Our Superior Marketing Presentation

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Experience Counts, Knowledge Empowers, Service Excels

Team Michael Burke is a team of top-producing luxury real estate specialists in the Southwest Florida markets. We be-lieve that there is absolutely no substitute for: The experience of agents who have grown and achieved

success through all market conditions. Empowering clients to make confident decisions by staying

committed to education. Superior service – Ensuring complete attention to your de-

tailed needs and goals.

We know how to sell real estate

We understand that selling real estate is NOT about us – it’s about you, our customers & clients. That’s what truly sets us apart. The intimate and intricate decisions and details in-volved in the purchase or sale of your home are not small matters. Team Michael Burke is there to provide guidance with every aspect of this very important emotional and finan-cial step in your life.

Team Michael Burke stays abreast of the latest trends in the market by utilizing the greatest new tools and advancements in technology that are so integral in the successful marketing and sale of real estate today. We are constantly evaluating ways to promote our sellers’ listings and supply clients with the vital information they need.

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Marketing Strategy

Team Michael Burke strives to provide the most professional, innova-tive, and informative service in the industry. The best interests of our

clients takes priority with every aspect of our business. Home illustration package - Package includes actual video of your

home with voiceover, interactive floor plan, professional photos high quality professional brochures and mobile marketing. (VisualTour.com states, “99% of online shoppers prefer viewing homes with Visual Tours and multiple photos”

Best in industry online networking - 75,000+ email marketing

campaigns featuring our listings. We feature our homes in our month email broadcast which goes to 50,000+ addresses all across the nation and internationally. Post your home on 2,000 plus websites through Broker Reciprocity: We understand the importance of in-ternet presence not only for our current clients but for our future busi-ness. Award winning website (www.TeamMichaelBurke.com) one of the most popular and comprehensive Real Estate Websites in SW Florida. Professional Social Network sites including Facebook and Tw it-ter.

List your property on the MLS - This service covers Naples, Bonita

Springs, Estero and Fort Myers. In addition, we place 20+ professional photos, visual tours and have professionally written descriptions on the multiple listing sites so when realtors or customers see your home our homes show in the best light possible.

We will keep you informed! - Our Elite Seller Feedback system tracks

all showing data and gives you results fast and accurate. Feedback not only allowing us to track feedback also allows us to track trends. In depth market stats. By tracking local community stats we can ad-vise with precise accuracy and give our clients currently and accurate in-formation to help make educated business decisions on their real estate investments.

Featured Columnist—in The News Press, Realtor Magazine, and KW OutFront Magazine. We write a weekly column for the News Press and have been selected to be writers in national magazine publications. We were chosen to do the columns because of our expertise on our local re-al estate market.

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Team Michael Burke vs. Competitors

What is your REALTORS® value add?

Team Burke Other Agents

Superior Marketing Illustration

Place Professional Photos on MLS (20+ Photos) ?

Professional Photographer ?

Professional Video with Narration ?

Interactive Floor Plan with Photos ?

Customized Professional Brochures X

Professional Marketing

Industry Leading Website with SEO X

Monthly Community Market Reports X

National and International Exposure X

Facebook, Twitter, LinkedIn, Blog, Etc X

Local Newspaper Featured Columnist X

Bonita Springs/Naples MLS ?

Real Estate Industry Featured Columnist X

Elite Seller Feedback

Post Showing Feedback Service ?

Comparative Showing Reports X

Weekly Web Hit Summaries X

Weekly Feedback Summaries X

30 day Detailed Market Analysis X

Team Depth (Technically Advanced)

Top 1% Selling Agent in Southwest Florida X

Closing Coordinators X

Buyer Specialists X

Sharon Zuccaro —Real Estate Attorney X

Internet Development Staff X

Marketing Team X

National Franchise ?

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Intelligent Pricing

The Number One Selling Tool we have during inventory-

heavy times is an aggressive list price.

Although the real estate market in Southwest Florida shows

signs of improvement, the area is still showing evidence of buyer

-driven times. In addition, buyers are not coming to the area de-

manding to be in any one community. As common sense would

dictate, buyers come to this area to search for the best opportuni-

ty with the features and benefits they seek—PRICE is the driv-

ing factor.

Property priced at market value will attract more buyers than a

property priced above market value, simply because there’s too

much for buyers to view these days.

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What is a Superior Home Illustration Package?

20+ Professionally Shot Wide-angle Photos

Digitally Measured

Interactive Floor Plans

High Definition

Narrated Video Tours

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Drone Photography / Moving Truck

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Elite Seller Feedback System

We keep you informed!

Constant communication from and our Team mem-bers is a guarantee with Team Michael Burke. Following the showing of your home, whether shown by a Team agent or another firm, we will promptly con-tact you with feedback from that showing. Our Elite Seller Feedback System tracks all showing data and feedback. This allows us to monitor feed-back and keep past viewers informed on any market updates to the home. The more we learn and share, the more empowered we are to do whatever is needed to make your home sell...FAST.

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Email Marketing Campaigns

With a database of 75,000+ email addresses, we feature our homes in our monthly email broad-cast to a growing national and international audience. In addition, we regularly send emails featuring your home to agents who have listed or sold in your area. The National Association of Realtors has said, “95% of the time an agent other than the listing agent will bring the buyer for your home.” Our email market-ing campaigns have a “click rate” much higher than the national average.

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Our Email Reach

# of unique opens

1 - 250

250 - 500

500 - 1000

1000 - 4999

Above 5000

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Where will you find your home listed?

Local Website CoconutPointRealEstate.com PrudentialProperties.com Amerivest.com JohnRWood.com 2000 Plus websites that participate in Broker Reciprocity (Share Data) National Websites KWLS (KW.com) Realtor.com ActiveRain.com VisualTour.com Oodle.com HomeFinder.com Trulia.com Zillow.com Craigslist.com FrontDoor.com Point2Homes.com Facebook.com CLR Search HouseInfo.com PCSRealty.net LinkedIn.com CyberHomes.com SecondSpace.com Vast.com LocalMatters.com The Clickable City Di-rectory Kazork.com NicheProperties.com Reamf.com HouseLocator.com Hotpads.com HomeZ.com

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News Press Featured Columnist

Our respected expertise in the local real estate market prompted The News Press to choose Team Michael Burke to write a weekly column to

discuss issues and developments directly affecting home buyers and sellers in today’s market.

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Client Testimonials

John and Debra Casey – Palm Coast, FL – Shadow Wood at the Brooks “Just a note to express my appreciation for the job you did for us. In this world we live in today quality is often overlooked. You and your people run contrary to this. You are a professional in the true sense of the word. Your attention to detail in services to client was remarkable. Your dedica-tion to your client was remarkable and seldom, if ever, equaled by anyone in any profession. Mi-chael, I am very appreciative for you have done for us. Please do not hesitate to use us as a refer-ence.” Sally Cowgill –Bonita Springs, FL- Cascades at Estero “Michael and his team are highly professional and knowledgeable. I just cannot say enough about the great experience of selling this house. I felt very lucky to have picked this team and was never disappointed from day one. Michael and his team went above and beyond what I have experienced with other agents. He is sincere, to the point and always made himself available for whatever was needed. It did not matter what the issue was, if it was important to me, it was important to him. That, in itself, is a very rare quality these days. This is brief, but very much to the point.” Bob Cowgill – Orlando, FL - Cascades at Estero “This is the first time selling a home has actually been easy. Michael and his team were there with

full support during the entire process. Interesting part is I was able to do this entire sale and clos-

ing, while living in another part of the state, and never had the pleasure of meeting him. If I was to

move back to the Fort Myers area, Mike would be the first person to call.”

Judy Guzzo –Columbus, OH - Wildcat Run

“I could not be more satisfied with our relationship in selling my home. In every aspect you were

above and the beyond to my every concern and detail. Very pleased, would highly recommend your

services to anyone. Thanks again for a job well done!”

Darlene & Don Polyschuk, Toronto, Canada - Grandezza

“Michael Burke is one of the most thorough, innovative, caring and creative realtors we have ever

dealt with. We whole heartedly recommend Michael and his team. His professionalism and dedica-

tion to serving his clients’ needs is the ULTIMATE real estate experience.”

Matthew & Regina Staudt, Upper Saddle River, NJ – Grandezza

“Having purchased and or sold over a dozen homes in the last 20 years, I found Michael to be

unique among the realtors I have dealt with in the past. Like many others, Michael has a compre-

hensive understanding of the southwest Florida real estate market that serves his clients well,

which is compelling given the current economic climate. What sets him apart is the high level of

integrity and the attention to detail that we found to be part of our transaction. I would solidly rec-

ommend Michael Burke to anyone looking to sell or purchase property.”

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Client Testimonials

Anonymous – United Kingdom – Spring Run at the Brooks “I recently sold my property through Michael Burke and our experience was one of the highest or-der and one that other Realtors should try to emulate (if they could) The whole Team were very professional, pro-active, friendly and kept us well informed of the on going sales process. Their timely reports on market data and prospect visitation analysis were of the highest order and on the button (bearing in mind we live 4400 miles away from our property) The Team executed the whole sales process and the final aspects of the sale flawlessly and again on a timely manner.. I would not hesitate to recommend Michael Burke and his team to handle any Real Estate transac-tions and we will be clients for life.” Will & Ann Brownfield, Thienville, WI – Grandezza

“We were extremely pleased with the service we received from Michael Burke and his team. The

quality of the marketing materials was excellent; we felt our home was well represented and por-

trayed as favorably as possible. Michael's assistant Justin Jordan was readily available to answer

questions, and the quick automated system to inform us of showings and feedback was appreciated

since we were selling from afar and otherwise unable to track activity.

We felt Michael was realistic about the market conditions and gave us good advice about pricing.

Selling in a soft market can be discouraging, but he provided good insights and ultimately we were

able to sell our home in what we considered a very reasonable amount of time considering the mar-

ket. Thanks for your good work!”

Michael Fox – Northbrook, IL – Lighthouse Bay at the Brooks

“Michael, Shelly and Justin were great to work with. The whole process was made simple and

easy. When our sale did not close exactly on time due to a delay with the buyers lender. Michael

gave me a daily update and kept me in the loop instead of wondering what had happened. T he

property did close as promised and according to plan. Michael and the group were extremely pro-

fessional and knowledgeable about our local real estate market. The recommendation for our list-

ing price was very realistic and very near the price we ended settling on. He also made some great

referrals in the area to help sell furniture, cars, and shipping. Michael and his staff are some of the

most caring people I have ever met. If I am going to purchase or sell another property I would not

hesitate to use the Coconut Point Team again.”

John & Cindy Merrifield – Bonita Springs, FL – Shadow Wood at the Brooks “Michael’s long hours to get our property sold, not just the nine to five that you so often hear of. we are very pleased and would recommend the company to many.”

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Frequently Asked Questions

Are there things we should do to our home to help ensure the maximum price? Yes. There is a benefit to making sure your home looks its best prior to offering it for sale. There are also small remodeling jobs that will pay off at resale. I can ad-vise you about specific improvements that will increase your home's marketability and value. How often will you advertise our property? I don't just list homes; I market them. I will make sure your home is marketed to po-tential buyers around the clock, 24 hours a day, 7 days a week. I will customize a marketing plan to reach the types of buyers most likely to purchase your home. I know how to maximize the power of the Internet for my clients, while also using tra-ditional methods including newspaper ads, brochures, yard signs and direct mail. What if another agent tells us they can get us more for the house? Some agents will quote a higher listing price just to get your business, but an over-priced house will not sell. If you choose to work with me, I will conduct a compara-tive market analysis prior to recommending an asking price for your home. I will ex-plain how I arrived at the price, but ultimately the decision is up to you. I will offer my professional opinion on how the market will value your home. Do we have any responsibilities during the marketing of our home? Your primary job during the sale of your home is to keep it neat and clean for show-ings and open houses. A large part of a home's appeal involves staging, which is everything from furniture placement to home fragrance. I will advise you on how to stage your home well, giving you easy tips and quick fixes to maximize your home's appeal. What happens once we get an offer? I will help you consider each offer and negotiate the best deal for you. Once you've accepted an offer, I will guide you through the entire closing process and ensure everything proceeds smoothly.

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Team Michael Burke Contact Info

Staff

Operations Manager / REALTOR®

Hunter Habib - 727-409-0987 Hunter@TeamMBurke.com

CFO/Owner

Shelly Burke - 239-498-7600 Shelly@TeamMBurke.com

Closing Coordinator / REALTOR® Laurie Schemenaur - 239-908-2146

Laurie@TeamMBurke.com

Marketing Victoria Juran- 239-908-2103 Victoria@TeamMBurke.com

Listing Coordinator / REALTOR®

Tasha Baughman - 239-908-2145 Tasha@TeamMBurke.com

Agents

Team Owner D. Michael Burke - 239-777-0473

Michael@TeamMBurke.com

Listing Partner / REALTOR®

Taylor Hartsfield - 239-919-2350 Taylor@TeamMBurke.com

REALTOR®

Rosemary Scheetz-Bruce - 239-633-5987 Rosemary@TeamMBurke.com

REALTOR®

Melissa Christy - 239-405-1961 Melissa@TeamMBurke.com