NEW VISION The key to the world

Out-of-Home, Direct Mail, and Specialty Advertising

NEW VISION

OUT DOOR

OBJECTIVE

To define the features and benefits of the Advertisements.

To describe the Advertisement.

ADVERTISEMENT

Advertising is a form of communication used to influence individuals to purchase products or services or support political candidates or ideas. Frequently it communicates a message that

includes the name of the product or service and how that product or service could potentially benefit the consumer.

Advertising often attempts to persuade potential customers to purchase or to consume a particular brand of product or service.

YOUR CAMPAIGN

TYPES OF ADVERTISEMENT

There are various types of advertising which are mentioned below:

• Print Advertising: Newspapers, Magazines, Brochures, Fliers

• Broadcast Advertising: Television, Radio and the Internet

• Outdoor Advertising: Billboards, Kiosks, Tradeshows and Events

• Covert Advertising: Advertising in the Cinema

• Public Service Advertising: Advertising for Social Cause

OUTDOOR ADVERTISEMENT

Outdoor advertising includes various types of promotional displays, from highway billboards

to transit posters and arena placement, all geared towards communicating a message to

the public. The message might be to buy a product, take a trip, vote for a politician, or give

to a charity. It might even be a public service announcement.

TYPES OF OUTDOOR ADVERTISEMENTS

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NEW VISION

1. SIGNS

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LAMP POST

NEW VISION

NEW VISION

2. POSTERS

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3.ORDERINGS & BILLBOARDS

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NEW VISION

4. IN-STORE MEDIA

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5. CREATIVE

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6. AT THE MALLS

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BENEFITS OF OUTDOOR ADVERTISEMENTS

Reaches More Viewers

Cost Efficiency

Proximity to Purchase Locations

Scope for Creativity

Reach Specific Target Customers

Captive Audience

Constant Exposure

Longevity

Enhances the Effectiveness of Other Media

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IMPORTANT FACTORS OF OUTDOOR ADVERTISING

Outdoor advertising is a glance medium. At best, it only draws 2-3 seconds of a reader's time.

Messages must be brief to fit in that 2-3 second time frame. Ninety-five percent of the time,

either the message or the audience is in motion.

The nature of the way you have to buy outdoor advertising (usually a three month commitment)

is more conducive to a long-term campaign.

7. HOLOGRAMS https://www.youtube.com/watch?v=b1L03Tq_f3A&feature=youtu.be

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HOLOGRAMS Rate cards

EXP:-

Size: 3m x 3m 3D Advertising: 60 - 90cm Length: 15 seconds Duration: 3 minutes Loop: 12 hours per day (depending on hours of operation) Monthly Cost: 60,000 LE including production

8. LED SCREEN

LED SCREEN Rate Cards

Porto Marina Gate

• LED Billboard (4m width x 6m length)

• Time 3pm-3am

• Duration 10 seconds per slide for total length of 10 minutes

• 10 seconds, 12,000 LE per slide

• 20 seconds 17,000 LE per slide

• 30 seconds 25,000 LE per slide

CREATIVE AD

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CREATIVE AD Rate cards

ZAMALEK TOWER

• Tallest Point in Cairo (same height as Cairo Tower)

• Visible from all directions 6th October Bridge, 10th May Bridge, Agouza, Corniche

• LIGHTED Signage 100 meters (20m width x 50m length)

• 6 month minimum 2,000,000 LE (330,000 LE per month)

• 12 months 3,000,000 LE (250,000 LE per month)

• *Custom Branding Mock-ups Available

Thanks BY RANIAH AABED