Our transformation - becoming more than a website
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Transcript of Our transformation - becoming more than a website
![Page 1: Our transformation - becoming more than a website](https://reader036.fdocuments.net/reader036/viewer/2022070522/58edd3791a28abf33c8b46c5/html5/thumbnails/1.jpg)
Produced by—Michael Watts, Product Owner: Bromley MyLife,
April 2016
The beginning of our Transformation:
How do we become more than a website?
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To help us transform how we do what we
do…
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…and to become more than just a website
…
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…the team were asked
a simple question…
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…what do these
all have in common?
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Center Parcs
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The Special Air Service (SAS)
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Virgin
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The Beatles
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Nike – Just Do It
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Marks & Spencer
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Church of England
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Harley Davidson
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Starbucks
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Apple
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NHS
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BBC
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So, what do these all have in common?
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Well…
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…they are brands
…
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…but they are
all more than that.
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For all of them…
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1.
they are part of the lives of their users
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2.
you know what they are about
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3.
you know who theyare talking to
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So…
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…they are more than
a brand…
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…they are
what we need to be
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Produced by—Michael Watts, Product Owner: Bromley MyLife,
April 2016
Be part of our journey –
http://bromley.mylifeportal.co.uk