OVERVIEW CHART: The Strategy Design Toolbox · Strategy Design Modelling – creating powerful...
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OVERVIEW CHART: The Strategy Design Toolbox OVERVIEW PLATFORM: orientate & connect DETAIL PLATFORM: analyze & create Perspective 1: Creating Orientation What is our vision and mission? What are our values? What is our promise to stakeholders? Perspective 2: Understanding Developments Which dynamics shape the environment? What drives the rules of the game? How do markets develop? Perspective 3: Reflecting Positions What is key to be a competitive player? Which opportunities & threats are relevant? Which strengths and weaknesses are relevant? Perspective 4: Designing Advantages How do we satisfy customers? How do we address market segments? Which activities create our offer? Perspective 5: Engaging People How can we develop an innovative team? How can we establish powerful partnerships? How can we use the power of networks? Perspective 6: Realizing Value How can we develop the organization? What is the roadmap for implementation? How much money do we need? Perspective 7: Navigating Success How can we capture financial value? How can we control our objectives? How can we manage risks? 1.1 1.2 1.3 2.1 2.2 2.3 3.3 3.1 3.2 4.1 4.2 4.3 5.1 5.2 5.3 6.1 6.2 6.3 7.1 7.2 7.3 What are our objectives? What are possible scenarios? How can we improve our position? Which key resources do we need? How can we manage promoters/opponents? How can we win investors? How can we learn & get out of thinking boxes? 1.4 2.4 3.4 4.4 5.4 6.4 7.4
Transcript of OVERVIEW CHART: The Strategy Design Toolbox · Strategy Design Modelling – creating powerful...
OVERVIEW CHART: The Strategy Design Toolbox
OVERVIEW PLATFORM: orientate & connect
DETAIL PLATFORM: analyze & create
Perspective 1:Creating
Orientation
What is our vision and mission?
What are our values?
What is our promise to stakeholders?
Perspective 2:UnderstandingDevelopments
Which dynamics shape the environment?
What drives the rules of the game?
How do markets develop?
Perspective 3:ReflectingPositions
What is key to be a competitive player?
Which opportunities & threats are relevant?
Which strengths and weak nesses are relevant?
Perspective 4:Designing
Advantages
How do we satisfy customers?
How do we address market segments?
Which activities create our offer?
Perspective 5:Engaging
People
How can we develop an innovative team?
How can we establish powerful partnerships?
How can we use the power of networks?
Perspective 6:Realizing
Value
How can we develop the organization?
What is the roadmap for implementation?
How much money do we need?
Perspective 7:Navigating
Success
How can we capture financial value?
How can we con trol our objectives?
How can we manage risks?
1.1
1.2
1.3
2.1
2.2
2.3 3.3
3.1
3.2
4.1
4.2
4.3
5.1
5.2
5.3
6.1
6.2
6.3
7.1
7.2
7.3
What are our objectives?
What are possible scenarios?
How can we improve our position?
Which key resources do we need?
How can we manage promoters/opponents?
How can we win investors?
How can we learn & get out of thinking boxes?
1.4 2.4 3.4 4.4 5.4 6.4 7.4
INTRODUCTION 07
Dynamics in the business world and the approach of the book 13
Strategy Design Innovation – introducing the entire model 17
Strategy Design 19
Strategy Design Toolbox 20
Strategy Design Modelling 21
Strategy Design Innovation 22
The Strategy Design Toolbox: asking entrepreneurial questions and creating answers 23
Creating Orientation 27
What is our vision and our mission? 30
What are our values? 35
What is our promise to stakeholders? 39
What are our objectives? 44
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2.12.22.32.4
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3.13.1.1
3.1.23.1.33.1.4
TABLE OF CONTENT
PERSPECTIVE 1
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3.23.2.1
3.2.23.2.33.2.4
3.33.3.1
3.3.23.3.33.3.4
3.43.4.1
3.4.23.4.33.4.4
Understanding Developments 51
Which dynamics shape the environment? 54
What drives the rules of the game? 59
How do markets develop? 64
What are possible scenarios? 67
Reflecting Positions 71
What is key to be a competitive player? 74
Which opportunities and threats are relevant? 78
Which strengths and weaknesses are relevant? 81
How can we improve our position? 85
Designing Advantages 89
How do we satisfy customers? 92
How do we address market segments? 104
Which activities create our offer? 110
Which key resources do we need? 113
PERSPECTIVE 2
PERSPECTIVE 3
PERSPECTIVE 4
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Engaging People 117
How can we develop an innovative team? 120
How can we establish powerful partnerships? 124
How can we use the power of networks? 127
How can we manage promoters and opponents? 131
Realizing Value 135
How can we develop the organization? 138
What is the roadmap for implementation? 143
How much money do we need? 148
How can we win investors? 153
Navigating Success 157
How can we capture financial value? 160
How can we control our objectives? 168
How can we manage risks? 174
How can we learn and get out of thinking boxes? 179
3.53.5.1
3.5.23.5.33.5.4
3.63.6.1
3.6.23.6.33.6.4
3.73.7.1
3.7.23.7.33.7.4
PERSPECTIVE 5
PERSPECTIVE 6
PERSPECTIVE 7
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Strategy Design Modelling – creating powerful ideas for competitive advantage 187
Applying the pyramid approach 189
Using strategy design patterns 193
Proof of concept and field test 199
Further supporting principles 201
Strategy Design – deriving consistent pictures at different stage gates 207
Stage 1: a first visionary approach – the Value Proposition Design (VPD) 211
Stage 2: a first holistic approach – the Business Model Canvas (BMC) 215
Stage 3: a sustainable approach – the Strategy Design Booklet 219
Strategy Design Innovation – creating sustainable competitive advantages 223
Managing the innovation funnel 225
Running creativity loops along the innovation spiral 227
Summary and outlook 231
References 235
About the authors 239
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4.14.24.34.4
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5.15.25.3
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6.16.2
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