Outreach Bootcamp - Technical College System of Georgia · Workforce Development Board WorkSource...
Transcript of Outreach Bootcamp - Technical College System of Georgia · Workforce Development Board WorkSource...
Connecting Talent with Opportunity
Outreach
BootcampPresented by
Communications Team
Connecting Talent with Opportunity
Advertising vs. Outreach
Connecting Talent with Opportunity
Showcasing Success
Value of a Unified Brand
Establishing a Digital Footprint
No/Low Cost Outreach Strategies
Connecting Talent with Opportunity
Outreach, in any form, is a key tool that increases the awareness and access of
services to potential and existing participants.
Big Picture
Connecting Talent with Opportunity
Showcasing Success
Connecting Talent with Opportunity
Educational Program to showcase Georgia’s diverse workforce and the opportunities made available through WorkSource Georgia and its partners
– 2 Seasons• Programs and Initiatives • Participants
– Every Georgia Media Market
– Social Media Campaign• Facebook• Instagram• YouTube
Great Georgia Jobs
Connecting Talent with Opportunity
What is WorkSource?
Connecting Talent with Opportunity
From GED To PhD
Connecting Talent with Opportunity
New Beginnings
Connecting Talent with Opportunity
Annual award program to recognize outstanding participants and workforce development staff who go above and beyond!
– $1,000 Incentive • Privately fundraised.
– WorkSource Georgia Academy Annual Conference
– Hall of Fame photo and website video recognition
– WorkSource Georgia Trophy– Partnership with State
Workforce Development Board
WorkSource Hall of Fame
Connecting Talent with Opportunity
Annual award program to recognize outstanding participants and workforce development staff who go above and beyond!
– $1,000 Incentive • Privately fundraised.
– WorkSource Georgia Academy Annual Conference
– Hall of Fame photo and website video recognition
– WorkSource Georgia Trophy– Partnership with State
Workforce Development Board
WorkSource Hall of Fame
Connecting Talent with Opportunity
Showcasing Success
Value of a Unified Brand
Establishing a Digital Footprint
No/Low Cost Outreach Strategies
The Value of
Unified Branding
Connecting Talent with Opportunity
Presented by
Communications Team
About Me• Branding and Graphic Design Specialist at WorkSource Georgia• Over 8 years of branding, logo, design experience
Where We WereWhere We Are
Where We’re Going
Where We Were
Where We Are(successes)
Unified Branding
Connecting Talent with Opportunity
Lower Chattahoochee
Connecting Talent with Opportunity
Middle Flint
Connecting Talent with Opportunity
Northwest Georgia
Implementing the Brand
Implementing the Brand
Connecting Talent with Opportunity
WorkSource Georgia - NorthWest (1) Outdoor Front Brick
4’ x 4’Digitally printed logo on AluminumMounted with 3M VHB TapeQty. 1
Georgia Dept of Labor Attn: Julie Turner 462 Riverside Parkway Rome, GA 30161
5’
5’
Connecting Talent with Opportunity
Northwest Georgia
*Not to scale. For general placement visualization.
Connecting Talent with Opportunity
East Central Georgia
WorkSource Georgia - East Central Georgia (13) Outdoor Awning
C
8’6”
11’6”
3’
1’6”
5’6”
2’6”
4’
3’ x 2’6”Die-sub printed logo on fabric*printer advision suggestedQty. 1
*Not to scale. Measurements are approximate. For general placement visualization only.
Connecting Talent with Opportunity
Special Populations Logos
Connecting Talent with Opportunity
WORKSOURCEYOUTH
YOUTH
WORKSOURCEAPPRENTICE
APPRENTICE
WORKSOURCEVETS
VETS
Resources to Attract Participants
Where We Are Going
Connecting Talent with Opportunity
Showcasing Success
Value of a Unified Brand
Establishing a Digital Footprint
No/Low Cost Outreach Strategies
Connecting Talent with Opportunity
ESTABLISHING A
Digital FootprintPresented by
Communications Team
Connecting Talent with Opportunity
• Started in the film & television industry > video experience > social media
• Social Media Networking: Not what you know, it’s who you know.
• My own job journey = online• Adobe Max Conference – Los Angeles,
California
About Me
“No other sector can benefit more from creative content than the government.” – Michael Scott
Connecting Talent with Opportunity
• FREE to use• Majority of people are using it. • It’s the future. • Easy way to share information. • You can direct people to your services, usually accessible on a
website.– Websites are customizable: branding and presentations are
easily incorporated.
Why use social media?
Connecting Talent with Opportunity
94%
Connecting Talent with Opportunity
How can I create content for social media?
Connecting Talent with Opportunity
• Create a goal.
• Identify your audience
• Develop your digital assets.
• Engage with your followers.
• Reason your results.
CIDER
CIDER: Social Media Strategy (PDF)
Connecting Talent with Opportunity
• Brand Awareness– Who are you?– Where are you located?– What services do you offer?– Successes
• Community Engagement & Education– What partnerships have you created?
• Program Recruitment– Upcoming events
Create a goal.
Connecting Talent with Opportunity
• How old are they?
• What is their occupation, if any?
• What social media platforms are they using?
Identify your audience
Connecting Talent with Opportunity
• What kind of content will you create? • On what platform will you share the
content?– Facebook– Twitter– Instagram
• When will you share the content?– Morning– Afternoon– Night– Weekdays– Weekends
Develop your digital assets
Tips for Content Creation (PDF)
Facebook:Opening a conversation
Twitter: feeding information
Connecting Talent with Opportunity
Facebook: When our Fans are Online1. Wednesdays2. Tuesdays
Connecting Talent with Opportunity
• Comment– Respond to questions– Guide the experience
• Share relevant content from other pages
• Tag other accounts to give credit• Like other posts
• This is hard!
Engage with your followers
Connecting Talent with Opportunity
• What is working?
• What isn’t working?
Reason your results
Connecting Talent with Opportunity
1. Create a goal: We want to increase brand awareness on Instagram
2. Identify Audience: 15-30 year olds.3. Develop a content strategy:
1. Create brand compliant GIFs that are fun to use!
4. Engage with your followers: encourage use of GIFs on Instagram, use GIFs when possible (on stories)
5. Reason our results: Look at engagement.
CIDER: In Practice
Connecting Talent with Opportunity
1. Create a goal: We want to increase brand awareness regarding Great Georgia Jobs.
2. Identify Audience: Unemployed Youth and Adults, folks looking to transition to a new career.
3. Develop a content strategy: 1. Share shorter clips from larger GGJ episodes to inspire full episode views.
4. Engage with your followers: respond to comments, like when other people share your content. Tag when possible!
5. Reason our results: We’ve received a lot of likes on these types of posts, especially when we tag whoever said the quote.
CIDER: In Practice
Tagged: Eli Metts & Wiregrass Georgia Technical College
70 likes3.3K views
Connecting Talent with Opportunity
• Instagram Focus: Expand Engagement• Repurpose content (GGJ)• Website: looking to improve our client
experience.
• Integrate Automation• Digital Experiences using Adobe Aero (Interactive 3D experiences)• Potentially TikTok
Looking ahead (this year and beyond)
Connecting Talent with Opportunity
Helpful Tools
Schedule/plan content
Automation Tools
Other Helpful Web Tools
Hashtag Generator – AppContent Planning – Basecamp/TrelloDesign Templates - CanvaEmail Lists/Newsletters - Mail Chimp Online Forms - Google Forms/CognitoIcons - Icons8.comInfographic Maker – InfogramMultiple Links for Instagram – LinkTree
Communications Resource Library
Email Andrea at [email protected]
Connecting Talent with Opportunity
Showcasing Success
Value of a Unified Brand
Establishing a Digital Footprint
No/Low Cost Outreach Strategies
Connecting Talent with Opportunity
Outreach, in any form, is a key tool that increases the awareness and access of
services to potential and existing participants.
Big Picture
Shemeeka JohnsonCommunications Director
Tyler JohnsonBranding and Graphic Specialist
Andrea YoungDigital Content Specialist
All resources presented today will be available online at WorkSourceGeorgia.com