Overview of Hotel Housekeeping
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Transcript of Overview of Hotel Housekeeping
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THE EMIRATES PALACE ABU DHABI
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BURJ AL ARAB
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PALAZZO VERSACE
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OBEROI UDAIVILAS
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BELLAGIO LAS VEGAS
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THE TAJ PALACE DELHI
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THE LEELA KEMPINSKI-MUMBAI
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RAFFLES SINGAPORE
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SHANGRILA, BEIJING
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CRITERIA FOR STAR RATING
3 STAR HOTELS
FORMAL AND SPACIOUS RECEPTION AREA AND LOUNGE
THEIR RESTUARANTS CATER TO NON- RESIDENTS GUESTS TOO
EN-SUITE BATHS WITH GOOD STANDARD AND QUALITY OFEQUIPMENTS
COMFORTABLE STAY TARGETED
4 STAR HOTELS
HIGH QUALITY FURNISHING, DCOR, AND EQUIPMENTS
HIGH STAFF TO GUEST RATIO FOR BETTER SERVICES
SERIOUS APPROACH TOWARDS CUISINES AND VARIETY
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CONTD
5 STAR HOTELSTHE ENTIRE HOTEL IS SPACIOUS AND LUXURIOUS
EXQUISITE CUISINES THAT CATER TO TASTE BUDS FROM ALL OVERTHE WORLD
SERVICES ARE MORE, FLAWLESS AND PERSONAL ATTENTION TO THEGUESTS NEEDS
SOME UNIQUE SERVICES PROVIDED IN THE 5 STAR HOTELS
BUTLERS
CHAUFFER DRIVEN LUXURY CARS
PILLOW MENU
CUSTOMISED SERVICES IN THE IN-HOUSE SPA AND SALOON
42 PLASMA TV, INTERNET, FAX, LAPTOPS ON RENT AND MUCH MORE
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MARKETING STRATEGY OFHOTELS
Product Mix:- Hotels stay innovative in the peripheral services.
Price Mix:- The diverse nature and character of dishes, involvement of cost andspending power of customers.
Place Mix:- Location of the hotel is the most important business decision for thehotel.
Promotion Mix:- Advertisement, publicity, sales promotion, personal selling, word-of-mouth promotion and telemarketing are the components of a hotels marketingstrategy.
People:- The hotel management should train its people regularly, especially thefront line professionals.
Physical Evidence:- . Lobby- It being the first & the last part of the hotel that theguest sees, thus it should be well designed, also to ensure that the customer returnsagain the room should be comfortable and should have made his stay hassle free.
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Process:- Major service encounter that extremely delighted or disappointedare:
1. Check in.2. Bell person carrying luggage to the room.3. Food.4. Wake up call5. Check out.The hoteliers plan their processes in such a way that there are minimum errors
and glitches.
CONTD
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THE OBEROI
SEGMENTATION:- INCOME AND LIFESTYLE
TARGET:- HIGH INCOME AND LUXURY
LOVING POSITION:- LUXURY HOTELS WITH
EXECELLENT LOCATIONS AND SERVICES.
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RITZ CARLTON
Segmentation:- They usually segmentpeople on their earnings and status
Targeting:- They target people in the highincome and elite class.
Positioning:- An elite hotel with excellentservice and luxury
Marketing Plan:- Tie up with air lines. RitzCarlton says that they are Ladies andGentlemen serving Ladies and Gentlemen
THE RITZ CARLTON
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The Oldest Hotel in The World- Hoshi Ryokan Japan
(Functioning for the past 1300 years and with the same family)
M T X V Y U T H T
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MOST EXPENSIVELY BUILT HOTEL
COST :- $3.8 billion
The Emirates Palace (Abu Dhabi)
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THE MOST EXPENSIVE ROOM OF THEWORLD!
Atlantis Bridge Suite, The AtlantisLocation: Paradise Island, Bahamas, Suite Area: 4800 sq. ft.
Rate:- $25,000 a night
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Different types of hotelsDIFFERENT TYPES
OF HOTELS
IN THE
WORLD
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The Tree House Hotel
ARIAU TOWERS- AMAZON FOREST
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GARDEN HOTELS
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Cave Hotels
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THE CAPSULE HOTELOSAKA
INTERIOR EXTERIOR
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The Ice Hotel
SWEDEN ICE HOTEL
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UNDERWATER HOTELS JULES
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UNDERWATER HOTELS-JULES,FLORIDA
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HAUNTED HOTELS- QUEEN MARY,LONG BEACH CALIFORNIA
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THE BOUTIQUE HOTELSTHEY PROVIDE PERSONALISED LEVEL ACCOMODATION AND
SERVICES
ALSO KNOWN AS DESIGN AND LIFESTYLE HOTELS
THE FIRST ESTABLISHED IN 1981
THEY HAVE DIFFERENT THEMES IN EACH ROOM/SUITE MAKINGEVERY SINGLE STAY UNIQUE EVEN FOR THE REPEAT GUESTS
THEY TARGET CUSTOMERS WHO ARE IN THE EARLY 20S TOTHE MID-FIFTIES WITH MID TO UPPER INCOME AVERAGES
MARKETING IS DONE BY WORD OF MOUTH
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BIBILOGRAPHY
www.google.com
www.dogpile.com
www.wikipedia.com
www.forbes.com
www.ho-shi.co.jp/jitenHoushi E/
www.hauntedhotels.com
www.worth1000.com
Hospitality And Travel Marketing Alastair M. Morrison
Hotel Marketing S.M. Jha
Hotel And Food Service Marketing Francis Buttle
Marketing For Hospitality and Tourism Philip Kotler John Bowen JamesMakens
http://www.google.com/http://www.dogpile.com/http://www.wikipedia.com/http://www.forbes.com/http://www.ho-shi.co.jp/jitenHoushihttp://www.hauntedhotels.com/http://www.hauntedhotels.com/http://www.hauntedhotels.com/http://www.ho-shi.co.jp/jitenHoushihttp://www.ho-shi.co.jp/jitenHoushihttp://www.ho-shi.co.jp/jitenHoushihttp://www.forbes.com/http://www.forbes.com/http://www.wikipedia.com/http://www.wikipedia.com/http://www.dogpile.com/http://www.dogpile.com/http://www.google.com/http://www.google.com/ -
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FINALLY..
Questions ???
THANK YOU!!