Outline

Value web Speed Alert – Scenario PND dynamicValue web Speed Alert – Scenario PND staticValue web Speed Alert – Scenario I2VSpeed Alert scenario comparisonComparing services business models

Datainfrastructure

provider

Datacollection

Dataaggregation

Decisionmaking

RegulationApplication

provider

Serviceprovider

Storage / Hosting

End user

Communi-cation

provider

Deviceprovider

Advertising

NRA

Value web Speed Alert – Scenario PND dynamic

NRA

Speed alert updates (road/track; new limit; timeframe)dynamic, based on congestion or incident managementstatic, based on regulation and road network extensionare broadcasted to the devices

Digital mapprovider

Essential in this scenario is a uniform map that is up to date (e.g. LIVECHANGINGMAPS), according to a standard

Essentially broadcasting of road and speed alert updates

functions

•map creation*

•speed limits map*

•road update

•speed limit update

•subscriber/ broadcast service

•position identification*

•speed identification*

•alert generation

voluntary visual and audible speed alert as an extension of current navigation scenario. Updates by GPRS data broadcasting

nomadic

hypothethical case

Extension of navigation OBU

Extension of navigation devicewith subscription to road and speed alert update signals

Datainfrastructure

provider

Datacollection

Dataaggregation

Decisionmaking

RegulationApplication

provider

Serviceprovider

Storage / Hosting

End user

Distribution

DeviceProvider

Advertising

NRA

Value web Speed Alert – Scenario PND static

NRA

Speed limit updates (road/track; new limit)static, based on regulation and road network extension

Digital mapprovider

The map provider is kept up to date in collaboration with road authorities and released regularly

Subscribers are allowed to receive a new dvd or download regularly

functions

•map creation*

•speed limits map*

•road update

•speed limit update

•distribution service

voluntary visual and audible speed alert as an extension of current navigation scenario.

Technical download and/or dispatching of dvd

hypothethical case

Datainfrastructure

provider

Datacollection

Dataaggregation

Decisionmaking

Regulation

End user

Communi-cation

provider

Deviceprovider

NRA

Value web Speed Alert – Scenario I2V

NRA

floatlcd

Roadsideinfrastructure

provider

Speed alert updates (road/track; new limit; timeframe)dynamic, based on congestion or incident managementstatic, based on regulation and road network extensionare broadcasted to the devices

the company called ‘floatlcd’ produces devices that •receive current limit•display a message in user’s language•reads user’s speed

roadside devices that•transmit a given speed limit•can be updated wirelessly centrally•can be positioned anywhere alongside road

voluntary speed alert provided by roadside transmitting current speed alert shown on small stand alone device

functions

•mapping of transmitters, their current positions and their current speed limit

•speed limit update to transmitter

•broadcast speed limit by transmitter/device

•speed identification*

•alert generation

device

Speed limit management

hypothethical case

Speed Alert scenario comparisoncriterium / b.m. scenario

NRA span of controlExtensibility / integration

# partiesReach / accessibility

Developments required

Customer serviceFinance

TechnologyAverage vehicle delay

Journey time savingSafety

EmissionEconomy / Vehicle operating cost

Market / competitionTraceability

Pan- European collaborationCommercial viability

--- can we think of more criteria? ---

PND dynamicTo service providerOn top of other nav. device services“many”top PND usersSpeedlimitmap Map-standardupdate mechanismTelecom providerSubscription

Internet/gprs

can be combined with fuel economy alerts

PND staticTo map provider

"medium"most PND usersSpeedlimitmap Map-standarddispatchTomTomSubscription / fee of devicesoftware of NPD

Model Norway Model Sweden… …

I2VTo broadcast“stand alone”, no feedback loop"few"

Roadside infrastructure deviceOBU installation(NRA)Via tax

DSRC

Comparing services business models

RTTI gathers, analyses and broadcasts information – is only location based and not individualSpeed limits are not based on aggregated data but on decisions or business rules – speed alerts are location and (individual) speed basedDepending on the chosen technology, especially at the driver’s end, the business models can be integrated