Overcoming barriers to its deployment its world cong.2008

Nov. 18, 2008

15th World Congress

ON INTELLIGENT Transport Systems

Overcoming Barriers

to ITS Deployment

Author : Cho, Kwang-kyun

Vice President, Samsung SDS

Ho, Wan-chol, G. Manager, Samsung SDS

Coauthor : Lee, Yong-taek, Senior Auditor

The board of audit and inspection, Rep. of Korea

Young, Keung-whan

Chairman, Dong Rim Consultant Co. Ltd.

Special Session 23

I. Challenges to Deployment of ITS II. Overcoming Barriers 1. General Barriers 2. Economical Barriers 3. Practical Barriers III. Close Collaboration IV. Conclusion

Contents

- 2 - Nov. 18, 2008, SS23, Samsung SDS

I. Challenges to Deployment of ITS

Barriers Countermeasures Remarks

Institutional inertia for ITS Building up legal & institutional support II. 1 General

barriers Need for policy governance Building new vision and consensus

Stable budget Secure sustainable budget II. 2 Economical

barriers

Standardization Increasing synergy with standards and

system integration II. 3 Practical

barriers Killer application & products

Development of value-added business

model using advanced technologies

Lack of awareness by

stakeholders for collaboration

Domestic & worldwide close collaboration,

and creation of new business area by

promoting mutual interest

III. Close

collaboration

Lots of barrier to ITS deployment in Korea since 1998

and countermeasures


II. Overcoming Barriers

1.1 Legal and Institutional Support

- Definition, standardization, completion inspection, penal regulation

- Setting up : Master plan

: Regional and supra-regional plan : Enforcement plan

@ Enactment of Transportation Efficiency Law

1. General Barriers

Enactment of transportation efficiency law

(TEL,1999)

Road Act Road Traffic Act …

Construction Tech., Electrical Biz Act…

Local Finance Act …

Organic Law

Related laws

Execution Master Plan, Basic Design, Practical Design Standardization, Project Management, etc.


ITS Service

Organic, Integrated

Transportation

Safe, Sustainable

Mobility

Customer Oriented Service

Safety Comfortable Promptness

Human-centered New Transportation

ATMS

APTS AVHS

CVO

ATIS

AS-IS

TO-BE

1.2 Building New Vision and Consensus

II. Overcoming Barriers 1. General Barriers

- Moving from Vehicle/Road

oriented Service

to human-centered service

for pedestrians, the transport weak

as well as vehicle/road

- Public use

to Tailor-made Service

for Private use

- ITS evolution to u-Transport

Service for ubiquitous city


II. Overcoming Barriers 2. Economical Barriers

Pilot ITS project

ITS Model Cities

Promotion of

ITS Industries

Institutional

Development

Technological

Development

- Further to Kwa-chon city ITS (Pilot project, 1998),

3 cities were selected as a Model City (2000~2002) to

apply developed standards and architecture implementation, etc.

with National Budget

- As of 2007, 25 cities have introduced ITS system with national budget support

US$ 75.6 million

25 cities

US$ 230 million

2.1 Building ITS infrastructure through ITS model cities


2.2 Secure Sustainable Budget

Applying Local Finance Mediation System

- A central government subsidy under article 12 of the TEL

- Financing support : Central -> Provincial -> Local Government

- Get 30%~50% of the total budget

Public/Private Investment

- Project financing by the government, banking agencies, and/or private

companies

- Long-term (about 10 years) collaboration for BOT, BTL etc.

- Example: Successful case of Public/Private Investment

“ Unified Fare Card Project for Seoul Metropolitan City “

Finding Profitable Business Model

- Advertising revenue

- Custom-made information for sale

II. Overcoming Barriers 2. Economical Barriers


Joint corporation of Seoul City, Investors, SI company, etc.

for Unified Fare Smartcard (T-Money) System

Transportation

- Bus, train, taxi

e-Money

- Palace, museum, etc.

- Vending machine, shopping mall

- Fine, tax, etc.

Additional Services

- Mileage & membership card

- Income tax reduction

Citizen - Convenience, inexpensive fare Government - Smart Management of

public transportation

- Increase in Tax Revenue

Service Provider

- Cost reduction

- Financial Benefit

Services Common Benefits

Case study - Public/Private Investment 2. Economical Barriers


3.1 Standardization (1/2)

Hi-Pass System (ETCS : Electronic Toll Collection System)

- Standardization

: ISO 15628, etc., KS X 6915, TTAS.KO-06.0025, etc.

: Dual communication with Infrared & RF (5.8GHz) communication

- @ 260 toll plazas (on all highways)

and >30% of all tollgate passages

Non-stop

No-touch

Cashless

Hi-pass is a trademark of Korea Highway Corporation

23 lines, 3200km Highway

II. Overcoming Barriers 3. Practical Barriers


Integrated Traffic Information Center - Standardization

: Data Exchanging Protocol based on ASN.1 (Abstract Syntax Notation Number 1)

- Integration of centers of neighboring cities

: “National Transport Information Center”

integrates 79 transport authorities

3.1 Standardization (1/2)


http://www.its.go.kr/


3.2 Service for the General Public

Central

System

GPS

Bus-stop

Internet Driver

Company

RT Bus Inform. Schedule

Arrival time

Driving Inform. Traffic Inform.

Driving Command Statistical Inform.

Radio Network

Bus Terminal

LCD LED LCD

Incl. GPS, Wireless Modem

Bus Stop Terminal

Passenger’s Terminal


BIS, Bus Information System

- 9300 bus terminals, 300 bus stops communicate with the central center

via wireless communication in Seoul

- Real time bus information service (Arrival time, location, statistics)


3.3 Mobile Service using New Technology

Wibro (Wireless Broadband Internet)

- The world's first commercialized mobile broadband service

- Mobile WiMAX (IEEE 802.16e) Standard

- Upload(1.2 Mbps), Download(3.0Mbps)

- Application for mobile internet service

Korea International Boat Show & Match Cup

at Jeon-gok seashore, June 2008 Mobile Information Display

internet

Wibro

Integrated Info. Center


Mobile Terminal


3.4 Next Generation : u-Transport Service @ Ubiquitous City

Mutually similar, but a little advanced domain services

Item u-Transport Current ITS

Concept ITS services along with Human-centered

ubiquitous service Intelligent Transport Systems for public use

Features Seamless and pervasive service including private purposes

Traffic, transport facilities and safety services, mainly for public purposes

Service Objective

Vehicle, Road as well as pedestrians, public vehicles and the transport weak

Mainly for motor vehicle & road



III. Close Collaboration

1. Promotion of Domestic ITS Society

Close cooperation to overcome barriers

System Integrator

Vehicle Manufacturer

Terminal Manufacturer

Contents Provider

Civil works

Maintenance

ITS Korea ITS Forum, Road Forum

Academia, Institutes Korean Society of

Transportation

Intelligent Transport

Systems

Korea Ubiquitous

LBS Society

ITS Policy Committee

Local Government

National Police Agency

Legal Institutional Work Scope Technical Implementation Others

Government

Industries Public

Customer


Sharing Experiences

Close Collaboration Joint R&D

Domestic

ITS

Society

World

ITS

Society

Early Stabilization and Advancement of ITS

IV. Close Collaboration

2. Promotion of World ITS Society

ITS Asia Pacific Forum

Close collaboration in the Asia-Pacific region

to resolve common transportation issues earlier

ASIA

Pacific

Forum


IV. Conclusion

Lessons-Learned from Korean Case Studies

Positive Support and National Consensus - Preparation of legal and institutional system

- Setting-up vision & share it

Budget - Financial aid and finding profitable business models

Practically - Standardization for integration of Information

- Improvement of public transportation service

- Deployment of initiative project with new technologies

Strengthening collaboration through ASIA-Pacific Forum

- Sharing experiences, joint research & development

Wan-chol, Ho Samsung SDS

Tel : +82-11-260 1070

e-mail: [email protected] http://www.sds.samsung.com

Ray, Jeon ITS Korea

Tel : +82-2-2088 2605

e-mail: [email protected] http://www.itskorea.or.kr


• Intelligent Building sys.

• u-Shopping • u-Education

• u-Health, u-Hospital

• Home Network

• Home Entertainment

• Home Security

• Residence Complex

• u-Government

• City Information

• Geographic Information

• City Traffic

Information

• Navigation Information

• Environment Info.

• Disaster & Security Service

• Fire Fighting

Public Service

Private Service

Unified Platform

Office Home

Public Service Traffic Service Environment /

Safety

Ubiquitous City contains Information Technologies in all city elements

that enable citizens to access and utilize them

at anytime, anywhere and from any device through Unified Platform.

29 cities

Reference : Ubiquitous City

Overcoming barriers to its deployment its world cong.2008

Engineering

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