Own What You Love - Barry Schneider
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Transcript of Own What You Love - Barry Schneider
OWN WHAT YOU LOVE
Who We Are
We make it easy for companies to turn consumers, employees and fans into more valuable owners.
Ownership Changes Behavior
Brand-Owners vs. Non-Owners
Source: Bain & Company - Industry Standard
+54%
+33%
+26%
+10%
+68%
+107%
Annual Spend
Share of Wallet
Price Premium
Tenure
Frequency
Of Visits
ReferralsConsumer-Owners vs. Non-Owners
Our Products
Offer employees, customers and partners IPO access at the same price as Wall Street.
Social IPO™
Gift stock as a brand-positive promotion to consumers and partners.
Stock Rewards™
Offer people connected with your company an easy, fee-free way to buy your stock.
Social Stock Plan™
Brands deploy ownership messaging through social and digital channels
Banner Ad LOYAL3 Communications Brand Communications
This communication does not constitute an offer to buy or sell securities.
Ownership Trends 80% of users stay opted-in for permitting data sharing with brands.
64% of participants invest on an automatic monthly basis.
In two years only 1 in 10 owners have sold shares.
IPOs: 95-99% retention day 1, 90% retention day 30.
Our Products
Stock Rewards™
Social IPO™
Social Stock Plan™
Social IPO
Goal: Take a successful loyalty program and make it even better.
Solution:
Offer loyalty members early access to IPO shares at the same price as Wall Street.
Inviting Loyalty Members to the AMC Theatres IPO
"We're offering this exclusive employee benefit to our AMC Stubs members to express our sincere gratitude for your loyalty."
Social & Media Reaction
“Being an #AMC Stubs cardholder is paying off: Food upgrades; reward $; free pre-screenings; and now we get to take part in the AMC IPO.” – Nick Surguine “Received email to participate in the @AMCTheatres IPO via @LOYAL3 because I have a AMC Stubs acct. Amazing.” – Eric Ho
Goal: Transform their IPO into a brand engagement event -- a way of saying “thank you” to those who matter most.
Solution:
Offer employees, consumers and fans access to IPO shares -- at the same price as Wall Street.
Rewarding People Who Matter Most
”While with most IPOs ‘friends and family’ are defined as a few select people, with our IPO, you’re all our friends and family."
GoPro Empirical Data
120% retention day 14
$58M in capital reserved on the LOYAL3 platform
16,500 individuals invested.
Social Stock Plan
Goal: Identify fans and monetize social media.
Solution:
Use LOYAL3’s platform as an eCRM and social media asset.
Monetize Facebook
Ownership is a Brand Experience
Even on the Stock Purchase Page
Stock Rewards
Goal: Find innovative way to increase retention.
Solution:
Surprise and delight customers with a gift of stock ownership.
A Personalized Message
loyal3.com/own
Ownership Matters
Parting Thoughts
Stock Rewards lets ALL consumers become owners.
Ownership is the world’s first behavioral currency.
Ownership is the ultimate Like button.
Barry Schneider