Oxyrich Project Presentation
32
INTRODUCTION TO
-
Upload
balajith-shetty -
Category
Documents
-
view
3.709 -
download
0
Transcript of Oxyrich Project Presentation
INTRODUCTIONTO
Welcome to multicore
Project
“A f hi ’ “A franchisee’s success
depends on his
expectation level and
perceptions about where perceptions about where
he is going with his
opportunity”
ABOUT USABOUT US….
GroupGroup
MANIKCHAND GroupA SUCCESS STORY A SUCCESS STORY …….
HAVING MADE A STRONG PRESENCE IN ……….
• TOBACCO PRODUCTS• ELECTRICAL PRODUCTS• ELECTRICAL PRODUCTS• FLEXIBLE PACKAGING• FLOUR MILL• GREETING CARDS• CONSTRUCTION
WIND ENERGY• WIND ENERGY• TEA• NOW TO BOTTLED WATER
WATERWATER…...
A SERIOUS BUSINESSA SERIOUS BUSINESS….
WATER...THE SOURCE OF LIFE
Earth, air and water, fundamental to all thatwe recognize as life are precisely what singleswe recognize as life are precisely what singlesout our planet from other. The mostremarkable difference is that two-thirds ofearth surface is with water Without water ourearth surface is with water. Without water ourplanet would be a lifeless desert .
WATER BUSINESS…
As early as 1790’s there were professionalAs early as 1790 s there were professionalwater sellers in the cities of Europe, whodelivered to households from their carts.delivered to households from their carts.The earliest commercial packing of waterdates back to 16 century. The water cameyfrom the resort town of Spa, in the BelgianArdennes. It was put into bottle-shapedclay pitchers which were packed in boxes ofstraw. Later clay containers were replacedby glass bottles.
NATURE’S BOUNTY HAS CREATEDA WORLD OF HAVEA WORLD OF HAVEAND HAVE-NOTS….
Th tit f t th i lThe quantity of water on earth is alwaysconstant, but water consumption is growingsteadily along with global population.y g g p pIf all the water could be divided equally,every person on earth would have 7.5 millionlitres of fresh water to use Instead there arelitres of fresh water to use. Instead there aretoday billions of people who have no drinkingwater in their homes or none even within a
bl di treasonable distance.This is the grim reality facing so manypeople, particularly in the cities of thirdp p , p yworld.
WATER…
A BUSINESS OPPORTUNITY
“THIRST” IS A SERIOUSIS A SERIOUSBUSINESS…
India is considered to be the “Tiger ofAsia” with a population of 1 billion people,p p p p ,and it is preparing for a rapid growth inevery sector.Considering the deteriorating quality ofConsidering the deteriorating quality ofmunicipal water supply more and morepeople are now turning towards bottledwater.
Indian market:
The Bottled Water business is growing at anThe Bottled Water business is growing at anannual rate of 20% to 30%.
It is true that, the industry which was around Rs. 80
crores in 1992, has grown to a Rs.3800 crores market in 2010.
Estimated to touch Rs.4500 crores by the year 2011 y
Dr. Balajith Shetty
Bottled water market today in India
Bottled water consumption:1000 C lit 1000 Cr liters p.a
Market size in Rupees Rs 4000 crRs.4000 cr
MAKE
A BIG SPLASH
IN THE WORLD OFIN THE WORLD OF
WATERWATER
HOW DO WE DO IT ?
• PET Preform and Cap manufacturing unitin Pune with sophisticated machines fromin Pune with sophisticated machines fromHusky and Chenpet.
• 25 Franchisee operations across the25 Franchisee operations across thecountry to produce OXYRICH
HOW DO WE DO IT ?
• 2,50,000 liters per day capacity plants in Metro citiesMetro cities.
• 120,000 liters per Day capacity plants in mini metro cities.
• 60,000 liters per day capacity plants in other cities.
WE ARE DIFFERENT…
O Q litOur Quality
• International Standards bottle and cap• International Standards bottle and cap• Packaged drinking water as per IS 14543
specifications • Plants will be ISO 22000 certified
Difference between Oxyrich andother brands of bottled water
Superior processing technology Use only one or two system.
Oxyrich Other bottled water
p p g gylike ACF,UV,UF,RO,O3
y y
Mineral composition and taste same throughout India.
Mineral composition not uniform.
Eco-friendly process. Unfriendly process.
In house production of pre-form, cap, label and bottle in most hygienic condition
All or many things are outsourced.
hygienic condition.
Source water from protected bore wells in an unpolluted area.
Municipal or industrial water.
Produced in a state-of-the-art Very poor facilityProduced in a state-of-the-art plant.
Very poor facility.
300% more oxygen. Very low or unknown.Patented process and ISO 22000. NO such certification.p
WE ARE DIFFERENT….
WATER PROCESSWATER PROCESS…..• Technologically superior processing.• Mineral composition & taste will be almost Mineral composition & taste will be almost
the same throughout India.• Stringent Quality Control Procedures.• An Eco friendly process.• 300% more OXYGEN
PREFORMSPRODUCTION FLOW
PREFORMS
BOTTLES RAW
WATER
WATER
TREATMENT
PRODUCT
WATER
RINSE
WATERTREATMENTWATER
RINSE
FILL
CAP
QUALITYINSPECTION
LABELLING& CODING
CARTON
PACKING
CAPS FINISHED
MAKING PRODUCT
PACKAGE
OXYRICH will be inOXYRICH will be in
200 ml PET bottle500 l PET b ttl500ml PET bottle1 liter PET bottle1.5 liters PET bottle2.0 liters PET bottle20 liters PET Jar20 liters PC Jar20 liters PC Jar
WE PROVIDE…O• Our brand name• Marketing support• Nationwide Campaign• Technical assistance• State-of-art-Technology
WE WILL SUPPLY….WE WILL SUPPLY….
PET P f• PET Preform• Pilfer proof Cap• Label• Label
Dr. Balajith Shetty
WE EXPECT YOU TO…
1. Invest in Land, Building, Plant & Machinery.
2. Manufacture of OXYRICH as per Manikchand quality standard.
3. Compliance with all legal and statutory requirements like licenses and
i i tpermission etc.
FDAFDAPCBBIS
WE EXPECT…
4. Payment of Royalty to Manikchand.5. Recruitment of personnel for Administration, p ,
Plant operation & Marketing6. Marketing and distribution in your territory.
A franchisee’s willingness to follow the system is the key to “success”
Royalty toDhariwal Industries
Pack No of bottles in box
Royalty per box Rs
MRP per bottle
Rs200 ml 50 15.00 5.00500 ml 24 10.00 10.001000 ml 12 6 00 15 001000 ml 12 6.00 15.002000 ml 9 6.75 25.00
Royalty Deposit 60K Plant Rs 5 00 lac60K Plant Rs 5.00 lac120K Plant Rs 10.00 lac
MANIKCHAND
MINERAL WATER
PROJECT INFORMATIONPROJECT INFORMATION….
LAND AND BUILDING
Plant capacity >>>>
60KLPD
120KLPD
Land 1 Acre 2 Acres
Plant Building 1000m2 1500m2
Water 2 Lac lits 3 Lac litsWater 2 Lac lits 3 Lac lits
INVESTMENTS
Plant capacity 60K 120KPlant capacity >>>>
60KLPD
120KLPD
Plant Building 0.75 1.00
Plant & Machinery 2 25 3 00Plant & Machinery 2.25 3.00
Misc 0.25 1.00Total Rs in Crs 3.25 5.00
