Outreach and Enrollment Best

Practices for Florida’s: Meeting the Uninsured

Where They Are

Jodi A. Ray, MAProject Director

Florida Covering Kids & Families

Covering Tampa Bay9/13/13

• Increase Awareness• Increase Enrollment• Increase Retention• Increase Knowledge• Build Relationships

Goals

• Simplify enrollment• Coordinate coverage programs• Outreach to eligible populations

Objectives

What is Outreach?

□Involves educating customers□Includes building partnerships□Requires working one-on-one

with families.

Outreach Objectives

Identify target population and strategies for developing an approach and setting goals

Develop tips for working with members of the media

Utilize techniques for partnership recruitment and activation

Share ways to retain current enrollees

Use methods for tracking and evaluating your activities

What does it mean?□ Brings the application process to the eligible

population.□ Distance, time, health, cultural and language

barriers prevent many eligible families and children from engaging in a face-to-face interview.

□ Outreach brings the application process closer to their health care providers, homes, work and everyday lives.

□ Means reaching out from the agencies to the broader community.

□ Making the eligible population aware of the health coverage available and increasing their knowledge about eligibility criteria and how to apply.

Priorities for Successful Outreach in Florida

Outreach is results driven and connected to actual enrollment

Partners use sound data demonstrating connection

Partners share best practices and lessons learned for potential replication

The uninsured population is constantly changing.

No single outreach event or enrollment campaign can keep pace with this fluid population.

Community-based enrollment weaves outreach into the very fabric of a community’s life so that people have access to information and enrollment assistance when and where they need it.

Community-based Facilitated Enrollment: Meeting Uninsured New Yorkers Where they are. By The Children’s Aid Society and Children’s Defense Fund – New York. February 2005.

Point of Information

Florida’s Outreach and Enrollment Program

Places application assistors in communities across Florida to enroll uninsured children

Provides “on-site” and “in-person” enrollment assistance for families in a variety of environments

Follows up with contacts to support families in using and maintaining their coverage

Is always culturally and literacy sensitive and competent

Focuses on partnering with local organizations to reach the uninsured population

Incorporates use of technology through online applications, online case management and follow-up

Reaches People in Their Everyday Routine

□Work□Live□Shop□Eat□Pray

Plan of Action

□Know your community□Understand your product□Build Bridges□Gather Testimonials□Increase word of mouth□Evaluate the Successes

Outreach Marketing: A Resource Guide for KidCare Outreach Coordinators and Providers. Florida Department of Health

Designed to Remove Barriers

□Build relationships with trusted community leaders

□Ensure that you understand the concerns

□Ensure that information is both culturally appropriate and at a literacy level that families can understand

Finding Uninsured Where are the uninsured kids? Key data indicators give us

the best perspective- Small Area Health Insurance Estimates- Census Bureau Poverty Statistics

Use all data sources to build a profile of the area(s) you work in by examining, comparing and contrasting different data points to identify gaps

Data doesn’t give the complete picture but conversations with key stakeholders can help to guide your work

Speak the Language□Help families tackle tough

issues through one-on-one assistance

□Provide easy-to-read information□Understand the culture□Speak in the native language□Be sensitive to layers of fear

and mistrust□Be aware of reluctance to

disclose personal informationCommunity-based Facilitated Enrollment: Meeting Uninsured New Yorkers Where they are. By The Children’s Aid Society and Children’s Defense Fund – New York. February 2005.

Gets the Job Done!□Facilitated enrollment keeps

people from getting lost along the way to completing an application

□Overwhelming successful in ensuring that people who started the process actually completed the application and obtained health insurance

□Serves as the “glue” that keeps people from falling through the cracks

Community-based Facilitated Enrollment: Meeting Uninsured New Yorkers Where they are. By The Children’s Aid Society and Children’s Defense Fund – New York. February 2005.

…And It’s Cost Effective

□Community-based enrollment is one the most effective forms of enrollment

□Use of inexpensive outreach strategies such as internal referrals, word-of-mouth between parents

□Keeps overhead costs low through use of existing community locations

Community-based Facilitated Enrollment: Meeting Uninsured New Yorkers Where they are. By The Children’s Aid Society and Children’s Defense Fund – New York. February 2005.

Key Partners Partner agencies Other state agencies: DOE, DOR, Children’s Hospitals Schools and school districts Faith-based organizations Health Plans Health departments CBO’s Businesses Military & veteran organizations Government entities or municipalities

What are you doing?

Application Assistance ProgramRecruiting assisters in identified areas of needIdentifying application sites

Coalition building / grassroots outreachFocusing on housing, health care and other organizationsAlso reaching out to business community and other state agencies

TrainingHolding informational sessions and trainings around the stateTraining assisters, providers and volunteer community partners

Cultural Competency

Competency vs. Awareness Language Using Interpreters Written Materials (English) (

Spanish) other Advocacy

The Multi-Prong Approach Community Navigator/Certified Application

Assistants Sites Referral program Community coalitions Military/Veteran outreach Business outreach School based outreach Children’s hospital based outreach Faith-based outreach Press Enrollment Events Link with Text4Baby Teen Campaign ELL & Refugee Outreach

Community Coalitions

19 Local coalitions representing 30 counties

Targeting Hispanic and Haitian populations

Both Urban and Rural Identifying application

assistance sites Targeting teens and newly

unemployed

Referral Program Basics

Establishing a referral arrangement between your program and community organizations is a powerful tool to increase local capacity and get people enrolled

When done correctly, referral programs can be very effective for both the referring organization and your program

Variety of referral methods

Program Evaluation Goal

Assess the process, impact and outcome measures of proposed activities intended to increase

enrollment

Jodi A. Ray, Project Directorjray@health.usf.edu

813-974-3143