Out-Googling Google and Out-Searching Searchers
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Mary Ellen Bates BatesInfo.com 12 Sept 2014 Out-Googling Google
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Now that our smart phones can search the web for us, how do librarians set themselves apart from anyone with access to Google? We must stay on top of new search techniques and approaches and get more value from digital content. Mary Ellen covers how to get the most value from social media and how to out-search anyone, even your clients. This presentation was given at the 2014 ALLA Conference in Adelaide, Australia on Sept. 12, 2014.
Transcript of Out-Googling Google and Out-Searching Searchers
Mary Ellen BatesBatesInfo.com
12 Sept 2014
Out-Googling Google
Info landscape, 2014
Google is good enoughAll searchers are above averageFree is goodToo much info is bad
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How do we respond?
“Are you choosing the best tool?”“Are you finding answers or just info?”“Can you get better answers?”“Do you know when to bring in a pro?”
Talk about Google AND...
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Google AND…
Search enginesFree, fast, easyIrrelevant results, too much info
BEST FOR:Quick answers, pointer to a specific site
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Google AND…
Wikipedia, other ref sourcesFree, broad coverage, semi-curatedLimited coverage of complex topics
BEST FOR:Initial research, background info
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Google AND…
Social mediaFinger-on-the-pulse, current opinionWeak search tools, must verify sources
BEST FOR:Point of view, links, thought leaders,breaking news
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Google AND…
Key open-web sites (govt, assn sites)Free, semi-authoritative, good for dataInfo not current, no aggregated search
BEST FOR:Background material, stats
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Google AND…
Premium online servicesDeep coverage, reliable content,powerful searchingCan take time to learn, fee-based
BEST FOR:In-depth info, trade press, analysis
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When to call for help
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Can we walk the talk?
Do we use all these resources?Are we the info / research experts?Do we have cred?
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Cheap tricks that work
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Google Search Tools
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Do you Google-Dork?
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Do you Google-Dork?
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Use tools such as the GoogleHacking Database, found atwww.exploit-db.com/google-dorks,to run pre-made dork queries to finddiscoverable proprietary info andwebsite vulnerabilities.
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For example....
For an org’s email directory:filetype:xls inurl:"email.xls"
To see what info you’re leaking:site:[your org] "internaldistribution only"
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Change order of search words
ocean fishing acidification
vsacidification fishing ocean
Even different number of results!
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Google: ocean fishingacidification
Google: fishingacidification ocean
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Bing: oceanacidification fishing
What would the answer look like?
Use alternative words / phrasesforecast OR trends OR outlookOR statistics
customer OR client OR consumerOR user
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Moving beyond Google
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Hydraulic fracking -en.wikipedia.org
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Hydraulic fracking –fr.wikipedia.org (translated)
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Data-mine Academic Search
Use search result countsKey authors, conferences, journals, orgs,keywords
academic.research.microsoft.com
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Mining social media
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#ebola NEAR:londonWITHIN:20km
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Finding the next source
Look for tweets with linksTopsy, IceRocket have “Links” filtersTwitter search: keywords filter:links
Look for LinkedIn GroupsALLALaw Librarians
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LinkedIn’s Advanced People search
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ID info pros to consult
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Find LinkedIn “hidden” updates
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Google+
No limit to length of post = morecontent to search
Can embed videos, photosCan use Google syntax
"multiple sclerosis" (alternative ORcomplementary)
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Use as info pro resource
Check out its Communities: Libraries and Librarians Advanced Power Searching with Google Legal Technology
plus.google.com/communities
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Reluctant-entrepreneur.com
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You can reach me at
+1 303 772 7095BatesInfo.com, Reluctant-Entrepreneur.com
Twitter: @mebs
LinkedIn: maryellenbates
Facebook: maryellenbates
Google +: +maryellenbates38
