OUTDOOR retail network · 2016-07-09 · • Focsani Mall, Altex, Carrefour, BricoDepot, Elvila,...
Transcript of OUTDOOR retail network · 2016-07-09 · • Focsani Mall, Altex, Carrefour, BricoDepot, Elvila,...
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OUTDOOR retail network
BKL, TRV, MESH, SP....
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De ce outdoor?
Campaniile outdoor sunt vizibile;
Pozitionate in jurul centrelor comerciale -> 70% din deciziile de cumparare sunt luate in magazin;
Publicitatea outdoor are loc 24/24 si atinge audiente care sunt greu de atins prin alte mijloace;
Panourile publicitare sunt asezate in locuri strategice (strazi aglomerate, artere principale,
autostrazi etc.) ceea ce garanteaza ca vor fi vazute de catre trecatori;
Diferenta majora fata de alte tipuri de publicitate este ca, atunci cand vine vorba de outdoor
advertising, nu poti sa schimbi canalul sau sa intorci pagina,. Mai mult, panourile sunt
observabile fie ca vrei fie ca nu.
Unii consumatori tranziteaza aceleasi rute zilnic (ex. drumul spre birou), ceea ce inseamna ca vor
vedea billboard-urile regulat, crescand sansele sa li se intipareasca in minte mesajul.
Publicitatea e repetitiva, cu cat o vede mai multa audienta, cu atat aceasta va incepe sa se
gandeasca mai mult la brand si la produs.
Conform unui studiu realizat de AMRCR (Asociatia Marilor Retele Comerciale din Romania) in
2015, supermarketul este locul preferat de cumparaturi pentru 83,6% dintre romani.
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Conform RetailZoom, 2013.
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• Promenada Mall, Proges, Altex, Elvila, C&A,
Auchan, JYSK, DOMO, Baumax
BACAU
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• Focsani Mall, Altex, Carrefour, BricoDepot, Elvila,
Domo, Intersport, C&A, Deichmann, Noriel,
Sensiblu, Banks, Telecom, Cinema FOCSANI
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• ERA Mall, CARREFOUR, BricoDepot,
Mobexpert, Lem`s, Elvila, Naturlich, Altex,
Flanco, SensiBlu, Telecom ORADEA
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• ERA Mall, CARREFOUR, Carrefour, Altex,
Mobexpert, Decathlon, Praktiker, B&B, Takko,
Benvenuti, Germanos IASI
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• Carrefour, Pepco, Say, Internity, Eponge
BRASOV
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• Cora Pantelimon, Flanco, Mobexpert, BricoDepot
Pantelimon, Benvenuti, Kenvelo, Noriel, Nissa, Lee
Cooper, Okaidi, Yokko SECTOR 2
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• Carrefour, Intersport, BRD, Mondex, Kenvelo,
Internity, Springtime, Diego, Casa Rusu,
Praktiker. SECTOR 4
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• Carrefour, KFC, Germanos, Benvenuti, bam boo,
Leonardo, Say, Okaidi, BRD, Jolidon, Sephora,
Kenvelo, McDonalds, Nissa, La Mama, Meli Melo, City
Grill, Bata, Lee Cooper SECTOR 6
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• Auchan, Praktiker, Domo, Altex, Germanos, JYSK,
Metro, Sensiblu, Takko, dm, C&A, Deichmann,
h&m, PEPCO, Benvenuti, KFC, Cinema City DEVA
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• Carrefour, Auchan, Decathlon, H&M, C&A,
Deichman, Hervis, Flanco, Mobexpert, Proges,
KFC, Leroy Merlin, Takko, dm, Altex, Vodafone,
Germanos, Say SIBIU