Our Wireless Future

ZedZedCanCan ZedZedCanCan Consulting Inc. ©2006

Our Wireless Future

The Untethered Web

April 2001


In Memoriam

2000 - 2001


… I suppose I could collect my books

And go on back to school -

Or steal my daddy’s cue

And make a living outa playing pool …

Rod Stewart20th Century Philosopher

Deep Thoughts


Hype vs. RealityRealityHype

"It's all about the applications," says Jacob Christfort, CTO of Oracle Mobile. "We need to develop the new content and

applications that are uniquely relevant to mobile devices, and current technologies are adequate."

Time


Overview

• Our Main Presentation

• Live demos! Woo-hoo!

• Audience Q & A

• Wrap-Up


Tonight’s Star Presenters

Jeff Morris

• Director of Strategic Marketing at Sierra Wireless

• involved in wireless data since 1982 in the areas of sales, new market development and product management

• has held senior positions at MDI, Motorola, eDispatch and - for the last couple of years - at Sierra Wireless


Simon Backer

Senior Vice-President of wireless services at MDSI Mobile Data Solutions16 years experience in the field of wireless data and has worked at Mobile Data International (MDI), Motorola, and since 1997, MDSIcurrently a member of the British Columbia Premier's Advisory Council on Science and Technology

Tonight’s Star Presenters

Jeff Morris

• Director of Strategic Marketing at Sierra Wireless

• involved in wireless data since 1982 in the areas of sales, new market development and product management

• has held senior positions at MDI, Motorola, eDispatch and - for the last couple of years - at Sierra Wireless


Presentation


In the Beginning...

Mainframe


An Original Vision...

‘Computer (PC) on every

Desktop’

‘PC on everyDesktop’


Connectivity adds value...

Val

ue


Standalone

Word Processing, Spreadsheets etc

LANDepartmental CollaborationLotus Notes

Client-Server

Enterprise Apps,e.g. accounting, MRP

WANEnterprise Multi-site applications

Internet Web based applications


Computing becomes pervasive..


Computer in every vehicle

Computer in every hand

WirelessAppliances

•Price Performance Enhancements •Miniaturization


Val

ue

Standalone

LAN

WAN

Internet

Client-Server






Val

ue

Standalone

LAN

WAN

Internet

Client-Server

Auto control;Navigation

In- vehicle LANs;Vehicle- Depot Server

Dispatch; Scheduling;Route Optimization

Vehicle - Asset Tracking

Web based applications;Location based services






Personal InformationMgt - Organizer.

Information exchange / sync with other

organizers

Email; Sales Force Automation

Enterprise Multi-site applications

Web based applications


Val

ue

Standalone

LAN

WAN

Internet

Client-Server





Wireless Is the Key

Val

ue

Standalone

LAN

WAN

Internet

Client-Server




Information exchange / sync with other organizers

Email; Sales Force Automation

Enterprise Multi-site applications

Web based applications

In- vehicle LANs;Vehicle- Depot Server

Dispatch; Scheduling;Route Optimization

Vehicle - Asset Tracking

Web based applications;Location based services


Wireless solutions require Four Key Components

WirelessSolution

DevicesWirelessNetworks

Middle-Ware

Applications

JeffMorris

SimonBacker


The Wireless Bit

Jeff MorrisDirector Marketing

Sierra Wireless



• Founded in May 1993• Formed by Former Motorola Executives• Leading Manufacturer of Cellular Modems• World Class Quality & Reliability

– Disciplined Product Life Cycle Methodology

– World Class Manufacturing Partners

• Publicly Traded Company (NASDAQ - SWIR)• Financially Strong• Product Roadmap Covering Multiple

Technologies…– CDPD, CDMA (IS95A & 1XRTT), Ricochet, TDMA

(EDGE), GSM (GPRS)


Sierra Wireless Goal

To be the Premier Global

Provider of Wireless Data Modems and

Enabling Software


Mobile Data Users by Market Segment

0

5

10

15

20

25

30

1998 1999 2000 2001 2002 2003 2004 2005

Consumer

Mobile Professional

POS

Field Sales

Field Service

Fleet Management

4.7M4.7M

26M26M

Source: Yankee Group 2000


Wireless Data Access Devices

Through at least 2003,

35% of knowledge

workers will rely on a

mix of three or more

devices during the

business day (e.g.

laptop, phone & PDA)

- Gartner Group


Sierra Wireless Products

AirBoard PDA Adapters

AirCardType 2 PC Cards

Embeddable Modules

MP 200Vehicle Mounted Rugged Mobiles


Cellular Networks Roadmap2000 2001 2002 2003

CDPDVerizonAT&TTelus

19.2 Kbps Packet

1xRTT144 Kbps Packet

14.4 Kbps Dial-up 1xEV 3G

CDMAVerizonSprntTelus

GPRS115 Kbps Packet

EDGE384 Kbps

3G

GSMFidoAT&T

Voicestream390

Networks

9.6 Kbps Dial-up

Metricom

Ricochet 128

Higher Speeds128 Kbps Packet


Current AirCards

• AirCard 300 – CDPD

– 19.2 Kbps

• AirCard 400 – Ricochet 128

– 128 Kbps

• AirCard 510 – CDMA

– 14.4 Kbps


CDPD – AirCard 300

• CDPD packet service provided by Verizon and AT&T Wireless

• Nationwide coverage

• Flat rate pricing – “always on”

• 19.2 kbps


CDMA – Sprint PCS

• Supply agreement for $30 million of CDMA PC Cards – AirCard 51-

• Products will support CDMA IS95A in the NA cellular and PCS bands

• Circuit switched to 14.4 kbps dial-up

• Co-branded product

• Deliveries started January 2001

• Integral part of Sprint’s Wireless Web campaign

• Addition of Bluekite compression makes net surfing look like ~40 kbps to the user


Ricochet 128 - Metricom

• Supply agreement for over $30 million of Ricochet wireless data modem products

• Ricochet data rate is 128kbps

• MCI Worldcom committed to market Ricochet service

• New, growth-oriented carrier channels

• Scheduled shipments over 12 months, commencing Q1 2001


Future AirCards

• AirCard 555 – CDMA/1XRTT

– 144 Kbps

• AirCard 600 – EDGE

– 384 Kbps

• AirCard 710 – GPRS

– 115 Kbps

• AirCard 800 - UMTS


Handheld Products

Palm O/SHandspring Visor

Sony CliePalm

Pocket PCCompaq iPAQ


AirBoard for Sony Clie

• Wireless “sled” for Sony Clie to allow AirCard connection

• Palm O/S enhanced by jog wheel and memory stick

• Both CDPD and Ricochet network support

• Available Q2 2001


Compaq iPAQ Wireless Solution

•Most popular Pocket PC solution

•iPAQ plus Compaq PC Card adapter

•CDPD, CDMA and Ricochet supported

•Available from Go America or Compaq web site


AirBoard – Springboard Module

• Fits Visor PDA’s (Deluxe, Platinum, Prism)

• Includes AirCard, Battery, Interface board

• Watcher software


Rugged Mobile Products

• Typical users:• Public safety

• Field service

• Transportation

• Rugged, high-powered, vehicle-mounted wireless modems with integrated GPS


Embedded Products – OEM Modules

• Wide design flexibility

• Industrial design wins

• Mainstream opportunities


Core Wireless Engine Strategy

• Compact, “Rubber Stamp” Design• One Core Wireless Engine for each technology platform • Common software interface

• A single CWE can be used in many different types and

sizes of modems

Mini-PCI CompactFlash

Custom

CWE

PCMCIA

CWECWECWE


What about Future Devices?


FutureCom Global e-phone

• WindowsCE only• 206Mhz/32Mb• CDMA 1900• Bluetooth I/F to

handset• $1500


SAGEM Pocket PC Phone


Panasonic VideoPhone


Panasonic GPS Phone


Trium PPC Phone


Psion GPRS Concept Phone

Bluetooth EarbudCamera with3 Rotate-outScreens


Psion Display Projector


Hang on to your hats!


And Now -- the Software

Middle-Ware

Applications

Simon BackerSr VP Wireless Services

MDSI


Business Applications

Business & Government

Enterprise

Front Office

Sales ; Service

Back Office

Accounting; ERP

Scheduling and Dispatch of Mobile Workforces

Database Inquiry

License Registration

Location Monitoring

Truck tracking - GPS

Fixed Telemetry

Wireless eCommerce


Consumer

Resource

ServicesOrganizatio

n

Right Person , Right Place, Right Time

Business Application - ExampleWireless Workforce Management


Wireless Solutions are Valuable!

• Example 1: Workforce Management– Adding one job into a schedule =

$100 - 500 to company bottom line– WFM can result in one extra job per

technician per day– Minimize unnecessary overtime– Minimize dead driving time

Advantex


Wireless Solutions are Valuable!

• Example 2: Insurance Appraisers– Settling a claim ‘on-site’, in real-time, can

save hundreds of dollars– Eliminate Claim Creep

• mysterious additional property losses and personal injury claims

– Eliminate data entry errors– These savings alone can justify wireless

solution investment


Consumer Applications

Consumer

Right Information , Right Place, Right Time

•Content w/ Real-time value

• e.g. Stock Quotes,News, Sports, Traffic Weather

•Instant Messaging

•Organizer Synching

•Location based

• e.g. Restaurants, Movies, Commerce….coupons

•Entertainment

• e.g. Games


Consumer Applications

Consumer•Wireless Internet•Voice Driven Apps

•Content w/ Real-time value

• e.g. Stock Quotes,News, Sports, Traffic Weather

•Instant Messaging

•Organizer Synching

•Location based

• e.g. Restaurants, Movies, Commerce….coupons

•Entertainment

• e.g. Games

Right Information , Right Place, Right Time


Applications

Business Consumer

Individuals can belong to both groups

Creates new opportunities and challenges

- Billing; Security ; Message Handling


Wireline

Why Middleware?

Modem Modem

Application on

Server

Application on Mobile

Device


Why Middleware?

Application on

Server


Device

Modem ModemWireless

•unreliable connection•limited bandwidth


Why Middleware?

Application on

Server


Device

Modem ModemWireless

Middleware Middleware

Middleware handles• Security• Compression• Transformation• Connection Mgt


Middleware ExampleAdvantex Enterprise Gateway

Application on

Server


Device

Modem Wireless

AEG-Server AEG- Client

Middleware handles• Security• Compression• Connection Mgt

WirelessModem


Impact on Lower MainlandNetworks Hardware

Software


Factors Driving the Growth• A few ‘good’ companies early on

• Excellent hard working well educated workforce

• Highly skilled in Wireless Technologies

• People with knowledge of how to start and grow successful companies

• Great climate and locale to attract talent

……. AND a Huge Opportunity!


Careers in Wireless • Engineering

– Software C++, Java, VB, Web XML; Hardware; RF; System

• Sales & Marketing– Product Management ; Industry Marketing;

Business Development;– Customer Management - sales and support– Web content and design

• Business Management


Summary


Middle-Ware

Applications

WirelessSolution


Demos


Tonight’s Special Guest Star

Kevin Chan

• Co-founder, President & CEO of Clearigo Solutions Inc., a Vancouver-based mobile software provider that allows any web site to be delivered onto any device

• Has held positions at Newbridge Networks, the Department of National Defence and Hughes Aircraft of Canada


Clearigo Solutions

Clearigo is a mobile software provider that enables vertical software application companies to deliver any-web based applications to any handheld devices with no-fuss implementation

Any applicationAny deviceNo fuss


???????Mobile Server

WAP browser

TCP/IP

Carrier

WWW

WAP Gateway

Wireless User

Wireless Content Delivery


JAVA, XML, J2ME

Database

Converters Mappers

Manager Organizer

Personalization

Mobility Engine

Clearigo Under the Hood


Clearigo™ Adaptive Technology (CAT)– Based on “smart” profiling agents

– User Agents

– Device Agents

– Protocol Agents

– Special Tagging Agents

Clearigo™ Image Processor (CIP)– Optimized images for wireless delivery

Allows us to: Translate Reorganize Adapt Customize

Allows us to: Translate Reorganize Adapt Customize

Clearigo Technology

Our Wireless Future

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