Outreach 2.0: the Digital Revolution of Public Relations
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Transcript of Outreach 2.0: the Digital Revolution of Public Relations
didn’t have to market
shift in medium
jonesboro facebook pagewww.facebook.com/ccjpl
case study
Can we replicate
the success?
case study
Meet
$10
the results
7 Libraries28 Days$10 Per Day8413 New Fans
+
the results
San Rafael Public Library3096 Fans
497% Increase
the results
Wake County Public Library
9310 Fans274% Increase
the results
Topeka & Shawnee CountyPublic Library
10013 Fans143% Increase
the results
Chicago Public Library21195 Fans
146% Increase
dropbox
images, images, images
and other images
Facebook Best Practicesflickr.com/photos/birgerking/5600215736/
flickr.com/photos/emagic/56206868/
2 goalsflickr.com/photos/angietorres/4564135455/
2 goalsflickr.com/photos/angietorres/4564135455/
16%
Your team
Multiple admins
Set posting goals
flickr.com/photos/33472412@N00/1696964330/
What - Compelling Content
Be relevant to your Fans
Sharing!
flickr.com/photos/74998608@N00/3067514833/
Be there for customers
Seasonable & timelyflickr.com/photos/94805433@N00/407598475/
Tell your story
How to post
Be human!flickr.com/photos/47494486@N03/5036313154/
Type like you talkflickr.com/photos/60648084@N00/2462966749/
Business casual flickr.com/photos/88913244@N00/1437012378/
Business casual
flickr.com/photos/98819513@N00/5658859137/
Think short.flickr.com/photos/28311604@N00/63694234/
Be visual.flickr.com/photos/20375052@N00/5681426/
36Be visual.
37Videos!
Audience participationflickr.com/photos/65304769@N05/7403731050/
Ask a question
Call to action
Let them participate
When to post?flickr.com/photos/nomadic_lass/6728580615/
Facebook at work, too!flickr.com/photos/10687935@N04/3972319375/
How many posts per day?flickr.com/photos/mentalman1369/2624654120/
Consistency!flickr.com/photos/71651012@N00/221051561/
Connect the dotsflickr.com/photos/28992751@N08/3129872662/
Connect the dots
Connect the dots
Connect the dots
What to measure
Bigger goals…flickr.com/photos/32066106@N06/5726853059/
Best Ideaflickr.com/photos/stevensnodgrass/4906011803/
flickr.com/photos/jenosaur/5461377850/
@benbizzle@davidleeking