Outermost regions’ label - European Commission · guadeloupe origin martinique produto da madeira...
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Outermost regions’ label Agrimulti 2017-2019 Karym Bagoee Corporate Communication Manager, UGPBAN – Project Coordinator
Transcript of Outermost regions’ label - European Commission · guadeloupe origin martinique produto da madeira...
Outermost regions’ label Agrimulti 2017-2019
Karym Bagoee Corporate Communication Manager, UGPBAN – Project Coordinator
BALANCE & STABILITY
VITAL 40 000 JOBS
FAMILY FARMS
ON AVERAGE 0,15 TO 13 HA
AGRO-ECOLOGICAL TRANSITION
Trade European
market European
production World production
in million tons
85 20 6,5
0,69
Martinique
Guadeloupe The Canary
Madeira 75%
OUTERMOST REGIONS’ LABEL
Born under lucky stars
OUTERMOST REGIONS’ LABEL
Born under lucky stars
OUTERMOST REGIONS’ LABEL
Born under lucky stars
OUTERMOST REGIONS’ LABEL
Born under lucky stars
26
+ 54 000
732
91 455
8 millions
2017 2019
32% 34%
75% 82%
All respondents
Exposed to the campaign
26%
AWARNESS
France Spain
Portugal
Germany Belgium Poland
Differences in reception
What future for the European banana ?
THANK YOU FOR YOUR ATTENTION
