Overcoming IPTV Challenges
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Transcript of Overcoming IPTV Challenges
Overcoming IPTV Challenges Opportunities
and Advantages Create Momentum To Overcome AdversityKen Lowe
VP Strategic MarketingSigma Designs, Inc.
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US Video Market Potential
US Households & Subscribers– US Households: 116M– TV Households: 112M– PayTV Subscribers: 97M
* Data based on 2006/2007 census and estimates
0%
10%
20%
30%
40%
50%
60%
70%
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100%
Pay TV Free TV No TV
Income & Expenditures – Median HH Income: $ 48.2K – H/H Income >$100K: 19.2%– Avg PayTV Cost:
$60/mo
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TV Service Operator Mix
Cable Satellite Telco
Key Trends • Emergence/growth of telco (IPTV) services• Emergence/growth of triple-play services
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Service Crossovers
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Q204 Q205 Q206 Q207 Q208
Telco IPTV Subscribers (W/W)
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Major Feature Trends
Trends Portend a Paradigm Shift
High Definition
Whole Home DVRWhole Home DVR Wider Media ChoicesWider Media Choices
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High Definition
• Enables expanded quality and capability
– Large screens with life-like image quality
– Multi-channel viewing, mosaic browsing, web portals
• Requires 5X more bandwidth per channel
Broadcast Forces a tradeoff of HD or quality against the number of channels
IPTV Enables an unlimited number of channels for the bandwidth of one.
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Whole Home DVR
• Matches program choices to viewer time windows
• Currently a US market phenomenon
• Requires multiple simultaneous channels
Broadcast Requires one tuner per simultaneous channel recorded (or viewed).
IPTV Can record as many channels as bandwidth allows.
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Wider Media Choices
• Video-On-Demand (VOD) – expanding home theatre concept with premium content.
• Over-the-top-Internet (ala YouTube) – expanding the Internet TV concept.
• Home Media Center (photos, music, video) – expanding TV as an access portal concept.
Broadcast Requires second mechanism with IP like capabilities.
IPTV Unifies access and display of all media types.
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CPE Evolution
High Definition Television
Media Processor SoC
Client Software
Hard Disk Memory
Video Decoding (H.264, VC-1, MPEG)Graphics Acceleration
Audio Decoding
Input & SecurityControl
Host CPU
DisplayOutput Control
IO Ports
Modems &
Tuners
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Network Evolution
Telco
•Voice Delivery•Low Speed•2-way
Phone Network
•Data/Packet Delivery •High Speed•2-way
IP Network
•Video Delivery•High Speed•1-way
Broadcast System
Cable
Satellite
Terrestrial
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Broadcast Advantages/Issues
• Bandwidth: currently sufficient for well over 100 channels with some SD and HD mix
• Infrastructure: currently passes > 100M homes
• Incumbancy: widespread usage & comfort
• Cable Issues:– Gracefully addressing trends (HD, DVR, Media Types) – Movement to DOCSIS 3.0 and Tru2way – new infrastructure
• Satellite Issues:– One-way medium … uncertain solutions for new media types and no
opportunity for triple play offerings.
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IPTV Advantages
• Channel Selection: – Enables unlimited number of channels– No trade-off with HD or QoS
• IP Protocol Advantages:– Instantaneous channel changing (tiered servers)– Enables all-IP services integration
• Simultaneous Channel Access w/o Cost:– Enables multiple channel viewing – Enables near limitless DVR recording
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IPTV Challenges
• Consumer education and demand development
• Innovative service offerings – multiview, etc.
• Cable adoption … broadcast to IP transition – Movement to DOCSIS 3.0 enables/accelerates IPTV– Increased investment (>$13B/yr currently)
• Telco coverage … more homes passed– AT&T now … Verizon poised …others needed– Large continuing infrastructure investments
• Telco bandwidth expansion– Need 5-8 Mbps per TV per room serviced for HD
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Conclusions
• Video Service is a Large Revenue Opportunity but Triple-play Service Will Be Larger
• IPTV Offers Many Advantages and the IP Network Phase is Just Beginning
• IPTV Will Eventually Become The Dominant TV Delivery Method … Shared By Telco and Cable
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Question & Answer
Q & A
Thank You