Outerwall & Beyond 2014 - UW Tacoma “To make lives easier for consumers and more profitable for...
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Outerwall & Beyond 2014 Connor Callahan | Sara Magana | Jamie Pirkl | Alison Aw
Transcript of Outerwall & Beyond 2014 - UW Tacoma “To make lives easier for consumers and more profitable for...
Outerwall & Beyond
2014
Connor Callahan | Sara Magana | Jamie Pirkl | Alison Aw
• Mission & CSR Goals
• Competitive Advantage
• Industry Trends
• Reputational Dilemma
• Issues & Recommendations
Short Term
Long Term
Q&A
Agenda
Mission
“To make lives easier for
consumers and more profitable
for retailers”
CSR Goals
Donations
Volunteerism
Carbon Footprint
Convenient
Eco-
Friendly
Simple
Competitive Advantage
• Cell Phone Theft
• Cell Phone Legislation
• Strong Pricing Competition
Industry Trends
40%
Social, Environmental
& Economic Benefits
Theft Issues
ecoATM’s Reputational Dilemma
• Identity Recognition Errors
o Process Issue
oNegative Media
Issue 1
Reactive Recommendation 1
• Improve Process
o Six Sigma
• Educational Steering
Committee
• Lack of Environmental Branding
o “Instant Cash”
o ecoATM Website
o Facebook
o Twitter
Issue 2
VS.
Reactive Recommendation 2
• Align Environmental Branding
o Customer perception from machines
o Customer perception from website
Issue 3
• Stolen Phones are Believed to be in
ecoATM Machines
• 1 in 1,500 are reported stolen
• Linked to violent crimes
Reactive Recommendation 3
• Create Inventory Transparency
– Implement ecoSEARCH
ecoSEARCH Website
Name IMEI Number
YES Device is
inside ecoATM
NO Device is not
inside ecoATM
Issue 4
• Charities do not Align with ecoATM
Environmental Strategy
American Red Cross San Diego/Imperial Counties Chapter
Boys and Girls Club
Children’s Miracle Network
Computer’s 2 SD Kids
Serra Catholic Elementary School
Soille San Diego Hebrew Day School
The One Fund Boston
The Tariq Khamisa Foundation
Reactive Recommendation 4
• Internal: Employees Gas Usage
• External: Align Charities Strategy with
ecoATM
Issue 5
o Cost to Hold Phones
o Unrecovered Cost of Stolen Phones
o Legislative Bans
o City Wide
o State Wide
Tracking Sticker
Phone ID Inspection
Condition Inspection
Select Device
Current State
Strategic Recommendation 5
Login Phone
Confirmation
Tracking Sticker
Condition Inspection
Online Registration
at Home
Future State
Strategic Recommendation 5
Name
IMEI Number
IMEI Database
ecoATM’s Reputation
Theft Issues Social
Environmental Economic Benefits
