OUR USA LES MILLS & GOLD’S GYM PARTNERSHIP A JULY 2009 LOOK AT HOW WE ARE DOING Julie Riker, LMI...

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OUR USA LES MILLS & GOLD’S GYM PARTNERSHIP A JULY 2009 LOOK AT HOW WE ARE DOING Julie Riker, LMI National Accounts Manager USA

Transcript of OUR USA LES MILLS & GOLD’S GYM PARTNERSHIP A JULY 2009 LOOK AT HOW WE ARE DOING Julie Riker, LMI...

Page 1: OUR USA LES MILLS & GOLD’S GYM PARTNERSHIP A JULY 2009 LOOK AT HOW WE ARE DOING Julie Riker, LMI National Accounts Manager USA.

OUR USA LES MILLS & GOLD’S GYM PARTNERSHIP

A JULY 2009 LOOK AT HOW WE ARE

DOING

Julie Riker, LMI National Accounts Manager USA

Page 2: OUR USA LES MILLS & GOLD’S GYM PARTNERSHIP A JULY 2009 LOOK AT HOW WE ARE DOING Julie Riker, LMI National Accounts Manager USA.

OUR NORTH AMERICAN TRIBE

Julie RikerNATIONAL ACCOUNTS MANAGER

CENTRALIZED SERVICES (US)

Page 3: OUR USA LES MILLS & GOLD’S GYM PARTNERSHIP A JULY 2009 LOOK AT HOW WE ARE DOING Julie Riker, LMI National Accounts Manager USA.

OUR CURRENT JULY 2009 U.S. FOOTPRINT

•1771 Clubs

•5859 Programs

•Average of 3.31 programs per club

•17,600 Certified Instructors

•750,000 people per week doing Les Mills classes

•Six Agencies – regional sales, club consultancy, service and support

•8 US Program Coaches & 120 National Master Trainers

Page 4: OUR USA LES MILLS & GOLD’S GYM PARTNERSHIP A JULY 2009 LOOK AT HOW WE ARE DOING Julie Riker, LMI National Accounts Manager USA.

LM Midwest

LM Northeast

LM West Coast

LM South Central

LM Mid Atlantic

Les Mills International ) (SAN FRANCISCO, CA)International HQ Total Clubs 208Total Instructors 2343Av. Prog/Club 3 . 25

OUR NORTH AMERICAN TEAMS

SCW Fitness Education (CHICAGO, IL)Convention/Fitness Education ProviderTotal Clubs 306Total Instructors 3072Av. Prog/Club 3.16

Hudson Valley Golds Gym (POUGHKEEPSIE, NY)3 Club Golds Gym FranchiseeTotal Clubs 178Total Instructors 1711Av. Progs/Club 2 . 48

Les Mills International / LMMA Partners (BALTIMORE, MD) Partnership Total Clubs 380Total Instructors 3838Av. Prog/Club 3 . 43

Fitness Marketing Systems (DALLAS, TX)Club Management and Marketing SystemsTotal Clubs 411Total Instructors 3389Av. Prog/Club 3 . 08

Lifestyle Family Fitness (ST PETERSBURG, FL)

35+ Club Chain Total Clubs 288Total Instructors 3330Av. Prog/Club 4.17

LM Southeast

Goodlife Fitness CANADA (Toronto)Exclusive 159 Club ChainTotal Clubs 159Av. Prog/Club 6.30

LM CanadaLES MILLS NORTH AMERICA / USAAgents 7 6Total Clubs 1930 1771Total Instructors >19,000 >18,000Av. Prog/Club 3 . 55 3 . 31

Page 5: OUR USA LES MILLS & GOLD’S GYM PARTNERSHIP A JULY 2009 LOOK AT HOW WE ARE DOING Julie Riker, LMI National Accounts Manager USA.

WORKING WITH GOLD’S GYMA quick look back:•LM-GGI Relationship launched May 2005 (pre-regionalization)•265 LM clubs by early 2006 / 320 in July 2008•Now 369 licensed clubs out of 527 US Gold’s Clubs are operational with LM (70%)

In our US Tribe:5 Gold’s Regional Field Managers6 US Les Mills DistributorsLMI National Account ManagerGGI National GGX DirectorLMI and GGI HQ’s - marketing, finance, business teamsGold’s Gym clubs, instructors, and national LM trainers

Page 6: OUR USA LES MILLS & GOLD’S GYM PARTNERSHIP A JULY 2009 LOOK AT HOW WE ARE DOING Julie Riker, LMI National Accounts Manager USA.

REGIONAL TERRITORIES OVERLAP5 Gold’s, 6 Les Mills.

Western USA - Chris Finch Les Mills West Coast; California, Idaho, Nevada, Oregon, Utah, Washington, Les Mills South Central; Montana, Wyoming

Midwestern USA - JD HarperLes Mills West Coast; ArizonaLes Mills South Central; Alabama, Arkansas, Colorado, Kentucky, Louisiana, Mississippi,

New Mexico, Oklahoma, TexasLes Mills Midwest; Iowa, Kansas, Missouri, Nebraska, North Dakota, South Dakota

Southeastern USA - Rich ThomasLes Mills South Central; TennesseeLes Mills Southeast; Florida, Georgia, North Carolina, South Carolina

Page 7: OUR USA LES MILLS & GOLD’S GYM PARTNERSHIP A JULY 2009 LOOK AT HOW WE ARE DOING Julie Riker, LMI National Accounts Manager USA.

REGIONAL TERRITORIES OVERLAP Mid Atlantic USA - Paul SummersLes Mills Mid Atlantic; Maryland, New Jersey, Pennsylvania, Virginia,

West Virginia, District of Columbia (DC)Les Mills Northeast; Vermont

Northeastern USA – Mick McCulleyLes Mills Mid Atlantic; DelawareLes Mills Mid West; Illinois, Indiana, Michigan, Minnesota, Ohio, WisconsinLes Mills Northeast; Connecticut, Maine, Massachusetts, New Hampshire, New York, Rhode Island

Non-Continental US, Canada & Mexico – Joel TallmanLes Mills West Coast; Alaska, Hawaii

Page 8: OUR USA LES MILLS & GOLD’S GYM PARTNERSHIP A JULY 2009 LOOK AT HOW WE ARE DOING Julie Riker, LMI National Accounts Manager USA.

Alabama (6) Arizona (1) California (27) Colorado (3) Connecticut (4) Delaware (2) Florida (27) Georgia (19) Idaho (2)

Gold’s 10 Gold’s 8 Gold’s 47 Gold’s 4 Gold’s 7 Gold’s 2 Gold’s 40 Gold’s 31 Gold’s 7

Les Mills 4 Les Mills 7 Les Mills 20 Les Mills 1 Les Mills 5 Les Mills 2 Les Mills 13 Les Mills 12 Les Mills 5

Coverage 40% Coverage 87.5% Coverage 43% Coverage 25% Coverage 71% Coverage 100% Coverage 32.% Coverage 36% Coverage 71%

Illinois Indiana (1) Iowa (2) Kansas (2) Kentucky Maine (1) Maryland (5) Mass (16) Michigan (1)

Gold’s 11 Gold’s 3 Gold’s 3 Gold’s 2 Gold’s 1 Gold’s 1 Gold’s 25 Gold’s 25 Gold’s 3

Les Mills 11 Les Mils 2 Les Mills 1 Les Mills 0 Les Mills 1 Les Mills 0 Les Mills 20 Les Mills 9 Les Mills 2

Coverage 100% Coverage 66% Coverage 33% Coverage 0% Coverage 100% Coverage 0% Coverage 80% Coverage 36% Coverage 66%

Minnesota Missouri (3) Montana (3) Nebraska (1) NevadaNew Hampshire (5) New Jersey (6) New Mexico New York (10)

Gold’s 10 Gold’s 10 Gold’s 3 Gold’s 3 Gold’s 10 Gold’s 8 Gold’s 14 Gold’s 1 Gold’s 28

Les Mills 10 Les Mills 7 Les Mills 0 Les Mills 2 Les Mills 6 Les Mills 3 Les Mills 8 Les Mills 0 Les Mills 16

Coverage 100% Coverage 70% Coverage 0% Coverage 66% Coverage 60% Coverage 37% Coverage 57% Coverage 0% Coverage 57%

Nth Carolina (5) North Dakota Oklahoma (1) Oregon (5) Pennsyl (10) Rhode Isl (2) Sth Carolina (3) Tennessee (2) Texas (4)

Gold’s 24 Gold’s 1 Gold’s 2 Gold’s 5 Gold’s 21 Gold’s 4 Gold’s 12 Gold’s 2 Gold’s 51

Les Mills 19 Les Mills 1 Les Mills 1 Les Mills 0 Les Mills 11 Les Mills 2 Les Mills 9 Les Mills 0 Les Mills 47

Coverage 79% Coverage 100% Coverage 50% Coverage 0% Coverage 52% Coverage 50% Coverage 75% Coverage 0% Coverage 92%

Utah (15) Virginia (2) Washington (7) West Virginia Wisconsin (1) DC

Gold’s 19 Gold’s 38 Gold’s 20 Gold’s 2 Gold’s 6 Gold’s 3

Les Mills 4 Les Mills 34 Les Mills 13 Les Mills 2 Les Mills 5 Les Mills 3

Coverage 21% Coverage 89% Coverage 65% Coverage 100% Coverage 83% Coverage 100%

Penetration & Opportunity Hot Spots (5+ clubs)(currently open and operating sites, as at July 3. 2009 – data from company websites & licensing records)

Page 9: OUR USA LES MILLS & GOLD’S GYM PARTNERSHIP A JULY 2009 LOOK AT HOW WE ARE DOING Julie Riker, LMI National Accounts Manager USA.

Key Opportunity for 2009/2010 (focus on states with >5 Clubs Remaining to be Licensed) Key Remaining Gold's Opportunity

6

10

16

10

6

27

19

15

7

0

5

10

15

20

25

30

NJ PA MA NY AL FL GA UT WA

LMMA LMNE LMSC LMSE LMWC

Agent / State

Nu

mb

er o

f C

lub

s

Sum of Key Opportunity Clubs

Agent State

Page 10: OUR USA LES MILLS & GOLD’S GYM PARTNERSHIP A JULY 2009 LOOK AT HOW WE ARE DOING Julie Riker, LMI National Accounts Manager USA.

 Existing

FranchiseeRoyalty Based

CorporateTOTAL GOLD’S CLUBS

LM WEST COAST 49 3 3 55

LM MIDWEST 43 3 8 46

LM SOUTH CENTRAL 29 5 34 68

LM SOUTHEAST 57 2 0 59

LM MID ATLANTIC 71 6 16 93

LM NORTHEAST 40 0 0 40

       

US LES MILLS TOTAL289 19 61 369

WHO ARE OUR CURRENT GOLD’S CUSTOMERS?LICENSEE BREAKDOWN BY REGION & CLUB TYPE – Jan 2009 data

US Gold's clubs with Les Mills Programs

5%17%

78%

Royalty Based

Corporate

Existing Franchisee

Page 11: OUR USA LES MILLS & GOLD’S GYM PARTNERSHIP A JULY 2009 LOOK AT HOW WE ARE DOING Julie Riker, LMI National Accounts Manager USA.
Page 12: OUR USA LES MILLS & GOLD’S GYM PARTNERSHIP A JULY 2009 LOOK AT HOW WE ARE DOING Julie Riker, LMI National Accounts Manager USA.

NAILING THE FUTURE OPPORTUNITY

Break into Regional Field Territory Groups

Regional Discussions - LM Agency & Gold’s Field Managers

Page 13: OUR USA LES MILLS & GOLD’S GYM PARTNERSHIP A JULY 2009 LOOK AT HOW WE ARE DOING Julie Riker, LMI National Accounts Manager USA.

Alabama (6) Arizona (1) California (27) Colorado (3) Connecticut (4) Delaware (2) Florida (27) Georgia (19) Idaho (2)

Gold’s 10 Gold’s 8 Gold’s 47 Gold’s 4 Gold’s 7 Gold’s 2 Gold’s 40 Gold’s 31 Gold’s 7

Les Mills 4 Les Mills 7 Les Mills 20 Les Mills 1 Les Mills 5 Les Mills 2 Les Mills 13 Les Mills 12 Les Mills 5

Coverage 40% Coverage 87.5% Coverage 43% Coverage 25% Coverage 71% Coverage 100% Coverage 32.% Coverage 36% Coverage 71%

Illinois Indiana (1) Iowa (2) Kansas (2) Kentucky Maine (1) Maryland (5) Mass (16) Michigan (1)

Gold’s 11 Gold’s 3 Gold’s 3 Gold’s 2 Gold’s 1 Gold’s 1 Gold’s 25 Gold’s 25 Gold’s 3

Les Mills 11 Les Mils 2 Les Mills 1 Les Mills 0 Les Mills 1 Les Mills 0 Les Mills 20 Les Mills 9 Les Mills 2

Coverage 100% Coverage 66% Coverage 33% Coverage 0% Coverage 100% Coverage 0% Coverage 80% Coverage 36% Coverage 66%

Minnesota Missouri (3) Montana (3) Nebraska (1) NevadaNew Hampshire (5) New Jersey (6) New Mexico New York (10)

Gold’s 10 Gold’s 10 Gold’s 3 Gold’s 3 Gold’s 10 Gold’s 8 Gold’s 14 Gold’s 1 Gold’s 28

Les Mills 10 Les Mills 7 Les Mills 0 Les Mills 2 Les Mills 6 Les Mills 3 Les Mills 8 Les Mills 0 Les Mills 16

Coverage 100% Coverage 70% Coverage 0% Coverage 66% Coverage 60% Coverage 37% Coverage 57% Coverage 0% Coverage 57%

Nth Carolina (5) North Dakota Oklahoma (1) Oregon (5) Pennsyl (10) Rhode Isl (2) Sth Carolina (3) Tennessee (2) Texas (4)

Gold’s 24 Gold’s 1 Gold’s 2 Gold’s 5 Gold’s 21 Gold’s 4 Gold’s 12 Gold’s 2 Gold’s 51

Les Mills 19 Les Mills 1 Les Mills 1 Les Mills 0 Les Mills 11 Les Mills 2 Les Mills 9 Les Mills 0 Les Mills 47

Coverage 79% Coverage 100% Coverage 50% Coverage 0% Coverage 52% Coverage 50% Coverage 75% Coverage 0% Coverage 92%

Utah (15) Virginia (2) Washington (7) West Virginia Wisconsin (1) DC

Gold’s 19 Gold’s 38 Gold’s 20 Gold’s 2 Gold’s 6 Gold’s 3

Les Mills 4 Les Mills 34 Les Mills 13 Les Mills 2 Les Mills 5 Les Mills 3

Coverage 21% Coverage 89% Coverage 65% Coverage 100% Coverage 83% Coverage 100%

Penetration & Opportunity Hot Spots (5+ clubs)(currently open and operating sites, as at July 3. 2009 – data from company websites & licensing records)