Outline Visual communication Print art direction Print production Television art director Broadcast...
-
Upload
linda-jenkins -
Category
Documents
-
view
213 -
download
1
Transcript of Outline Visual communication Print art direction Print production Television art director Broadcast...
Outline
• Visual communication• Print art direction• Print production• Television art director• Broadcast production• Web site design
Chapter 13
Design and Production
Chapter 13: Design and Production 2
• The art director
Visual Communication
Chapter 13: Design and Production 3
• Illustrations and photos• Color in print• Typography
– Families of type– Type measurement– Justification– Legibility
Print Art Direction
Chapter 13: Design and Production 4
• Layout and design– Design principles– Layout stages
• Print media requirements– Newspapers and magazines– Directories– Outdoor boards and posters– Transit
Print Art Direction
Chapter 13: Design and Production 5
• Art reproduction– Color reproduction
• Printing processes– Binding and finishing
– digitization
Print Production
Chapter 13: Design and Production 6
Television Art Direction
• Video graphics• TV ad film requirements
Chapter 13: Design and Production 7
Broadcast Production
• Producing radio commercials• Producing TV commercials
– Film or videotape
– Animation
– Stop motion and claymation
Chapter 13: Design and Production 8
Broadcast Production
• TV production process– Preproduction
– The shoot
– Postproduction
Chapter 13: Design and Production 9
Web Design
• The interactive dimension• Designing banners