OVERVIEW OF PHILIPPINE TOURISM USEC. OSCAR P. PALABYAB Department of Tourism USEC. OSCAR P. PALABYAB...

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OVERVIEW OF PHILIPPINE TOURISM OVERVIEW OF PHILIPPINE TOURISM USEC. OSCAR P. PALABYAB USEC. OSCAR P. PALABYAB Department of Tourism Department of Tourism
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Page 1: OVERVIEW OF PHILIPPINE TOURISM USEC. OSCAR P. PALABYAB Department of Tourism USEC. OSCAR P. PALABYAB Department of Tourism.

OVERVIEW OF PHILIPPINE TOURISMOVERVIEW OF PHILIPPINE TOURISMOVERVIEW OF PHILIPPINE TOURISMOVERVIEW OF PHILIPPINE TOURISM

USEC. OSCAR P. PALABYABUSEC. OSCAR P. PALABYABDepartment of TourismDepartment of Tourism

USEC. OSCAR P. PALABYABUSEC. OSCAR P. PALABYABDepartment of TourismDepartment of Tourism

Page 2: OVERVIEW OF PHILIPPINE TOURISM USEC. OSCAR P. PALABYAB Department of Tourism USEC. OSCAR P. PALABYAB Department of Tourism.

The Growth of World TourismThe Growth of World Tourism

Tourism growth over the past 50 years is Tourism growth over the past 50 years is dramatic- 25 Million in 1950 to 698 dramatic- 25 Million in 1950 to 698 Million in 2000Million in 2000

One of the most remarkable economic One of the most remarkable economic and social phenomena of that periodand social phenomena of that period

Forecasts indicate the trend will Forecasts indicate the trend will continue with 1.5 Billion in 2020!continue with 1.5 Billion in 2020!

Page 3: OVERVIEW OF PHILIPPINE TOURISM USEC. OSCAR P. PALABYAB Department of Tourism USEC. OSCAR P. PALABYAB Department of Tourism.

The Unstoppable Expansion of The Unstoppable Expansion of International TourismInternational Tourism

The Unstoppable Expansion of The Unstoppable Expansion of International TourismInternational Tourism

International Tourist Arrivals by Receiving Region, 1950-2004*

0

100

200

300

400

500

600

700

800

mill

ion

Middle East

Africa

Asia and the Pacific

Americas

Europe

763 million

25 million

Average growth of 6.5% a year

Page 4: OVERVIEW OF PHILIPPINE TOURISM USEC. OSCAR P. PALABYAB Department of Tourism USEC. OSCAR P. PALABYAB Department of Tourism.

Worldwide Visitor Arrivals and Receipts Worldwide Visitor Arrivals and Receipts 1996 - 20061996 - 2006

Worldwide Visitor Arrivals and Receipts Worldwide Visitor Arrivals and Receipts 1996 - 20061996 - 2006

YearYearVisitor ArrivalsVisitor Arrivals

(In Millions)(In Millions)% Inc/Dec% Inc/Dec

Visitor Visitor ReceiptsReceipts

(In US$B)(In US$B)% Inc/Dec% Inc/Dec

19961996 575575 6.28 %6.28 % 434.0434.0 5.60 %5.60 %

19971997 599599 4.174.17 443.0443.0 2.072.07

19981998 617617 3.003.00 443.0443.0 00

19991999 640640 3.733.73 455455 2.712.71

20002000 687687 7.347.34 482482 5.935.93

20012001 687687 00 464.0464.0 -3.73-3.73

20022002 707707 2.912.91 474.0474.0 2.162.16

20032003 694694 -1.84-1.84 535535 12.8712.87

20042004 765765 10.2310.23 635635 18.6918.69

20052005 806806 5.365.36 683683 7.567.56

20062006 842842 4.474.47

Page 5: OVERVIEW OF PHILIPPINE TOURISM USEC. OSCAR P. PALABYAB Department of Tourism USEC. OSCAR P. PALABYAB Department of Tourism.

International Tourist Arrivals International Tourist Arrivals 20052005

FranceFrance 7676

SpainSpain 55.655.6

U.S.U.S. 49.449.4

ChinaChina 46.846.8

ItalyItaly 36.536.5

United KingdomUnited Kingdom 30.030.0

MexicoMexico 21.921.9

GermanyGermany 21.521.5

TurkeyTurkey 20.320.3

AustriaAustria 20.020.0

CountryCountry (In Millions)(In Millions)

Page 6: OVERVIEW OF PHILIPPINE TOURISM USEC. OSCAR P. PALABYAB Department of Tourism USEC. OSCAR P. PALABYAB Department of Tourism.

Factors in Tourism GrowthFactors in Tourism Growth

Increase in real incomeIncrease in real income Increase in life expectancyIncrease in life expectancyRetiring baby boomersRetiring baby boomersFaster and cheaper air travelFaster and cheaper air travelEasier access and more destinationsEasier access and more destinationsRapid developments in ITRapid developments in IT

Page 7: OVERVIEW OF PHILIPPINE TOURISM USEC. OSCAR P. PALABYAB Department of Tourism USEC. OSCAR P. PALABYAB Department of Tourism.

Sampling of tourism expendituresSampling of tourism expenditures

International Visa Card holders spent International Visa Card holders spent P37.5 B in 2005 vs P29 B in 2004P37.5 B in 2005 vs P29 B in 2004

Top 5 Visa spending countries in RPTop 5 Visa spending countries in RP

1. U.S.A.1. U.S.A.

2. United Kingdom2. United Kingdom

3. Japan3. Japan

4. South Korea4. South Korea

5. Australia5. Australia

Page 8: OVERVIEW OF PHILIPPINE TOURISM USEC. OSCAR P. PALABYAB Department of Tourism USEC. OSCAR P. PALABYAB Department of Tourism.

Visa Card usersVisa Card users

Korean card holders had highest Korean card holders had highest average spending per transaction at average spending per transaction at US$175US$175

Metro Manila got 60% of total Metro Manila got 60% of total availments or P22.9 Bavailments or P22.9 B

Luzon = P72B of which Mindoro got Luzon = P72B of which Mindoro got P272M and Palawan P238MP272M and Palawan P238M

Visayas= P6.1 B (Cebu= P4B), others Visayas= P6.1 B (Cebu= P4B), others Negros, Leyte and BoracayNegros, Leyte and Boracay

Page 9: OVERVIEW OF PHILIPPINE TOURISM USEC. OSCAR P. PALABYAB Department of Tourism USEC. OSCAR P. PALABYAB Department of Tourism.

Spending patternSpending pattern

Most popular are accommodation, Most popular are accommodation, retail goods, restaurants, retail goods, restaurants, transportation, sports and leisuretransportation, sports and leisure

Largest retail market= department Largest retail market= department stores and duty free shopsstores and duty free shops

In Metro Manila, hotels got P1.5 B, In Metro Manila, hotels got P1.5 B, airlines P420 M, groceries, airlines P420 M, groceries, supermarkets P344 Msupermarkets P344 M

Page 10: OVERVIEW OF PHILIPPINE TOURISM USEC. OSCAR P. PALABYAB Department of Tourism USEC. OSCAR P. PALABYAB Department of Tourism.

Trends in Asia Pacific RegionTrends in Asia Pacific Region Japan’s economy is registering an upward Japan’s economy is registering an upward

trend of 2.8%trend of 2.8%

Hongkong, China and Korea are predicted to Hongkong, China and Korea are predicted to grow by 5.5%grow by 5.5%

South East Asian countries are expected to South East Asian countries are expected to grow from 6-7%, characterized by grow from 6-7%, characterized by liberalization on outbound travel and liberalization on outbound travel and increasing number of travel agenciesincreasing number of travel agencies

In China alone, there are about 111 M internet In China alone, there are about 111 M internet users nowusers now

Page 11: OVERVIEW OF PHILIPPINE TOURISM USEC. OSCAR P. PALABYAB Department of Tourism USEC. OSCAR P. PALABYAB Department of Tourism.

Visitor Arrivals to the Visitor Arrivals to the PhilippinesPhilippines

Visitor Arrivals to the Visitor Arrivals to the PhilippinesPhilippines

Actual Arrivals (in Million)

Year Volume Growth Rate

1996 2.05 16.4 %

1997 2.22 8.5 %

1998 2.15 (3.3)%

1999 2.17 1.0 %

2000 1.99 (8.2)%

2001 1.80 (9.8)%

2002 1.93 7.6 %

2003 1.90 (1.3)%

2004 2.29 23.0%

2005 2.60 14.5%

2006 2.84 8.4%

Actual Arrivals (in Million)

Year Volume Growth Rate

1996 2.05 16.4 %

1997 2.22 8.5 %

1998 2.15 (3.3)%

1999 2.17 1.0 %

2000 1.99 (8.2)%

2001 1.80 (9.8)%

2002 1.93 7.6 %

2003 1.90 (1.3)%

2004 2.29 23.0%

2005 2.60 14.5%

2006 2.84 8.4%

Projected Arrivals (in Million)Year Volume Growth Rate

2007 3.20 12%2008 3.65 14%2009 4.24 16%2010 5.00 18%

Projected Arrivals (in Million)Year Volume Growth Rate

2007 3.20 12%2008 3.65 14%2009 4.24 16%2010 5.00 18%

0

1

2

3

4

5

1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

Actual

Projected

Page 12: OVERVIEW OF PHILIPPINE TOURISM USEC. OSCAR P. PALABYAB Department of Tourism USEC. OSCAR P. PALABYAB Department of Tourism.

Philippine Visitor ReceiptsPhilippine Visitor ReceiptsPhilippine Visitor ReceiptsPhilippine Visitor Receipts

0 1 2 3 4 5

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010Actual Tourism Receipts

(in US$ Billion)

Year Volume Growth Rate

1996 2.70 10.1%1997 2.83 4.8%1998 2.41 (14.8)%1999 2.55 5.8%2000 2.13 (16.4)%2001 1.72 (19.3)%2002 1.74 1.0%2003 1.52 (12.5)%2004 1.99 30.7%2005 2.23 12.32%

2006 3.46 54.96%

Actual Tourism Receipts (in US$ Billion)

Year Volume Growth Rate

1996 2.70 10.1%1997 2.83 4.8%1998 2.41 (14.8)%1999 2.55 5.8%2000 2.13 (16.4)%2001 1.72 (19.3)%2002 1.74 1.0%2003 1.52 (12.5)%2004 1.99 30.7%2005 2.23 12.32%

2006 3.46 54.96%Projected Tourism Receipts

(in US$ Billion)

Year Volume Growth Rate

2006 2.72 16.0%2007 3.12 15.0%2008 3.56 14.0%2009 4.06 14.0%2010 4.59 13.0%

Projected Tourism Receipts(in US$ Billion)

Year Volume Growth Rate

2006 2.72 16.0%2007 3.12 15.0%2008 3.56 14.0%2009 4.06 14.0%2010 4.59 13.0%

Actual

Projected

Page 13: OVERVIEW OF PHILIPPINE TOURISM USEC. OSCAR P. PALABYAB Department of Tourism USEC. OSCAR P. PALABYAB Department of Tourism.

Philippine Top 12 Markets, 2006Philippine Top 12 Markets, 2006

CountryCountry VolumeVolume % % ShareShare

Growth Growth RateRate

KOREAKOREA 572,133572,133 20.1%20.1% 16.9%16.9%

USAUSA 567,355567,355 20.020.0 7.47.4

JAPANJAPAN 421,808421,808 14.814.8 1.51.5

CHINACHINA 133,585133,585 4.74.7 24.324.3

TAIWANTAIWAN 114,955114,955 4.04.0 -6.5-6.5

AUSTRALIAAUSTRALIA 101,313101,313 3.63.6 5.025.02

HONGKONGHONGKONG 96,29696,296 3.43.4 -10.2-10.2

SINGAPORESINGAPORE 81,11481,114 2.92.9 16.816.8

CANADACANADA 80,50780,507 2.82.8 10.510.5

UNITED UNITED KINGDOMKINGDOM

68,49068,490 2.42.4 8.78.7

MALAYSIAMALAYSIA 53,27953,279 1.91.9 23.723.7

GERMANYGERMANY 51,40251,402 1.81.8 2.02.0

Korea is the Korea is the number 1 tourist number 1 tourist market in 2006 market in 2006 with a share of with a share of 20 percent and 20 percent and growth rate of growth rate of 17 percent17 percent China China continues to continues to demonstrate demonstrate robust growth robust growth at 24 percent at 24 percent in 2006 after in 2006 after experiencing experiencing 171 percent 171 percent increase in increase in 2005.2005. Singapore Singapore and Malaysia and Malaysia visitors visitors continued to continued to increase with increase with the the proliferation of proliferation of low cost low cost carrierscarriers

Page 14: OVERVIEW OF PHILIPPINE TOURISM USEC. OSCAR P. PALABYAB Department of Tourism USEC. OSCAR P. PALABYAB Department of Tourism.

Philippine Top 12 Markets, Jan –Sept 2007Philippine Top 12 Markets, Jan –Sept 2007

CountryCountryVolumeVolume

JAN-SEPT JAN-SEPT 20072007

% Share% ShareVolumeVolume

JAN-SEPTJAN-SEPT

20062006

% %

Growth Growth RateRate

KOREAKOREA 472,711472,711 20.9%20.9% 406,480406,480 16.3%16.3%

USAUSA 433,425433,425 19.119.1 424,494424,494 2.12.1

JAPANJAPAN 303,420303,420 13.413.4 326,219326,219 -7.0-7.0

CHINACHINA 113,593113,593 5.05.0 98,13698,136 15.815.8

TAIWANTAIWAN 85,55185,551 3.83.8 87,47187,471 -2.2-2.2

HONGKONGHONGKONG 84,91084,910 3.73.7 70,80470,804 19.919.9

AUSTRALIAAUSTRALIA 76,04876,048 3.43.4 69,34169,341 9.79.7

SINGAPORESINGAPORE 70,05470,054 3.13.1 57,82757,827 21.121.1

CANADACANADA 60,75160,751 2.72.7 54,51154,511 11.411.4

UNITED UNITED KINGDOMKINGDOM

55,56455,564 2.52.5 48,82448,824 13.813.8

MALAYSIAMALAYSIA 48,73548,735 2.22.2 38,06038,060 28.028.0

GERMANYGERMANY 40,21140,211 1.81.8 37,16537,165 8.28.2

Page 15: OVERVIEW OF PHILIPPINE TOURISM USEC. OSCAR P. PALABYAB Department of Tourism USEC. OSCAR P. PALABYAB Department of Tourism.

How Did Our Neighbors Do in 2006/2005?How Did Our Neighbors Do in 2006/2005?

COUNTRYCOUNTRY 20062006 20052005 Percentage Percentage GrowthGrowth

MalaysiaMalaysia 17,500,00017,500,000 16,431,05516,431,055 6.51%6.51%

ThailandThailand 13,650,00013,650,000 11,516,93611,516,936 18.5218.52

SingaporeSingapore 9,673,3629,673,362 8,875,9808,875,980 8.988.98

IndonesiaIndonesia 4,871,3514,871,351 5,002,1015,002,101 (2.61)(2.61)

VietnamVietnam 3,583,4863,583,486 3,430,0003,430,000 4.474.47

PhilippinesPhilippines 2,843,3452,843,345 2,623,0842,623,084 8.408.40

CambodiaCambodia 1,700,0411,700,041 1,421,6151,421,615 19.5919.59

Lao PDRLao PDR 1,200.0001,200.000 1,081,6061,081,606 10.9510.95

Brunei Brunei 836,435836,435 815,054815,054 2.622.62

MyanmarMyanmar 630,061630,061 660,206660,206 (4.57)(4.57)

Page 16: OVERVIEW OF PHILIPPINE TOURISM USEC. OSCAR P. PALABYAB Department of Tourism USEC. OSCAR P. PALABYAB Department of Tourism.

North Luzon North Luzon Agribusiness Agribusiness Quadrangle Quadrangle (NLAQ)(NLAQ)

Luzon Urban Luzon Urban BeltwayBeltway

Central Central PhilippinesPhilippines

MindanaoMindanaoCyberservices Cyberservices

CorridorCorridor

The Birth of the Super Regions

Page 17: OVERVIEW OF PHILIPPINE TOURISM USEC. OSCAR P. PALABYAB Department of Tourism USEC. OSCAR P. PALABYAB Department of Tourism.

The Central Philippines Super Region is composed of Regions 5, 6, 7, and 8 and the provinces of Palawan, Romblon and Camiguin as well as the island of Siargao and the City of Dapitan.

The Central Philippines Super Region is composed of Regions 5, 6, 7, and 8 and the provinces of Palawan, Romblon and Camiguin as well as the island of Siargao and the City of Dapitan.

Page 18: OVERVIEW OF PHILIPPINE TOURISM USEC. OSCAR P. PALABYAB Department of Tourism USEC. OSCAR P. PALABYAB Department of Tourism.

16 Flights/WeekFrom S. Korea

5 Flights/week from Japan

2 Flights/weekFrom Taiwan

14 Flights/weekFrom Hong Kong

12 Flights/weekFrom Singapore

International Flights to Central Philippines

International Flights to Central Philippines

2 Flights/weekFrom Malaysia

This Super region has 51 weekly flights with average seat capacity of 11,045 from major tourist markets …

This Super region has 51 weekly flights with average seat capacity of 11,045 from major tourist markets …

Page 19: OVERVIEW OF PHILIPPINE TOURISM USEC. OSCAR P. PALABYAB Department of Tourism USEC. OSCAR P. PALABYAB Department of Tourism.

Central Philippines Super Central Philippines Super RegionRegion

Seven of the ten most Seven of the ten most visited beaches in the visited beaches in the country are located in country are located in provinces in the Central provinces in the Central Philippines Super Region Philippines Super Region namely: Cebu, Aklan, namely: Cebu, Aklan, Negros Occidental, Bicol, Negros Occidental, Bicol, Samar, Palawan and Samar, Palawan and RomblonRomblon

Tourism revenues from Tourism revenues from Central Philippines reached Central Philippines reached P83.82 Billion in 2005, with P83.82 Billion in 2005, with Western and Central Western and Central Visayas getting the lion’s Visayas getting the lion’s share, raking in 38% and share, raking in 38% and 35%, respectively35%, respectively

POWDER FINE WHITE SANDPOWDER FINE WHITE SANDBEACHES OF BORACAYBEACHES OF BORACAY

Page 20: OVERVIEW OF PHILIPPINE TOURISM USEC. OSCAR P. PALABYAB Department of Tourism USEC. OSCAR P. PALABYAB Department of Tourism.

Visitors to Central Philippines reached 4.64 million or 29 percent of total regional travelers in 2006

Visitors to Central Philippines reached 4.64 million or 29 percent of total regional travelers in 2006

Bicol Region 637,127

Bicol Region 637,127

Eastern Visayas 203,569

Eastern Visayas 203,569

CENTRAL VISAYAS

1,631,445

CENTRAL VISAYAS

1,631,445

Romblon 23,780

Romblon 23,780

Palawan 189,911Palawan 189,911

Western Visayas 1,610,677

Western Visayas 1,610,677

Surigao City

58,341

Surigao City

58,341

Camiguin 220,062

Camiguin 220,062

Dapitan 47,769

Dapitan 47,769

Page 21: OVERVIEW OF PHILIPPINE TOURISM USEC. OSCAR P. PALABYAB Department of Tourism USEC. OSCAR P. PALABYAB Department of Tourism.

North LuzonNorth LuzonNorth LuzonNorth LuzonMetro Luzon Urban BeltwayMetro Luzon Urban BeltwayMetro Luzon Urban BeltwayMetro Luzon Urban Beltway

THE SUPERREGIONS

Central PhilippinesSuper Region

TourismTourism

MindanaoMindanao Camarines

Siargao

Camiguin

Leyte

Samar

Sorsogon

Albay

Romblon

Masbate

Panay

Palawan

Negros

Cebu

Bohol

Siquijor

CLUB MISIBISMPh 122.817 - PEZA

SHANGRI-LA MACTAN IS. RESORTMPh 310.400 – BOI (Modernization)

IMPERIAL PALACE WATER PARKMPh 3,180.00 – BOI

WATERFRONT CEBU TOURISM ESTATEMPh 350.00 - BOI

THE BELLEVUE BOHOLMPh 334.1360 – BOI

ESKAYA BEACH RESORTMPh 815.000 – BOI

BLAUES MEER RESORTMPh 69.700 - BOI

MACAGANG BUSINESS CENTERMPh 67.917 – PEZA

AVENUE PLAZA HOTEL (2007)Mph 324.205 –BOI

CAMARINES SUR TOURISM PARK (2007)MPh 1,002.93 - PEZA

BORACAY SHANGRI-LA HOTELS & RESORTS, INC.MPh 4,030 – PEZA Locator

MICROTEL INNS & SUITES BORACAYMPh 128.300 - BOI

BORACAY SANDS HOTEL (2007)MPh 174.60 - BOI

Boracay

Endorsed Tourism Development Projects in Central Philippines

Year 2006 – September 2007

Endorsed Tourism Development Projects in Central Philippines

Year 2006 – September 2007

Note: Total amount of ETDP in Central Philippines as of January 2006 – September 2007

MPh 10,910.005

Page 22: OVERVIEW OF PHILIPPINE TOURISM USEC. OSCAR P. PALABYAB Department of Tourism USEC. OSCAR P. PALABYAB Department of Tourism.

SUMMARY OF MEDIUM TERM PUBLIC INVESTMENT PROGRAM SUMMARY OF MEDIUM TERM PUBLIC INVESTMENT PROGRAM FORFOR

CENTRAL PHILIPPINESCENTRAL PHILIPPINES

SUMMARY OF MEDIUM TERM PUBLIC INVESTMENT PROGRAM SUMMARY OF MEDIUM TERM PUBLIC INVESTMENT PROGRAM FORFOR

CENTRAL PHILIPPINESCENTRAL PHILIPPINES

TYPE OF PROJECTTYPE OF PROJECTAMOUNTAMOUNT

(IN BILLIONS)(IN BILLIONS)PERCENTPERCENT

SHARESHARE

AIRPORTSAIRPORTS 30.57730.577 16.0216.02

SEAPORTSSEAPORTS 0.8670.867 0.450.45

ROADSROADS 92.97392.973 48.7048.70

RAILWAYRAILWAY 40.00040.000 20.9520.95

FLOOD CONTROLFLOOD CONTROL 21.97821.978 11.5211.52

ENERGYENERGY 4.5004.500 2.362.36

TOTALTOTAL 190.895190.895 100.00100.00

Page 23: OVERVIEW OF PHILIPPINE TOURISM USEC. OSCAR P. PALABYAB Department of Tourism USEC. OSCAR P. PALABYAB Department of Tourism.

Key Tourist MarketsKey Tourist Markets

Priority 1: China, Japan, KoreaPriority 1: China, Japan, Korea

Priority 2: Taiwan, Hong Kong, Priority 2: Taiwan, Hong Kong, AustraliaAustralia

Priority 3: ASEAN, Europe, North Priority 3: ASEAN, Europe, North AmericaAmerica

Page 24: OVERVIEW OF PHILIPPINE TOURISM USEC. OSCAR P. PALABYAB Department of Tourism USEC. OSCAR P. PALABYAB Department of Tourism.

Philippine Global StrategyPhilippine Global Strategy

Accelerate demand in existing core marketsAccelerate demand in existing core marketssuch as China, Japan, Korea and Filipino such as China, Japan, Korea and Filipino AmericansAmericans

Increase investment and focus promotion Increase investment and focus promotion programs in strategic markets such as programs in strategic markets such as Australia, Russia, Germany and US/ CanadaAustralia, Russia, Germany and US/ Canada

Reinvigorate marketing efforts in traditional Reinvigorate marketing efforts in traditional sources such as, UK, Italy, Spain and Francesources such as, UK, Italy, Spain and France

Page 25: OVERVIEW OF PHILIPPINE TOURISM USEC. OSCAR P. PALABYAB Department of Tourism USEC. OSCAR P. PALABYAB Department of Tourism.

Building Sustainable DemandBuilding Sustainable Demandfor the Futurefor the Future

Liberalize air access to and from major Liberalize air access to and from major tourist markets either through direct tourist markets either through direct flights or chartered servicesflights or chartered services

Upgrade and modernize infrastructure Upgrade and modernize infrastructure and transport facilities to facilitate and transport facilities to facilitate access in tourist destinations especially access in tourist destinations especially in the Central Philippinesin the Central Philippines

Expand tourist accommodation and Expand tourist accommodation and recreation facilitiesrecreation facilities

Diversify tourist products and services Diversify tourist products and services such as medical and wellness tourism such as medical and wellness tourism for an enhanced tourism experiencefor an enhanced tourism experience

Page 26: OVERVIEW OF PHILIPPINE TOURISM USEC. OSCAR P. PALABYAB Department of Tourism USEC. OSCAR P. PALABYAB Department of Tourism.

Hotel and Resorts – Investment NeedsHotel and Resorts – Investment Needs

Current supply Vs 2010 demand in accommodated tourist number

Domestic tourist

# MM PAX

18.5 22.8 4.3

Foreign tourist 2.8

1.6

15.7

18.4

2.7

4.4

Current supply inaccommodated tourist

number

2010 projectedaccommodated tourist

number*

Additional capacityneeded

At least additional 20,152 rooms to

reach 85% occupancy rate**

Or 38,489 rooms to reach 70%

occupancy rate**

Note: *Accommodated tourist number does not equals to total tourist number as some tourists may not choose to stay in hotels and resorts** Assuming demand growth rate for non-accredited establishment rooms is 50% of that for accredited establishment roomsSource: DOT Hotel Census, August 2005, n=881; DOT Accreditation database as June 2005; Monitor estimation; Monitor analysis

Additional 20,000 to 30,000 rooms are needed to meet the increased demand by 2010

Page 27: OVERVIEW OF PHILIPPINE TOURISM USEC. OSCAR P. PALABYAB Department of Tourism USEC. OSCAR P. PALABYAB Department of Tourism.

RESULTS FROM 2005 HOUSEHOLD SURVEY ON RESULTS FROM 2005 HOUSEHOLD SURVEY ON DOMESTIC VISITORS, April – Sept 2005DOMESTIC VISITORS, April – Sept 2005

43.5% (23 Million) 43.5% (23 Million) Filipinos, 15 years old Filipinos, 15 years old and up traveled within and up traveled within this periodthis period

EACH INDIVIDUAL EACH INDIVIDUAL MADE 2 TRIPS AND MADE 2 TRIPS AND VISITED TWO PLACES VISITED TWO PLACES IN THE COUNTRY FOR IN THE COUNTRY FOR THE SIX MONTH THE SIX MONTH PERIODPERIOD

Page 28: OVERVIEW OF PHILIPPINE TOURISM USEC. OSCAR P. PALABYAB Department of Tourism USEC. OSCAR P. PALABYAB Department of Tourism.

RESULTS FROM 2005 HOUSEHOLD SURVEY ON RESULTS FROM 2005 HOUSEHOLD SURVEY ON DOMESTIC VISITORS, April – Sept 2005DOMESTIC VISITORS, April – Sept 2005

ALMOST 99% OR 23.5 Million domestic travelers had ALMOST 99% OR 23.5 Million domestic travelers had independent domestic tripsindependent domestic trips

17.5 Million spend an average of:17.5 Million spend an average of:

1. Accommodation 1. Accommodation P1,200.00P1,200.002. Food and beverage 2. Food and beverage P 400.00P 400.003. Sight seeing and guided tour 3. Sight seeing and guided tour P 600.00P 600.004. Entertainment & Recreation 4. Entertainment & Recreation P 300.00P 300.005. Local transport (sea,air or land) P 400.005. Local transport (sea,air or land) P 400.006. Shopping 6. Shopping P1,100.00P1,100.007. Others 7. Others P3,200.00P3,200.00

Page 29: OVERVIEW OF PHILIPPINE TOURISM USEC. OSCAR P. PALABYAB Department of Tourism USEC. OSCAR P. PALABYAB Department of Tourism.

RESULTS FROM 2005 HOUSEHOLD SURVEY ON RESULTS FROM 2005 HOUSEHOLD SURVEY ON DOMESTIC VISITORS, April – Sept 2005DOMESTIC VISITORS, April – Sept 2005

MOST FREQUENTLY VISITED MOST FREQUENTLY VISITED PLACES:PLACES:

1.1. NCRNCR2.2. CAVITE CAVITE 3.3. BATANGASBATANGAS4.4. LAGUNALAGUNA5.5. ILOILOILOILO6.6. BULACANBULACAN7.7. NUEVA ECIJANUEVA ECIJA8.8. PAMPANGAPAMPANGA9.9. CEBUCEBU10.10. PANGASINANPANGASINAN11.11. ALBAYALBAY

Page 30: OVERVIEW OF PHILIPPINE TOURISM USEC. OSCAR P. PALABYAB Department of Tourism USEC. OSCAR P. PALABYAB Department of Tourism.

Visitor Profile AndVisitor Profile AndTravel Characteristics, 2006Travel Characteristics, 2006

Visitor Profile AndVisitor Profile AndTravel Characteristics, 2006Travel Characteristics, 2006

Mode of TravelMode of Travel Air (98.73%)Air (98.73%) Sea (1.27%)Sea (1.27%)

SexSex Male (61.22%)Male (61.22%) Female (37.40%)Female (37.40%)

Average AgeAverage Age 38.26 years old38.26 years old

Purpose of VisitPurpose of Visit HolidayHoliday 46.99%46.99% VFR VFR (Visit Friends / Relatives(Visit Friends / Relatives)) 26.66%26.66% BusinessBusiness 13.18%13.18% Convention Convention 1.28% 1.28% Official MissionOfficial Mission 0.11% 0.11%

Mode of TravelMode of Travel Air (98.73%)Air (98.73%) Sea (1.27%)Sea (1.27%)

SexSex Male (61.22%)Male (61.22%) Female (37.40%)Female (37.40%)

Average AgeAverage Age 38.26 years old38.26 years old

Purpose of VisitPurpose of Visit HolidayHoliday 46.99%46.99% VFR VFR (Visit Friends / Relatives(Visit Friends / Relatives)) 26.66%26.66% BusinessBusiness 13.18%13.18% Convention Convention 1.28% 1.28% Official MissionOfficial Mission 0.11% 0.11%

Page 31: OVERVIEW OF PHILIPPINE TOURISM USEC. OSCAR P. PALABYAB Department of Tourism USEC. OSCAR P. PALABYAB Department of Tourism.

Visitor Profile AndVisitor Profile AndTravel Characteristics, 2006Travel Characteristics, 2006

Frequency VisitFrequency Visit (%)(%)

- First Visit- First Visit 31.2731.27

- Repeat Visit- Repeat Visit 51.3051.30

Travel ArrangementTravel Arrangement

- Independent- Independent 61.6761.67

- Package Tour- Package Tour 18.5618.56

- Not Stated- Not Stated 19.7719.77

Overall Average Length of Overall Average Length of Stay ( Nights)Stay ( Nights) 12.06 12.06

- Foreign Visitors- Foreign Visitors 10.98 10.98

- Overseas Filipino 48.02- Overseas Filipino 48.02

Average Daily ExpenditureAverage Daily Expenditure

(US$)(US$) 83.91 83.91

Foreign VisitorsForeign Visitors 84.70 84.70

Overseas FilipinoOverseas Filipino 55.78 55.78

Page 32: OVERVIEW OF PHILIPPINE TOURISM USEC. OSCAR P. PALABYAB Department of Tourism USEC. OSCAR P. PALABYAB Department of Tourism.

Foreign Visitors ExpenditureForeign Visitors Expenditure20062006

Average Daily ExpenditureAverage Daily Expenditure US$ 83.91US$ 83.91

Major Items of Expenditure Major Items of Expenditure AccommodationAccommodation US$ 25.72US$ 25.72 Shopping Shopping 22.01 22.01 Food and Bev.Food and Bev. 20.39 20.39 EntertainmentEntertainment 7.027.02 Local TransportLocal Transport 4.714.71 MiscellaneousMiscellaneous 2.812.81 Guided TourGuided Tour 0.360.36

Page 33: OVERVIEW OF PHILIPPINE TOURISM USEC. OSCAR P. PALABYAB Department of Tourism USEC. OSCAR P. PALABYAB Department of Tourism.

Regional StatisticsRegional Statistics

Page 34: OVERVIEW OF PHILIPPINE TOURISM USEC. OSCAR P. PALABYAB Department of Tourism USEC. OSCAR P. PALABYAB Department of Tourism.

Regional Destinations of Foreign Regional Destinations of Foreign Tourists Jan-Dec 2006*Tourists Jan-Dec 2006*

1.1. REGION VIIREGION VII -- 542,159542,1592.2. REGION IVREGION IV -- 434,530434,5303.3. REGION VIREGION VI -- 266,891266,8914.4. NCRNCR -- 262,364262,3645.5. REGION IIIREGION III -- 155,394155,3946.6. CARCAR -- 76,812 76,8127.7. REGION IREGION I -- 52,786 52,7868.8. REGION XIREGION XI -- 52,756 52,7569.9. REGION X REGION X -- 46,284 46,28410.10. REGION VREGION V -- 31,153 31,15311.11. REGION IIREGION II -- 24,453 24,45312.12. REGION XIIIREGION XIII -- 16,200 16,20013.13. REGION IXREGION IX -- 13,647 13,64714.14. REGION VIIIREGION VIII -- 13,329 13,32915.15. REGION XIIREGION XII -- 4,606 4,606* Preliminary* Preliminary

Page 35: OVERVIEW OF PHILIPPINE TOURISM USEC. OSCAR P. PALABYAB Department of Tourism USEC. OSCAR P. PALABYAB Department of Tourism.

Regional Destinations of Domestic Regional Destinations of Domestic Tourists Jan-Dec 2006*Tourists Jan-Dec 2006*

1.1. Region IVRegion IV -- 5,852,8605,852,8602.2. Region VIRegion VI -- 1,259,3321,259,3323.3. Region VIIRegion VII -- 1,081,9031,081,9034.4. CARCAR -- 902,917 902,9175.5. Region XRegion X -- 837,851 837,8516.6. Region XIRegion XI -- 699,552 699,5527.7. Region XIIRegion XII -- 618,077 618,0778.8. Region IIRegion II -- 610,715 610,7159.9. Region VRegion V -- 587,823 587,82310.10. Region IXRegion IX -- 480,297 480,29711.11. Region XIIIRegion XIII -- 341,844 341,84412.12. Region IRegion I -- 281,582 281,58213.13. Region IIIRegion III -- 251,634 251,63414.14. Region VIIIRegion VIII -- 189,643 189,64315.15. NCRNCR -- 68,694 68,694* Preliminary* Preliminary

Page 36: OVERVIEW OF PHILIPPINE TOURISM USEC. OSCAR P. PALABYAB Department of Tourism USEC. OSCAR P. PALABYAB Department of Tourism.

CLARK INT’L AIRPORTCLARK INT’L AIRPORTVISITOR ARRIVALS, JAN – DEC 2006VISITOR ARRIVALS, JAN – DEC 2006

EAST ASIAEAST ASIA 37,48137,481

ASEANASEAN 27,09327,093

AMERICAAMERICA 8,2098,209

EUROPEEUROPE 7,0467,046

AUSTRALASIA/PACIFICAUSTRALASIA/PACIFIC 3,0573,057

AFRICAAFRICA 238238

MIDDLE EASTMIDDLE EAST 128128

UNSPECIFIEDUNSPECIFIED 88

FILIPINOSFILIPINOS 151,052151,052

GRAND TOTAL FOR 2006GRAND TOTAL FOR 2006 235,004235,004

GRAND TOTAL FOR 2005GRAND TOTAL FOR 2005 114,902114,902

GROWTH RATEGROWTH RATE 104.5%104.5%

REGIONREGION VOLUMEVOLUME

Page 37: OVERVIEW OF PHILIPPINE TOURISM USEC. OSCAR P. PALABYAB Department of Tourism USEC. OSCAR P. PALABYAB Department of Tourism.

CLARK INT’L AIRPORT CLARK INT’L AIRPORT International No of Flights, JAN - DEC 2006International No of Flights, JAN - DEC 2006

TIGER AIRWAYSTIGER AIRWAYS 954954

AIR ASIAAIR ASIA 725725

ASIANAASIANA 278278

CR AIRWAYS/HONGKONG CR AIRWAYS/HONGKONG AIRLINESAIRLINES

100100

SHANGHAI AIRLINESSHANGHAI AIRLINES 55

CHINA SOUTHERNCHINA SOUTHERN 33

GRAND TOTALGRAND TOTAL 2,0652,065

AIRLINESAIRLINES NO. OF FLIGHTSNO. OF FLIGHTS

Page 38: OVERVIEW OF PHILIPPINE TOURISM USEC. OSCAR P. PALABYAB Department of Tourism USEC. OSCAR P. PALABYAB Department of Tourism.

Thank You!Thank You!