Outlook Conway 2016

Economic Outlook Report

1880 1,028 -1890 1,207 17.4%1900 2,003 65.9%1910 2,795 39.5%1920 4,564 63.4%1930 5,534 21.3%1940 5,782 4.5%1950 8,610 48.9%1960 9,791 13.7%1970 15,510 58.4%1980 20,375 21.4%1990 26,481 30.0%2000 43,167 63.0%2010 58,908 36.5%2014 64,490 9.5%

Year Population Percent Increase

Conway Growth

Occupation Snapshot24 Occupations in Faulkner County, AR

https://www.dropbox.com/s/371sxn55v1ajbyx/Centennial%20Promo%201.mp4?dl=0

Bachelor Building

Federal Plaza

Satterfield Station – Phase II

Downtown Conway

Federal PlazaDowntown Conway – 1000 Main Street

Bachelor Building Downtown Conway - 730 Front Street

Satterfield Station – Phase IIDowntown Conway – Front & Prairie Streets

Proposed Medical Office Building

Conway Regional Medical Park – Lot 3B

Interstate 40 Corridor

Widening Completed

22 Miles

$117 Million

U.S. Highway 64

Under Construction2 Project10 Miles

$29 Million

Scheduled1 Project3 Miles

$10 Million

Completed6 Projects18 Miles

$52 Million

Central Landing Boulevard

6th Street I-40 Overpass

Project Cost

Central Landing Preliminary Engineering & Environmental $546,500

6th Street I-40 Overpass & Amity Road Intersection $14,361,367

Bruce / 6th Street $3,525,000

Central Landing Boulevard / Oak Street $7,715,000

South Interchange Structures & Grading $2,326,000

South Interchange Base & Paving $2,500,000

Dave Ward Drive / Amity Road $2,000,000

Total Cost Major Street Projects $32,973,867

Major Street Projects

Northwes

t

Let to Contract Scheduled TotalProjects 22 8 29

Total Cost $208,180,434 $214,276,150 $422,456,583

LocalContribution $90,104,455 $65,328,212 $155,432,667

Contribution % 37%

Central


Total Cost $157,811,743 $27,224,000 $185,035,743


Contribution % 31%

Other


Total Cost $100,449,334 $64,815,119 $165,264,453


Contribution % 21%

AHTD Partnering Program

State Highway 25

Partnering Project

New Location & Widening

2 Miles

$10.8 Million

Western Arterial Loop – Southern Interchange

• Partnering Project withCity of Conway

• New Interchange &New Connection to Hwy. 365

• $17.8 Million

Hwy 65B & Hwy 286 Improvements

I-40 / Hwy 65 Intersection

State Highway 89

North Metro ConsumerDNA

Jamie GatesDemographics Whisperer

Two ideas for today

We have a prevailing trade area. It will vary to some degree business by business.

The composition of households within that trade area is unique and determines the success of area businesses.

Acxiom Personicx Clusters

70 clusters

1 = most affluent (“Summit Estates”)70 = least affluent (“Favorably Frugal”)

- Age- Marital Status- Home Ownership- Presence of Children- Household Income- Net Worth- Urbanicity

Personicx Lifestage19 Country Comfort

Country Comfort is a combination of rural white-collar and blue-collar families, some self-employed, with mixed-age children. Families bond over outdoor activities and enjoy the land and water around them.

©2016 Acxiom Corporation. All rights reserved. Acxiom, InfoBase and Personicx are registered trademarks of Acxiom Corporation.All other trademarks or service marks mentioned herein are property of their respective owners.

ABOUT COUNTRY COMFORTCountry Comfort households are primarily Caucasian, in their mid-30s to early 50s, working in technical and blue-collar jobs. They have children of all ages, from toddlers to older teenagers. Some Country Comfort families own rural farms, and their radio, television, magazine, vehicle and activity preferences all strongly reflect a love of the outdoors. Families camp, cook out, spend time on the water, garden and hunt. Shopping is rural, too, with top choices including Tractor Supply Company, IGA and Walmart. They are homeowners carrying mortgages along with auto and personal loans.

HOUSEHOLDS: 2,610,000 (1.86% OF U.S.)




AGE - HEAD OF HOUSEHOLD Cluster % National % Index

18-23 Years 0.0% 3.7% 0

24-29 Years 0.4% 7.9% 6

30-35 Years 8.5% 9.9% 85

36-45 Years 29.5% 18.5% 159

46-55 Years 38.4% 21.1% 182

56-65 Years 19.6% 17.8% 110

66-75 Years 3.5% 11.2% 31

76+ Years 0.0% 10.0% 0

MEAN AGE 48.00 50.70




ESTIMATED INCOME Cluster % National % Index

<$15,000 0.0% 12.5% 0

$15,000-$19,999 0.0% 5.7% 0

$20,000-$29,999 0.0% 10.6% 0

$30,000-$39,999 0.0% 10.0% 0

$40,000-$49,999 0.1% 9.7% 1

$50,000-$74,999 64.9% 21.6% 300

$75,000-$99,999 28.3% 11.4% 248

$100,000-$124,999 6.7% 6.4% 104

$125,000-$149,999 0.0% 1.7% 0

$150,000+ 0.0% 10.5% 0




ESTIMATED NET WORTH Cluster % National % Index

< $1 1.0% 13.6% 8

$1 - $4,999 2.4% 7.5% 32

$5,000 - $9,999 3.0% 5.4% 56

$10,000 - $24,999 6.3% 7.7% 82

$25,000 - $49,999 9.1% 7.9% 115

$50,000 - $99,999 16.8% 10.8% 155

$100,000 - $249,999 31.5% 16.4% 193

$250,000 - $499,999 19.8% 12.0% 166

$500,000 - $999,999 9.9% 8.1% 123

$1,000,000 - $1,999,999

0.0% 5.6% 0

$2,000,000+ 0.0% 5.0% 0

Personicx Lifestage07 Active Lifestyles

Active Lifestyles contains established couples living in more suburban areas with school-aged children, multiple vehicles and mortgages. Luckily, with top-ranking incomes, they have the means to support their family activities.


ABOUT ACTIVE LIFESTYLESActive Lifestyles is made up of wealthy couples with older children and teens, driving the SUVs needed to move them and their gear. Their kids are driving now, too, which means additional vehicles at home. These parents are planning for the future, saving money for college expenses and taking out disability insurance. Before the kids head off to college, though, they enjoy the here and now with casual, family-friendly activities like cooking out, watching movies and playing outdoor games. They also stay active with deliberate exercise and high-energy recreation.

HOUSEHOLDS: 3,525,960 (2.52% OF U.S.)

20 minute drive from Oak and Interstate 40Population 147K

Personicx Total Local Percentage National Percentage Local Gap Effective Pop19 - Country Comfort 2,720 5.33% 1.86% 287% 424,08434 - Outward Bound 1,073 2.10% 0.86% 245% 361,82448 - Farm & Home 1,518 2.98% 1.36% 219% 323,69015 - Country Ways 1,386 2.72% 1.32% 206% 304,49947 - Rural Parents 1,531 3.00% 1.47% 204% 302,033

07 - Active Lifestyles 2,611 5.12% 2.52% 203% 300,47141 - Rural Adventure 579 1.14% 0.56% 203% 299,838

16 - Country Enthusiasts 713 1.40% 0.69% 203% 299,66558 - Outdoor Fervor 994 1.95% 0.98% 199% 294,142

Personicx Total Local Percentage National Percentage Local Gap Effective Pop50 - Rural

Community7,121 5.88% 1.95% 301% 1,059,020

19 - Country Comfort 6,683 5.51% 1.86% 296% 1,041,97336 - Persistent &

Productive5,803 4.79% 3.44% 139% 489,206

48 - Farm & Home 5,496 4.54% 1.36% 333% 1,171,94107 - Active Lifestyles 4,834 3.99% 2.52% 158% 556,29347 - Rural Parents 4,511 3.72% 1.47% 253% 889,92560 - Rural & Mobile 4,108 3.39% 1.41% 240% 844,90715 - Country Ways 3,772 3.11% 1.32% 236% 828,696

17 - Firmly Established

3,471 2.86% 3.49% 82% 288,421

North Metro Trade PolygonPopulation 351K

Personicx Lifestage50 Rural Community

Rural Community is among the oldest of all the clusters. At a mean age of 76, these elderly rural couples enjoy comfortable, socially active lives in the country.


ABOUT RURAL COMMUNITYRural Community households are community elders. They have lived for decades in their rural communities, enjoying elder status in a spectrum of religious and other organizations. Retirees make up 40% of this cluster. Their incomes are lower-middle and their investments and savings are conservative with CDs and annuities. Internet usage is not a priority with this group. They enjoy growing vegetables, working crossword puzzles and bird watching. Pickup trucks are a convenient choice in this rural lifestyle, and might be used to pull boats for outdoor fun on the water.

HOUSEHOLDS: 2,733,300 (1.95% OF U.S.)




CLUSTER INFOAge 66+

Marital Status Married

Home Ownership Owner

Kids No Kids

Income $35,000 - $59,999

Income Rank 38

Urbanicity Rural

Urbanicity Rank 67

Net Worth $10K-$500K

Net Worth Rank 37




FINANCIAL… • CDs

• Citizens Bank

• Religious Contributions

• Farmers Insurance Group Auto Insurance

• Prudential Life Insurance

TV/RADIO… • Gospel Radio Format

• Dish Network

• "Fox Report with Shepard Smith"

• CBS Local TV News

• "Wheel of Fortune"

ConwayPopulation 64K

Personicx Total Local Percentage National Percentage Local Gap Effective Pop.45 - Offices & Entertainment 580 2.165% 0.89% 243% 155,21457 - Collegiate Crowd 936 3.493% 1.68% 208% 132,69607 - Active Lifestyles 1,385 5.169% 2.52% 205% 130,90030 - Out & About 154 0.575% 0.32% 180% 114,62159 - Mobile Mixers 656 2.448% 1.37% 179% 114,04567 - First Steps 565 2.109% 1.22% 173% 110,30127 - Tenured Proprietors 535 1.997% 1.35% 148% 94,38726 - Getting Established 732 2.732% 1.86% 147% 93,73206 - Casual Comfort 584 2.180% 1.49% 146% 93,351

07 - Active Lifestyles 1,385

17 - Firmly Established 1,125

36 - Persistent & Productive 1,080

13 - Work & Play 960

05 - Active & Involved 942

57 - Collegiate Crowd 936

24 - Career Building 815

26 - Getting Established 732

Personicx Lifestage45 Offices & Entertainment

Offices & Entertainment is made up of young, mostly single individuals and a few married couples who have lower-middle incomes and minimal-to-no net worth. These renters are looking forward to purchasing first homes soon.


ABOUT OFFICES & ENTERTAINMENTAt a mean age of 26, these singles are almost eight years out of high school and working predominantly in an office environment. They typically take advice from friends and neighbors about what they buy, such as designer clothing, and are influenced by trends and celebrity endorsements. The Internet is a valuable resource for this group. They use it for entertainment, they frequently download songs, they've blogged and they have even ordered groceries online. TV preferences include light-hearted fare such as "Family Guy" and "Maury," but they also regularly tune into the local news.

HOUSEHOLDS: 1,240,960 (0.89% OF U.S.)

Personicx Lifestage45 Offices & Entertainment

Offices & Entertainment is made up of young, mostly single individuals and a few married couples who have lower-middle incomes and minimal-to-no net worth. These renters are looking forward to purchasing first homes soon.


CLUSTER INFOAge 24-29

Marital Status Single

Home Ownership Renter

Kids No Kids

Income $25,000 - $34,999

Income Rank 51

Urbanicity City & Surrounds

Urbanicity Rank 29

Net Worth <$10K

Net Worth Rank 64

Personicx Total Local Percentage National Percentage Local Gap Effective Pop07 - Active Lifestyles 647 7.13% 2.52% 283% 49,068

13 - Work & Play 560 6.17% 3.60% 171% 29,72917 - Firmly Established 489 5.39% 3.49% 154% 26,77805 - Active & Involved 467 5.15% 2.69% 191% 33,179

04 - Top Professionals 434 4.78% 2.34% 204% 35,44624 - Career Building 379 4.18% 2.17% 193% 33,379

26 - Getting Established 371 4.09% 1.86% 220% 38,12006 - Casual Comfort 337 3.72% 1.49% 249% 43,225

36 - Persistent & Productive 309 3.41% 3.44% 99% 17,167

MaumellePopulation 18K

Maumelle (18K) Conway (64K)

04 “Top Professionals” 434 499

05 “Active & Involved” 467 942

07 “Active Lifestyles” 647 1385

Takeaways

We have a prevailing trade area. It will vary to some degree business by business.

- What is your trade area?

The composition of households within that trade area is unique and determines the success of area businesses.

- What cluster is crucial to your success?- How many real prospects do I have?- WHO ARE THEY? WHERE ARE THEY?

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Outlook Conway 2016

Business

Transcript of Outlook Conway 2016