Educated readers use Wikipedia

* Based on percent of internet users from the Pew Internet and American Life Project

Wikipedia Social networking Twitter

Degree-holderPost-graduate

Organizations embarrassedin the media

• PR agencies• The Vatican• The Mormon Church• Amnesty International• The FBI• The Church of Scientology• Exxon• Microsoft• Apple• Coca-Cola• Disney• Wal-Mart• The Guardian

• Nestle• Pepsi• Diebold• The CIA• Anheuser-Busch• ChevronTexaco• Dell Computers• MySpace• EA Games• Fox News• Sony• British Petroleum

The FTC requires that wedisclose our financial connection

Editors have notPrioritized our page

* Based on Wikipedia’sown quality assessments

• Bias and misinformation run unchecked

• Quality of Wikipedia pages remain low

Hands-off

• Requires patience and expertise

• Offers a safe and welcomed approach for improvements

Talk page strategies • Risk of vengeful

editing from angry Wikipedians

• Risk of media exposure

Anonymous/Direct editing

Finding middle-groundin company policy

Five approaches to Wikipedia

1. Hands-off

2. Monitoring & response

3. Public relations

4. Content marketing

5. Direct editing

A word about

Advocacy

ETHICAL WIKI

www.ethicalwiki.com