4.1 nights VFR Visitor Nights 1,527,416 Engagement Reach Impressions Tue, 17 December 2019 10,158 93,729 91,547 MOST ENGAGING FACEBOOK POST The Secret Spot Hot Tubs isn't so secret anymore - officially opened today so come and have soak or a shinny dip with a cold beverage! #RotoruaNZ #FindYourElement #SecretSpot #NZMustDo CHI 399k visits AUS 215k visits USA 150k visits KOR 145k visits Other 762k visits AKL 364k visits Other 485k visits Attractions & Activities visits © Rotorua Economic Development Ltd June 2020 Year Snapshot ROTORUA TOURISM Domestic Expenditure Year ending June 2020. MBIE, Monthly Regional Tourism Estimates (MRTE). OtherIntl $113m Germany $16m China $20m UK $30m USA $36m Australia $58m $273m million $273 $12m $14m $7m $9m $5m $0m $3m $6m $9m $12m $15m $18m Accommodation F&B Service Retail Excl Food&Fuel Recreational Services Passenger Transport Other Expenditure Int1 Int2 Int3 International Expenditure OtherDom $108m Wellington $31m Bay of Plenty $86m Waikato $89m Auckland $129m $443m million $443 $25m $26m $14m $28m $12m $0m $5m $10m $15m $20m $25m $30m $35m $40m Retail Excl Food&Fuel Passenger Transport Recreational Services F&B Retail F&B Service Other Expenditure D1 D2 D3 international expenditure 38% domestic expenditure 62% $717m v i s i t o r expenditure EXPENDITURE AKL 331k nights WAI 173k nights BOP 144k nights WLG 135k nights Other 279k nights AUS 216k nights Other 250k nights VFR visitor nights 1.5 million international nights 30% domestic nights 70% Year ending June 2020. APR Consultants, Rotorua Private Homes Monitor. Excludes other types of private accommodation (eg. AirBnB, homestays, holiday homes etc) and commercial accommodation (eg. hotels, motels, backpackers, holiday parks etc) VISITING FRIENDS & RELATIVES (VFR) Year ending June 2020. Angus & Associates, Visitor Insights Programme. Consumer perceptions are gathered via an online survey of New Zealand and Australian travellers recruited via Dynata's consumer panel. Respondents must be aged 18+ years and have travelled overnight within the past 12 months. rate Rotorua as appealing 81% 39% High Appeal 42% Some Appeal 19% Low Appeal intend visiting Rotorua* * Sample filtered to intending NZ travel within 12 mths 36% 29% Unlikely Visit 36% Undecided 23% Likely Visit 12% Will Visit 14% Shopping 14% Events 19% Water 20% Fishing 25% Cycling 28% Adventure 28% Dining 30% Arts 33% Gardens 36% Walking 37% Family 40% Nature 43% Spa 44% History 50% Scenic 56% Maori 64% Geothermal Consumer associations with Rotorua Australian respondents 44% domestic respondents 56% CONSUMER PERCEPTIONS Year ending June 2020. APR Consultants, Rotorua Attractions & Activities Monitor. Sum of visits to the 25 sites participating in the monitor. Visits exceeds the number of visitors, as visitors who visit more than one site are counted at each site. 2.4m 117k 0.0 0.5 1.0 1.5 2.0 2.5 3.0 Attractions Activities Visits million international visits 66% domestic visits 34% ATTRACTIONS & ACTIVITIES 2.5 million Year ending June 2020. Google Analytics; Facebook Insights; and Instagram Analytics. 18,009 RotoruaNZ 233,201 page likes RotoruaNZ 970,599 web sessions DIGITAL ENGAGEMENT followers ADVENTURE LAKES NATURE
Transcript of P B… · 9lvlwruv vwd\lqj dw )ulhqgv 5hodwlyhv 9)5 9lvlwru $uulydov $yj ohqjwk ri vwd\ qljkwv
Visitors staying at Friends & Relatives
VFR Visitor Arrivals 376,856
Avg length of stay 4.1 nights
VFR Visitor Nights 1,527,416
Engagement Reach Impressions
Tue, 17 December 2019 10,158 93,729 91,547
MOST ENGAGING FACEBOOK POST
The Secret Spot Hot Tubs isn't so secret anymore - officially opened today so come and have soak or a shinny dip with a cold beverage! #RotoruaNZ #FindYourElement #SecretSpot #NZMustDo
CHI399k visits
AUS215k visits
USA150k visits
KOR145k visits
Other762k visits
AKL364k visits
Other485k visits
Attractions& Activities
visits
© Rotorua Economic Development Ltd
June 2020 Year Snapshot
ROTORUA TOURISM
DomesticExpenditure
Year ending June 2020. MBIE, Monthly Regional Tourism Estimates (MRTE).
OtherIntl$113m
Germany$16m
China$20m
UK$30m
USA$36m
Australia$58m
$273m
million$273
$12m$14m
$7m
$9m
$5m
$0m
$3m
$6m
$9m
$12m
$15m
$18m
Accommodation F&B Service Retail ExclFood&Fuel
RecreationalServices
PassengerTransport
Other
Exp
end
itu
re
Int1 Int2 Int3
InternationalExpenditure
OtherDom$108m
Wellington$31m
Bay of Plenty$86m
Waikato$89m
Auckland$129m
$443m
million$443
$25m $26m
$14m
$28m
$12m
$0m
$5m
$10m
$15m
$20m
$25m
$30m
$35m
$40m
Retail ExclFood&Fuel
PassengerTransport
RecreationalServices
F&B Retail F&B Service Other
Exp
end
itu
re
D1 D2 D3
internationalexpenditure
38%
domesticexpenditure
62%$717mv i s i t o r
expenditure
EXPENDITURE
AKL331k nights
WAI173k nights
BOP144k nights
WLG135k nights
Other279k nights
AUS216k nights
Other250k nights
VFR visitor nights
1.5 million
internationalnights
30%
domesticnights
70%
Year ending June 2020. APR Consultants, Rotorua Private Homes Monitor.
Excludes other types of private accommodation (eg. AirBnB, homestays, holiday homes etc) and commercial accommodation (eg. hotels, motels, backpackers, holiday parks etc)
VISITING FRIENDS & RELATIVES (VFR)
Year ending June 2020. Angus & Associates, Visitor Insights Programme.
Consumer perceptions are gathered via an online survey of New Zealand and Australian travellers recruited via Dynata's consumer panel. Respondents must be aged 18+ years and have travelled overnight within the past 12 months.
rateRotorua as appealing81%
39%High
Appeal
42%Some
Appeal
19%Low
Appeal
intend visiting Rotorua*
* Sample filtered to intending NZ travel within 12 mths
36%29%Unlikely
Visit
36%Undecided 23%
LikelyVisit
12%Will Visit
14%Shopping
14%Events
19%Water
20%Fishing
25%Cycling
28%Adventure
28%Dining
30%Arts
33%Gardens
36%Walking
37%Family
40%Nature
43%Spa
44%History
50%Scenic
56%Maori
64%Geothermal
Consumer associationswith Rotorua
Australian respondents
44%
domesticrespondents
56%
CONSUMER PERCEPTIONS
Year ending June 2020. APR Consultants, Rotorua Attractions & Activities Monitor.
Sum of visits to the 25 sites participating in the monitor. Visits exceeds the number of visitors, as visitors who visit more than one site are counted at each site.
2.4m
117k
0.0 0.5 1.0 1.5 2.0 2.5 3.0
Attractions
Activities
Visits million
international visits
66% domestic visits
34%
ATTRACTIONS & ACTIVITIES
2.5 million
Year ending June 2020. Google Analytics; Facebook Insights; and Instagram Analytics.
18,009 RotoruaNZ
233,201 page likes
RotoruaNZ
970,599web sessions
DIGITAL ENGAGEMENT
followers
ADVENTURE
LAKES
NATURE
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