Scott Hutcheson Purdue Center for Regional Development &

Purdue Extension

•  Explore networks as a model for getting things done.

•  Learn from three case studies of network-based approaches.

•  Depart with new ideas for making your university a more effective network weaver.

•  Network in the Market Economy •  Networks in the Civic Economy •  How a Network…Works

6

Townships

Counties

Cities/Towns

Feds

State K-12

Police

Workforce

Social Service

Neighborhood Associations

Community Development

Philanthropy

Higher Education

From Heifetz, R. (1998). Leadership without Easy Answers. Belknap Press.

Not All Issues Are Complex But Many Are

•  No single person, organization, or institution has all the answers

•  No one is in charge •  Mass participation AND

strong leadership is needed

•  The Civic Economy is a web of connections. •  Better connections mean better opportunities.

Nodes People, groups, or organizations

Links Relationships, flows,

or transactions

What’s the Value of TEN Cell Phones?

•  Exchange contact information with someone you do not know well

•  Find one thing you have in common professionally

•  Decide on a follow-up activity –  phone call –  information exchange –  introduction to third party

1.  Introducing A and B in person and offering a collaboration opportunity to get A and B started in a successful partnership.

2.  Introducing A and B in person and contacting A and B afterward to nurture the connection.

3.  Introducing A and B in person. 4.  Doing a conference call introduction of A and B 5.  Doing an email introduction of A and B 6.  Suggesting to A that A should talk with B and then contacting B to

let B know to expect a call from A 7.  Suggesting to A that A should talk with B

Civic Network Continuum

Sharing Resources

Sharing Information

Mutual Awareness

Co-Execution

Co- Creation

Acknowledging Exploring Cooperating Collaborating Innovating

You have to walk before you run Adapted from Collaboration Continuum from ACT for Youth

What are some qualities or characteristics of a university that might make it a good network

weaver?

•  People •  Groups •  Organizations

•  Knowledge •  Skills •  Experience •  Other Networks

Network Weaving is really about linking and leveraging assets

•  Putting a rural community on the map •  Regional transformation •  A new industry cluster is born

The National Maple Syrup Festival is now in its 4th year. Over 5,000 visitors attended the festival in 2011 and 100% pure maple syrup from Medora, IN (pop. 600) is served at

high-end restaurants all over Midwest and beyond. http://www.youtube.com/watch?v=kLys4dn5eOY

•  Convened regional “shareholders.” •  Applied for and received federal funding •  Served as a hub for a network of over 60

partners •  Launched dozen’s of initiatives like this one…

http://www.youtube.com/watch?v=vI9LpKVQEs4

•  New high-tech training programs with over 20,000 trained •  1,851 entrepreneurs trained •  61 new K-12 STEM education programs with 10,000 students involved •  More PLTW programs that any state •  New K-12 entrepreneurship programs with1,536 K-12 students involved •  654 new products, services, and top-line growth ideas created •  102 business plans developed •  10 new start-up business launched •  353 jobs created or retained •  $3.5 million in cost savings realized •  $1.6 million in anticipated sales growth •  $4 million in anticipated sales retained •  85% of projects continue today

77 Purdue faculty engaged in new outreach projects

•  Launched 2011 •  Linking and Leveraging the Innovation

pipeline of motorsports with the production capacity of consumer and commercial vehicle production

•  12-plus initial partners, attraction of federal resources

•  Networks are built by DOING not planning •  Strategic Doing is our model of choice for

network weaving.

http://www.pcrd.purdue.edu/What_We_Do/SD/default.aspx

•  Sponsor and/or host “civic forums •  Make available an online collaborative

platforms •  Incubate new networks •  Get key staff training in Strategic Doing

Scott Hutcheson Purdue University

Purdue Center for Regional Development Purdue Extension - Economic & Community Development

1201 West State Street, #227 West Lafayette, Indiana 47907-2057

(765) 494-7273 hutcheson@purdue.edu

This slide deck, along with a wealth of additional information, can be found at any or all of the following:

www.purdue.edu/pcrd www.facebook.com/purdueCRD

www.twitter.com/pcrd