BID LeicesterEconomic Recovery

Partnership

Action Plan

May 2020

Our ApproachThe BID Leicester Economic RecoveryPartnership will deliver a plan to drivethe economic recovery of the citycentre. The plan will be implementedusing BID Leicester funding. The group will work towards a smoothand sustainable reopening and long-term recovery of Leicester city centre. Working collaboratively, the group willidentify innovative methods tostrengthen the local economy, createopportunities for businesses and offerthe best possible experiences forpeople living in, working in and visitingLeicester.

Membership

The BID Leicester Economic RecoveryPartnership is chaired and funded byBID Leicester. A wide range of businesses and sectorsare represented in the group.

Objectives

Action-focusedTo establish an effective action

focused partnership to enable the city

centre to recover and thrive.

To strengthen communication with

businesses in a range of sectors

including retail, food and beverage,

evening and night time economy,

leisure, hospitality, arts and culture.

Communications

To generate new andinnovative ideas for the futuresuccess of the city centre.

Innovation

To shape positive perceptions of

Leicester city centre as a place to

work, visit, live, study and do

business.

Perceptions

NewsService

Developed newwebsite section as a

trusted source ofinformation on

business support,public health and

governmentguidelines.

BusinessComms

Practical support toenable businesses toaccess coronavirus

grants fromgovernment. Adviceon securely closingbusinesses during

lockdown.

SupportingBusinesses

Webinar on JobRetention Scheme.

LoyalFreeMarketplace to

enable new onlinetrading and

promotion tosupport businesses

remaining open.

NationalLobbying

Ensuring local issuesfacing businesses

are communicatedinto the nationalpicture including

British BIDs lobbyinggovernment and the

#RaiseTheBarcampaign.

RecoveryParnership

    Establishment ofBID Leicester

Economic RecoveryPartnership to

ensure co-ordinatedresponse to

reopening andrecovery.

Action Plan: ResponseOur immediate crisis response to the outbreak of Covid-19 centred on providing clear informationin uncertain times, supporting businesses whether they remained open or closed and planning forshort and long-term recovery.

Action Plan: ReopeningWe will help businesses in Leicester city centre reopen in a way that protects staff and customers.We will build public confidence that the city centre is a safe place to be, and attract customers backinto businesses.

Actions include:Safety

Covid-19 reopeningchecklist, riskassessment templateand governmentguidance notes forall sectors madeavailable to businesses.

Signage

Create a signage suitefor public areas anduniversity campuses. Alist of quality assuredand competitively pricedproducts will be madeavailable to city centrebusinesses.

Cleansing

ContinuedBID Leicester andLeicester City Councilenhanced street washingprogrammekeeping public areasclean, hygienic and safe.

City Intelligence

Gather intelligence oncity centre staffreturning to work. Usefootfall data to tracknumbers of visitors.Share data with LCC tomanage crowded areas &movement of people inthe city centre.

Flexibility

To provide advice andsupport to businesses tohelp deliver flexibilityand innovation inresponse to changingconsumer needs.Advocate for street caféextensions where viable.

Public Confidence

Public comms campaignto promote how citycentre has adapted. TheBID Leicester EconomicRecovery Partnershipdemonstrates co-ordinated approach tocity centre safety.

Action Plan: RecoveryAfter the initial reopening of businesses, we will work to promote the long-term recovery ofLeicester city centre through initiatives encouraging public confidence, promoting businesses andmaking our environment more attractive.

THE LEICESTER GIFT CARD

BID Leicester will launch a city centre gift cardscheme to lock in spend to the local economy,offering the public a choice of Leicester citycentre retail, leisure, food, drink andentertainment venues in which to redeem.

AUGMENTED REALITY VACANT UNITS PROJECT

Empty units in the city centre will be coveredwith a trail of artworks, moving the public aroundthe city centre as a leisure activity. Each unit willhave an AR element to encourage interaction.

INDEPENDENT LEICESTER

Continue to highlight and support independentbusinesses in the city through BID Leicester’sIndependent Leicester campaign, including theintroduction of the Independent Leicesterfestival and 'welcome back' public messaging.

NIGHT-TIME ECONOMY VIDEO PROMOTION

Launch a series of videos to promote the city’snight-time economy and celebrate our PurpleFlag status.

LOYALFREE

Continue to increase number of app users,businesses signed up and deals available.Promote the LoyalFree Marketplace - acommission-free platform supportingbusinesses to make online sales.

Action Plan: CommunicationsWe are working to build a clear and consistent message to reassure the public, visitors andworkers that we have sufficiently prepared for a safe and sustainable reopening.

Consistentsignage in

public areas

Business packincluding

checklist, riskassessment &PPE suppliers

B2Ccampaignincluding

video content

BID memberupdates withgovernmentand industry

news

Mediacampaign toposition city

centre as safeplace to visit

CHECKLIST AND RISK ASSESSMENT

BID Leicester will provide achecklist of issues andtemplate risk assessment.Complete these beforereopening. Read governmentguidance for your sector.

Review opening hours toreduce staff and customerstravelling at peak times.Consider dedicated refundand exchange hours.

TRADING HOURS

Encourage queuing to theleft of your businessentrance. Use floor stickersto keep 2m distance.

QUEUING

Guidance for BusinessesHelp to create a consistent public experience throughout the city centre by following these measures.

SOCIAL DISTANCING

Ensure your business hassufficient staff measures andsignage in place.

Avoid any promotions that willencourage crowds or queues.Consider moving these online.

SALES AND DISCOUNTS

Ensure your staff are trainedon new procedures beforereopening.

STAFF TRAINING

Download our Business Reopening Checklist at bidleicester.co.uk

Resources forBusinesses BID Leicester will provide somesupplies to businesses free ofcharge, along with a list of qualityassured and competitively pricedproducts which can be purchasedthrough our recommendedsupplier at a discounted rate. See bidleicester.co.uk for moreinformation.

POSTERS FLOOR STICKERS SANITISER POINTS

DIVIDING SCREENS PPE

bidleicester.co.uk

Contact usPlease direct any questions aboutthis document to the BID Leicesterteam: info@bidleicester.co.uk

info@bidleicester.co.uk