Overview of the State of NFC in Europe - Meetupfiles.meetup.com/2610372/Europe NFC Use Cases.pdf ·...

Overview of the State of NFC in Europe

•  Free loan of NFC mobile phone with SIM data card including business card exchange app

•  NFC badges •  NFC conference guide •  NFC floor plan •  NFC wallet with credits for coffees included •  Check in around the event, in the hotels with 6Starz social media app

•  Foursquare venue check-‐ins around the event (Nokia, NXP…)

•  NFC projects in Monaco: Tourism, Museum, Car Park Access…

WIMA NFC EXPERIENCE


Tap into Innova5on Global Compe55on 2012 •  Best Innova5ve Solu5on -‐-‐ SAi (Israel): Tag-‐a-‐Bag luggage tagging and idenOficaOon

•  Best Business Viability -‐-‐ Korea Smart Card Co., Ltd. (South Korea): Mobile T-‐money

OckeOng soluOon

•  Best User Experience -‐-‐ Korea Smart Card Co., Ltd. (South Korea): Mobile T-‐money OckeOng soluOon

•  The Audience Award, – good2gether (USA): good2gether and Do Good Badges for nonprofit support

Sponsors & Exhibitors WIMA Monaco 2012

WIMA’S ROLE IN THE EUROPEAN ECOSYTEM

6STARZ, ADAMSOFT D.O.O., AUSTRIAN INSTITUE OF TECHNOLOGY, AT4 WIRELESS, BLUE BUTTERFLY DIGITAL, BONWAL INC., BUSINESS OULU, CARDOLUTION HANDELS GmbH, CASSIS INTERNATIONAL, CLEAR2PAY, COMPRION, DUALI INC., HOTECH, HSMARKETING, IDENTIVE GROUP, ITN INTERNATIONAL, KEOLABS, KEY ME =, KOVALO LTD., LOVEISTOUCH INC., MAKING TECHNOLOGY MAKE SENSE, MICROPROSS, MONACO CHAMBER OF ECONOMIC DEVELOPMENT, MONACO TELECOM, MONETECH, NEW RFID CONCEPT, NEXPERTS, NFC FORUM, NFC LABELS, NFC NETSTORE,PROXAMA, ROCOCO SOFTWARE, SCS CLUSTER, SML GROUP, SHENZHEN N-‐PASS MOBILE TECHNOLOGY, LTD., SPS (SMART PACKAGING SOLUTIONS), TAGAGE, THALES, THINK&GO NFC, TIETO, VTT TECHNICAL RESEARCH OF FINLAND, WHILEONTHEMOVE LTD. , YES-‐WALLET.COM & YESPAY INTERNATIONAL LIMITED


EXAMPLES OF SOME OF OUR SPONSORS NFC

USE CASES IN EUROPE…


NXP SEMICONDUCTORS

* Assumes 1/4” thick passport stacked

government + healthcare ID cards going digital

25,600 miles* (>Earth circumference)

Growth Drivers Digitization of documents

NXP Powering OVER 130 Smart Devices…and Growing

Smart Devices Authenticating Identity & Securing Transactions

NFC Transforms mCommerce

Loyalty Mobile Apps

Presence Based

Services

Couponing

Payment

Security

Convenience

Interactivity


NOKIA

NFC X-mas calendar in Helsinki Flagship

store •  Capture shoppers’ attention

with a stylish holiday window display and entice them to use the latest NFC technology.

NFC at the Museum of London Using your NFC enabled device you can: access vouchers for the Museum’s shop and cafés book tickets for future exhibitions, such as Dickens and London learn more about exhibits such as the Lord Mayor’s Coach, a medieval brooch, a painting by Ronnie Kray and many more join the Museum’s Friends scheme buy a year of London’ history buy Museum of London prints follow, like and check-in at the Museum on Twitter, Facebook and Foursquare download the Soundtrack to London app for Nokia smartphones find out about visiting the Museum

h`p://www.museumoflondon.org.uk/Explore-‐online/NFC.htm

Bookline e-shop in Hungary

•  In Hungary we are co-operating with the market leader book e-shop called Bookline. They have 550k users. In their shops (that are the delivery points for internet orders) we placed smart posters with 2 messages

•  Download the bookline app from the Nokia Store using your NFC capable device (If you don’t have NFC capable Nokia then use the QR code)

•  Use the other NFC sticker to get a code granting you 15% discount from your next online

Cinema activities - creative

Facebook and web

Popcorn FSDU

Taxi calling with NFC – creative Cro

RA.One game promotion in India

•  http://www.youtube.com/watch?v=ERo7Y52mduQ


CITY OF OULU

FINLAND

Oulu is known for its NFC competence

2005 Worktime Management and Drivers Diary

2007 Parking

2007 Theatre Evening Services

2007 Services in Restaurant Environment

2006 Elderly Food Service

2007 Info Tags in City Environment

2008 NFC in School Environment

2005, 2008 Bus Ticketing

NFC technology in Daycare centers / Preschools

•  An NFC-‐technology-‐based applica5on that helps day care staff monitor a child’s a`endance precisely, including arrival and departure 5mes (the safety aspect).

•  Through monitoring staff working hours, working days can be scheduled in a more flexible way (ensuring that enough staff is present when needed).

•  Hour-‐based monitoring will also enable various billing systems in the future (this is cost-‐effec5ve for parents also).

•  No need for manual entries to backend systems.

Q2 / 2012   10 000 children   Over 1000 staff members

NFC in Daycare: experiences •  Comments at the beginning of training included, ‘This only means more work for us,’ and, ‘Where can we find the time for this?’

•  It took from one to three days for staff to become familiar with using NFC tags and the Daisy service, whereas flexible-use mobile apps can take weeks to learn or be impossible for some people

•  Daycare staff members have easily learned to register children's attendance times and their own work hours using NFC-enabled mobile phones, regardless of staff age or experience using mobile phones


6 STARZ FINLAND

-‐  6Starz is a new social mobile service that connects you to a place or an event and to the people there in real-‐5me.

-‐  2 main aspects: •  Live networking and socializing inside the place •  Receiving of real-‐Ome offers and ads from the place

owner

-‐  Uses NFC in: •  Check-‐ins at place •  Friending between NFC-‐phones

-‐  Service is up and running: •  Supports Android, iPhone and Nokia smartphones •  See and try at h`p://6Starz.com

-‐  Several patens pending for NFC in social use

23

Context and Loca5on-‐based Social Networking Plagorm

Suppor5ng Real-‐5me Communica5on and Customer Loyalty Management

v. May 2012 © SoLoCEM Systems Ltd. 2012

6Starz – Pilot and Customers Restamax Ltd, City of Tampere, Finland: •  One of the biggest Finnish restaurant companies with about 50 bars,

clubs and dining restaurants in total (www.ravintola.fi)

WIMA NFC conferences (www.wima.mc): •  Monaco, 11-13 April 2012, and USA, San Francisco, 30 Nov - 1 Dec

2012 •  6Starz service was set-up for conference visitors together with

organizer of WIMA

City of Oulu pilot: •  Set-up ongoing, starting in May 2012 •  10 restaurants/cafeterias participating in the 1st phase

New pilots coming for H1/2012 in Europe

24

Check-in with NFC

NFC friending


HANSAPRINT/TAGAGE

FINLAND

22/06/12 TagAge, Taisto Junkkari 26

Brand and shop TagAge is service brand owned by Hansaprint TagAge.net is shop for * blank NFC inlays * TagAge Kits * printed NFC products * programming inlays/tags


Media, seminar /event program + app downloads

A4 ”poster”, 6 x NFC. Static URL.

USA Live


Media, POS, POI /markeOng, informaOon

Window sticker, QR + 1 x NFC Unique URLs

France Live


Registering, shopping event /Cafe, pay 9, get 10

Laminated card, 1 x NFC, application specific programming.

UK Demo


Media, POS (point of sales) /MarkeOng, cross sales

Laminated card, wall sticker, QR + 1 x NFC Unique URLs

USA Live


Registering, contact data /business card Card, typically not laminated, 1 x NFC, programmed vcard.

Global Live


CITYZI FRANCE

NFC in France A cooperative approach based on international standards

33

International Standardization Bodies

M(V)NOs

Application Issuers

Industry Partners

GART

Transport ticketing

National working groups

Mobile Payment

Retail

Work with Work with

AFSCM -‐ Assemblée Générale 2012 34 34

NFC in France Since 2010, the cooperative approach enabled NFC mobile services to be deployed progressively

Shopping Payment

Informa5on tags Public Transport

May 2010: First Commercial deployement in Nice

2011: Caen & Strasbourg launch their first services

Caen Strasbourg

French Mobile Operators are selling a large range of Cityzi Mobile phones everywhere in France.

Payment (retailers and public parkings):

Information tags (Local information, Bus stops…)

Ticketing (M-Stadium):

Payment (retailers):

The French government supports local deployements with 43.2 million Euros

2012: The national deployement

Information tags (Local information, Bus stops…):


NEXPERTS AUSTRIA

NFC Project Summary Kurt Schmid May 2012

•  Issuer centric Wallets – Project with Issuers in Germany and Austria – Based on MasterCard and VISA – Typically based on add-on NFC form factor

(iPhone sleeve or uSD card) •  MNO centric Wallets

– Multiple projects in Central Europe with MNOs –  based on UICC – Dynamic, Server based Wallet concept – Supporting contactless payment, loyalty and

access control

1. NFC Wallet Projects

37 ConfidenOal

•  Using NFC Sticker and NFC Vouchers for – collecting loyalty points –  issuing and redeeming gift vouchers

•  Used by Retailers and City Marketing bodies in Europe

•  References from Austria, Belgium, Baltic area

2. NFC Retail Projects

38 ConfidenOal

•  Using NFC phones and iPhone with NFC adapters to provision keys

•  Secure OTA server connected to security adminstrator

3. NFC Security Projects

39 ConfidenOal

Thank you

www.nexperts.com

[email protected]

mobile +43 664 1121100


HOTech GREECE

Overview of Deployments for NFC Services of HOTech, Greece

Athens, Greece May 2012

Strategy

•  By operating in markets lacking infrastructure and scarcity of NFC enabled devices

•  HOTech’s approach was to aim for the ‘closed user group’ and B2B services sector

•  A strategy proven to be successful by the growing number of users adapting NFC to their business processes in several use-cases

NFC Services – Best Selling Services

Sector Favorite Use Case

NFC Field Service •  Maintenance workers •  Elevator Maintenance

•  Equipment & Asset Management

NFC Retail •  In Store Merchandising •  Multi Merchant Loyalty Scheme •  Couponing

NFC Campus •  Elementary Schools •  School bus security module •  Couponing

NFC MyFair •  Trade Shows •  Concerts - Events •  Conferences

Deployments in Numbers

•  120 businesses enrolled in different NFC services deployed by HOTech

•  Over 1,800 users holding NFC devices •  Over 35,000 deployed tags

Thank you!

Dimitri G. Galeridis :: CEO :: HOTech -‐ System Integrators 3 Alkmanos St., GR-‐11528 Athens, Greece

| T +30-‐211-‐18 17 900 | F +30-‐211-‐18 17 901 | M +30-‐6942-‐293031 www.hotech.gr | [email protected]


RESEARCH IN MOTION

Bold 9900 & 9790 Curve 9360 & 9380

Strong portfolio of NFC devices

*GfK, Q1 2012

RIM Leading the NFC Race in the UK

80%

BlackBerry & mobile payments

Tap to Share

Smart book

Click photo for more info

iClass Support

HID& BlackBerry Open Doors

NFC Digital Keys come age for access control

FujiFilm Tap & print

SmartPix photo kiosks with NFC - a first for the UK market

Quick Tap App

Tap to get free Treats with EAT. On Orange

Turkcell - mWallet

Click photo for demo

Telefónica – mobile Wallet

Click photo for demo


Joanna Merchie ExecuOve Director

WIMA www.wima-‐nfc.com

+33 6 23 39 57 17

[email protected]

Join our group on LinkedIn: WIMA NFC MONACO / USA

Follow us on twi`er: @wima_nfc

Thank you!

Overview of the State of NFC in Europe - Meetupfiles.meetup.com/2610372/Europe NFC Use Cases.pdf ·...

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Transcript of Overview of the State of NFC in Europe - Meetupfiles.meetup.com/2610372/Europe NFC Use Cases.pdf ·...