Oxford Fashion Week 2011 Credits

2011 CREDITS.

OXFORD FASHION WEEK28th FEBRUARY - 6th MARCH, 2011

Carl Anglim has brought fashion to Oxford in a big way. Over the past three years he has created and produced Oxford's !ourishing annual fashion celebration; Oxford Fashion Week.

In this third year of Oxford Fashion Week, there is more going on than there has been for the previous two years combined. Though a fashion ‘week’ in fact it all began on Friday, 18th February, with the opening of the "rst ever exhibition featuring photography captured during the previous two year’s of OFW and the fun doesn’t end until a month later with the Oxford Style Show in partnership with the Macmillan Clothes Extravaganza on Saturday 19th March.

The week featured 16 events, over 100 designers and speakers, 13 runway shows, 24 partners, the lowest ticket prices ever, more free events, fundraising for two charities and hands-on opportunities for hundreds of volunteers.

Fashion reaches and touches every single one of us. What we wear and how we present ourselves constantly communicates who we are to the world. It is the most unavoidable and fundamental form of communication. It is also one of the most exciting, enjoyable and liberating forms of self-expression.

Oxford Fashion Week challenges Oxford to explore fashion, to recognise its depth, to think about its purpose, to engage with its creators, to celebrate its inspirations and to delight in playing with its creations.

In 2011 we challenged Oxford’s fashion, design and creative organisations to be a part of Oxford Fashion Week. Oxford Fashion Week 2011 was the most vibrant, diverse and successful Oxford Fashion Week yet. At the very heart of Oxford Fashion Week 2011 was our mission to produce the most spectacular series of fashion events Oxford has ever seen.

The purpose of Oxford Fashion Week extends beyond the week itself. We are here to connect and strengthen a community of creatives, designers, artists, musicians, models, thinkers, choreographers, retailers, writers, photographers and anyone who has an interest in, or is curious about, fashion. We want Oxford Fashion Week to inspire anyone who is considering pursuing a creative life.

By bringing the community together we hope to provide that spark which causes brilliant ideas to turn into reality. Oxford Fashion Week is not just for industry insiders, it is for everyone who has an interest in fashion and we want everyone to "nd something to be a part of during the week.

IN NUMBERS...

17 Events in Total: 8 Free, 5 Ticketed, 2 by Invitation, 2 club nights

5 Runway Events

5 Parties

4 Shopping Events

2 Speaker Events

1 Business Event

1 Photography Exhibition

23 Partners

2 Charities: Macmillan Cancer Support & The Oxford Thinking Campaign

100 Designers/Speakers/Photographers

420 Walks

20 Photographers

80 Models

60 Team Members

1000‘s of Attendees

OXFORD FASHION WEEK 2011 SCHEDULE

PHOTOGRAPHY EXHIBITIONTom JohnsonOlga OwczarekSonali CampionJohn CairnsTony CulshawClaire WilliamsEd NixGreg BlatchfordNick AtkinsMarc Wainwright

SPEAKERSEmily Bendall, Blue Bella Lingerie & LovestuffVelda Lauder, CorsetryElizabeth Laskar, Ethical Fashion ForumJudith Condor-Vidal, Ethical Fashion ForumClaire Rae, Flawless ModelsJo Burns, Amplitude Media

OXFORD’SFASHIONABLE NIGHT OUTGapReissWhistlesL.K BennettFrench ConnectionCultMiss SelfridgeFat FaceCrewHobbs

THE CONCEPT SHOWYvonne LauAra JoHoyan IpJoela SakayamKi Ching Cheung & Ka Wai LoAhyoung ChoiSin Yi ChungGiada QuagliataAkosua Afriyie-KumiKamila GkasperskaYu-Hsuan-Liu

SincronVictoria GonzalezSpyroula KyriacouCapoucheLiat Annina PolishukaWei Ting HuMi Kyoung Kim

MALMAISON LINGERIE SHOWDamarisEnamoreDarling AvaVelda LauderEvedenLaLa Lou LaSilk CocoonBordelleKiss Me DeadlySonataPure ChemistrySamantha PeachFred & GingerAspire StyleBravissimoTriumphLiliana Casanova

THE O3 GALLERY’SETHICAL SHOWFeng HoCaiporaFrank and FaithecoSkinKailiqueLumoiA AliciaBobbie’s BoutiqueHolly DuttonTamsin Leighton-BoyceSalty PhilipHarvashNancy DeeTammam

THE COUTURE SHOWValentin YudashkinViv WhelanNina JovanovicMatthew Williamson

Belle SauvagePierre GarroudiFahad HussainDar SaraOmar Mansoor

THE COUTURE AUCTIONAlexander McQueenDar SaraGal SternFudge KitchenRed magazineYull shoesViv WhelanOmar Mansoor

THE COUTURE GOODIE BAGSLondon Muse with BorjoisMahogany with SchwarzkopfLittle FilleEcoPinkHarpers BazaarFrank's Luxury BiscuitsVitamin Water

THE OXFORDSTYLE SHOWMahogany HairLondon Muse MakeupMiss SelfridgeFrench ConnectionReissGapCrewL.K. BennettFat FaceAspire StyleYelena StreletsFabryanStephane Okonkwo-St.JamesModels of DiversityOxford & Cherwell Valley CollegeLondon College of FashionLapis LizardNails Inc

OXFORD FASHION WEEK PARTICIPANTS LISTED BY EVENT

OXFORD FASHION WEEK MODEL CREDITS

THE CONCEPT SHOWDulcie Fforde

Ania Dulnik

Hermione Brooks

Lily Fox

Hai Lin Leung

Kate Travers

Rebecca Kinder

Simmy Sanghera

Svetlana Grishana

Lara Bellenghi

Kate Markman

margo gotovtseva

Chloe Mansell

Lucy Treadwell

Elena Martin

Iris Wheatcroft

Nargiz Shakikhanova

Shuxin Cai

Emma Appleton

Emily Leeming

Biba Nalumoso

Michael Brooks

Robert Hoare Nairne

Zack Khan

Antonia A

Abbie Dickson

Ruby-Payge Johns

MALMAISON LINGERIE SHOWHannah Tryl

Natalie Shina

Verity Williams

Imogen Pierce

Hermione Brooks

Lily Fox

Eleanor Hafner

Kate Travers

Simmy Sanghera

Alexandra Littlewood

Tara Goodbody

Kate Markman

Georgie Brown

Josephene Slater

Dieudonnee Ogede

Emma Appleton

Emily Clements

Naomi Bryan

Biba Nalumoso

Ellie Wood

Chandini Mallick

Ruby-Payge Johns

Felicia Yap

Vanessa Ford

Natalie Farhan

Emily Leeming

O3 GALLERY ETHICAL SHOWHermione Brooks

Lily Fox

Simmy Sanghera

Rebecca Kinder

Will Moult

Michael Brooks

Elise Goodson

Iris Wheatcroft

Dieudonnee Ogede

Ela Raff

Emily Leeming

Emma Appleton

Kyle Reeves

Abbie Dickson

Felicia Yap

Vanessa Ford

Jenny Edmunds

THE COUTURE SHOWCosmic Model Agency

THE OXFORD STYLE SHOWMorgan Kearney

Eleanor Wood

Biba Nalumoso

Emily Leeming

Naomi Bryan

Emma Appleton

Ela Raff

Shuxin Cai

Sophie Wilson

Dieudonnee Ogede

Iris Wheatcroft

Samantha Buckwell

Elise Goodson

Georgie Brown

Tara Goodbody

Lorna Averies

Lara Bellenghi

Natalie Farhan

Rebecca Kinder

Simmy Sanghera

Kate Travers

Hai Lin Leung

Lily Fox

Hermione Brooks

Natalie Shina

Ania Dulnik

Sandra Rankovic

Felicia Yap

Jenny Edmunds

Vanessa Ford

Robert Hoare Nairne

Zack Khan

Jonathon Mercer

Michael Brooks

Goudarz Karimi

Lukasz Stasiak

Josh Shires

Will Moult

Joseph Arevalo

Joram Van Rheede

CENTRAL PRODUCTION TEAMEvent Management: Jo Burns (Amplitude Media)Event Production: Tom AmbroseLight & Sound Director: David EvansStage Manager: Jacob HaddadTech Assistance: Anna Wigley, Mike BewickMusic Director: Rachel CoombesCasting Director: John SpyrouModels Director: Claire Rae (Flawless Models)Hair & Makeup Director: Hannah WebbMahogany Hair Direction: Sara PaintinPhotography Director: Olga ShvarovaPromo Videography: Rosie OwenManagement Consultancy: Victoria Watson

HOSPITALITY, CATERING & SOCIALOFW2011 Launch Party: Kristina GrenCatering DIrector: Natasha HayesHospitality Directors: Verity Robinson, Marvin Lee, Mark Krishan GrayHospitality Team: Jess Foye, Stacey Hurst, Marina Rumyanskaya, Samantha Tapfumenyi, Rosa Schiller Crawhurst, Lottie Dight, Anna Boden, Pippa Hopkins, Gillian Scholes, Aidan Russell, Irina Higgins

PHOTOGRAPHY EXHIBITIONExhibition Director: Araminta WielochO3 Gallery Manager: Helen Statham

THE CONCEPT SHOWProducer: Adriana BlidaruProduction team: Thomas Mallon, Debra Guo, Olivia Cocker, Amy Greenberg

MALMAISON LINGERIE SHOWProducers: Inga Meladze & Rosa Schiller CrawhurstProduction Team: Siobhan Coote, Lottie Dight, Pippa Hopkins

O3 GALLERY ETHICAL SHOW & ETHICAL PROGRAMMEO3 Gallery Manager: Helen StathanEthical Show Producer: Victoria RossiterCreative Director: Feng Ho

THE COUTURE SHOWProducers: Irina Higgins & Ling GeProduction Team: Chenting Zou, Anna Gupta, Nancy Yung, Katie SunderlandOxford Thinking Campaign: Sophie HiscockBackstage Team: Paula Heister, Imogen Collinson, Kristy Chen, Gillian Scholes, Anna Boden, Alex Chung

THE OXFORD STYLE SHOWEvent Management: Jo Burns, Aidan RussellRunway Directors: Claire Rae, Vanessa Onwuemezi, Marina RumyanskayaStalls Director: Gillian ScholesStalls Team: Fee Thomas, Clemence Rogers, Anna Boden

SPEAKER EVENTSBusiness of Fashion: Viraj Ratnalikar (Oxford Entrepreneurs)Speaker Directors: Sinead Tulley, Zuzanna BrzoskoEthical Discussion: Helen Statham (O3 Gallery)Image Discussion: Rosa Schiller Crawhurst

BRANDING & MARKETINGBrand Directors: Henry Fredrickson (Let’s Brand It), Nick Seagrave (Let’s Brand It)Marketing Directors: Georgina Brooke, Verity RobinsonMarketing Assistants: Jess Foye

PRESS TEAMPress Directors: Alyx Barker, Charlotte Bushnell

SPONSORSHIPSponsorship Director: Anusha Couttigane

BLOGGING, WRITING & SOCIAL MEDIAWriting Director: Erin BermanWriters: Hannah Jane Riley, Phoebe Yu, Daisy Taylor, Frederica Propope, Jess Foye, Jess Knowles, Sarah Willerton, Arabella GolbyTweetmaster: Josie Thaddeus-Johns

PHOTOGRAPHERS & VIDEOGRAPHERSPhotographers: Jess Scupham, Laura Simmons, Henry Shum, Hannah Flint, Nasir Hamid, Olga Owczarek, Tom Johnston, Claire Williams, Tony Culshaw, Judson Alphin, Simon Byrne, Paul Butkus, Gerard Vong, Kai Chaw, Nora Biggio, Alexandra Ozeritskaya, Jasmina Stirling, Lucie Zamecnikova,Charlotte Sherman, Polly Palmer, Zoe Michelle, Raffaele de Leon, Gyorgy Kovacs, Justina Brodska, Andrew Deadman, Caroline Forster, Tomasz Raz, Zoe Lower, Holly Wyatt, Caitlin Wright, Nhamo Rukwava, Marcin Myasik, Jake Galson, David Tolley, Mark Wainwright, Ashish Ravinran, Nick Atkins, Rachelle Simoneau | Videographers: Sandy Culshaw, Rosie Owen, Derek James

MANAGEMENTExecutive Producer: Carl Anglim

OXFORD FASHION WEEK CENTRAL TEAM CREDITS

OURFRIENDSOXFORD FASHION WEEK 2011

OFFICIAL CHARITIES1. THE OXFORD THINKING CAMPAIGN2. MACMILLAN CANCER SUPPORT

MEDIA PARTNERS3. THE OXFORD MAIL4. B4 MAGAZINE & IN OXFORD MAGAZINE

VENUE PARTNERS5. MALMAISON OXFORD6. THE O3 GALLERY7. THE REGAL8. THE LIVING ROOM9. THE EXAMINATION SCHOOLS

PRODUCTION PARTNERS10. THE STORY MUSEUM11. LET’S BRAND IT12. STARTECH13. MAHOGANY HAIRDRESSING14. LONDON MUSE MAKEUP15. FLAWLESS MODELS16. AMPLITUDE MEDIA17. COSMIC MODELS18. POLKADOT CATERING19. MELLER MERCEUX GALLERY

CAMPAIGNS / EDUCATIONAL PARTNERS20. MODELS OF DIVERSITY21. OXFORD FASHION CAMPUS22. THE OXFORD & CHERWELL VALLEY COLLEGE

OXFORD FASHION WEEK PARTNERS & SPONSORS

THE OXFORD THINKING CAMPAIGNCHARITY PARTNER

The Oxford Thinking Campaign was launched in 2008. Its goal is to secure Oxford’s position as one of the world’s foremost centres of learning by developing a strong philanthropic foundation for the future.

In October 2010 the Campaign announced that it had passed the £1 billion milestone. With a minimum goal of £1.25 billion, the Campaign is supporting academic posts and programmes, students, buildings and infrastructure, making a profound impact upon every element of the University of Oxford.

For those who care deeply about the important role that learning and knowledge can play in our present and future world, there can be no better investment than in the University of Oxford. Every gift regardless of size is received with genuine gratitude and a sense of humility. Each gift adds to the pool of resources from which the University seeks to secure the present and build the future. Each also represents a tangible vote of con"dence in what Oxford has been and what it aspires to be.

Ms Lindsey Davis, Student Support Development Manager at the Oxford Thinking Campaign said: “The University is delighted that current students have, of their own choosing, decided to support future students through the Oxford Thinking Campaign.” She added that it is more important than ever that students are aware of the Campaign and actively fundraising; “philanthropy is vital in helping to obviate the "nancial concerns of current and prospective students.”

MACMILLAN CANCER SUPPORTCHARITY PARTNER

This year Macmillan Cancer Support are celebrating their Centenary, and looking forward to the next 100 years of improving cancer care. Carl Anglim, Executive Producer of OFW said:“OFW are proud to be working alongside Macmillan Cancer Support to help raise money for such a worthy cause.”

The Oxford Fashion Week Style show takes place on 19th March, dispelling the myth of the Oxford Fashion ‘Week’. The show will include back to back run-way shows, featuring hundreds of designs and over 500 attendees – the largest runway event Oxford has ever seen. The Macmillan Clothes extravaganza will run alongside the event, allowing audience members to buy high-end fashion at bargain prices.

Stella Krajewski, Area Fundraising manager for Macmillan Cancer Support says “We are delighted to be working with the team at Oxford Fashion Week to help promote the Clothes Extravaganza and we look forward to having another successful year. There are many reasons why working together makes so much sense, not least the great synergy with the audience we are both attracting to our events. We hope that fashion lovers of all ages will enjoy the experience of shopping for pre-loved and new-to-you bargains and just goes to show how important fashion is in Oxfordshire.”

THE OXFORD MAILMEDIA PARTNER

Oxford Mail was revealed as the "rst of"cial partner for Oxford Fashion Week 2011. The daily newspaper, which is published six days a week and found online at www.oxfordmail.co.uk is one of Oxford’s premiere sources of news and entertainment information.

According to Katherine MacAlister, Entertainment Features and Food Writer for the Oxford Mail, “Oxford is one of the world’s most beautiful, stunning, exciting, elegant and timelessly classic cities, which is why the Oxford Mail is delighted to lend its support to Oxford Fashion Week 2011 - an event committed to using the city itself as its ultimate catwalk. Could there be a better marriage?” Having the support of the Oxford Mail is sure to make this event even better, and the OFW team is extremely pleased to have Oxford Mail as an of"cial partner.

“I am absolutely thrilled by the support we are receiving from Jeremy Smith, Katherine Macalister and the team at the Oxford Mail,” says Carl Anglim, who is the Executive Producer for Oxford Fashion Week 2011. “They have always been strong supports of Oxford Fashion Week and it is a pleasure to be working more closely with them for 2011.”

Continuing from last year, Oxford Mail’s engaging coverage of OFW stretches across all our activities, from castings to catwalks. Representing an extensive local readership, Oxford Mail captures the Oxford-based interest of OFW, and the community spirit of our creative endeavour.

The newspaper’s regular updates have helped us to spread the news about Oxford Fashion Week, and have played a key part in generating publicity and inviting Oxford locals to take part in Oxford Fashion Week.

B4 MAGAZINE AND & IN OXFORD MAGAZINE MEDIA PARTNER

The magazine, which is published quarterly, is direct mailed to three thousand business decision makers in Oxfordshire, and is widely regarded as one of Oxfordshire’s leading business publications. B4 stands for ‘Building Bridges Between Business’, and was established to provide Oxfordshire businesses with a clear voice to raise their pro"le, and to help businesses connect.

Building on the success of the printed Magazine, B4 have launched a new website: http://www.b4-business.com/, which is poised to play a growing part in helping local businesses keep in touch with Oxfordshire’s business landscape, with the aim of making Oxfordshire a richer place in which to live and work.

The Editor of B4 Business Magazine, Richard Rosser said: “B4 recognises that OFW is growing year on year and fast becoming a key date in the Oxfordshire events calendar. Mixing business with pleasure, OFW is a perfect "t for B4 where our network enjoys doing business. We wish OFW, the participants, models, committee and supporters every success in 2011 for a great week and we look forward to supporting OFW in 2012.”

Having the support of the B4 Magazine has already allowed OFW to extend its reach to a wider range of businesses and clientele that are based in Oxfordshire.

Executive Producer, Carl Anglim said: “We are very pleased to be involved in a partnership, with B4 magazine, having the opportunity to work with them for the "rst time this year. We are extremely delighted with the support they have shown for us thus far”.

http://www.oxfordmail.co.uk

http://www.oxfordmail.co.uk

http://www.b4-business.com/




MALMAISON OXFORDVENUE PARTNER

Wednesday, March the 2nd sees the launch of Oxford Fashion Week’s lingerie show. Hosted by Malmasion it will be held within the walls of Oxford Castle and former Victorian prison, a setting steeped in mystery and riddled with secrets, which in bygone years would have seen the likes of whale bone corsets and cotton bloomers, so where better to see a stunning collection of silk, satin and lace designed to tempt, tease and tantalise your senses by Oxford’s up and coming lingerie designers. Malmaison promises to create ‘perfect synergy with the sensuality of lingerie’ following last year’s success this evening promises to be equally as exquisite and exciting

This year’s Malmaison Lingerie Show will be the most exclusive runway show of the week. Malmaison Oxford, the converted prison in the heart of the Oxford Castle complex, provides the luxurious backdrop for the exhibition of "ne lingerie The Malmaison Lingerie Show will celebrate the woman through theatrical, glamorous and exciting design.

“Malmaison Oxford is delighted to be sponsoring the OFW Lingerie show on the 2nd March 2011. A former Victorian jail, and part of Oxford Castle, the stylishly designed hotel is steeped in history, full of character and yet has a sexy undertone, creating a perfect synergy with the sensuality of lingerie. Experience moody lighting, sumptuous furnishings and seductive food and drink. And what you get up to behind closed cell doors is your secret.” - Malmaison Oxford

THE O3 GALLERYVENUE PARTNER

The O3 Gallery is delighted to be working with Oxford Fashion Week 2011 to showcase a series of photographs taken by various photographers during Oxford Fashion Week 2010. The images illustrate the pure excitement of the runway shows; from both a central and backstage perspective. The collection plays host to a variety of photographers, from young talents to well established artists. Their photographs capture the drama of the lighting, the thrill of the clothes and the splendour of the makeup. The contrast of the glamorous modern compositions with the historic interior of the O3 Gallery is a unique experience. The exhibition is set to be striking and memorable.

For the "rst time ever, Oxford Fashion Week will be hosting an ethical fashion show alongside its couture, concept, lingerie and style shows. The show will see designers such as Lucy Tammam, Holly Dutton, Kailique and of course Feng Ho herself send their latest looks strutting down the catwalk in a runway show that will follow a discussion on ethical fashion being held at the O3 Gallery. Entry into the discussion is free and people will get the chance to hear Feng Ho, among others, speak on ethical fashion.

The O3 Gallery Ethical Fashion Show will showcase a range of innovative, creative and inspiring ethical fashion & accessories designers. Styles include quirky daywear, sophisticated evening wear, eye-catching jewellery and fantastical millinery. Carl Anglim, Executive Producer of Oxford Fashion week said: "We are absolutely thrilled to have an Ethical Show as part of Oxford Fashion Week. With the show now on the schedule I cannot imagine another Oxford Fashion Week without it. Anglim added that the ethical focus in this year's Oxford Fashion Week goes beyond the show. “We have the show, an ethical discussion before the show, an ethical fashion fair the day after the show and then an ethical fashion gig on 17th March just before the Oxford Style Show.

“This has all been possible through the support of Helen Statham at the O3 Gallery in the Oxford Castle and through the drive of award-winning Ethical Fashion designer Feng Ho.”

THE REGALVENUE PARTNER

The cavernous art deco space of The Regal sets the scene for The Concept Show. It will thrust its audience into a world you have never seen before. Fashion’s equivalent of an atomic blast creates the platform for the outrageous and unbelievable fashion creations of this show. Set to shock and awe with a bombardment of intensity, brightness and the alteration of the human form, The Concept Show invites you to witness a spectacle quite unlike anything seen before on the runway. A show which certainly promises creativity and sensational designs at their most spectacular.

The Regal has a strong history of hosting some of the most spectacular events in Oxford. OFW2011 is very excited that The Regal has offered such an amazing venue for our most eclectic show. With its 1000+ capacity and astounding spatial versatility, the Regal is sure to stun as the backdrop for the Concept Show.

THE LIVING ROOMVENUE PARTNER

Not only is the Living Room hosting the fabulous and free FASHION INDUSTRY NETWORKING NIGHT, but the Ethical Show will also be held at the Living Room. The 03 Gallery is presenting the Ethical Show which is sure to inspire skeptics with innovative and ethical designs. The event will feature a collection of Ethical Designers including award winning Feng Ho. It is just part of the Ethical line-up which also includes that “Swishing Event” (aka Ethical Fashion Clothes/Accessories Swap) and the EThical Fashion Fair in association with OFW2011. Attend the ethical show and rethink your views on what it means to wear sustainable, recycled, and most of all STYLISH clothes

The Living Room forms part of the re-development of the historic castle in the centre of Oxford. They provide live music, fresh home-cooked cuisine and unbeatable service all of which can be experienced within the comfortable yet elegant surroundings of the historic Oxford Castle Complex. This is why they are the perfect location for the Fashion Industry Networking Night, where members from the fashion industry, models, press and members of the OFW team will come together to network with the public. The party will occur after the Business of Fashion discussion occurs presented by Oxford Entrepreneurs.

THE EXAMINATION SCHOOLSVENUE PARTNER

The high-end pinnacle to this year’s Oxford Fashion Week is set to take place on the evening of Saturday 5th March in the impressive surroundings of the historic Oxford University Examination School, bringing the glamour of the Parisian couture collections to Oxford. Designed and built between 1876 – 1881, the Grade II listed building is reputed to be architect Thomas Jackson’s greatest masterpiece. Considering himself an artist also, Jackson incorporated in!uences from the decorative arts as an essential aspect of the building’s design, from the Roman marble inlay in the Grand Hall to the University’s portrait collection which hangs in the Writing Schools.

Who needs the Grand Palais? Kay Hogg, Event Manager at the Examination Schools said: “With over 40 handbags, 30 + pairs of shoes, and three wardrobes worth of clothes, I always have been, I’m currently and always will be a fashion lover. So when Oxford Fashion week approached me to run their event at the University of Oxford’s Examination Schools I was delighted.” She added also that, “As a University owned building, we are delighted that the proceeds from the fashion show will be going to support the University of Oxford’s “Oxford thinking” campaign.”

THE STORY MUSEUMPRODUCTION PARTNER

The Story Museum celebrates the power of stories and storytelling to inspire learning and transform lives. Its programmes in schools and communities reach 10,000 young people and adults a year. In 2014, the Story Museum plans to open an international centre of children’s story in the heart of Oxford. Thanks to a donation of £2.5 million in 2009 from an anonymous fairy godmother, it has acquired an exciting new home, Rochester House, which is now in the early stage of redevelopment.

Over the next four years, with input from leading designers and artists, its beautiful but dilapidated buildings will be transformed into a magical place, where children and adults can explore stories in many forms, through innovative exhibitions, performances and a wide range of creative activities. The Story Museum, a charity and a not-for-pro"t company. Its patrons are Philip Pullman, Michael Morpurgo and Jacqueline Wilson.

LET’S BRAND ITMARKETING PARTNER

Fashion is all about ‘The Look’. Let’s Brand It are a group of quirky creatives who get the look right for local companies in Oxford. Their mission statement is to help organisations communicate in a straightforward fashion, and we’ve been glad to have them on board. The credit for most of our print materials, from posters to postcards, is due to the resourcefulness of the team at Let’s Brand It.

The group specialises in sharp branding, accessible web design and eye-catching visual merchandising. Let’s Brand It have been invaluable to giving Oxford Fashion Week 2011 its fabulous glossy image. As with all our designers and partners, we’re pleased Oxford Fashion Week can be used as a platform to show off their remarkable creative talents.

STARTECH PRODUCTIONSPRODUCTION PARTNER

Oxford Fashion Week is thrilled to be working with Startech, a company renowned for the hire of professional production equipment for the live event industry. Startech will be providing technical equipment for the entirety of Oxford Fashion Week 2011 including for the Concept Show, the Malmaison Lingerie Show, the Couture Show and the Oxford Style Show, as well as professional A/V Technicians to install and operate Startech's showpiece LED curtains for the Concept and Style Shows.

Roy Naraine, the managing director at Startech expressed that the decision to accept the invitation to be Technical Partners of OFW2011 was due to Startech’s enthusiasm to support local Oxford based events. ”Oxford Fashion Week has expanded at an impressive pace since it started in 2009 and after the support for us as a service provider last year by the student designers we thought we would show our appreciation to this year’s event by becoming OFW technical Partner,” Roy explained. ”This opportunity also enables us to show off our latest assets. It is refreshing to have this genre of event in Oxford and we are looking forward to this partnership and to contributing to make 2011 the most visually spectacular show yet.”

Carl Anglim, Executive Producer of Oxford Fashion Week, also expressed his excitement about the partnership on behalf of the entire team at Oxford Fashion Week. ”For spectacular shows we need spectacular technical support,” he stated. “Startech is the "rst technical company we have partnered with in this way and that means in 2011 we are able to deliver a quality of event that will be a league above what spectators have seen in previous years. We are all very excited about this!”

It takes an incredible amount of skill and hard work to ensure the technical aspects of the show run smoothly, but with Startech Productions working behind all the main shows supplying equipment and logistical support to Oxford Fashion Week's Director of Light and Sound, David Evans; with Dave regularly exchanging his creative ideas and designs with Startech's own professionals to create the best possible result, Oxford Fashion Week is sure to be even more professional and exhilarating than ever before.

MAHOGANY HAIRDRESSINGOFFICIAL HAIR PARTNER

Mahogany Hairdressing is the Of"cial Hair Partner of OFW2011. Mahogany Hairdressing London Manchester Oxford continues to support OFW into its third year after the resounding success of last year. Mahogany’s Creative Team was backstage at all the events last year and will have the same presence this year.

Mahogany’s London salon is located in the W1 area, which is renowned for its beauty, but Oxford is also home to three prestigious Mahogany salons. They can be found on Market Street, Turl Street and Little Clarendon Street, which link the city centre with the attractive Jericho area.

Antony Licata, Salons Creative Director for Mahogany says that, “the creativity that new designers offer inspires us and the whole team is raring to go!” The Oxford hairdressers’ student-friendly approach ensures they are always challenged, and Antony continues that, “This innovative week allows designers, hairdressers and make-up artists to work alongside and learn from each other.”

LONDON MUSE MAKEUPOFFICIAL MAKEUP PARTNER

The London Muse Make Up school will be providing make up designs for all of Oxford Fashion Week’s catwalk models. Operating from a metropolitan base, the institution provides excellent training in make-up and styling and offers a range of accessible courses for students. These are delivered by experienced, imaginative and superbly artistic make-up professionals.

London Muse Make Up has a supportive relationship with several world-renowned brands, including MAC, Dermalogica and Illamasqua. We’re looking forward to seeing the creative talents of London Muse Make Up take the stage in Oxford, and we’re positive Oxford Fashion Week will provide a unique practical experience for artists-in-training.

FLAWLESS MODELSOFFICAL MODELS PARTNER

Flawless Agency were proud to meet with all of the models for Oxford Fashion Week. The models for the show were chosen after multiple castings held in different cities from Oxford to Bristol and are sure to represent the best of Britain. The session was put together to cover preparation, posture, speed, balance, posing and attitude. Flawless Agency has been holding show speci"c workshops for all of the models leading up to the events.

Claire Rae, Director of Flawless Agency quoted “I was extremely impressed by the enthusiasm and willingness to learn shown by all of the models.” While all the models were fabulous, Rae said that “Emma looked great as the face of OFW and Ruby showed why she will also be walking in London Fashion Week.” Flawless Agency is very excited and privileged to be working with the OFW team and look forward to the workshops to come, and of course Oxford Fashion Week itself.

AMPLITUDE MEDIAPRODUCTION PARTNER

Amplitude Media to Support Oxford Fashion Week with event management support and consultancy. Amplitude Media are delighted to announce a partnership with the forthcoming Oxford Fashion week- in conjunction with Flawless Models.

Now in its third year Oxford Fashion week has grown into a leading showcase of both local and international fashion talent. The week, and the subsequent style show, presents a broad range of catwalk shows, discussion panels and talks and networking events.

Amplitude will be working in partnership with the event organisers and their teams to deliver event management support over a series of events, culminating in the Oxford Style Show. The show will include back to back run-way shows, featuring hundreds of designs and over 500 attendees – the largest runway event Oxford has ever seen, alongside an interactive style area with a range of brands on show. In addition, a Hospitality Zone makes the event a must on the social calendar. The style show is also being delivered in partnership with Macmillan Cancer Support, who will be showcasing The Macmillan Clothes extravaganza, which allows for shopping for high-end fashion at bargain prices. Amplitude is delighted to have an opportunity to support this great cause.

Amplitude will be working in direct partnership with Flawless Models, alongside the OFW teams and designers, on the support of delivering a series of fashion shows across both the main events and the subsequent style show.

COSMIC MODELSCOUTURE SHOW MODELS

Cosmic Models is a newly-founded agency which prides itself on representing ‘easy-going, nice, down to earth’ models – not divas! They recruit enthusiastic and motivated individuals to model for a range of requirements, from fashion to commercial and promotional levels. Models from Cosmic will be solely dedicated to the Oxford Fashion Week Couture Show, our most prestigious event. With the help of Cosmic Models, the catwalk shows at Couture will be the epitome of glamour, marking an extraordinary display of some of the most celebrated international designers.

POLKADOT CATERINGCATERING PARTNER

Oxford Fashion Week welcomes Polka Dot Catering as they plan to tantalise our taste buds with their arrays of crowd-pleasing canapés. The company, led by food expert Michelle, has recently undergone a transformation, from Unique Catering to the all-encompassing ‘Polka Dot’, which caters for everything from weddings and parties to corporate events, and, now, fashion shows. Polka Dot has a dedication to food perfection, which complements OFW’s feast-for-the-eyes agenda.

Oxford Fashion Week’s catering director, Natasha Hayes, said: “OFW is grateful to Polka Dot for their contribution to Oxford Fashion Week. We’re excited to play a part in re-launching the company and it has been a pleasure to work with Michelle. We are sure her range of delectable canapés will be a celebrated success.”

THE MELLER MERCEUX GALLERYPROMOTIONAL PARTNER

Meller Merceux is a chain of two provincial Art Galleries based in Oxford and Whitney. It invites customers be part of the art world – a place that is shrouded in mystery and excitement, and to partake in its rituals and customs. The Meller Merceux Gallery is in partnership with the OFW Couture Show, which is to be held at The Exam Schools, Oxford, on Saturday 5th March 2011.

Meller "nds the best drawings, paintings or sculptures by the greatest known Artists in the world, living or dead, enabling the gallery to exhibit the "nest Modern and Contemporary Art on offer. The collection has included modern masters like Picasso, to contemporary heavy weights like Damien Hirst. Meller continues this ongoing drive to work with Artists and artwork today, believing Oxford to be a great environment for enjoying the work.

Meller says, “It is an amazing industry and few people have the chance to be part of it. Curating work by living contemporary Artists through the Meller Merceux Gallery, I wanted to give people the opportunity to enjoy a diversity of work, and touch the messages that are expressed through Art. It really can be an emotive experience.”

MODELS OF DIVERSITYCAMPAIGNS / EDUCATIONAL PARTNERS

This year’s Oxford Style Show will feature models from ‘Models of Diversity’, a campaign that says a great fashion show doesn’t need its models to be of a very narrow range of ages, races, shapes and abilities.The campaign will showcase 20 models, including models with disabilities, mature models, models of colour, androgynous models and plus size models.

Campaign co-founder Angel Sinclair expressed her excitement about the show, saying, “we are very honoured that Oxford Fashion Week have accepted us and we’re very excited about the show. We want to give the public what they’ve been asking for and that’s natural, healthy models who prove that beauty is diverse”.

OXFORD FASHION CAMPUSCAMPAIGNS / EDUCATIONAL PARTNERS

Oxford Fashion Campus forms a core part of the unique network of brilliant designers located in Oxford. Additionally, it has a strong national appeal, attracting fashion-forward individuals from leading universities and companies, offering them oppotunities to socialise and promote their fashion ethics on making personal style a lifestyle. The group organises numerous events, from fundraisers to photo shoots, and offers sound advice on how to self-style and dress for the occasion.

Oxford Fashion Campus has produced several events in support of UNICEF, most recently to raise funds for the relief of earthquake victims in Haiti and China. The partnership with Oxford Fashion Campus helps to support Oxford Fashion Week’s solid commitment to social responsibility.

OXFORD & CHERWELL VALLEY COLLEGECAMPAIGNS / EDUCATIONAL PARTNERS

Several students from Oxford & Cherwell Valley College will be unveiling designs at the much-anticipated Oxford Style Show on 19th March. Maria Skoyles, course leader at the College, said that she is looking forward to “the opportunities for students to gain work experience within an industry that they are all striving to be part of.” She added “The students will be able to use their experiences at the Oxford Style Show to in!uence the production of their own show at The Living Room, on Tuesday 24th May, when they will be supporting the charity PACT,” Ms. Skoyles added. As for the audience, Ms. Skoyles said they could expect “to be entertained and gain great style tips!”

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FROM THE EXECUTIVE PRODUCER

“Oxford is a fantastic city and it is madness that there was no major fashion festival before we created Oxford Fashion Week in 2009. The last two years of producing Oxford Fashion Week have been thrilling but Oxford Fashion Week 2011 is going to make the previous two years look like trial-runs.

Every year we produce Oxford Fashion Week we can see how much further it can go. This year is no different.

Oxford Fashion Week is able to happen and grow because of the enormous generous support provided by so many in Oxford who have helped to build it and this includes individuals, companies, organizations, media partners, educational institutions and charities. The ‘Oxford’ part in Oxford Fashion Week really means something.

There is nothing more satisfying to me than producing an incredible show that makes people want to come back for more. If guests come away from Oxford Fashion Week delighted, inspired and more creative than when they went in then we will have done our jobs. If designers come away with renewed con"dence, with a recognition of the important role they play in people’s lives every day and with the knowledge that people love their creations then we will have done our job. If Oxford Fashion Week continues to bring together Oxford’s business, creative, educational and media communities and if Oxford Fashion Week again comes away with new partners wanting to be involved then we will have done our job.

Oxford has such a strong community that there is so much potential for Oxford Fashion Week to continue to reach more people that not a day goes by without me re!ecting on how lucky we are have so many great partners involved in OFW who enable us to touch more lives with the delights of fashion. I want people to express themselves during the week, to take risks with how they dress, to be who they want to be and most importantly to have fun with it all.”

CARL ANGLIMEXECUTIVE PRODUCER

ABOUT CARL

Carl holds a Law Degree from Merton College, Oxford University, and during his time there he was President of the Halsbury Law Society and hosted European political leaders whilst President of the Oxford University European Affairs Society. Prior to that Carl's "rst steps into production came through producing a series of live political discussion shows for local television in Texas at age 16. Carl was born in Bahrain, raised in Cornwall, schooled in Texas and has been living in Oxford ever since.

OFW2012BE A PART OF IT: [email protected]

INSIDE FRONT COVER: PHOTOGRAPHER ALEXANDRA OZOXFORD FASHION WEEK 2011 COUTURE SHOW

INSIDE BACK COVER: PHOTOGRAPHER ZOE MICHELLEOXFORD FASHION WEEK 2011 CONCEPT SHOW

(C) OXFORD FASHION WEEKPRINCE CONSORT HOUSE, ALBERT EMBANKMENT, LONDON SE1 7TJ

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Oxford Fashion Week 2011 Credits

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