book as a medium, book as a culture:the digital shift in publishing and the role of arts and design.

Francesca ColuzziIntern Researcher INC, Amsterdam.September 2012 – January 2013

This is not a presentationThis is not a book This is not an eBookThis is not a magazineThis is not a videogameThis is not a PowerpointThis is not a PdfThis is not an ePubThis is not an iPadThis is not a KindleThis is not a computerThis is not a screenThis is not a pageThis is not paperThis is not a codeThis is not a mediumThis is not ...

What will the book look like in the future?

“Books without batteries”, Jeff Stahler (2000)

“The book reader of the future”, issue of Everyday Science and Mechanics (1935)

Do we read and write differently on digital devices?

What is a ‛reading experience’?

“bios [bible]” installation (2007)

Turning pages on the iPad.

Can design and arts contribute to the development of digital publishing, and how?

Topics and quotes from the interviwes

...

“Book forgotten by heart”, Vincenzo Agnetti (1969)

“56 Broken Kindle Screens”, Silvio Lorusso and Sebastian Schmieg (2012)

All these images come from the blog MMMMarginalia

Context

Framework

Inquiry

Case Studies

Analysis

Job and Time

Methods

Index Introduction

Introduction

Job and Time

Methods

Context

Framework

Inquiry

Case Studies

Analysis

Conclusions

Conclusions

Out of Ink research project

Present publishing domain

Book medium:Media Technology Communication processes

Book culture:Practices Social behaviours ‛Book Makers’

Context

Framework

Inquiry

Case Studies

Analysis

Job and Time

Methods

Conclusions

Past: Unbound book 2011Boek uit de band 2012

Me:From SEPTEMBER 2012 To JANUARY 2013 Next: RAAK-MKB Toolkit Digitaal Publiceren02/2013 - 12/2014

1° phase 2° phase

Analysis

Structure

Inquiry Inquiry

SEPT 2012 JAN 2013

Interviews with case studies

Video editing >

Out of Ink Website >

Research framework

Research questions

Cross-analysis

Job and Time

Context

Framework

Inquiry

Case Studies

Analysis

Methods

Conclusions

Qualitative Research:

The why and how.

Focus on particular case studies.

General propositions and overall conclusions.

Semi-structured Interview:

Flexible.

Less structured.

Source:“Business Research Methods 3rd edition”Alan Bryman, Emma Bell.>

Interviews with:

ʽBook makers’ print/digital books.

Different professionals:

DesignersArtistsPublishers.

Methods

Context

Framework

Inquiry

Case Studies

Analysis

Conclusions

Conclusions

Conclusions:

Different containers of the information (like books, e-books, etc.)change nature, shape and structure:

They converge but they also become specific in their formal and cognitive features.

The interesting point lies beyond the difference between digital and analogue media:

It’s about understandinghow technology impacts both language and behaviour.

Suggestions:

Set up a dialogue between both digital and analogue media; old and new behaviours.

Give a voice to design and art’s free and creative thinking. Create effective connections between artists, designers, technologists and publishers.

Context

Framework

Inquiry

Case Studies

Analysis

Job and Time

Methods

Conclusions

PublishingDomain

Activities Profiles

Production

Designing

Content

Software/Devices

Collecting/Selling

Reading/Buying/Sharing

Research/Teaching

Enabling communities

Context

Publisher/Self publisher

Designer

Artist/Author

Developer

Librarian

User/Reader

Researcher

Aggregator

Framework

Inquiry

Case Studies

Analysis

Methods

Conclusions

Research’s issues hierarchy

Main issues

Sub-topics

Basic Questionnaire

Print to Digital

Tools and Software

Collaborative Practice

Reading Experience

Publishing Cycle

Platform and Networks

Changing Roles

Open Source

Inquiry

Case Studies

Analysis

Methods

Conclusions

ʽBook Makersʼ Basic Questionnaire

on 2 main topics:

A. The book as a medium

B. The book as a process

14 Questions to the ʽBook Makersʼ

Artists

Publishers

Designers

Case Studies

AnalysisConclusions

Designers:

NIELS SCHRADER, Designer, Mind Design Studio, Amsterdam;

DIMITRI NIEUWENHUIZEN, Designer, Lust Studio, The Hague.

LARS BÖHM, Uncovered Magazine, Student 2012 Medialab HvA, Amsterdam;

Specific Projects:

MONIKA PARRINDER, Researcher, RCA London.Project: “Limited Language”.

DAVID BENQUÉ, Designer, London Project: “The Infinite Adventure Machine”.>

ANTHON ASTROM, Designer, Astrom / Zimmer Studio, Zurich.Project: “Lines, Interacting With An Idea”.

WALDEMAR WĘGRZYN, Designer, Katowice. Project: “Elektrobiblioteka”.

Publishers:

ERIK KESSELS, Kesselskramer Publishing House, Amsterdam;

MICHELE AQUILA AND VALERIA DI ROSA, U10 Publishing Start-up, Milan.

MAXINE KOPSA, Kunstverein Gallery and Publishing House, Amsterdam;

ANNA AND BRITT FROM VISUAL EDITIONS, Publishers, London.

Hybrids:

YOLANDE VAN DER HEIDE, Casco Publishing Class, Utrecht;

RAOUL BOERS, Lecturer In e-Publishing and Content Management HvA, Amsterdam.

DELPHINE BEDEL, Researcher, artist and publisher of “Hardcopy” Magazine, Amsterdam;>

WILL HOLDER, Researcher, artist and publisher “F.R. David” Journal, Published by De Appel, Amsterdam.

Analysis A. Conclusions

Topics and quotes from the interviwes

... A4. The Relationship between Content and Structure.

>>

A5. Media Convergence: Platforms, Formats and Collaborative Practices.

>>

A6. Tactility, Materiality, Physical Presence.

Go to Analysis B. >

A. The book as a medium

A1. Books, e-Books, Reading Experiences.

>>

A2. Design/Publishing Process and Identity.

>

A3. The Relationship between Text and Image.

>

Analysis B.Conclusions

Topics and quotes from the interviwes

... B4. Tools and Devices.>>

B5. Art and Design Contribution to Research and Development in

Publishing.

Back to Analysis A. >

END

B. The book as a process

B1. Dissemination, Overload of Information and Concentration.

B2. Self Publishing, Open Source Culture and Economic Models.

B3. Obsolescence, Longevity and Virtuality.

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6

11

2

12

7

3

8

10 9

4

5

14

13

What is the main difference between a book and an e-book? What about other digital editorial products? What about calling them all reading experiences?

What do you think are the new parameters, limits and rules in the design process for the e-book? How do they differ from the design of a paper book?

In which elements of the project do you think your identity as a designer resides? How would you manage to keep it, or even change it, in the making of digital book projects? Do you think you will make digital books in the future?

The relationship between text and image has always been one of the core matters in visual communication. How has it changed in the digital environment? Do you think this relationship could become something different in digital publishing, and how?

What about the relationship between content and structure in the lay out of a book (indexes, hyperlinks, different ways of visualization etc.)? How does it change with the digital? What about it in digital publishing?

Do you think interactivity and media convergence can affect the design of a book? What about the proliferation of different formats? What about collaborative practices? How does it change with the digital? What about it in digital publishing?

Do you think we are risking an overload of information in publishing, especially in online and digital publishing?

Is there any element of tactility in the digital book? What do you think about that?

Has the traditional book changed? Can we talk about a sort of paper reaction to the digital shift in publishing? What do you think about the increase of self-publishing, both on paper and digitally?

What do you think about open source culture? What economic models do we have now in publishing and which do you think will take over in the future?

What do you think about the obsolescence of the digital? Is putting the content back onto paper the only choice that we have to overtake this obsolescence? Do you think we could find other solutions?

We are living in the era of the dissemination of information. Do you think we are lacking concentration?Do you think that dissemination and concentration can coexist or do we have to choose between one of them?

Can art and design practices give a contribution to the development of proper structures, models and devices for digital publishing, and how? In which direction would you like the research on digital books to be developed?

Which tools are you missing and what do you think is still needed for digital publishing?

14 questions to book designers

Back to Inquiry >

– THANK YOU –

Francesca Coluzzi:francicoluzzi@gmail.com

Website:http://networkcultures.org/

[Out of Ink project]

Vimeo page:https://vimeo.com/channels/outofink

Images & Notes:http://mmmmarginalia.tumblr.com/

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