Outdoor Advertising in

Portugal

Sector Snapshot

June 2009

For information and analysis on the global media industry, visit G2Mi.com.

ABOUT THE AUTHOR This report is published by Heernet Ventures Limited. The company provides research, analysis and advisory services to the global media industry and operates the media industry research website, G2Mi.com. For further details on Heernet Ventures, please visit the company website, heernet.com.

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Table of Contents

1. Sector overview

1.1. Recent industry developments

1.2. Mergers and acquisitions

2. Sector size

2.1. Historic and forecast data

3. Sector structure

3.1. Market segmentation by value and volume

3.2. Key products and services

3.3. Usage and consumption data

4. Major players / Competitive environment

5. Regulatory environment

G2Mi Sector Snapshots provide a comprehensive overview of an industry sector. The Snapshots

are an essential tool for media industry professionals and advisors seeking an up to date overview

of the size, structure and competitive environment of an industry sector.

Contents

The Sector Snapshot contains: a description of the industry sector and its regulatory environment;

data and analysis on market size; market structure data including information on reach and usage

for leading players and products; and information on major players.

The Snapshots are well illustrated with tables of data and charts; data is sourced from leading,

authoritative industry sources. They are typically 10-20 pages in length and published in pdf format.

Download a sample Sector Snapshot from the Downloads page.

Industry expertise

As a specialist media research and advisory firm, Heernet Ventures publishes media industry

research which is comprehensive, up to date and insightful. In addition to its industry reports and

research, the company also operates the Global Media Market Intelligence website (G2Mi.com)

which carries a wide range of information and analysis on the global media industry.

Reasons to buy

Whether the customer is seeking an overview of the market or quantitative data on market size and

structure, these Sector Snapshots provide the customer with the essential analysis on a segment of

the media industry in a single report. Current customers include leading media companies,

advertising agencies, investment banks, consulting firms and private equity firms. Customers include

JP Morgan, Citibank, ChrysCapital, Egmont, Sony Corporation, Guardian Media Group, Dentsu, Eniro,

Bain & Co., KPMG, Morgan Stanley and Apax Partners.

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please visit

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We publish a wide range of reports and market data on the global media industry. Details on the publications

can be viewed at our online research shop (shop.g2mi.com). In addition to our publications, we can undertake

bespoke research and consulting assignments for clients. Our client base includes leading media companies,

private equity firms and investment banks.

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