Paul Farquhar

Intel Intel Intel Intel AppUpAppUpAppUpAppUpSMSMSMSM

Application LabApplication LabApplication LabApplication LabMobile Monday Developer Day July 1, 2011Mobile Monday Developer Day July 1, 2011Mobile Monday Developer Day July 1, 2011Mobile Monday Developer Day July 1, 2011

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Optimization NoticeOptimization NoticeOptimization NoticeOptimization Notice

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Optimization Notice

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to the same degree for non-Intel microprocessors for optimizations that are not unique to Intel

microprocessors. These optimizations include Intel® Streaming SIMD Extensions 2 (Intel®

SSE2), Intel® Streaming SIMD Extensions 3 (Intel® SSE3), and Supplemental Streaming SIMD

Extensions 3 (Intel® SSSE3) instruction sets and other optimizations. Intel does not guarantee the availability, functionality, or effectiveness of any optimization on microprocessors not

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While Intel believes our compilers and libraries are excellent choices to assist in obtaining the best performance on Intel® and non-Intel microprocessors, Intel recommends that you evaluate

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know if you find we do not.Notice revision #20101101

AgendaAgendaAgendaAgenda

• Introduction

• What is Intel AppUpSM?

• What does Intel do to sell my App?

• What is the development program

• App development for AppUpSM

• Application submission & validation

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Paul Farquhar Paul Farquhar Paul Farquhar Paul Farquhar –––– EMEA validation managerEMEA validation managerEMEA validation managerEMEA validation manager

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Paul Farquhar Paul Farquhar Paul Farquhar Paul Farquhar –––– EMEA validation EMEA validation EMEA validation EMEA validation managermanagermanagermanager

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@TheGlenPaul

What is AppUp?What is AppUp?What is AppUp?What is AppUp?

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AppUp first focused on 70,000,000 netbooksAppUp first focused on 70,000,000 netbooksAppUp first focused on 70,000,000 netbooksAppUp first focused on 70,000,000 netbooks

powered by the Intelpowered by the Intelpowered by the Intelpowered by the Intel®®®® AtomAtomAtomAtom™™™™ processor. processor. processor. processor.

“To date 70 million netbooks powered by the Intel Atom

processor have been sold.”

--GamesIndustry.biz, December 20, 2010

Majority of netbooks sold primarily to consumers, and

gaming is a top use of the devices. -Intel Market Research

* Other names and brands may be claimed as the property of others.

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AppUp now supports laptops too; AppUp now supports laptops too; AppUp now supports laptops too; AppUp now supports laptops too;

>165,000,000 sold each year>165,000,000 sold each year>165,000,000 sold each year>165,000,000 sold each year

Year 1995 2000 2005 2010 2014

Worldwide Mobile PC Sales (#Millions) 10.0 28.5 66.3 169.8 264.0

Source: etforecasts.com/pr/pr011110.htm

* Other names and brands may be claimed as the property of others.

And now the

Intel AppUpSM store comes to

MeeGo*

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What does Intel do to sell my App?What does Intel do to sell my App?What does Intel do to sell my App?What does Intel do to sell my App?

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www.appup.comwww.appup.comwww.appup.comwww.appup.com –––– the websitethe websitethe websitethe website

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Social MediaSocial MediaSocial MediaSocial Media

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The client – the AppUp Center – the one place the user needs to knowone place the user needs to knowone place the user needs to knowone place the user needs to know

- FindFindFindFind the games, choose from featured apps, staff picks, best rated …

- Once signed up continuous purchasepurchasepurchasepurchase is easy (password protected)

- All apps installinstallinstallinstall and uninstalluninstalluninstalluninstall silently

- no questions asked & no traces left behind

- StartStartStartStart apps from the MyApps section

- UninstallUninstallUninstallUninstall apps from the MyApps section

The customer has the completeThe customer has the completeThe customer has the completeThe customer has the complete

mmmmanagement cycle in one place anagement cycle in one place anagement cycle in one place anagement cycle in one place ---- easyeasyeasyeasy

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Intel Intel Intel Intel AppUpAppUpAppUpAppUpTMTMTMTM

–––– makes it easy for consumersmakes it easy for consumersmakes it easy for consumersmakes it easy for consumers

What is the developer program?What is the developer program?What is the developer program?What is the developer program?

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AppUp in numbersAppUp in numbersAppUp in numbersAppUp in numbers

1,100,000+ Number of Unique usersNumber of Unique users

58,000+ Registered Developers MembersRegistered Developers Members

4,000+ Applications availableApplications available

17 AppUp-powered storesAppUp-powered stores

2 OS’s – Windows*, MeeGo*OS’s – Windows*, MeeGo*

1 Great channel for DevelopersGreat channel for Developers

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Intel AppUpIntel AppUpIntel AppUpIntel AppUpSMSMSMSM center modelcenter modelcenter modelcenter model

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OEMService

ProviderRetailer

PartnerMarketplace

Desktops

Laptops

Embedded

HandheldsNetbooks

Personal

Devices

Smart TVs

IVITablets

Intel AppUpIntel AppUpIntel AppUpIntel AppUpSMSMSMSM center & developer programcenter & developer programcenter & developer programcenter & developer program

For Consumers

– Intel AppUpSM center + OEM/service provider co-branded app stores

– Rich catalog of applications

For OEMs/Retailers/Retailers/Retailers/Retailers/Service Providers

– Intel AppUpSM center for TTM

– Intel drives ISV recruitment & dev

– Co-branded store with revenue share

– App store scalable to future devices: smart phones, handheld, embedded

For Developers and ISVs

– Tools, SDKs for MeeGo*, Windows*, and various runtimes

– New sales channels

– Support for multiple devices

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Compatible

HW

Users

Developers &

Applications

Operating

Systems

App Store

Developer

Framework

The “AppUpSM Economy” Business Model

• Sell applications to end users

• Sell components to other developers

• Set your own price

• Receive up to 70% of every sale from every store

DEVELOPERS

App Developers

Component Developers

APP STORE CONSUMERS

OEMs

Intel manages: validation, licensing, billing, and distribution

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Intel Intel Intel Intel AppUpAppUpAppUpAppUpSMSMSMSM

center partners*center partners*center partners*center partners*

…and many more on the way

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Consumer

• Free apps can be downloaded from anywhere* in the world

• Consumers can purchase apps in:− US and Canada (USD)

− 27 EMEA Countries (GBP in UK, EUR rest): Austria, Belgium, Bulgaria, Cyprus, Czech Republic, Denmark,

Estonia, Finland, France, German, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta,

Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, UK

− 5 APAC Countries (USD): Australia, India, New

Zealand, Philippines, Singapore

Developer

• Free apps can be submitted from anywhere* in the world

• Developers can submit paid apps from:− 10 Americas Countries: US, Canada, Argentina, Brazil, Colombia, Mexico, Chile, Costa Rica, Ecuador, Venezuela

− 14 APAC Countries: Australia, India, Japan, New Zealand, PRC, Singapore, South Korea, Taiwan, Hong Kong, Indonesia, Malaysia, Philippines, Thailand, Vietnam

− 37 EMEA Countries: Austria, Belgium, Bulgaria, Cyprus, Czech Republic, Denmark, Egypt, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Israel, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Norway, Poland, Portugal, Romania, Russia, Serbia, Slovakia, Slovenia, South Africa, Spain, Sweden, Switzerland, Turkey, UAE, Ukraine, UK

AppUp has worldwide reach.

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* Except for US embargoed countries.

Supporting innovative MeeGo* application development Supporting innovative MeeGo* application development Supporting innovative MeeGo* application development Supporting innovative MeeGo* application development

Worldwide application labs

Rewards for superior MeeGo apps

Funding for developers and ISV’s

Best App for Multiple Devices

http://appdeveloper.intel.com/opportunities27

Enter by August 29!

App development for AppUpApp development for AppUpApp development for AppUpApp development for AppUp

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Getting Your App in AppUp

Join the Program

• Join Intel AppUpSM developer program

http://appdeveloper.intel.com/

Download SDK Suite

• Set-up your development environment

• Download Intel AppUp™ SDK Suite 1.2 for MeeGo*

Create App

• Create, Test and Tune your app using Intel AppUp™ SDK Suite 1.2 for MeeGo*

Submit App

• Submit your app to Intel AppUpSM developer

program for validation

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AppUp supports C/C++/Qt & a variety of runtimes, and offers AppUp supports C/C++/Qt & a variety of runtimes, and offers AppUp supports C/C++/Qt & a variety of runtimes, and offers AppUp supports C/C++/Qt & a variety of runtimes, and offers

porting resources.porting resources.porting resources.porting resources.

•Lightweight SDKS •Support for integrated development environments including wizards•Support for standards such as DirectX* & OpenGL*

* Other names and brands may be claimed as the property of others.

• A librarylibrarylibrarylibrary to interact with the store backend

• Offers C and C++ API

• Contains:

• API Libraries

• Documentation

• RPM packaging

• Intel AppUpTM Software Debugger (simulates store

backend)

AppUpSM SDK

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AuthorizationAuthorizationAuthorizationAuthorization

– verify that end-user device is authorized to run the application

InstrumentationInstrumentationInstrumentationInstrumentation

– record application’s usage statistics and post it on the developer’s dashboard

Crash ReportingCrash ReportingCrash ReportingCrash Reporting

– registering all crashes

– attempting to collect crash data (such as call stack)

– reporting statistics and crash data on developer’s dashboard

AppUpAppUpAppUpAppUpTTTTMMMM SDK SDK SDK SDK ServicesServicesServicesServices

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Software Debugger (ATDS)Software Debugger (ATDS)Software Debugger (ATDS)Software Debugger (ATDS)

Simulates the AppUp storeSimulates the AppUp storeSimulates the AppUp storeSimulates the AppUp store

– Initialization, authorization and communication with backend

Shows communication between Shows communication between Shows communication between Shows communication between your app and the storeyour app and the storeyour app and the storeyour app and the store

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App submission and validationApp submission and validationApp submission and validationApp submission and validation

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Application SubmissionApplication SubmissionApplication SubmissionApplication Submission

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Create metadata in

several languages!

Application Beta TestingApplication Beta TestingApplication Beta TestingApplication Beta Testing

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– Test your app live in the AppUpSM

center, but app won’t be seen by end user

–Catch errors

quickly without waiting for failing

validation

Application Beta TestingApplication Beta TestingApplication Beta TestingApplication Beta Testing

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–Download AppUpSM

Center

–Create a user account in AppUpcenter

- Add AppUpSM

Center login emails in the “Invite” box

- New users are also possible

- All receive an

invitation!

Application Beta Testing Application Beta Testing Application Beta Testing Application Beta Testing –––– AppUpAppUpAppUpAppUpSMSMSMSM CenterCenterCenterCenter

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–Beta app will appear in your

account under “My Apps”

– Install, launch and test your

app

– Try uninstall too!

How We Validate Your Application

• Check your submission information (rating, categories, submitter notes, intended targets and runtimes, etc.)

• Install the application, Run several types of validation tests to check for compliance to the submission guidelines.

• Pass or Fail the app and notify the developer of the results.

How to Ensure a Smooth Validation

• Review and ensure MeeGo* Compliance http://wiki.meego.com/Quality/Compliance

• Reviewed the Validation Guidelines http://appdeveloper.intel.com/en-us/article/validation-guidelines

• Test your application internally before submitting to Intel.

Application ValidationApplication ValidationApplication ValidationApplication Validation

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Join the Intel AppUpJoin the Intel AppUpJoin the Intel AppUpJoin the Intel AppUpSMSMSMSM developer programdeveloper programdeveloper programdeveloper program– Enroll at appdeveloper.intel.com

– Benefits: Worldwide distribution channel, development support, low barrier to entry infrastructure, easy validation

CreateCreateCreateCreate, , , , Tune Tune Tune Tune and Publish Apps To Intel and Publish Apps To Intel and Publish Apps To Intel and Publish Apps To Intel AppUpAppUpAppUpAppUpSMSMSMSM

– Intel AppUp™ SDK Suite 1.2 for MeeGo*

Collect rewards and be recognized for innovative MeeGo* apps Collect rewards and be recognized for innovative MeeGo* apps Collect rewards and be recognized for innovative MeeGo* apps Collect rewards and be recognized for innovative MeeGo* apps and early submissions. and early submissions. and early submissions. and early submissions.

Get support for app developmentGet support for app developmentGet support for app developmentGet support for app development– http://appdeveloper.intel.com/opportunities

Get StartedGet StartedGet StartedGet Started

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