Over Arizona Air Show

The Thunder & Lightning Over Arizona Air Show is back! With the U.S. Air Force Thunderbirds as our headliners, all of the Southwest’s focus will be on Davis-Monthan Air Force Base April 24 - 25, 2021. Hosted by the Davis-Monthan Air Force Base, this event will be Tucson’s biggest party of the spring!

In 2019, this free community event attracted more than 200,000 guests and this year’s event will be marketed regionally to a marketing area including up to

10 million people. The air show will provide top shelf hospitality experiences, excellent exhibitor and on-site partnership opportunities, and chances for brands to connect in a very unique way with a high value demo through a cherished community event.

In addition to being a first-class aviation event, proceeds from the 2021 Thunder & Lightning Over Arizona Air Show will support the morale, welfare, and recreational programs for Airmen and their families at Davis-Monthan AFB.

Tucson’s biggest party of the spring.

About the Thunder and Lightning Over Arizona Air Show

In addition to the U.S. Air Force Thunderbirds, the 2021 Thunder and Lightning Over Arizona Air Show will feature world-class aerobatic champions, military jet demonstrations, and entertainment for the whole family.

A world-class entertainment spectacle.• U.S. Air Force Thunderbirds

• Military jet demonstrations

• World – class civilian aerobatic demonstrations

• Thrilling specialty attractions

• Pyrotechnic displays

Feature Show:• Supersonic fighters

• Heavy jets

• Classic military aircraft

• Historic aircraft

Static Displays:

Who’s going to air shows?Air Shows draw large numbers of demographically attractive spectators. Unlike many large events and sport marketing opportunities that have seen decreased attendance during the past years, air shows across the country experienced significant growth in attendance during recent years. Weekend crowds at free shows with jet teams in similar markets to the Thunder and Lightning Over Arizona Air Show draw as many as 150,000 fans.

Air shows have been called the “next NASCAR” because of the similar demographics of attendees and because of their devotion. In fact, air show attendees are one of the most attractive groups of event attendees in the country.

A 2017 survey conducted by the International Council of Air Shows (ICAS) documents that air show attendees are a well-educated, affluent group of men, women and children of all ages.

• Three out of four (75%) air show spectators have at least some college education. More than 40% have at least one college degree.• Nearly two-thirds (62.7%) report a household income of $50,000 or more and 36.3% report income of $75,000 or more.

Air shows are family events• Women make up nearly 40% of the air show spectator base.• Air shows draw spectators of all ages with nearly 50% between the ages of 30 and 50.• Almost half of the attendees (48%) had a child in their group.

Air Shows attract a spectator base unlike any other. Previous surveys have shown that the average spectator spends more than four hours on the air show grounds watching, talking, listening and buying.

Other relevant buyer graphics:• More than 90% have internet access at home.• More than half (67%) purchased an item over the internet in the past six months.• More than two-thirds (65.4%) own their own homes.• More than 40% have bought a new car in the past three years.

HOUSEHOLD INCOME PROFILE

6.2% 7.3%9.8%

12.8%

16.6%

23.1%24.1%

2.2%

18.6%

30.0%33.6%

15.6%

EDUCATION PROFILE

$18K-$24Kunder $18K $25K-$34K $35K-$49K $50K-$74K $75K-$100K over $100K

Some High School

High SchoolGraduate

Some College

CollegeGraduate

Post GraduateStudies

58.8%MALE

41.2%FEMALE

12.0%11.7%

10.8%

12.0%13.2%

11.5%9.3%

7.8%

11.8%

ADULT SPECTATORS BY AGE

MALE vs FEMALE ATTENDEES

under 25 60 & over55-5950-5445-4940-4435-3930-3426-29

85.3% 82.4%

73.2%64.7%

Do you owna computer?

Do you usee-mail?

On-line purchase in the last six months?

Do you own your home?

COMPUTER, INTERNET, HOMEOWNERSHIP

Partnership Levels

Partnership OpportunitiesSUMMARY

Hospitality Entertainment

6090

1201,00050030

$12,500$15,000$20,000$18,500$13,500$6,000

323

5

FighterBomberStealthLodge 1Lodge 2

Officer’s Club

Chalet Village

Employee Lodge

Officer’s Club

1

Name # of Guests(per day) Cost Max

AvailableCategory

Exhibits

10’ x 10’10’ x 10’10’ x 20’20’ x 20’

240’ x 240’

$1,100$2,500$3,740$4,345

$25,000 1

ExhibitExhibitExhibitExhibit

Ride & Drive

Exhibit (Non-Profit)

Exhibit (Standards)

Ride & Drive

25

Name Cost MaxAvail.Category Size

Exhibit Upgrade

$1,000$2,500$5,000$7,500

5432

Level 1Level 2Level 3Level 4

Exhibit Upgrade

Name Cost MaxAvailableCategory

Branding

$1,000

$5,000

$5,500

$8,000

$10,000

$10,000

$15,000

$20,000

1

1

1

1

1

1

1

1

American Eagle

Flight Deck

Sky Box

Crew Center

Performer Briefing

Main & VIP Entry

VIP Performer Chalet

Ramp Party

Naming Rights

Name CostMax

AvailableCategory

Friends & Family

$500

$1,000

$1,500

$2,500

6

4

3

2

Bronze

Sliver

Gold

Platinum

Friends & Family

Name CostMax

AvailableCategory

Program Ad

$800

$1,000

Half Page

Full Page

Size Cost

Corporate HospitalityCHALET VILLAGE OPTIONS

Chalet Village is the ultimate way to experience the excitement of the Thunder and Lightning Over Arizona Air Show in style. It is the perfect option for hosting 60-120 guests per day. Allow your corporation the opportunity to entertain clients, employees, family and friends in an up-close VIP chalet. You provide the guests, and we’ll do the rest.

Customize your catering menu specifically for your guests. From exclusive wait staff to private restroom facilities, your guests will truly enjoy the benefits of VIP seating.

-

-

-

-

Y

Y

Y

Y

Y

Full Page

4

Y

Y

45

20 x 40

Y

48

6

90

2

2

Y

shared

6

90

180

-

-

-

-

Y

-

Y

Y

Y

1/2 Page

2

Y

Y

30

20 x 40

Y

32

4

60

2

2

Y

shared

4

60

120

Y

Y

Y

Y

Y

Y

Y

Y

Y

Full Page

8

Y

Y

60

20 x 60

Y

64

8

120

2

2

Y

shared

8

120

240

Maximum Availability

Name recognition on Radio Ads

Logo in Newspaper & Magazine Ads

Logo on home page of Web site

Sponsor Banner Advertisement (static) on Web site

Facebook/Twitter Postings

Logo on interior page of Web site

First Right of Refusal

Logo on Sponsors Page in Program

Web site Link

Ad Space in Program

P.A. Announcements (per day)

Sponsor Flag

Sponsor Signage on Chalet

VIP Parking (per day)

Chalet Dimensions

Private Chalet

Covered Chalet Seating (per day)

No. of Tables of 8 in Covered Chalet

Chalet Credentials for guests (per day)

Parking Credentials for Sponsor Manpower

Chalet Credentials for Sponsor Manpower

Outdoor Patio Seating

Air-conditioned Restroom Facility

Performer Party (if party occurs)

Guests per day

Total Guests Saturday & Sunday

Marketing & Media Exposure

Hospitality

Venue Exposure

Stealth

$20,000

3

Bomber

$15,000

2

Fighter

$12,500

3

CHALET VILLAGE OPTIONS DO NOT INCLUDE CATERING. CUSTOMIZED CATERING MENUS ARE AVAILABLE THROUGH THE EVENT’S EXCLUSIVE CATERER. SPONSORSHIP LEVEL AVAILABILITY SUBJECT TO CHANGE.

Corporate HospitalityOFFICERS CLUB

The Officers Club is a smaller chalet that provides an exclusive way to experience theexcitement of the Thunder and Lightning Over Arizona Air Show in style. It is the perfectoption for hosting up to 30 guests per day. Allow your company the opportunity to entertain clients, employees, family, and friends in a more intimate setting.

Customize your catering menu specifically for your guests. From exclusive wait staff toprivate restroom facilities, your guests will truly enjoy the benefits of VIP seating.

Entertainment: 30 people/day

OFFICERS CLUB OPTION DOES NOT INCLUDE CATERING. CUSTOMIZED CATERING MENUS ARE AVAILABLE THROUGH THE EVENT’S EXCLUSIVE CATERER. SPONSORSHIP LEVEL AVAILABILITY SUBJECT TO CHANGE.

Y

Y

Y

15

16

2

30

2

2

Shared

Shared

30

60


Website Link


VIP Parking (per day)



Chalet Credentials for Guests (per day)




Air-conditioned Restroom Facility

Guests Per Day


Officers ClubPrivate Chalet

(5 Available)

$6,000

Features

Corporate HospitalityEMPLOYEE LODGE OPTIONS

Entertainment: starting at 500 people/day

Looking to entertain more than 120 guests per day? The Employee Lodge, located on the front crowd line, is the right choice for you. This area includes private lodge ar eas thatwill entertain 500-1,000 guests per day. This is a perfect way to host a corporate family event. Watch the performers prepare for take off just feet away from your lodge.

EMPLOYEE LODGE OPTIONS DO NOT INCLUDE CATERING. CUSTOMIZED CATERING MENUS ARE AVAILABLETHROUGH EVENT’S EXCLUSIVE CATERER. SPONSORSHIP LEVEL AVAILABILITY SUBJECT TO CHANGE.

Y

Y

Y

-

-

Y

Y

Y

Y

20 x 60

Y

64

8

500

2

2

186

Y

4

500

1000

Y

Y

Y

Full Page

4

Y

Y

Y

Y

40 x 80

Y

224

28

1000

2

2

276

Y

6

1000

2000



Website Link

Ad Space in Program


Sponsor Flag


Credential Access to Lodge

Front-line show viewing

Chalet Dimensions

Private Chalet



Chalet Credentials for guests (per day)




Private Air-conditioned Restroom Facility

Performer Party (if party occurs)

Guests per day


Lodge 1

$18,500

Lodge 2

$13,500


Hospitality

Venue Exposure

ExhibitsEXHIBIT SPACE

Market your organization or company through an Exhibit display. Twenty-five (25) exhibit sites are available on a first-come, first-served basis. Custom footprints are available upon request. Companies that are certified 501c3 organizations or bona fide government agencies receive a discount. Proof of certification must be provided.

Benefits include:Logo on website exhibitor page and event program layout.

“Ride ‘n Drive” exhibit space available on grass or cement. Pricing starts at $25,000

Size10 x 1020 x 20

Rate$2,500$3,740$4,345$4,510$4,730$5,115$5,500$5,885$7,150$8,580

Rate$1,100$2,240

Size10 x 1010 x 2020 x 2020 x 2520 x 3020 x 3520 x 4030 x 3040 x 4080 x 30

Standard Exhibit Rates

Non-Profit Exhibit Rates

IN ADDITION TO DISPLAYING YOUR EXHIBIT, TAKE ADVANTAGE OF THE OPPORTUNITY TO UPGRADE YOUR EXHIBIT TO PROMOTE AND ENHANCE YOUR DISPLAY.

4

-

1/2 Page

Y

Y

3

-

5

3

6

3

-

Full Page

Y

Y

4

1

5

4

8

2

Full Page

Y

Y

Y

5

1

5

6

10

5

-

-

Y

Y

2

-

5

2

4


Logo on Official Air Show Poster

Program Ad

Logo on Sponsor Page in Program

Website Link

PA Announcements

Performer Ride

General Admission Parking Passes

VIP Parking Passes

Thunderbolt Club Passes


Hospitality

Venue Exposure

Level 1

$1,000

Level 3

$5,000

Level 4

$7,500

Level 2

$2,500

ExhibitsAUTO EXHIBITS

RIDE & DRIVEAuto exhibits are a great way to display your corporation’s cutting edge models. Two Ride& Drive auto exhibit sites are available, each with access to the tens of thousands of guestsat the Thunder and Lightning Over Arizona Air Show. Unlike typical auto exhibits that onlypermit potential customers to sit in the vehicles, the Ride & Drive program is designed to get guests driving around the exhibit area. Air Show visitors will be able to experience the full capabilities of your latest automobiles as they steer through fun courses on various terrains.


Logo on Air Show Poster


Logo on Exhibitor Page in Program

Web site Link

Ad Space in Program


Sponsor Flag

Ride & Drive/Exhibit Area (concrete)

Ride & Drive/Exhibit Area (grass)

Performer Party Passes

Vendor Passes

Vendor Parking Passes

Thunderbolt Club Passes (per day)

VIP Parking Passes (per day)

Y

Y

Y

Y

Full Page

6

Y

200’x200’

150’x150’

6

5

2

5

6

Ride & Drive

$25,000

1


Hospitality

Venue Exposure

BrandingNAMING RIGHTS

BRANDINGVarious levels of naming rights and opportunities are available to allow companies or organizations to build brand awareness, or participate and show support of the Thunder and Lightning Over Arizona Air Show. Company name will be included with any reference to your sponsored area.

1

-

-

-

-

Y

Y

Y

1/2 page

2

2

-

4

-

2

2

1

-

-

-

Y

Y

Y

Y

-

3

3

Y

-

-

8

5

1

Y

Y

Y

Y

Y

Y

Y

Full page

3

-

Y

8

-

8

6




Logo on home page of Website

Logo on interior page of Website



Website Link

Ad Space in Program

P.A. Announcement (per day)

P.A. Announcement (per day) identifying location

Sponsor Flag

Thunderbolt Club Passes (reserved seating per day)

Promotional Material Distribution at Area Location

Area Location Passes (per day)

Total VIP Parking Passes


Hospitality

Venue Exposure

PerformerParty

$20,000

FlightlineClub

$15,000

1

-

-

-

-

Y

Y

Y

1/2 page

2

2

Y

6

-

-

3

Main & VIP Entry

$10,000

1

-

-

-

Y

Y

Y

Y

1/2 page

3

3

Y

-

Y

8

5

Beer Garden

$15,000

CrewCenter

$8,000

SunscreenExhibit

$6,500

1

-

-

-

-

Y

Y

Y

-

2

2

-

2

10x20

-

1

BrandingNAMING RIGHTS




Logo on home page of Website

Logo on interior page of Website



Website Link

Ad Space in Program

P.A. Announcement (per day)

P.A. Announcement (per day) identifying location

Sponsor Flag

Thunderbolt Club Passes (reserved seating per day)

Promotional Material Distribution at Area Location

Area Location Passes (per day)

Total VIP Parking Passes


Hospitality

Venue Exposure

1

-

-

-

-

Y

Y

Y

-

-

2

-

4

-

-

2

1

-

-

-

-

Y

Y

Y

-

-

2

-

2

-

-

1

1

-

-

-

-

Y

Y

Y

-

-

2

-

4

-

2

2

1

-

-

-

-

Y

Y

Y

-

1

2

-

4

-

4

2

Thunderbolt Club

$5,500

Photo Pit

$4,500

Kid Zone

$4,000

Lost & Found

$1,000

Friends and FamilyFRIENDS AND FAMILY PARTNERSThis program is designed to allow companies large or small to be involved with the Thunder and Lightning Over Arizona Air Show and demonstrate support of military and civilian aviation history.

PROGRAM ADPlace your ad in the official Thunder and Lightning Over Arizona Air Show program. Sponsor receives advertising in 5,000 air show souvenir programs sold on-site in program packs.

$1,000

4

Y

Y

-

1

Y

-

1

$1,500

3

Y

Y

-

2

Y

-

2

$2,500

2

Y

Y

Full Page

3

Y

-

2



Logo on Website

Program Ad

PA Announcements (per day)

Logo on Entry Banner at Main Gate

Thunderbolt Passes

VIP Parking Passes

Gold PlatinumSilver


Hospitality

Venue Exposure

SizeFull PageHalf Page

Rate$1,000$800

Ad Rates

NO FEDERAL ENDORSEMENT OF SUPPORTING PARTNERS IS INTENDED. HERB GILLEN AGENCY, LLC IS A PRIVATE ORGANI-ZATION CONTRACTED BY THE UNITED STATES AIR FORCE. IT IS NOT A PART OF THE DEPARTMENT OF DEFENSE OR ANY OF ITS COMPONENTS. THE VIEWS EXPRESSED ARE THAT OF HERB GILLEN AGENCY, LLC AND DO NOT REFLECT THE OFFICIAL POLICY OR POSITION OF DAVIS – MONTHAN AIR FORCE BASE, THE U.S. AIR FORCE, THE DEPARTMENT OF DEFENSE, OR THE U.S. GOVERNMENT. Published by Herb Gillen Agency, LLC, a private firm. Everything advertised in this publication will be made available for purchase, use, or patronage without regard to race, color, religion, sex, national origin, age, marital status, physical handicap, political affiliation or any non-merit factor of the purchaser, user, or patron. The contractor agrees not to include in the publication any advertising or inserts of the following types: 1. Paid political advertisements or inserts for a candidate or party, or which advocate a particular position on a political issue, including advertisements advocating a position on any proposed DoD policy or policy under review, or which advocate lobbying elected officials on a specific issue. 2. Advertisements or inserts for any establishment declared “off limits” by the command. 3. Advertisements or inserts that are contrary to law or to DoD or Military Service regulations or that in the U.S. Government’s opinion pose a danger or detriment to DoD personnel or their family members, or that interfere with the command or installation missions. 4. Any other restrictions deemed appropriate by the command.

Over Arizona Air Show

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