Tourism Overview – Brazil India

Tourism – Social Economic Importance • Tourism is a big source of income in many countries throughout the world;

Source: UNWTO (World Turism Organizarion)

• International tourist arrivals grew by nearly 4% in 2011 to 983 million; • International tourism generated in 2011 US$ 1,032 billion (€ 741 billion) in export

earnings; • UNWTO forecasts a growth in international tourist arrivals of between 3% and 4% in

2012. - Bhutan (+39%), Sri Lanka (+31%) and Nepal (+22%) boasted the • highest growth in South Asia (+8%), followed by Maldives • (+18%). India, the largest destination in the sub region, recorded a 9% increase.

Tourism – Social Economic Importance

• Tourism is responsible for a closer relations between the tourist and the locals;

• Cultural Propagation;

• Global Insertion;

• Tourism increases Economic activities through sales, investments and services, provides foreign exchange (intangible);

• Tourism increases exports and imports; Source: Assessment

Tourism – Social Economic Importance

• It increases money from different nationalities

– Visible trade (import/export);

– Invisible Expenses (taxis, banking, insurance);

– Capital Transfer.

• Employment

• Infrastructure development

Source: Assessment

Foreign Tourist Visits to States/ UTs

• During 2011, the number of tourists to States/UTs registered a growth of 8.85% over 2010 as compared to a growth of 24.6% in 2010 over 2009.

• The top ten States in terms of number of tourists were: Maharashtra (4.8), Tamil Nadu (3.4), Delhi (2.2), Uttar Pradesh (1.9), Rajasthan s (in millions) during 2011 were (1.4), West Bengal (1.2), Bihar (0.97), Kerala (0.73), Karnataka (0.57) and Himachal Pradesh (0.48).

• The contribution of top 10 States was about 90.1% to the total number of tourists in the country during 2011. The percentage shares of top 5 States were Maharashtra (24.7%), Tamil Nadu (17.3%), Delhi (11.1%), Uttar Pradesh (9.7%) and Rajasthan (6.9%).

Source: Ministry of Tourism – Government of India

Top 10 Source Countries for Foreign Tourists Arrival to India

USA 16%

UK 13%

Bangladesh 6%

Sri Lanka 5%

Canada 4% Germany

4%

France 4%

Malaysia 3%

Japan 3%

Australia 3%

Others 39%

Source: Ministry of Tourism – Government of India

Nationality-Wise Foreign Tourist

Arrivals in India, 2008-2012

• Central and South America » 2008 2009 2010

• Argentina 5087 6011 7626 • Brazil 11530 13964 15219 • Mexico 9272 8185 10458 • Others 17616 18444 29425 • Total 43505 46604 62728 • http://tourism.gov.in/writereaddata/CMSPagePicture/file/

Primary%20Content/MR/FTAs/countryWiseFigure.pdf

Visas Issued by the Consulate General of India in São Paulo

Annual Visa Statistics - Consulate General of India, São Paulo

2010 2011 Aug-2012

Travel Visa 5474 6249 3791

Business Visa 2441 3027 1928

Other Visas 628 632 476

Total 8543 9908 6195

Source: Consulate General of India

Opportunities for Investment in Brazil

• Brazil is becoming popular with foreigners, but

Brazilians are the ones discovering the world; • Brazil has a huge new consumer class who is

willing to spend money abroad – 40 million people more when compared to 2003.

• Booming economy • Very high currency: stimulation to travel abroad. • Huge tourist potential, promoting and finalizing

agreements with Brazilian operators is a very good way to start.

Source: Assessment

Profile of the Brazilian Tourist

• Analysis of the Brazilian tourist’s profile was launched in the 39th Brazilian Symposium of Travel Agencies and Fairs; – Brazilian Traveler Profile:

• 31 to 40 years old, travel with the family, 2 or 3 times per year, great majority has already traveled abroad.

• Brazilians look for cheap airlines, trustworthiness of the travel agency, recommendation for others, winter destinations, paradise beaches and cruises.

• Brazilians look for specialized magazines (36%), internet (34%) and travel agencies (13%).

Profile of the Brazilian Tourist

• Research: Profile of the Brazilian Tourist (SEBRAE and Confederação Nacional do Turismo

• This research shows how Brazilians seek their destinations internally, however, we can use this analysis to see what are the main drivers when choosing the next vacation depending on their profiles.

Profile of Brazilian Tourists

• Profile 1 – People that have travelled at least once a year, class B2 and B1 (average) between 35 and 50; married and with children: – They seek a place to “run away” from their stress and daily lives; – They look forward not only to seeing a new place, but to being well served

and living new experiences; – They usually travel with their families and look for places that can

accommodate the needs of everyone in the family; – They prefer travelling in low season, when there is less people and they can

enjoy more their vacations; – Feelings of valuation and acknowledgement of the importance of nature were

shown by these group. – These people look for “new treasures” and they have different perspectives

when thinking about different reasons in Brazil: • North – exotic, social inequality • Northeast – hospitality, beaches , lack of services • Southeast – interesting, diverse • South – cold, organization and efficiency • INTEREST: CULTURE, EXCHANGE PROGRAMS, EVENTS, BEACH, RURAL

Profile of Brazilian Tourists

• Profile 2 - People that have travelled at least once in the past 12 months, men and women, single, no children from classes B2 and B1 (average): – These people look for renewing their state of mind; – They look for getting to see and experience new cultures; – Low season is the best time to travel, since they can take time off whenever

they want from work having no kids; – They look forward to travelling when there is too much stress and they look

for small trips. – They look for hospitality, security. – They have different perspectives of Brazil:

• Center – lack of knowledge, they are aware of ecological turism in this region; • Northeast: sun and beach with welcoming people – inequality and poverty • North – indigenous culture and wonderful nature; internal transportation is bad • Southeast – practical, centralized, rich cuisine, nightlife; dangerous. • South – cold weather, clean and organized; not so hospitable • INTERESTS: ECOLOGIC ADVENTURES, ADVENTURES, CULTURE, EVENTS, EXCHANGE

PROGRAM, BEACH, RURAL

Profile of Brazilian Tourists

• Profile 3 - People that have travelled at least once in the past year, men and women, class C (low average) between 25 and 45: – They focus on their budget;

– They look for a place to rest;

– They look for a safe and affordable place: • For them all regions have positive aspects and they

wish they could get to see more.

• INTERESTS: BEACH, ECOLOGICAL TOURISM, EXCHANGE PROGRAMS, EVENTS, RELIGIOUS TRIPS, RURAL

Profile of Brazilian Tourists

• Profile 4 - People that have travelled at least once in the past 12 months, men and women, more than 55 years old: – They look for a place to celebrate; – A trip is the moment for valuing life and happiness; – They look for new places and they want to experience new things in

life; – For them, new experiences collaborate for a longer and happier life. – For them, Brazil lacks infrastructure and is very expensive, they look

more for international destinations. – The regions of Brazil according to them:

• Center: Architecture, nature, ecological tourism; • Northeast: pretty coast, hospitality. Lack of quality in services. • North: Handcrafts. Lack of infra-structure • Southeast: Snob people, expensive cities, not touristic. • South: Cuisine. Lack of hospitality. • INTERESTS: CULTURE, RELIGION, EXCHANGE PROGRAM, EVENTS, BEACH

Profile of Brazilian Tourists

• Profile 5 - People that have travelled at least once in the past year, young, between 16 and 22: – Travelling is the time to have fun and to know other people; – They look for networking, opportunities to getting to know themselves better; – They are adventurous and their friends opinion counts a lot; – They don’t like calm places, but complain about lines and waiting for services; – They don’t like to be treated like tourists and they value more truly engaging experiences.

– Brazil according to them:

• Center: Hidden places, not so known places incentivize these young people; • Northeast: Cultural richness, fun and nature; • North: Lack of knowledge, interest in the cultural differences from the region; • Southeast: Nightlife, technology, business, parties, all kinds of experiences. • South: Beaches, cuisine, European influence, less hospitable. • INTERESTS: BEACH, EXCHANGE PROGRAMS, EVENTS, ADVENTURE, CULTURE

Destinations for Brazilians

• Goa – Brazilian people are not aware of the marvelous coast of Goa, not the moonset in Sinquerim Beach;

• New Delhi: Brazilians would go to this place for its charm, architecture, history and culture. New Delhi is also close to other destinations that would call attention and could be included in the travel packages;

• Varanasi: City of Temples and Beacon of Culture. • Udaipur: The Venice of the East. • Jaipur: Glorious buildings and wonderful bazaars. • Bangalore: The Garden City. • Mumbai: Religious site, vibrant city, parks and lakes. • Kochi: Small villages on the coast. • Pune: Education, arts and music. • Jaisalmer: Desert fortress. • Agra: The Taj Mahal. • Jodhpur and the Thar Desert.

• Analyzing the Brazilian profile, most of those places fit the Brazilian Profile!

Source: TripAvisor.com and Personal Comments

What does India need to do?

• Advertise through internet, television, radio, magazines, etc; • Advertise India Top 5 Star Hotels in India; • Improve health services – create an international health plan; • Train tour guides to talk about the main destination in India; • Incentivize collaboration between universities here and India;

students will travel and will advertise the country when they return; • Promote “International Missions”; • Advertise its Cultural Center in Universities, Travel Agencies, etc. • Create valuable information platform.

Source: Assessment •

How can the travel agencies collaborate?

• Organize packages and fliers about India;

• Organize packages that include top visited places nearby in the same trip (example: travel to Dubai and spend 5 more days in Mumbai or New Delhi).

• Promote affordable tours in high quality places;

• Publicize the country - build up attractive and interesting webpage that contains pictures of India.

Source: Assessment

What is India doing wrong? What can we change?

• Infrastructure situation and public services quality are not known by Brazilian Tourists;

• Travelers want to see more than one place when they travel, they are not aware of the high quality transportation services offered in India;

• Travelers are not aware of the touristy attractions, besides Taj Mahal;

• India needs to show its uniqueness.

Source: Assessment

What are the other countries doing?

• United tourism campaigns (Southeat Asia: Feel the Warmth) • Selecting impact phrases:

– Vietnam: “Different Orient” – The Philippines: “Philippines So Beautiful” – Indonesia: “Wonderful Indonesia” – Thailand: “Amazing Thailand Always Amazes You”,

• Advertise through social medias: – Visit Japan has a Facebook page; – New Zealand has a Youtube page; – Vancouver, Canada has created an application for smartphones.

• Advertise in the television: Colombia. Source: Different Governments, Ministries of Tourism

THANK YOU

Consulate General of India in São Paulo Rafael Massei de Souza

marketing@indiaconsulate.org.br